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All Journal Lex Jurnalica (Ilmu Hukum) Wanastra : Jurnal Bahasa dan Sastra Jurnal Pengabdian Masyarakat AbdiMas Majalah Ilmiah Bijak Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Manajemen DIVERSIFIKASI Law Development Journal As-Sakinah : Jurnal Hukum Keluarga Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Hapsari, Nia Puspita
Universitas Esa Unggul, Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Transformasi Globalisasi 5.0: Pergeseran Strategis Dalam Perilaku Konsumen dan Ekosistem Digital Dalam Persfektif UU ITE 2024 Hapsari, Nia Puspita; Nurudin, Agus; Laila, Nor; Ruswanti, Endang
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.10125

Abstract

This research examines how the transformation towards “Globalization 5.0” triggers strategics changes in consumer behavior, and the digital ecosystem, and how these changes requires adjustments to the regulations of the 2024 version of the ITE Law regarding these changes. The era of Globalization 5.0 marks a new chapter in the relationship between technology, behavior, and global business strategy. This transformation is not only marked by the acceleration of digitalization is not only marked by the emergence of a digital ecosystem integrated with local, data driven, and sustainable values. The research aims yo analyze how the shift towards Globalization 5.0 changes consumer behavior and corporate marketing strategies, and corporate marketing strategies in the context of digitalization, and how the regulations of the 2024 version of the ITE Law change. The research method used was a systematic  literature review with  a qualitative approach. The results show that global business strategies are now transforming into a global digital ecosystem, where companies must adapt marketing strategies that are responsive to local cultures, but based on technologies such as Artificial Intteligence (AI), and the Internet of Things (IoT). The study emphasizes the importance of integrating digitlaization, local cultural values, and consumer behavior as the foundation of competitive strategy in the era of Globalization 5.0. The revised 2024 ITE Law still contains “rubber” articles, potential regulatory overlap (for example, with the Personal Data Protection Law), and weak adaptation to new technologies are identified as regulatory barriers.
Diversifikasi Produk Terhadap Nilai yang Dirasakan dan Loyalitas Konsumen pada Brand Fashion Merek Nada Puspita: Persfektif Hukum Ekonomi Syari’ah Hapsari, Nia Puspita; Sulaiman, Suhendar; Nora, Liza
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 4 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i4.11067

Abstract

The qualitative research explores how product diversification in local Muslim fashion brands in Indonesia shapes customer perceived value from the perspective of Islamic economic law. Using a library study approach, relevant journals, and in-depth interviews with industry players and consumers, the findings indicate that product diversification, while meeting market share needs, is interppreted as a manifestation of product compliance with Islamic principles. The method used was to collect reference sources in the form of journal literature, reference books, and online media. The results of this study provide insight into the relationship between marketing management strategies in product diversification, and perceived value from consumers and customers, as well as compliance with Sharia Law. The local brand Nada Puspita reflects not only an elegant Muslim fashion style but also brings a strong religious nuance, and cultural aesthetic value into its product dsign. This study aims to fill this gap by analyzing in depth how product diversification, and perceived value affect the sustainability of a local premium Muslim fashion brand according to Sharia economic law. The strategy is not only oriented towards market differentiation but also on the integration of religious values, modesty, and Islamic cultural identity represented through the design, and narrative of a product. This diversification strengthens brand equity, increases perceived value, and constructs loyalty among Muslim consumers. This research can contribute to the development of Islamic marketing management studies, particularly on the practice of modest fashion branding in Indonesia.
Strategi Operasional dalam Persfektif Koperasi Desa Merah Putih Ngakan Made Karya Mardika; Nia Puspita Hapsari; Daman Sudarman; Novita Kurniawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8802

Abstract

This study aims to examine, and design an efficient operational strategy at the Merah Putih Village Cooperative through a collaboration of the Just-In-Time (JIT), and Total Quality Management (TQM) approaches. The background of this study is based on the problem of low operational efficiency of cooperatives which has an impact on the mismatch between member demand and cooperative service capacity. The main objective of the study is to formulate a collaborative model of JIT and TQM that can increase productivity, reduce waste, and ensure the quality of cooperative services and products. The methodology used is a qualitative approach with a case study, involving field observations, in depth interviews with cooperative administrators and members, and internal documentation analysis. Data analysis techniques are carried out through a thematic approach and triangulation to obtain the validity of the results. The results of the study indicate that the application of the JIT principle can minimize unproductive inventory, while the application of TQM encourages a work culture that is oriented towards continuous improvement and member satisfaction. The collaboration of these two strategies has been proven to be able to increase the operational efficiency of cooperartive by up to 35%, accelerate the service cycle, and significantly reduce the level of member complains. The implications of these findings indicate that village cooperatives can apply a modern management approach by adjusting it to the local context, as well as the importance of continuous training for cooperative human resources. The proposed JIT - TQM corroborative model can be used as a reference for the cooperative in increasing competitiveness and operational efficiency in the people’s economic sector.
Pengembangan SDM dalam Mewujudkan Organisasi di Era Digital: Persfektif Hukum Ekonomi Islam pada Lembaga Pendidikan Tinggi Nia Puspita Hapsari; Imam Muhtadin; Endang Ruswanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8841

