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Strategi Operasional dalam Persfektif Koperasi Desa Merah Putih Ngakan Made Karya Mardika; Nia Puspita Hapsari; Daman Sudarman; Novita Kurniawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8802

Abstract

This study aims to examine, and design an efficient operational strategy at the Merah Putih Village Cooperative through a collaboration of the Just-In-Time (JIT), and Total Quality Management (TQM) approaches. The background of this study is based on the problem of low operational efficiency of cooperatives which has an impact on the mismatch between member demand and cooperative service capacity. The main objective of the study is to formulate a collaborative model of JIT and TQM that can increase productivity, reduce waste, and ensure the quality of cooperative services and products. The methodology used is a qualitative approach with a case study, involving field observations, in depth interviews with cooperative administrators and members, and internal documentation analysis. Data analysis techniques are carried out through a thematic approach and triangulation to obtain the validity of the results. The results of the study indicate that the application of the JIT principle can minimize unproductive inventory, while the application of TQM encourages a work culture that is oriented towards continuous improvement and member satisfaction. The collaboration of these two strategies has been proven to be able to increase the operational efficiency of cooperartive by up to 35%, accelerate the service cycle, and significantly reduce the level of member complains. The implications of these findings indicate that village cooperatives can apply a modern management approach by adjusting it to the local context, as well as the importance of continuous training for cooperative human resources. The proposed JIT - TQM corroborative model can be used as a reference for the cooperative in increasing competitiveness and operational efficiency in the people’s economic sector.
Pengembangan SDM dalam Mewujudkan Organisasi di Era Digital: Persfektif Hukum Ekonomi Islam pada Lembaga Pendidikan Tinggi Nia Puspita Hapsari; Imam Muhtadin; Endang Ruswanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8841

Abstract

The development of the virtual website period even demands that organizations, including higher education institutions, under go transformation in human resource (HR) management to develop competitiveness, on an ongoing basis. The strategy of expanding human resources is considered as the key to forming individuals who are adaptive, competent, and have integrity in accordance with the principles of Islamic Economic Law. The study aims to examine the strategy ode developing human resources in higher education institutions in facing challenges of the virtual period based on the perspective of Islamic Economic Law. The method in the study is descriptive qualitative analysis. The results of the study found that effective human resources development needs to be integrated with digital competence, improving spiritual quality, and implementing sharia value such as justice, trust worth thinnest, and balance. The implication of the study present human resource policies that are adjusted to Islamic values, and remain relevant to the needs of the organizations.
Brand Positioning Media Sosial Terhadap 2 Merek Fashion Muslim Digital Branding Pendekatan UU Perlindungan Konsumen Nia Puspita Hapsari; Joko Rurianto; Endang Ruswanti; Dewi Sari Sumitro
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10141

Abstract

The development of Muslim Fashion in Indonesia, and abroad shows significant growth, especially in the Muslim Fashion sub sector utilizing social media as the main means of digital branding. This study aims to analyze brand positioning through social media to strengthen brand image, and protect consumer rights based on Law No.8/1999 concerning Consumer Protection. The research method uses a descriptive qualitative approach with case studies on local Muslim Fashion brands such az Zashi, and Buttonscarves. The results show that brand positioning marketing strategies on social media have succeeded in fostering consumer trust through the values of product authenticity, emotional engagement, and information transparency. However, challenges arise in aspects of digital consumer protection such as product authenticity, misuse of personal data, and misleading promotional claims. The implications of the study emphasize that the effectiveness of digital brand positioning must be integrated with compliance with the principles of consumer protection, information transparency, and digital communication ethics to maintain the sustainability of the Muslim Fashion creative industry in the era of the digital economy 5.0.