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All Journal Niagawan Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmiah Manajemen Kesatuan Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Management Studies and Business Journal International Journal of Economics, Business and Innovation Research
Indawati Lestari
Universitas Medan Area
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Fasilitas Dan Keamanan Lokasi Terhadap Kepuasan Pengunjung Panatapan Agrowisata Sileme-Leme Kabupaten Humbang Hasundutan Gaol, Rinaldo Lumban; Lestari, Indawati
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17902

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui fasilitas dan keamanan lokasi terhadap kepuasan pengunjung panatapan Agrowisata Sileme-Leme . Populasi dalam penelitian ini adalah pengunjung panatapan Agrowisata Sileme-Leme. Teknik pengambilan sampel menggunakan metode survei sampling dengan teknik non probability sampling dan penyebaran kuesioner kepada responden. Sampel dalam penelitian ini sebanyak 99 responden Untuk variabel independen dalam penelitian ini adalah Fasilitas (X1) Keamanan Lokasi (X2). Variabel dependen dalam penelitian ini yaitu Kepuasan Pengunjung (Y). Metode penelitian yang digunakan adalah metode kuantitatif serta analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Sedangkan untuk pengolahan data menggunakan software IBM SPSS Statistic 22. Hasil penelitian ini menunjukkan bahwa fasilitas memiliki pengaruh positif dan signifikan terhadap kepuasan pengunjung dimana hasil dari uji parsial menunjukkan bahwa Ho ditolak dan Ha diterima. Kemudian keamanan lokasi memiliki pengaruh positif dan signifikan terhadap kepuasan pengunjung dimana hasil uji parsial menunjukkan bahwa Ho ditolak dan Ha diterima.
Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Le Mineral Pada Mahasiswa Prodi Manajemen Universitas Medan Area Arrazia, Zia; Aramita, Finta; Lestari, Indawati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5110

Abstract

This study aims to analyze the influence of brand image and product quality on the purchasing decisions of bottled water brand Le Mineral among students in the Management Program at the University of Medan Area. The research approach used is quantitative, which will determine the extent of the influence of independent variables on dependent variables. The population in this study consists of 540 students from the Management Program at the University of Medan Area, selected from the 2022-2024 academic records (PDDikti 2025). The sampling technique used the Solvin formula, resulting in 84 respondents. Data analysis was conducted using SPSS 27 with multiple linear regression analysis to determine the influence of independent variables on dependent variables. The results of the study indicate that Brand Image has a positive and significant effect on Purchase Decisions. This is evident from the significant value (0.000) < 0.05. Product Quality has a positive and significant effect on Purchase Decisions, as evidenced by the significant value (0.000) < 0.05. Brand Image (X1) and Product Quality (X2) significantly influence Purchase Decisions, with the magnitude of influence of Brand Image (X1) and Product Quality (X2) accounting for 89.6% of Purchase Decisions of bottled water brand Le Mineral among students in the Management Program at the University of Medan Area.   
Pengaruh Fomo dan Electronic Word of Mouth terhadap Impulse Buying pada Pengguna Tiktok Generasi Z di Kecamatan Medan Helvetia (Studi Kasus Produk Glad 2Glow) Syahvira, Ayu Lia; Amelia, Wan Rizca; Lestari, Indawati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5298