Abstract

The development of the virtual website period even demands that organizations, including higher education institutions, under go transformation in human resource (HR) management to develop competitiveness, on an ongoing basis. The strategy of expanding human resources is considered as the key to forming individuals who are adaptive, competent, and have integrity in accordance with the principles of Islamic Economic Law. The study aims to examine the strategy ode developing human resources in higher education institutions in facing challenges of the virtual period based on the perspective of Islamic Economic Law. The method in the study is descriptive qualitative analysis. The results of the study found that effective human resources development needs to be integrated with digital competence, improving spiritual quality, and implementing sharia value such as justice, trust worth thinnest, and balance. The implication of the study present human resource policies that are adjusted to Islamic values, and remain relevant to the needs of the organizations.
Brand Positioning Media Sosial Terhadap 2 Merek Fashion Muslim Digital Branding Pendekatan UU Perlindungan Konsumen Hapsari, Nia Puspita; Rurianto, Joko; Ruswanti, Endang; Sari Sumitro, Dewi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 12 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i12.10141

Abstract

The development of Muslim Fashion in Indonesia, and abroad shows significant growth, especially in the Muslim Fashion sub sector utilizing social media as the main means of digital branding. This study aims to analyze brand positioning through social media to strengthen brand image, and protect consumer rights based on Law No.8/1999 concerning Consumer Protection. The research method uses a descriptive qualitative approach with case studies on local Muslim Fashion brands such az Zashi, and Buttonscarves. The results show that brand positioning marketing strategies on social media have succeeded in fostering consumer trust through the values of product authenticity, emotional engagement, and information transparency. However, challenges arise in aspects of digital consumer protection such as product authenticity, misuse of personal data, and misleading promotional claims. The implications of the study emphasize that the effectiveness of digital brand positioning must be integrated with compliance with the principles of consumer protection, information transparency, and digital communication ethics to maintain the sustainability of the Muslim Fashion creative industry in the era of the digital economy 5.0.
Diversifikasi Minuman Kaleng atau Botol (Studi Kasus: Strategi Diversifikasi Produk You C 1000) Persfektif UUPK Hapsari, Nia Puspita; Sulaiman, Suhendar; Ruswanti, Endang
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.10835

Abstract

Product diversification is a strategy generally implemented by Fast Moving Consumer Goods (FMCG) companies to expand the market, and increase competitiveness. However, this strategy must be implemented by paying attention to consumer protection aspects as regulated in Law No. 8/Th.1999 concerning Consumer Protection (UUPK). This Study aims to analyze the product diversification strategy of You C 1000 canned, and bottled beverages from the persfective of UUPK, especially regarding consumer rights, and obligations, and the responsibilities of business actors. The study uses a qualitative approach with a case study method through secondary data analysis in the form of library documents, statutory regulations, and scientific literature in the field of marketing and consumer protection law. The results of the study indicate that the product diversification strategy of You C 1000 through the development of flavor variants, and packaging innovations to obtain a safe, and beneficial products. However, the company needs to ensure that health benefit claims are conveyed honestly, correctly, and not misleadingly to avoid violating the provisions of  Articles 8 and 9 of UUPK. Research confirms that product diversification is not only orinted towards business growth, but must also prioritize the principles of legal responsibility, and consumer protection in order to create fair, and sustainable business practices.
Co-Authors Agus Nurudin Angela, Nofia Annisa Fitria Bahrudin, Nurbaiti Daman Sudarman Darman, Melani Endang Ruswanti Endang Ruswanti Fachry Abda El Rahman Ferry Kurniawan Imam Muhtadin Irwan Sofwan Januarko, M. Unggul Januarko, M. Unggul Juwita, Silvia Ratna Laila, Nor Linda Purnamasari Marwan, Rudi Heri Moehammad Unggul Januarko Ngakan Made Karya Mardika Nora, Liza Novita Kurniawati Nurbaiti Oktavia Lendo Oktoria S, Sabrina Oktoria S, Sabrina Padaloka, Rocky Putra Maya Putriani, Ananda Rambuni, Arraya Rambu Rurianto, Joko Sajali, Munawir Sulaiman, Suhendar Sumitro, Dewi Sari Syaharani, Regina Pinkan