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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Abdimas Dewantara GERVASI: Jurnal Pengabdian kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences El-Qist : Journal of Islamic Economics and Business (JIEB) Nusantara Science and Technology Proceedings Jurnal Pengabdian UNDIKMA Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Ilmiah Wahana Pendidikan Jurnal Abdimas Bina Bangsa Jurnal Abdimas Kartika Wijayakusuma Unram Journal of Community Service (UJCS) Diponegoro Journal of Islamic Economics and Business WELFARE Jurnal Ilmu Ekonomi Dharma Pengabdian Perguruan Tinggi (DEPATI) Journal of Economics Nanggroe: Journal Of Scholarly Service Jurnal Ekonomi Syariah Jurnal Ekonomi Kreatif Indonesia Jurnal Inovasi Bisnis Indonesia (JIBI) Nanggroe: Journal of Scholarly Service Jurnal Ilmiah Ekonomi dan Manajemen RISK : Jurnal Riset Bisnis dan Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) As-Syirkah: Islamic Economic & Financial Journal Jurnal Abdimas Ilmiah Citra Bakti
Nisa, Fauzatul Laily
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Tinjauan Etika Bisnis Islam terhadap Sharia Compliance dan Social Impact pada Homestay Syariah di Gayungan Surabaya: Islamic Business Ethics Review on Sharia Compliance and Social Impact on Sharia Homestay in Gayungan Surabaya Nisa, Fauzatul Laily
El-Qist: Journal of Islamic Economics and Business (JIEB) Vol. 11 No. 1 (2021): April
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/elqist.2021.11.1.60-81

Abstract

This research is structured to answer the problems: (1) How is the implementation of sharia compliance; (2) What is the social impact caused by Sharia Homestay on the surrounding community; (3) How is the review of Islamic business ethics on sharia compliance and social impact. It is qualitative researc The sources of this research are owners, employees, and the community. The conclusion is (1) The implementation of sharia compliance has met the indicators of entertainment facilities food/drink, while the indicators of worship facilities and manager clothes. All Sharia homestays do not meet the indicators of Islamic financial institutions; (2) The social impact that all Sharia homestays have on society has a positive impact on lifestyle and fashion expression indicators and harms indicators of social relationship behavior and individual and collective values. The indicators of change in a social system, some have a positive impact, and some have no impact; (3) Review of Islamic business ethics on sharia compliance and social impact on Sharia homestay, some of which accordance with Islamic business ethics because they have fulfilled the principles of permissibility and benefit, and others have not fulfilled the principles of unity, justice, responsibility, truth, policies, honesty. Keywords: Business; Sharia Compliance; Social Impact; Homestay.   Abstrak: Penelitian ini disusun untuk menjawab permasalahan berikut: (1) bagaimana penerapan sharia compliance pada Homestay Syariah; (2) Bagaimana social impact yang ditimbulkan oleh Homestay Syariah terhadap masyarakat sekitarnya; (3) Bagaimana tinjauan etika bisnis Islam terhadap sharia compliance dan social impact pada Homestay Syaria Penelitian ini merupakan penelitian kualitatif. Narasumber penelitian ini adalah Pemilik/pengelola, Karyawan, dan Masyarakat sekitar. Dapat disimpulkan bahwa (1) Penerapan sharia compliance pada keempat Homestay Syariah telah memenuhi indikator fasilitas hiburan serta makanan/ minuman, sedangkan untuk indikator fasilitas ibadah dan pakaian, sebagian telah sesuai, namun sebagian belum. Selain itu, keempat Homestay Syariah belum memenuhi indikator lembaga keuangan syariah; (2) Social impact yang ditimbulkan keempat Homestay Syariah terhadap masyarakat disekitarnya berdampak positif dalam indikator gaya hidup dan ekspresi mode, dan berdampak negatif dalam indikator perilaku hubungan sosial serta nilai-nilai individu dan kolektif. Sedangkan untuk indikator perubahan sistem sosial, sebagian berdampak positif dan sebagian tidak berdampak apapun terhadap masyarakat; (3) Tinjauan etika bisnis Islam terhadap sharia compliance dan social impact pada Homestay Syariah, sebagian sudah sesuai dengan etika bisnis Islam karena telah memenuhi prinsip kebolehan dan kemanfaatan, serta sebagian lainnya masih belum sesuai dengan etika bisnis Islam karena belum memnuhi prinsip kesatuan, keadilan, pertanggung jawaban, dan kebenaran, kebijakan, kejujuran. Kata Kunci: Bisnis; Sharia Compliance; Social Impact; Homestay.
Assistance for NIB Registration in an Effort to Increase Legality and Competitiveness of MSMEs in Simoangin-angin Village Syarif, Muhammad Zulfan; Nisa, Fauzatul Laily; Oktafia, Renny
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.832

