Article Per Year (5 Year)
p-Index From 2021 - 2026
2.9
P-Index
This Author published in this journals
All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education Sinergi International Journal of Accounting and Taxation Novatio : Journal of Management Technology and Innovation
Edeh, Friday Ogbu
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 20 Documents
Search

 1   2 
Impact of COVID-19 Pandemic on Consumer Behavior towards the Intention to Use E-Wallet in Malaysia Edeh, Friday Ogbu; Aryani, Dwi Nita; Subramaniam, Tanuja A/P; Kee, Daisy Mui Hung; Samarth, Tejas; Nair, Rajesh Kumar; Kannappan, Thirumagal A/P; Tan, Yee Shan; Teh, Yi Ching
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i3.1205

Abstract

The technology-driven era has encouraged Malaysians to use e-Wallet rather than paper money in their daily transactions. Numerous e-Wallet applications have been developed, such as GrabPay, Touch 'n Go eWallet, and Boost. Erstwhile, Malaysians perceived that using e-Wallets is troublesome and worthless. However, the COVID-19 outbreak has reframed the buyers' perceptions otherwise. This study investigates the impact of Covid-19 on consumer behavior towards the intention to use e-Wallet in Malaysia. A sample of 100 Malaysians has voluntarily participated in this survey. Data were assembled through an electronic survey questionnaire. Contrary to popular belief, the findings depicted that the behavioral intention to use e-Wallets among Malaysians had further accelerated due to the convenience perceptions, facilitating conditions, and perceived safety. 
The Effect of Influencer Marketing on Gen Z Purchasing Intentions in Emerging Economies Dharma, Ida Bagus Surya; Hengky, Hengky; Ching, Lim Lee; Ni, Lim Shi; Zhen, Lim Shu; Yee, Lim Zhi; Brayn, Nsobundu Ugochukwu; Ilyas, Sehrish Syed; Teoh, Kok Ban; Tunde, Odebunmi Abayomi; Liem, Gai Sin; Edeh, Friday Ogbu; Sinha, Rupesh Kumar
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 3 (2024): November 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i3.3540

Abstract

The emergence of influencer marketing in developing countries has been facilitated by Generation Z's use of social media. This study's goal is to discover how influencer marketing will affect Gen Z consumers' purchasing intentions in Indonesia, Malaysia, India, and Nigeria. In this study, the data were examined utilizing descriptive, reliability, correlation, and regression analysis employing quantitative research and IBM SPSS Statistics 26. The data collection method was carried out online with a group of 150 individuals from the Gen Z demographic participating. The study highlights that perceived influencer credibility, product-influencer relevance, perceived expertise, and trustworthiness significantly impact Gen Z's purchasing intentions in Indonesia, Malaysia, India, and Nigeria. Authentic, credible influencers who align with a brand's image strengthen consumer trust and purchase intent. Marketers should prioritize collaborations with influencers known for genuine, relatable, and expert content, fostering deeper engagement and brand loyalty. While peers' reviews showed less impact, further research could explore Gen Z's evolving approach to social proof.
Digital Business Transformation and Business Resilience: The Moderating Role of Perceived Organizational Support in the Hospitality Emerging Business Economy Edeh, Friday Ogbu; Oben, Neji Desmond; Edeh, Blessing Friday; Asinai, Lilian; Muhammad, Kibuuka
International Journal of Tourism and Hospitality in Asia Pasific Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v8i1.3753

