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BAYU KURNIAWAN
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Citra Perusahaan, Kualitas Layanan, Harga Dan Kepercayaan Terhadap Keputusan Pembelian Mobil Bekas Berkualitas Di Nasmoco Auto Gallery B. Jessediaz Ryswara Hati; Bayu Kurniawan; Noni Setyorini
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study stems from the decline in sales at Nasmoco Auto Gallery amidst highly competitive conditions. The research aims to identify the factors influencing purchasing decisions at the Nasmoco Auto Gallery Semarang quality used car showroom. The independent variables studied are Corporate Image, Service Quality, Price, and Trust, which influence Purchasing Decisions as the dependent variable. Based on these issues, the study is empirically tested using a quantitative approach with multiple linear regression analysis techniques utilizing SmartPLS 4. The results of the analysis show that Price and Trust variables significantly affect purchasing decisions, whereas Corporate Image and Service Quality variables do not significantly impact the purchasing decision for quality used cars at Nasmoco Auto Gallery Semarang.
Co-Authors Abd. Rasyid Syamsuri Alfin Damayanti Alvina Kusumaningrum Ananda Shabrina Putri Gunawan Anistia Dewi Muflikhah Antik Kristyaningsih Aprillia Suryani Pujiastuti Ardi Kurniawan Assegaf, Syaipul Atania Rosyada B. Jessediaz Ryswara Hati Chadiyan Faturachman Chadyan Faturohman David Abdul Kholiq Enik Oktafiana Erni Ernanda Ersa Fadilla Darmawati Putri Fadjar Darmaputra Farah Chalida Hanoum Fithri Widyannita Yarisma Fitri Dwi Jayanti Fitria Dita Kurniasari Gilang Cahya Nusantara Gultom, Henry Casandra Heri Prabowo Hidayati, Armawati Ika Indisari Ika Menarianti, Ika Inayatur Rosidah Indriasari, Ika Jarmadi Setiawan Khusnul Khotimah Lestari, Utami Puji Lifiya Kholifatunnisa Mara Qonitatillah Meishella Sismi Indah Rahayu Melysa Ika Erfiana Miftakhul Huda Mudiansyah, Puja Mukharomah Mukharomah Musfirotul Ainiyah Mutiara Tresna Parasetya Noventia Karina Putri Novia Dewi Nuriyadi, Anggia Nurlita Nazma Prameswari Nurul Ratnawati, Nurul Oky Agustina Prianka Ratri Nastiti Putri Rahma Dhani Qristin violinda Ratih Hesty Utami Ratih Hesty Utami Puspitasari Revan Danu Aji Rita Meiriyanti Riza Dian Cahyani Rosyadi, Raden Ibnu Roza Yulida Rr Hawik Ervina Indiworo Rr. Hawik Ervina Setyorini, Noni Shofif Sobaruddin Akbar Shonda Paulina Martines Siska Widayanti Siti Nur Mahmudah Sugiyanto Sugiyanto Sutrisno Sutrisno Valadeva Izzulhaq Vita Adi Meli Yana Wahyu Ika Pramono Yanuar Yulianto Yuanita Rizky Mamluati Yunita Ayu Maulidiyah Yusuf Ehza Putra