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Nurmayana
Universitas Pembinaan Masyarakat Indonesia
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Genre Analysis of Brochure Hotel in Indonesia Nurmayana Nurmayana; Mirwana Siska
All Fields of Science Journal Liaison Academia and Sosiety Vol. 3 No. 3: September 2023
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v3i3.450

Abstract

This study investigates the genre characteristics of hotel brochures in Indonesia by examining their structural linguistic and communicative features As one of the most persuasive promotional media in the hospitality industry brochures play a vital role in shaping customer perceptions and influencing decision making The research employs a qualitative descriptive approach using Swales genre analysis framework focusing on moves and steps lexical choices and visual elements The aim of this study was to find out the types of text are found in brochure hotel in Indonesia and to know the more dominant text are found in brochure hotel in Indonesia The methodology adopted in this research was descriptive qualitative methods The source of the data was taken from the texts of brochures hotel in Indonesia This brochures are found in the famous hotel like JW Marriot in Medan Jakarta Trans Luxury in Bandung Hotel Inn in Jogja The Kuta Beach Heritage in Bali which using brochure to introduce the hotel The result of the study shows that brochures hotel in Indonesia contains 13 types which include 1 types of text; Hortatory Exposition
Co-Authors Akmal Latif, Syahrul Ashdaq Balqis Wandira Damanik, Lia Agustina Dedi Sahputra Napitupulu Derlini Edy Fitriawan Syahadat Epi Supriyani Siregar Fatin Nadifa Tarigan Ichwan Riodini Imanudin Siregar Iskandar Zulkarnain Margaret Stevani Mirwana Siska NOVIYANTI NURHALIMAH Nurhalimah Nurhalimah Nurhalimah Siregar Nurwahyuni Puji Hariati Purwanto Siwi Purwarno, Purwarno Rangkuti, Linda Astuti RISKA NAHARA SAPUTRI Salminawati Siti Aminah Hasibuan Sri Handayani Sri Utami Permata Syamsul Bahri Wiwien Pratiwi Harsa