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Imam Arifin
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Journal : Instal : Jurnal Komputer

 1 
Clustering Data on Participants’ Reactions to Online Shop Posts on Facebook Using K-Means Algorithm With Elbow Method Technique Arifin, Imam; Rahaningsih, Nining; Suprapti, Tati; Narasati, Riri
Bahasa Indonesia Vol 15 No 02 (2023): Instal : Jurnal Komputer Periode (Juli-Desember)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jurnalkomputer.v15i02.132

Abstract

One of the social media platforms that not only serves as a place to share stories and statuses but also as a place to sell is Facebook. The data used is a dataset from Kaggle totaling 6666 data with 10 attributes and then sampled with the Slovin technique and obtained 377 sample data which will be processed using RapidMiner software with K-Means Algorithm and then optimized with Elbow Method technique, evaluation using (Cluster Distance Performance) to find the average within centroid distance value and the Davies-Bouldin Index (DBI) value. The results obtained are, the average within centroid distance value of the 3rd clustering is proven in the cluster distance performance operator obtained ???? = 3: 200237.353, ????=5: 118343.557, ????=7: 75339.476, then the ideal of clusters in this study proven by the Elbow Method is when ???? = 5, and Davies-Bouldin Index (DBI) value which is close to zero is when ???? = 3 with a value of k = 3: 0.394. In addition, clustering based on the number of likes and comments can help sellers identify the most active group of participants and potentially become loyal customers.
Co-Authors Aang Kisnu Darmawan Abdullah, Azar Rafliardi Abu Naim Agustine, Elda Yulian ahmad habibi Al Ramadhani, Farchan Mushaf Ananta, Aria Arga Andika Dwi Cipta Susanto Anwari . Arbina Satria Afiatan Aria Arga Ananta Azar Rafliardi Abdullah Bambang Ruwanto Baqaruzi, Syamsyarief Bramasta Triananda Putra Brasta Diyu Wasesa Daniswara Dhia Azmi Nabila Didik Himmawan Dwi Ayu Stephanie Dwi Kurniani Eka Adi Supriyanto Eldo Yusri Eny Kusdarini Fajar Hardiansyah Fajar Nursodik Fauziyyah, Saarah Nur Filza Nurani Haidar, Habiburrohman Indri Saptorini Irwansyah, Bambang Karmele Llano-Sanchez Kemal, Faisal Koesuma, Sorja Krismonanto, Wisnu M. Fikri Gunawan Marfuatun, Marfuatun Muchammad Fauzi Muh Nur Rochim Maksum Muhammad Agus Muljanto Muhammad Salfas Muthoifin Nabila, Dhia Azmi Narasati, Riri Narasati Nining Rahaningsih Nirfison, Nirfison Nur Purba Priambada Nursodik, Fajar Pratiwi, Rizki Amalia Purwani Husodo Rahmansyah, Sandy Reynaldo Zoro Reza Fahlevi Riski Vitrinova Rizki Amalia Pratiwi Sajuri Sajuri, Sajuri Salamun Salamun Salfas, Muhammad Sartono Sartono Septi Nur Selase Soesilo, Rahman Sorja Koesuma Suryo Sulistiyo Susanto, Andika Dwi Cipta Syahbana, Dwiky Fajri Tatariyanto, Firman Tati Suprapti Ubad Badrudin Utami, Nugraheni Dwi Vitrinova, Riski Wendi Prameswari WICAKSONO, BAMBANG Wisdaningrum, Oktavima Wisnu Krismonanto Zurweni Zurweni