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in regional economic development, yet many MSME owners lack a Business Identification Number (NIB). This community service aimed to enhance business legality and competitiveness through NIB registration assistance in Simoangin-angin Village, Wonoayu, as part of the BPS Statistics Office's Desa Cantik (Statistics-Loving Village) program. The methods used were socialization and assistance, both in-person and online. The program involved 80 micro-business owners, resulting in 12 NIBs created during direct assistance and 28 NIBs through online assistance. Main obstacles included technological limitations and lack of response in online processes. The program successfully increased MSME owners' understanding of NIB importance and statistical literacy, while providing broader access to business development opportunities
Efforts to Develop the Capacity of MSMEs Through Business Assistance for BTPN Syariah Customers at the Pogalan Trenggalek Sharia Mobile Market Febrianti, Fina Fajar; Nisa, Fauzatul Laily; Oktafia, Renny
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.836

Abstract

This service program focuses on empowering Micro, Small and Medium Enterprises (MSMEs) in the MMS Pogalan area by BTPN Syariah. The aim of the activity is to identify the implementation of mentoring programs, analyze supporting and inhibiting factors, and provide an impact on customer business development. The method implemented is carried out through direct training and socialization using interview techniques, using SWOT analysis to share the potential and challenges of MSMEs. Mentoring is carried out over four sessions, with each session lasting one month and four meetings. The results of the service show a significant impact on various aspects of the business. Economically, there is an increase in turnover with the expansion of the marketing reach. The managerial aspect has undergone a transformation with the ability of MSME players to carry out simple bookkeeping, separate personal and business finances, and make sustainable financial plans. Branding and marketing are developing with the creation of brand identities and the use of social media for promotions. The most basic psychological and social impact is increasing the self-confidence, motivation and adaptability of business actors. Even though it can overcome limited resources and traditional cultural barriers, the BTPN Syariah mentoring program proves that empowering MSMEs requires a comprehensive approach that goes beyond just financial assistance, covering managerial, psychological and socio-economic aspects.
BTPN Syariah Customer Assistance Strategy in the Syariah Mobile Marketing Area of Pengasih District Permatasari, Siviana; Oktafia, Renny; Nisa, Fauzatul Laily
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.837

Abstract

The mentoring program for BTPN Syariah customers through the Mobile Marketing Syariah approach in Pengasih District aims to enhance the economic capacity of productive underprivileged communities. This program adopts the Asset-Based Community Development (ABCD) method, focusing on identifying and leveraging community assets to promote Sharia-based economic empowerment. The results demonstrate improvements in financial management skills, including the ability to separate business and personal finances. Additionally, there is an increase in customers’ confidence, accompanied by the adoption of simple technologies such as digital financial recording applications and e-commerce platforms. In the marketing aspect, customers successfully expanded their market reach to broader levels. The program also fostered the creation of sustainable community support systems, such as profit-sharing schemes within business groups. However, challenges such as limited infrastructure and technology access remain and require collaborative solutions. Continued mentoring and capacity building for facilitators are expected to strengthen the positive impact of this program, supporting holistic and sustainable empowerment of underprivileged communities
Business Assistance Strategy Through the BESTE Program to Increase the Resilience of BTPN Syariah Customers' Micro Businesses in the Sapuran Area, Wonosobo Hartanti, Wulan Siska Dwi; Oktafia, Renny; Nisa, Fauzatul Laily
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.845

