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All Journal AL-Daulah Jurnal Diskursus Islam Laa Maisyir Jurnal Ekonomi Islam Alami Journal (Alauddin Islamic Medical) Journal SENTRALISASI YUME : Journal of Management Jurnal Ilmiah Penegakan Hukum Al-Ahkam : Jurnal Hukum Pidana Islam Iqtishaduna : Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Al-Buhuts (e-journal) AL-QIBLAH: Jurnal Studi Islam dan Bahasa Arab HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Jurnal Ekonomi dan Bisnis Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Santri : Jurnal Ekonomi dan Keuangan Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS At Tawazun Jurnal ekonomi Islam PESHUM
Mukhtar Lutfi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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Strategi Sosialisasi Model Crowdfunding Sebagai Alternatif Penghimpunan Dana Zakat Infak Sedekah Pada Dompet Dhuafa Sulawesi Selatan Ridwanto; Mukhtar Lutfi; Abdul Wahid Haddade
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.4085

Abstract

Crowdfunding model emerged as an alternative to collect ZIS funds in the digitalization era with technological developments and changes in donor behavior. This research aimed to explore the strategy of socializing the Crowdfunding model as an alternative for collecting ZIS funds in Dompet Dhuafa, South Sulawesi. This research used qualitative methods with a phenomenological approach to explore how individuals interpret the socialization strategy of the Crowdfunding model by Dompet Dhuafa South Sulawesi. Data collection methods included in-depth and structured interviews, observation, and documentation. The research results showed that Dompet Dhuafa South Sulawesi used three main methods in socializing the Crowdfunding model: placing advertisements and videos on Kitabisa.com platform, using social media such as Instagram and Facebook, and placing banners in strategic places. However, the research suggested the need to add other methods of outreach such as outreach in the community and seminars on universities, to expand the reach and effectiveness of Crowdfunding campaigns. It is hoped that the results of this research provided a practical contribution to Dompet Dhuafa South Sulawesi in optimizing the collection of ZIS funds through online platforms and provided academic insight into the study of Islamic economics, especially on ZIS management.
Co-Authors Abdul Wahab Abdul Wahid Haddade Abdullah, Muhammad Wahyuddin ADRIANI ADRIANI Afna Eka Widyastuti Akramunnas Ambo Asse Amiruddin Amiruddin Amiruddin K Amiruddin Kadir Andi Abdul Gaffar Andi Irhamnia Sakinah Andi Sri Mutmainna Andi Tihardimanto Andi Wawan Mulyawan Andika Akbar Anisa Utami Novianty Anugrah Reskiani Azmi Yusriyah Naurah Azwar Azwar Devy Wulandari Dian Sari Eka Febrianti Ervina Hijrah Nirwana Ferianti Ririn Halik, Abdul Chadjib Hamzah Hasan Harni Ilnawati Ismail Hasang Iva Ashari Ananda Jayawarsa, A.A. Ketut Lohalo, Georges Olemanu Lubnaa Sulistiyani Kartiko Maryam Nurdin, Maryam Mau Lulo, Lourenco de Deus Misbahuddin Muhammad Affandi AR Muhammad Nasri Katman Mukhlis Latif Mutawalli, Muhammad Nadya Haruna Nasir Hamzah Nasrullah Bin Sapa Nasrullah Sapa Nurhasnaini. H NURLAELA NURLAELA Putri Ayu Ramadhani Rahmawati Muin Ridwanto Rosdianah Rahim Saharuddin Saiful Muchlis Sari Ifdiana Jalal Siradjuddin, Siradjuddin Sirajuddin Sufiana Fahmi Sufiani Zahra Syarifa Khaerunnisa Titin Hardianti Vera Ayu Oktoviasari Yusnita