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui sejauh mana pengaruh Fomo dan Electronic Word of Mouth terhadap Impulse Buying Pada pengguna tiktok Generasi Z di kecamatan Medan Helvetia. Penelitian ini menggunakan metode kuantitatif dimana populasi pada penelititian ini adalah masyarakat kecamatan Medan Helevetia dengan jumlah sampel 110 responden. Data dianalisis menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 3.0. hasil penelitian menunjukan bahwa Fomo memiliki pengaruh positif dengan nilai original sampel 0.574 dan berpengaruh signifikan terhadap impulse buying Pada pengguna tiktok Generasi Z di kecamatan Medan Helvetia dengan nilai p values 0.000 <0,05 (α 5%), kemudian variabel Electronic Word of Mouth terhadap impulse buying Pada pengguna tiktok Generasi Z di kecamatan Medan Helvetia memiliki pengaruh positif dengan nilai original sampel 0.297 dan berpengaruh signifikan terhadap impulse buying dengan nilai p value 0.000 < 0,05 (α 5%). sehingga dapat disimpulkan bahwa Fomo dan Electronic Word of Mouth secara parsial memiliki pengaruh positif san signifikan terhadap Impulse Buying Pada pengguna tiktok Generasi Z di kecamatan Medan Helvetia. (studi kasus: produk glad2glow). Berdasarkan hasil komputasi, nilai R² untuk variabel impulse buying mencapai 0.619. hal ini berarti besarnya persentase pengaruh impluse buying yaitu sebesar 61,9% sedangkan sisanya 38,5% dipengaruhi oleh faktor eksternal yang tidak tercakup dalam desain penelitian ini
The Influence of Digital Marketing, Marketing Communication, and Sustainability Awareness on Product Competitiveness Aramita, Finta; Lestari, Indawati; Hidayat, Nasrullah; Wansuryani, Wansuryani
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4101

Abstract

In today’s globalized business environment, SMEs must strengthen human resources, adopt technology, and leverage digital marketing to enhance product visibility, sustainable awareness, and competitiveness. This research aims to determine and analyze the effect of digital marketing and marketing communication on the competitiveness of SMES’ products through sustainable awareness of SME players. The sample was 130 respondents. The data analysis in this study uses path analysis to provide a clearer and more comprehensive picture of how various factors affect the competitiveness of SMEs and how marketing strategies can be optimized. These results show that digital marketing and marketing communication have a positive and significant effect on sustainable awareness and product competitiveness. The implications of this research emphasize the importance of digital marketing and marketing communication in increasing sustainable awareness and competitiveness of SMES’ products. The implementation of this research provides training on digital marketing and marketing communication to SMES players, facilitates access and use of digital platforms for SMEs, and implements effective marketing communication strategies to strengthen sustainable awareness.
Influence factors in increasing brand loyalty through customer engagement on MPV cars Indawati Lestari; Desy Astrid Anindya; Finta Aramita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243281

Abstract

Customer engagement can be formed with supportive social media marketing and brand experience. But in this case, the company has not fully created the experience and social media consumers need. The company’s strategy to increase car sales certainly needs to be promoted. This study aims to determine and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement on MPV product users in Medan City. The population in this study amounted to 62,296 people. Sampling using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub 1 analysis show that social media marketing and brand experience positively and significantly affect customer engagement. The results of sub 2 analysis show that social media marketing and brand experience positively and significantly affect brand loyalty through customer engagement. When social media marketing and brand experience increase, customer engagement will also increase, so that brand loyalty increases.
The role of social media marketing and brand experience in increasing brand loyalty through customer engagement for mpv car users in Medan Indawati Lestari; Desy Astrid Anindya; Finta Aramita
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 4 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244322

Abstract

In the rapidly evolving automotive market of Medan City, social media marketing and brand experience have emerged as crucial factors in fostering brand loyalty among MPV car users by enhancing customer engagement. The purpose of this study is to find out and analyze the influence of social media marketing and brand experience on brand loyalty through customer engagement in MPV product users in Medan City. The sample was drawn using purposive sampling with sample criteria, namely consumers who use cars with the Toyota brand and have used them for more than 3 (three) years. The sample calculation used the slovin formula with a total of 397 respondents. The research data used primary data and secondary data. The data analysis carried out is path analysis. The results of sub-1 analysis show that social media marketing and brand experience have a positive and significant effect on customer engagement. The results of sub-2 analysis show that social media marketing and brand experience have a positive and significant effect on brand loyalty through customer engagement.
Pengaruh Persepsi Harga, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian Romi Bakery Di Kecamatan Medan Polonia Sugara Panangi Limbong; Indawati Lestari
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5152