Abstract

Hospitality businesses in emerging economies have adopted digital tools to improve service delivery, customer satisfaction, and stakeholder trust, prompting scholars to conduct empirical research to strengthen their resilience, particularly in Nigeria. This research investigated the effect of digital business transformation (DBT) on business resilience in an emerging business economy with perceived organizational support (POS) as a moderating role using a cross-sectional survey. The study focused on workers from selected hospitality businesses in Abakaliki, southeastern Nigeria, using simple random sampling to choose the businesses. Participants' demographics were analyzed with frequency distribution, and research hypotheses were tested using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The study revealed that POS provides resources that moderate the effect of DBT on business resilience. Consequently, the study recommends that the management of hospitality firms should focus on DBT to help the firms to be resilient. This can be achieved through using digital tools, knowledge, skills, and processes to improve the turbulence-handling capability of the firm.
The Role of ESG Disclosure in Corporate Performance and Investment Decision-Making Pratiwi, Ayu Putri; Edeh, Friday Ogbu
Sinergi International Journal of Accounting and Taxation Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijat.v2i1.476

Abstract

The integration of Environmental, Social, and Governance (ESG) factors into corporate strategies has become increasingly relevant in modern business and investment landscapes. This study examines the impact of ESG disclosure on financial performance, the influence of regulatory frameworks, and the challenges associated with ESG adoption. A systematic review of academic literature reveals that transparent ESG reporting enhances investor confidence, reduces capital costs, and fosters long-term business value. Regulatory interventions, such as the Corporate Sustainability Reporting Directive (CSRD), play a crucial role in improving ESG disclosure quality, yet inconsistencies in reporting standards and data reliability concerns persist. Despite the positive correlation between ESG disclosure and corporate performance, challenges such as skepticism regarding ESG metrics and variations in reporting practices pose obstacles to full integration. This study underscores the necessity of refining ESG audit mechanisms and developing standardized reporting frameworks to ensure credibility and comparability across industries and regions. Future research should focus on exploring sector-specific ESG impacts, refining regulatory measures, and leveraging technological advancements to enhance ESG reporting accuracy. Strengthening ESG integration not only aligns businesses with evolving stakeholder expectations but also contributes to sustainable economic growth and corporate accountability.
The Impact of Regulatory Frameworks on Fraud Detection in Auditing Lestari, Putri Ayu; Edeh, Friday Ogbu
Sinergi International Journal of Accounting and Taxation Vol. 2 No. 1 (2024): February 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijat.v2i1.477

Abstract

Fraud detection in accounting and auditing has evolved significantly due to technological advancements and regulatory developments. This study reviews existing literature on the impact of artificial intelligence, big data analytics, and organizational ethics in strengthening fraud detection. Using a comprehensive methodology, relevant sources from Google Scholar, JSTOR, ScienceDirect, and other academic databases were analyzed to identify key trends and challenges in forensic auditing. Findings indicate that machine learning algorithms significantly enhance fraud detection accuracy, while organizational commitment to ethical standards plays a crucial role in fostering a transparent audit environment. Regulatory frameworks, although essential, must strike a balance to avoid undue constraints on auditors. The study also highlights the necessity of continuous auditor training to optimize the application of emerging technologies in fraud detection. These insights underscore the importance of integrating technological advancements with ethical and regulatory considerations to improve fraud detection efficiency. Future research should focus on refining AI-based audit tools and developing tailored regulatory frameworks that promote both compliance and audit independence.
Prediction of Employee Well-Being Through Organizational Justice in the Hospitality Work Environment Edeh, Friday Ogbu; Olanipekun, Dayo Benedict; Mustafa, Muhamad Mundu; Friday Edeh, Blessing; Ainebyoona, Christine; Neji, Desmond Oben; Ssekajugo, Derrick; Asinai, Lilian; Najjuma, Aisha; Muhammad, Kibuuka
Asia Pacific Journal of Management and Education (APJME) Vol 8, No 1 (2025): March 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v8i1.3853