Abstract

The MSME mentoring program in the Sapuran area, Wonosobo, aims to empower underprivileged communities with a focus on micro businesses. This assistance uses an Assets-Based Community Development (ABCD) approach which maps and develops existing assets in the community, supporting business sustainability. Mentoring involves student facilitators who work with 30 customers from grocery, agricultural, goods production and reseller businesses. The methodology applied consists of four stages: SWOT analysis, providing material on business management, marketing and brand development, material review, and direct practice. The ABCD approach encourages customers to utilize internal resources, such as existing skills, products and networks, to design innovative solutions for their businesses. The results of the assistance show that customers better understand how to manage their business in a structured and efficient manner, as well as increasing product competitiveness through the use of simple technology, such as marketing via social media and developing a business identity. This program also strengthens community economic resilience through strengthening micro businesses and becomes a model that can be applied in other regions to support the sustainability of MSMEs
The Role of Facilitators in Improving Business Profitability of MSMEs Customers of BTPN Syariah Sapuran Wonosobo Fironika, Firda Cahaya; Nisa, Fauzatul Laily; Oktafia, Renny
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.847

Abstract

The MSMEs mentoring program that took place in the Sapuran area, Wonosobo, aims to provide support to BTPN Syariah customers, especially women from productive communities. This activity focuses on empowering and increasing the capacity and skills of customers so that their businesses can develop sustainably. In addition, this program also aims to expand market access, both offline and online. The implementation of this service is carried out using training methods, written interviews, SWOT Analysis (Strength, Weakness, Opportunity, Threat), and Filling out mini surveys. Training for mentoring includes Introduction activities, Material Delivery, Material Review, and (Practice and Closing). This is done to see the condition of BTPN Syariah customers in running their businesses. The results show that this routine mentoring process has proven to be successful in helping many BTPN Syariah customers. This is evidenced by the results of a mini survey that has been conducted by the facilitator. Although previously there were customers who had difficulty in managing their businesses optimally, the presence of facilitators in this mentoring has brought significant changes. Now, their businesses are showing positive developments. By understanding and implementing the material that has been delivered during the mentoring process, the client can gain new advantages in running their business in the future. This program contributes to a significant increase in sales revenue and the development of the client's entrepreneurial skills. Thus, this mentoring program can increase capacity and empower the client's business to achieve great success in the future.
Pengaruh Rebranding Logo dan E-Commerce Terhadap Tingkat Penjualan UMKM BTPN Syariah di MMS Ngoro Safi’i, M.Arief; Nisa, Fauzatul Laily; Utami, Anisa Fitria
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 13 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12787897

