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All Journal Publikauma : Jurnal Administrasi Publik Universitas Medan Area PROCEEDINGS Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknologi dan Sistem Informasi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Kajian dan Penelitian Umum Jurnal Riset dan Inovasi Manajemen JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah JEBD Ebisnis Manajemen Master Manajemen IJAE International Journal of Geography, Social, and Multicultural Education (IJGSME) Jurnal Ilmiah Manajemen dan Akuntansi Pajak dan Manajemen Keuangan Green Economics Review Value Management Research Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK Jurnal Bersama Ilmu Ekonomi
BAYU KURNIAWAN
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Journal : Value Management Research

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The Influence of Promotion, Price, and Brand Image on Purchasing Decisions on Vivo Smartphone Products Meishella Sismi Indah Rahayu; Bayu Kurniawan; Heri Prabowo
Value Management Research Vol. 1 No. 1 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

This study aims to examine the influence of promotion, price, and brand image on purchasing decisions for Vivo smartphone products. The research was conducted with a sample of 100 respondents, specifically students from PGRI University Semarang. The sampling technique employed in this study is non-probability sampling with a purposive sampling approach, targeting individuals who meet specific criteria. Data collection was carried out using questionnaires to gather information about respondents' perceptions of the variables studied. The analysis was performed using the SPSS software application, which facilitated the processing of quantitative data and the testing of hypotheses. The findings of this study reveal that promotion does not have a significant effect on purchasing decisions for Vivo smartphones. In contrast, price has a significant influence, indicating that consumers consider pricing as a critical factor when deciding to purchase Vivo products. Additionally, brand image also significantly affects purchasing decisions, highlighting the importance of maintaining a positive perception of the brand to attract potential buyers. These results suggest that while promotional activities may not directly impact purchasing decisions in this context, pricing strategies and brand positioning play a crucial role in influencing consumer behavior. This research provides valuable insights for marketers and business practitioners in the smartphone industry, emphasizing the need to focus on competitive pricing and strong brand image development to enhance purchasing decisions among the target market.
Analisis Kinerja Keuangan Terhadap Nilai Perusahaan Sektor Energy Yang Terdaftar Di BEI Tahun 2020 - 2023 Valadeva Izzulhaq; Bayu Kurniawan; Rita Meiriyanti
Value Management Research Vol. 1 No. 2 (2024)
Publisher : Yayasan Al Ma'arif Dawuhan

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Abstract

This study explores the relationship between financial performance and company value in the energy sector listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. The goal is to assess how various financial performance indicators impact firm value, as measured by the Price to Book Value (PBV). The financial performance indicators used in this study include Current Ratio (CR), Return on Assets (ROA), Return on Equity (ROE), Total Asset Turnover (TATO), Debt to Asset Ratio (DAR), Debt to Equity Ratio (DER), and firm size (Size). To examine this relationship, the study employs panel data regression, using data sourced from the IDX and analyzed with Excel and E-Views software. This methodology helps identify the degree to which financial performance metrics influence company value in the energy sector. The results reveal that certain financial indicators significantly impact company value. Specifically, ROA, TATO, and DAR were found to have a meaningful effect on PBV during the 2020–2023 period. These findings suggest that the efficiency of asset management, the ability to generate profits from assets, and the level of debt relative to assets play critical roles in determining a company’s value. Conversely, other factors such as CR, ROE, DER, and firm size did not show a significant relationship with PBV during the study period. This study highlights the importance of selecting the right financial performance metrics when evaluating the value of companies in the energy sector, offering valuable insights for investors, analysts, and corporate managers aiming to optimize firm performance and valuation.
Co-Authors Abd. Rasyid Syamsuri Alfin Damayanti Alvina Kusumaningrum Anistia Dewi Muflikhah Antik Kristyaningsih Aprillia Suryani Pujiastuti Ardi Kurniawan Assegaf, Syaipul B. Jessediaz Ryswara Hati Chadiyan Faturachman David Abdul Kholiq Enik Oktafiana Erni Ernanda Ersa Fadilla Darmawati Putri Fadjar Darmaputra Farah Chalida Hanoum Fithri Widyannita Yarisma Fitri Dwi Jayanti Fitria Dita Kurniasari Gultom, Henry Casandra Heri Prabowo Hidayati, Armawati I Made Sudiana Ika Indisari Ika Menarianti, Ika Inayatur Rosidah Indriasari, Ika Jarmadi Setiawan Khusnul Khotimah Lestari, Utami Puji Lifiya Kholifatunnisa Mara Qonitatillah Martinus DAW Meishella Sismi Indah Rahayu Melysa Ika Erfiana Miftakhul Huda Mudiansyah, Puja Mukharomah Mukharomah Musfirotul Ainiyah Mutiara Tresna Parasetya Noventia Karina Putri Novia Dewi Nuriyadi, Anggia Nurlita Nazma Prameswari Nurul Ratnawati, Nurul Oky Agustina Prianka Ratri Nastiti Putri Rahma Dhani Qristin violinda Ratih Hesty Utami Ratih Hesty Utami Puspitasari Revan Danu Aji Rita Meiriyanti Roza Yulida Rr Hawik Ervina Indiworo Setyorini, Noni Shofif Sobaruddin Akbar Shonda Paulina Martines Siska Widayanti Siti Nur Mahmudah Sugiyanto Sugiyanto Sutrisno Sutrisno Valadeva Izzulhaq Wahyu Ika Pramono Yuanita Rizky Mamluati Yunita Ayu Maulidiyah