Abstract

The issue of employee well-being has dominated discussion amongst scholars from interdisciplinary congregations quite apart from hospitality business practitioners. It was this debate that gave rise to this research. Therefore, this research aims to investigate the significant effect of organizational justice on employee well-being in the hospitality work environment based on a cross-sectional survey design. Twenty four-star hotels were selected using a simple random sampling technique. Data was collected with organizational justice and employee well-being validated instruments. Ethical principles regarding the participants were followed to avoid being harmed or coerced. After the data cleaning process, the valid data representing participants’ information was analyzed with frequency distribution while linear regression was employed to analyze the formulated research hypotheses. A statistical package for the social sciences was used to perform the analysis. After the analysis, it was found that organizational justice significantly predicted employee well-being positively. This study concludes that distributive, procedural, and interactional justice enhance employee well-being in the hospitality sector. The findings suggest that managers can reduce turnover by integrating organizational justice into daily decisions.
Smartphone Usage and Academic Performance of Management Science Students in an Emerging Economy Edeh, Friday Ogbu; Edeh, Blessing Friday; Okechukwu, Collins Irem; Mustafa, Mundu; Christine, Ainebyoona; Olanipekun, Dayo Benedict; Oben, Neji Desmond; Asinai, Lilian; Aisha, Najjuma
International Journal of Applied Business and International Management Vol 9, No 3 (2024): December 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i3.3593

Abstract

Smartphone usage among students in tertiary institutions, particularly management sciences students, has generated concerns due to its potential negative effects on their academic performance and overall well-being. While smartphones are known to improve students' academic outcomes, their excessive use can lead to distractions and a decline in academic achievement, especially in developing economies. This study investigates the impact of smartphone usage on the academic performance of students in selected universities in southeast Nigeria. A cross-sectional survey was conducted among 300-level management science students at three public universities, with data collected through 221 valid questionnaires. The study found that students' academic performance is positively influenced by the perceived ease of use, usefulness, and enjoyment of smartphones. However, excessive use, particularly for non-academic purposes, negatively affects performance by causing distractions, addiction, and superficial learning. This study concludes that while smartphones can be a valuable academic tool, excessive usage for non-academic activities can hinder students’ academic performance. Effective management of smartphone use is essential for academic success.
Citizen Participation and Digital Governance in Public Sector Accountability Rhamadhani, Rika Febby; Edeh, Friday Ogbu
Sinergi International Journal of Accounting and Taxation Vol. 2 No. 4 (2024): November 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijat.v2i4.715

Abstract

This narrative review explores the dynamics of social accountability within public sector accounting by synthesizing empirical studies and theoretical frameworks across multiple countries. The objective is to identify key drivers and systemic barriers that influence the effectiveness of social accountability mechanisms. Drawing on literature from databases such as Scopus, Google Scholar, and PubMed, the study employs a thematic analysis to examine the roles of public participation, digital governance, cultural norms, fiscal transparency, and regulatory frameworks. Results indicate that public engagement, when supported by digital platforms and inclusive policies, significantly enhances transparency and institutional trust. However, challenges persist, especially in developing countries, where bureaucratic rigidity, limited resources, and misalignment between global standards and local values hinder reform efforts. The discussion underscores the necessity for integrated governance models that emphasize participatory and transparent processes tailored to sociocultural contexts. Key systemic factors such as independent oversight institutions, technological capacity, and ethical leadership emerge as crucial enablers. The findings suggest that strengthening internal institutional capacity, realigning regulatory reforms with societal expectations, and leveraging technology are essential for advancing social accountability. This review calls for further empirical studies to develop adaptive, context-sensitive frameworks that embed social values in public financial reporting. Ultimately, a people-centered, interdisciplinary approach is imperative for transforming public sector governance into a more accountable and transparent system.
Investigating The Motivating Factors of ChatGPT Usage in Research by Postgraduate Students in Emerging Economy Edeh, Friday Ogbu; Mundu, Muhamad Mustafa; Pandey, Rudresh; Edeh, Blessing Friday; Nabawanuka, Hamidah
Novatio : Journal of Management Technology and Innovation Vol. 2 No. 4 (2024): October 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/novatio.v2i4.500

