Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal AL-HAYAT: Journal of Biology and Applied Biology Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Community Services and Dedication Al-MIKRAJ: Jurnal studi Islam dan Humaniora Journal Economic Insights
Pratiwi, Widya Ayu
Unknown Affiliation
Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Golden Ratio of Community Services and Dedication

 1 
Personal Branding Marketing as An Effort to Strengthen the Entrepreneurial Identity of Mekar Baru Village Putra, Anshari; Hidayat, Taopik; Pratiwi, Widya Ayu; Hayani, Nurul; Padila, Tasya; Nabilla, N.; Situngkir, Garace Ananda; Manurung, Abdul Jailani; Dewi, Eka Nurshouma; Tobing, Daniel
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1816

Abstract

This study aims to analyze the implementation of personal branding marketing as a strategy to strengthen business identity among entrepreneurs in Mekar Baru Village, Batu Bara Regency. The research employed a descriptive qualitative approach, with data collected through interviews, observations, and documentation involving 15 MSME actors from culinary, handicraft, service, and small trading sectors. The findings reveal that most MSMEs are still managed traditionally with a weak business identity. Only 40% of business owners have implemented basic elements of personal branding, such as logos, consistent brand names, and specially designed packaging. The main obstacles to branding are low digital literacy, limited capital, and a lack of institutional support. Nevertheless, the application of personal branding has shown positive impacts in enhancing customer loyalty, expanding market reach, and strengthening the image of local products. These findings highlight that personal branding marketing is an essential instrument in building the competitiveness of village-based MSMEs, although continuous support from multiple stakeholders is required.
Co-Authors Amanda, Sasa Aprilia ANSHARI PUTRA Cahyo, Septian Dwi Dailami, D. Damayanti, Frisca Danang Wahyu Purnomo Daniel Tobing Dewi, Eka Nurshouma Dian Wahyuni Endewip, Lidya N. Fhitri, Nisfu Fitri Fatma Wardani Hayani, Nurul Helmanto, Hendra Hidayat, Taopik Husaini, Iin P.A Hutabarat, Prima Wahyu Kusuma Indresputra, Faozan Irawan, Okta Saputra Malawat, Muh. Saleh Manurung, Abdul Jailani MARTIANSYAH, Irfan Muhammad Rifqi Hariri Mujahidin Mujahidin Mulyani, Melza Nabilla, N. Normansyah Padila, Tasya Patmasari, Eka Kurnia Primananda, Enggal RACHMADIYANTO, ARIEF NOOR Rahmaningtiyas, Lutfi Rinandio, Dipta Sumeru Rumondang, Rumondang Safarinanugraha, Dina Setyanti, Dwi siti nurlela Situngkir, Garace Ananda Suhatman, Agus Suriono, Hadi Syafitri, Nadya Tampubolon, Erwin Cristian Zulkarnaen, Rizmoon Nurul