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak dari rebranding logo dan adopsi e-commerce terhadap peningkatan tingkat penjualan Usaha Mikro, Kecil, dan Menengah (UMKM) di MMS Ngoro yang terkait dengan BTPN Syariah. Fokus utama penelitian ini adalah untuk memahami bagaimana dua faktor ini, jika diimplementasikan secara efektif, dapat mempengaruhi kinerja penjualan UMKM dalam lingkungan pasar yang terbatas. Metode penelitian ini menggunakan pendekatan kualitatif dengan cara studi pustaka dan wawancara dari UMKM yang beroperasi di MMS Ngoro yang terafiliasi dengan BTPN Syariah. Melalui pendekatan studi pustaka, tinjauan terhadap literatur yang relevan dilakukan untuk memahami teori-teori, konsep-konsep, dan temuan terkini terkait rebranding logo dan adopsi e-commerce serta dampaknya pada UMKM. Sementara itu, metode kualitatif dengan wawancara langsung dengan pemilik UMKM di MMS Ngoro digunakan untuk mendapatkan pandangan dari perspektif praktis dan pengalaman nyata terkait implementasi kedua strategi ini.Hasil penelitian menunjukkan bahwa rebranding logo telah memberikan kontribusi positif terhadap citra merek UMKM yang terhubung dengan BTPN Syariah di MMS Ngoro. Sementara itu, e-commerce juga telah memberikan dampak yang signifikan dalam memperluas jangkauan pasar dan peningkatan transaksi penjualan.Dari hasil ini, dapat disimpulkan bahwa rebranding logo dan adopsi e-commerce memiliki peran penting dalam meningkatkan performa penjualan UMKM yang terhubung dengan BTPN Syariah di MMS Ngoro. Implikasi dari temuan ini dapat memberikan arahan bagi UMKM terkait untuk mengoptimalkan strategi ini guna memperluas dampak positifnya pada tingkat penjualan dalam lingkungan pasar yang spesifik.
Analisis Dampak Penggunaan E Commerce dan Digital Marketing Terhadap Omzet Penjualan Nasabah BTPN Syariah Gedek Mojokerto Ardelia, Davina Nasywa; Nisa, Fauzatul Laily; Utami, Anisa Fitria
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 17 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13854966

Abstract

Perkembangan teknologi yang terus berkembang berdampak pada UMKM dengan adanya teknologi UMKM dapat memanfaatkan dalam memasarkan usahanya . tujuan penelitian ini yaitu menjelaskan mengenai dampak E-commerce serta digital marketing terhadap omzet penjualan nasabah BTPN Syariah yang merupakan pelaku usaha. penelitian ini menggunakan kualititaif deskriptif melalui wawancara terhadap nasabah yang merupakan pelaku usaha . dari hasil penelitian ini diketahui bahwa E-commerce serta digital marketing memiliki dampak positif terhadap berbagai aspek seperti penjualan , pemasaran hingga memperluas pangsa pasar.
Implementasi Google Maps Sebagai Digital Marketing Dalam Efektivitas Penjualan UMKM Nasabah BTPN Syariah Kecamatan Bantur Febrian, Riska; Nisa, Fauzatul Laily; Utami, Anisa Fitria
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 16 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13765659

Abstract

Perubahan dalam pandangan pemasaran global telah terjadi seiring dengan revolusi teknologi informasi dalam beberapa tahun terakhir. Digital Markting merupakan salah satu strategi promosi yang digunakan untuk memperkenalkan produk dengan cepat dan tepat kepada konsumen. Dengan pertumbuhan teknologi yang terus berkembang, bisnis dapat memenfaatkan kemajuan tersebut melalui digital marketing sebagai cara berkomunikasi dalam pemasaran produk, dengan tujuan untuk menguasai pasar. Platorm yang dapat digunakan oleh para UMKM dalam meningkatkan pemasaran produk adalah Google Maps. Jenis penelitian ini adalah kualitatif deskriptif, meotde ini digunakan karena ingin mengalih lebih jauh fenomena yang terjadi di masyarakat dan mendeskripsikan dalam penelitian ini. Penelitian ini menggunakan teknik observasi yang merupakan pengumpulan data dengan cara melihat, mencari dan mencatat secara sistematis orang, peristiwa, perilaku, rutinitas dan sebagainya. Penelitian ini bertujuan untuk mengevaluasi dampak pengunaan gogle maps sebagai strategi pemasaran digital terhadap efektivitas penjualan. Hasil dari penelitian ini adalah pengaruh google maps sebagai digital marketing sangat efektif terhadap penjualan dari pada media lainnya. Dengan menggunakan digital marketing khususnya Google Maps volume penjualan yang didapat lebih besar dan profit usaha sesuai dengan tujuan.
Pengembangan Strategi Pemasaran dan Distribusi Untuk Meningkatkan Ekspor Produk Rajut di Pasar Global Salsabila, Syaila; Nisa, Fauzatul Laily; Utami, Anisa Fitria
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 17 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13928755