Abstract

Artificial intelligence (AI) has influenced research rituals, beginning from its rigor, purposefulness, dependability, reliability, validity, and reporting. Before the advent of AI, postgraduate students were saddled with parsimonious philosophical strands and similarity thresholds. But, with the current trend of AI writing tools such as ChatGPT, most students in developing educational economies have started shifting their research posts toward writing technologies. Thus, using a cross-sectional survey design, this research aims to investigate the factors that motivate management science postgraduate students to use ChatGPT for their studies. Researchers collected data from doctoral students in management science using a questionnaire. Thus, two hundred and one (201) postgraduate students drawn from three state universities in southeastern Nigeria served as the respondents in this research. The formulated research propositions were analyzed with linear regression. The study found that postgraduate students were motivated by perceived usefulness, ease of use, and enjoyment. The result of the study revealed that perceived ease of use (PEOU), perceived usefulness (PU), and perceived enjoyment (PE) have a positive significant effect on ChatGPT usage.
Contributing Factors to Apple’s Sustainability in Malaysia’s Information and Communication Technology Industry Edeh, Friday Ogbu; Teoh, Kok Ban; Murugan, Yashene; Kee, Daisy Mui Hung; Wong, Joey; Wong, Xin Shi; Maheswaran, Yashwiny; Jacinta, Ofojama Blessing
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1145

Abstract

Apple has a large customer base in Malaysia because they offer products of superior design and features. The main objective of this study is to determine the contributing factors to Apple’s sustainability in Malaysia’s Information and Communication Technology (ICT) Industry. This study is conducted based on quantitative research with 100 targeted respondents from Malaysia. The findings indicate that the marketing strategies, brand awareness, and customer experience are the major factors of the successful pathway of Apple’s sustainability. The research concludes that Apple Industry should adapt a frequent reengineering approach where the existing and upcoming Apple products will satisfy customer needs.
Co-Authors A'ishah, Tuan Amelin Aina, Nurul Ainebyoona, Christine Aisha, Najjuma Aisyah, Ummie Asinai, Lilian Awoke, Victory Chinelo Brayn, Nsobundu Ugochukwu Ching, Lim Lee Christine, Ainebyoona Dharma, Ida Bagus Surya Duruzor, Gloria Ifeoma Dwi Nita Aryani Edeh, Blessing Friday Egwu, Kevin Chukwuoyims Enakhifo, Ernestina Friday Edeh, Blessing Hengky Hengky, Hengky Ilyas, Sehrish Syed Irem, Collins Okechukwu Islam, Mohammad Fakhrul Jacinta, Ofojama Blessing Kannappan, Thirumagal A/P Kee, Daisy Mui Hung Liem, Gai Sin Maheswaran, Yashwiny Mahmud, Tahreem Tariq Mohd Zamri, Syafiqah Muhammad, Kibuuka Mundu, Muhamad Mustafa Murugan, Yashene Mustafa, Muhamad Mundu Mustafa, Mundu Nabawanuka, Hamidah Nair, Rajesh Kumar Najjuma, Aisha Neji, Desmond Oben Ni, Lim Shi Nurunnisa, Nurunnisa Nwoba, Charles Chukwuma Oben, Desmond Neji Oben, Neji Desmond Okechukwu, Collins Irem Olanipekun, Benedict Dayo Olanipekun, Dayo Benedict P V, Ranjith Pandey, Rudresh Pratiwi, Ayu Putri Putri Ayu Lestari Quttainah, Majdi Anwar Rika Febby Rhamadhani Samarth, Tejas Shafiee, Siti Syafiqah Izni Sherifah, Nakacwa Kasozi Sinha, Rupesh Kumar Ssekajugo, Derrick Subramaniam, Tanuja A/P Syafawani, Nurul Syafikah, Nurul Syed Badrulzaman, Syarifah Nurdzamanisya Tan, Yee Shan Teh, Yi Ching Teoh, Kok Ban Tunde, Odebunmi Abayomi Ukaidi, Chris U.A Vayapuri, Vanishaa A/P Veeraselvam, Vinosha Rai A/P Wong, Joey Wong, Xin Shi Yee, Lim Zhi Zhen, Lim Shu