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All Journal Lex Jurnalica (Ilmu Hukum) Wanastra : Jurnal Bahasa dan Sastra Jurnal Pengabdian Masyarakat AbdiMas Majalah Ilmiah Bijak Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Manajemen DIVERSIFIKASI Law Development Journal International Journal of Management Science and Information Technology (IJMSIT) As-Sakinah : Jurnal Hukum Keluarga Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Hapsari, Nia Puspita
Universitas Esa Unggul, Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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INTERNALISASI PENDIDIKAN MORAL DAN KARAKTER DALAM CERITA RAKYAT JOMPONG SUAR UNTUK MEMINIMALISASI KASUS BULLYING PADA SISWA SEKOLAH Nofia Angela; Ferry Kurniawan; Nia Puspita Hapsari; Dewi Sari Sumitro; Oktavia Lendo
Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol. 13 No. 2 (2024)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/lgrm.v13i2.12167

Abstract

Sastra dapat menjadi alat yang kuat untuk membantu siswa memahami nilai dan norma. Dengan memberi siswa cerita dari berbagai sudut pandang, mereka akan mengajarkan kasih sayang dan empati. penelitian ini menggunakan metodologi kajian literatur. Fokus penelitian adalah hubungan antara karya sastra dengan konsep bullying. Sastra yang dipilih dipilih karena dianggap memiliki nilai dan norma yang relevan dengan relevansi dan pencegahan bullying adalah Jompang Suar. Data yang digunakan terdiri dari sastra Jompong Suar serta analisis literatur dari jurnal nasional dan internasional. Siswa dapat belajar tentang norma dan nilai hidup dari cerita seperti Jompang Suar. Mereka juga dapat mempelajari perundungan dan efeknya, serta cara melawannya.  Jompang Suar merupakan salah satu kisah yang dapat membantu mencegah perundungan. Kata Kunci : Internalisasi Sastra, Pendidikan Moral dan Karakter, Cerita Rakyat
Diversifikasi Minuman Kaleng atau Botol (Studi Kasus: Strategi Diversifikasi Produk You C 1000) Persfektif UUPK Nia Puspita Hapsari; Suhendar Sulaiman; Endang Ruswanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.10835

Abstract

Product diversification is a strategy generally implemented by Fast Moving Consumer Goods (FMCG) companies to expand the market, and increase competitiveness. However, this strategy must be implemented by paying attention to consumer protection aspects as regulated in Law No. 8/Th.1999 concerning Consumer Protection (UUPK). This Study aims to analyze the product diversification strategy of You C 1000 canned, and bottled beverages from the persfective of UUPK, especially regarding consumer rights, and obligations, and the responsibilities of business actors. The study uses a qualitative approach with a case study method through secondary data analysis in the form of library documents, statutory regulations, and scientific literature in the field of marketing and consumer protection law. The results of the study indicate that the product diversification strategy of You C 1000 through the development of flavor variants, and packaging innovations to obtain a safe, and beneficial products. However, the company needs to ensure that health benefit claims are conveyed honestly, correctly, and not misleadingly to avoid violating the provisions of  Articles 8 and 9 of UUPK. Research confirms that product diversification is not only orinted towards business growth, but must also prioritize the principles of legal responsibility, and consumer protection in order to create fair, and sustainable business practices.
The Product Diversification and Purchase Intention of Evidence from Kamiidea and Buttonscarves Muslim Fashion Consumers in Indonesia Mediated by Brand Trust, Perceived Value, and Customer Satisfaction Nia Puspita Hapsari; Suhendar Sulaeman; Dewi Sari Sumitro; Rudi Heri Marwan
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8336

Abstract

This study examines how product diversification shapes purchase intention among consumers of premium local Muslim fashion brands in Indonesia through brand trust, perceived value, and customer satisfaction. 250 DKI Jakarta who had purchased Kamiidea or Buttonscarves products through online or physical stores, analysis (PLS-SEM) with SmartPLS 3. Product diversification strengthens brand trust, perceived value, and customer satisfaction. However, its direct effect on purchase intention is negligible, indicating that diversification becomes behaviorally meaningful primarily when consumers translate a broader product portfolio into value and satisfaction. Customer satisfaction provides the strongest direct and mediating mechanism, followed by perceived value, whereas brand trust does not directly predict purchase intention and its simple mediation pathway is not significant. 48.9% of impact purchase intention. Refine understanding of product diversification in premium Muslim fashion by showing that expanding an assortment is not sufficient by itself; diversification must create relevant value and a satisfying shopping experience to stimulate purchase intention. Managerially, the results emphasize disciplined assortment innovation, consistent quality, value communication, and omnichannel service rather than reliance on brand trust alone.
Co-Authors Agus Nurudin Angela, Nofia Annisa Fitria Bahrudin, Nurbaiti Daman Sudarman Darman, Melani Endang Ruswanti Endang Ruswanti Fachry Abda El Rahman Ferry Kurniawan Imam Muhtadin Irwan Sofwan Januarko, M. Unggul Januarko, M. Unggul Januarko, Moehammad Unggul Juwita, Silvia Ratna Linda Purnamasari Marwan, Rudi Heri Ngakan Made Karya Mardika Nor Laila Nora, Liza Novita Kurniawati Nurbaiti Oktavia Lendo Oktoria S, Sabrina Oktoria S, Sabrina Padaloka, Rocky Putra Maya Putriani, Ananda Rambuni, Arraya Rambu Rurianto, Joko Sajali, Munawir Suhendar Sulaeman Suhendar Sulaiman Sumitro, Dewi Sari Syaharani, Regina Pinkan