Abstract

Pertumbuhan ekonomi negara dapat didorong melalui kegiatan ekspor barang dan jasa, yang merupakan sumber devisa penting bagi negara dengan kepemilikan perekonomian terbuka. Dalam konteks Indonesia, peningkatan devisa negara dapat dihasilkan dari aktivitas ekspor. Namun, untuk mencapai pertumbuhan ekspor yang signifikan, diperlukan pengembangan strategi pemasaran dan distribusi yang efektif. Artikel ini bertujuan untuk megidentifikasi pentingnya strategi pemasaran dan distribusi dalam meningkatkan ekspor produk rajut di pasar global. Penelitian ini menggunakan pendekatan kualitatif dan mengumpulkan data dari beberapa studi. Berdasarkan analisis yang dilakukan, untuk meningkatkan ekspor produk rajut, strategi pemasaran dan distribusi yang efektif, diharapkan ekspor produk rajut Indonesia dapat terus meningkat, memberikan kontribusi yang signifikan terhadap pertumbuhan ekonomi negara. Dengan diadakannya penelitian ini memberikan wawasan yang berharga tentang pentingnya pengembangan strategi pemasaran dan distribusi dalam konteks peningkatan ekspor produk rajut di pasar global, serta memberikan panduan praktis bagi para eksportir pemula untuk meraih kesuksesan dalam ekspor produk rajut.
Co-Authors Abdus Salam, Abdus Adiba, Anggita Farah Ahmad Saifulloh Yusuf Amalia, Holisatul Anggraeni, Eka Sulistya Anisa Fitria Utami Anwar, Mochamad Rizal Arafat, La Ode Ahmad Ardelia, Davina Nasywa Asmara, Kiky Aurora, Rif’ Aida Mirza Aziz, Rizqi Nurul Afifa Cendrawati, Vinda Cholid Fadil Fadel, Adrian Faiqotul Himmah Febrian, Riska Febrianti, Fina Fajar Fironika, Firda Cahaya Fisardi, Delfi Miliani Saputri Fitri, Anisa Hafizhah, Aqilah Nur Isnaini Hartanti, Wulan Siska Dwi Ilmiawan, Muhammad Iqbal Imtihani, Evi Khairunisa, Siti Kurniawan, Muhammad Rizky Dwi Machfudloh, Nur Anis Mandasari, Virginia Mantika, Tri Yuni Marseto, Marseto Marshelynda, Alfia Rahmadhanti Mayla Farida Mentari Clara Dewanti, Mentari Clara Mufajar, Aniswatin Putri Nandina Fida Salsabilla Novianto, Satrio Pangesti, Anggita Mulia Permana, Yoga Permatasari, Siviana Pramita, Vena Tri Pratama, Mohammad Adi Pratiwi, Ayuntin Nonik Puteri, Natasha Arvanessa Putri, Evi Fortuna Sukiran Rachman, Jalaluddin Abdul Rachmaniyah, Bunga Ayufi Rahman, Moh Syaiful Ramadhika Handrawan, Muhammad Nizham Renny Oktafia, Renny Risdiandari, Nasya Ivana Ristiyono, Adinda Dwi Riyanti, Dini Rusdaryanti, Novieka Wahyu Putri Safi’i, M.Arief Salsabila, Syaila Setiawan, Mohammad Irvan Shelawati, Amanda Sinaga, Debora Theresia Wulan Sishadiyati Siti Nur Jannah Syarif, Muhammad Zulfan Taher, Lisanur Kholifah Tamami, Dita Soffiya Umtami, Anisa Fitria Wasesa, Aji Wati, Ika Murni Wulandari, Khotimah Tri Zaky Al Hakim, Muhammad Rayhan Zebua, Michael