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All Journal Publikauma : Jurnal Administrasi Publik Universitas Medan Area PROCEEDINGS Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi dan Sistem Informasi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Manajemen dan Bisnis Journal of Student Research Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Kajian dan Penelitian Umum Jurnal Riset dan Inovasi Manajemen JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah JEBD Ebisnis Manajemen Master Manajemen IJAE International Journal of Geography, Social, and Multicultural Education (IJGSME) Jurnal Ilmiah Manajemen dan Akuntansi Pajak dan Manajemen Keuangan Jurnal Manajemen Bisnis Digital Terkini Green Economics Review Value Management Research Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK Jurnal Bersama Ilmu Ekonomi
BAYU KURNIAWAN
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Journal : Ebisnis Manajemen

 1 
Faktor- Faktor Yang Mempengaruhi Keputusan Pembelian Di Toko Tembakau Nusantara Melalui Word Of Mouth Mukharomah Mukharomah; Bayu Kurniawan; Rita Meiriyanti
Ebisnis Manajemen Vol. 1 No. 3 (2023): September : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v1i3.87

Abstract

This study aims to determine the influence of product quality and price on the purchase decision of tobacco products at Nusantara Tobacco Shop through word of mouth. This type of research uses quantitative research methods and the data used in this study is primary data. The population in this study was customers of Toko Tobacco Nusantara, this study used purposive sampling techniques with a saturated sample of 98 respondents. The measurement of this study uses the Likert scale which is then processed with SmartPLS 4.0 program analysis.The results of this study show that product quality affects purchasing decisions with a P-Value value of (0.004), price affects purchasing decisions with a P-Value value of (0.030) and word of mouth affects purchasing decisions with a P-Value value of (0.012). Word of mout is able to mediate product quality against purchasing decisions with a P-Value of (0.039). Word of mout is able to mediate price against purchase decisions with a P-Value of (0.041). Product quality has an influence on word of mouth with a P-Value of (0.000). Price has an influence on word of mouth with a P-Value of (0.000).
Co-Authors Abd. Rasyid Syamsuri Alfin Damayanti Alvina Kusumaningrum Anistia Dewi Muflikhah Antik Kristyaningsih Aprillia Suryani Pujiastuti Ardi Kurniawan Assegaf, Syaipul B. Jessediaz Ryswara Hati Chadiyan Faturachman David Abdul Kholiq Enik Oktafiana Erni Ernanda Ersa Fadilla Darmawati Putri Fadjar Darmaputra Farah Chalida Hanoum Fithri Widyannita Yarisma Fitri Dwi Jayanti Fitria Dita Kurniasari Gultom, Henry Casandra Heri Prabowo Heri Prabowo Hidayati, Armawati I Made Sudiana Ika Indisari Ika Menarianti, Ika Inayatur Rosidah Indriasari, Ika Jarmadi Setiawan Khusnul Khotimah Lestari, Utami Puji Lifiya Kholifatunnisa Mara Qonitatillah Martinus DAW Meishella Sismi Indah Rahayu Melysa Ika Erfiana Miftakhul Huda Mudiansyah, Puja Mukharomah Mukharomah Musfirotul Ainiyah Mutiara Tresna Parasetya Noventia Karina Putri Novia Dewi Nuriyadi, Anggia Nurlita Nazma Prameswari Nurul Ratnawati, Nurul Oky Agustina Prianka Ratri Nastiti Putri Rahma Dhani Qristin violinda Ratih Hesty Utami Ratih Hesty Utami Puspitasari Revan Danu Aji Rita Meiriyanti Riza Dian Cahyani Roza Yulida Rr Hawik Ervina Indiworo Setyorini, Noni Shofif Sobaruddin Akbar Shonda Paulina Martines Siska Widayanti Siti Nur Mahmudah Sugiyanto Sugiyanto Sutrisno Sutrisno Valadeva Izzulhaq Vita Adi Meli Yana Wahyu Ika Pramono Yanuar Yulianto Yuanita Rizky Mamluati Yunita Ayu Maulidiyah