Abstract

The primary objective of this study was to examine and analyze the partial and simultaneous effects of Price Perception, Product Quality, and Brand Image on consumer Purchasing Decisions at Romi Bakery in Medan Polonia District. The intense competition within the bakery industry and the observed sales fluctuations at Romi Bakery underscore the existing uncertainty in consumer behavior, necessitating this research to identify the key driving factors behind purchasing decisions. This research employed an associative quantitative approach. Data were collected via questionnaires distributed to a sample of 85 Romi Bakery consumers. The statistical analysis utilized Multiple Linear Regression, preceded by Validity and Reliability Tests, and Classical Assumption Tests (Normality, Multicollinearity, and Heteroscedasticity). ​The results confirmed that the regression model met all classical assumption criteria. Based on the t-test (partial analysis), it was found that Price Perception, Product Quality, and Brand Image each individually had a positive and significant influence on Purchasing Decisions (Sig. < 0.05). Furthermore, the F-test (simultaneous analysis) verified that all three independent variables collectively exerted a positive and significant influence on Purchasing Decisions. The Coefficient of Determination (R2) test indicated a high combined contribution of the three variables in explaining the variation in Purchasing Decisions. The study concludes that an integrated strategic management approach focusing on value-oriented pricing, improved product quality consistency, and strengthening the brand's visual identity is crucial for Romi Bakery to sustain loyalty and stimulate repeat purchases.
Strategi Pemanfaatan Event Hiburan Musik, Kualitas Pelayanan, Dan Cita Rasa Kopi Terhadap Minat Berkunjung Generasi Z Di Kalamera Coffee Space Medan Citra Indah Octavia; Indawati Lestari
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5292

Abstract

This study aims to analyze the experience-based marketing strategy implemented by Kalamera Coffee Space Medan, specifically focusing on the simultaneous and partial influence of Music Entertainment Events, Service Quality, and Coffee Taste on the Visiting Interest of Generation Z. Gen Z, known for their preference for authentic experiences and social interaction, forms the core focus of this research, given the fierce competition in the Coffee Shop industry. The research employed an associative quantitative approach by distributing questionnaires to 120 Gen Z respondents who are visitors of Kalamera Coffee Space. Data analysis utilized Multiple Linear Regression, t-test (Partial), F-test (Simultaneous), and the Coefficient of Determination (R²), after ensuring the model met classical assumptions. The findings reveal that partially, the Music Entertainment Event Strategy, Service Quality, and Coffee Taste each have a positive and significant influence on Gen Z's Visiting Interest. Service Quality (t=7.823) provides the largest partial influence, followed by Music Entertainment Events (t=6.904), and the unique Karo Coffee Taste (t=5.838). Simultaneously, all three variables were found to have a highly significant influence (F=126.055). The combined contribution of this experience-based marketing strategy is highly dominant, explaining 76.5% of the variation in Gen Z's Visiting Interest, with the remaining 23.5% attributed to external factors outside the model. This conclusion underscores the importance of a holistic multisensory approach in captivating and retaining the loyalty of Gen Z consumers.
Pengaruh Inovasi Produk Dan Media Sosial Terhadap Keputusan Pembelian Produk Sepatu Ventela Pada Mahasiswa Feb Umn Al Washliyah Medan Renaldo Parningotan Sinaga; Indawati Lestari
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6123

Abstract

This study aims to examine and analyze the influence of product innovation and social media on purchase decisions for Ventela shoes among students of the Faculty of Economics and Business (FEB) at Universitas Muslim Nusantara (UMN) Al Washliyah Medan. In the midst of increasingly competitive local footwear industry competition, companies are required to continue innovating and utilizing digital platforms effectively to attract consumer interest. The research method used is a quantitative approach by distributing questionnaires to 88 respondents who are active students of FEB UMN Al Washliyah Medan selected using purposive sampling techniques. Data analysis was performed using multiple linear regression, t-test (partial), F-test (simultaneous), and the coefficient of determination via SPSS software. The results showed that partially, product innovation has a positive and significant effect on purchase decisions with a significance value of 0.001 < 0.05 and t-count 3.406 > 1.988. The social media variable also has a positive and significant effect on purchase decisions with a significance value of 0.001 < 0.05 and t-count 4.106 > 1.988. Simultaneously, product innovation and social media have a significant effect on purchase decisions with an F-count value of 102.174 > 3.10. The Adjusted R Square value of 0.699 indicates that 69.9% of the purchase decision variable can be explained by product innovation and social media, while the remaining 30.1% is influenced by other factors outside this study. The conclusion of this study is that the better the product innovation produced and the more effective the use of social media, the more it will increase consumer purchase decisions.
Pengaruh Fan Loyalty, Pre-Order Benefit, Dan Perceived Value Terhadap Keputusan Pembelian Album ‘Pleasure’ Pada Komunitas Treasure Maker Di Aplikasi X (Twitter) Zalika Umairah; Indawati Lestari
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7435

Abstract

The rapid growth of the K-pop industry has led to high levels of fan engagement in supporting their idols, not only through digital music consumption but also through the purchase of physical albums that offer various added values. This study aims to examine the effects of fan loyalty, pre-order benefits, and perceived value on purchase decisions of the Pleasure album among the Treasure Maker community on the X (Twitter) platform. This research employs a quantitative approach. Data were collected through the distribution of questionnaires to members of the Treasure Maker community who are active on X and were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The research sample consisted of 100 respondents who are Treasure Makers, selected using purposive sampling. The results indicate that fan loyalty, pre-order benefits, and perceived value have a positive and significant effect on purchase decisions of the Pleasure album. This study is expected to contribute to entertainment companies in designing effective marketing strategies by considering the characteristics and behavior of K-pop fans in a sustainable manner within the entertainment industry.
Co-Authors Abrar, Mhd Fiqri Ahmad Prayudi Alfifto Amanda, Tiara Dwi Ari Prabowo Arrazia, Zia Beby Karina Fawzeea Sembiring Butar Butar, Ribka Sari Caroline Zane K Caroline Zane K Citra Indah Octavia Desy Astrid Anindya Dinda Khairunnisa, Dinda Endang Sulistya Rini Etty Sri Wahyuni Fadillah, Fauzan Finta Aramita Fitria Ramadhani Siregar Fitriani Tobing Gaol, Rinaldo Lumban H. Syahriandy Harahap, Fatimah A. Rizki Harefa, Zadarae Aurel Nadata Hasbiana Dalimunthe Henry Aspan Heppi, Heppi Hermina Christyka Manullang Hesti Sabrina Ihsan Effendi Irma Br Siregar Isfenti Sadalia Kezia Karina Perangin Angin Liana, Rika Marihot Manullang Martin Melisa Siahaan Mhd. Ansor Lubis Miftahuddin, Miftahuddin Mitra Musika MM, Khairunnisak Nasrullah Hidayat, Nasrullah Ngaliman Ngaliman Olivia, Vina Putera B, Arsandy Renaldo Parningotan Sinaga Saragih, Anggian Syahputra Savira, Shinta Aulia Sebayang, Devi Elsita Br Sihaloho, Rolika Sihotang, Santa Lolita Simatupang, Amrin Januarson Sitepu, Dora Wahyuni Br Siti Alhamra Salqaura Sonita, Dila Delvia Sugara Panangi Limbong Syahvira, Ayu Lia Teddi Pribadi Tohap Parulian Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Wansuryani, Wansuryani Yanda, Gilang Azhari Zalika Umairah Zulia Rifda Daulay