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All Journal Jurnal Komunikasi Komunikator Jurnal Hubungan Internasional Nyimak: Journal of Communication Jurnal ASPIKOM PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Profetik Journal of Management and Leadership Jurnal Ekuivalensi International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Community Empowerment Jurnal Dakwah dan Komunikasi Caraka : Indonesia Journal of Communication The International Journal of Politics and Sociology Research Jurnal Ilmu Komunikasi Robust: Research of Business and Economics Studies Proceeding ISETH (International Summit on Science, Technology, and Humanity) Innovative: Journal Of Social Science Research Journal of Community Empowerment Jurnal Komunikasi Indonesia Malacca: Journal of Management and Business Development Proceedings of Jogjakarta Communication Conference (JCC) Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Riski Apriliani
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Roland Barthes : Representasi Budaya K-Pop dalam Iklan Lemonilo x NCT Dream Andien Laksmi Febytasari; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6191

Abstract

Advertising is a digital communication tool that provides information to the public about a product. Besides projecting a positive image, advertising also provides information about lifestyle and culture. One such advertisement aired in Indonesia is for the healthy and practical noodle product, Noodles Lemonilo x NCT Dream. NCT Dream, a South Korean boy band, became the brand ambassador for the healthy noodle product in early 2022. This study aims to examine how Korean pop culture is represented in the Noodles Lemonilo x NCT Dream advertisement and to describe its semiotic meaning. This research employs a descriptive qualitative research method with Roland Barthes' semiotic theory analysis. Source triangulation was used to test the validity of the research. The object of this study was the Noodles Lemonilo x NCT Dream YouTube advertisement. Data collection techniques included visual observation through the YouTube advertisement, literature review, and documentation study. The researcher aims to prove that the Noodles Lemonilo x NCT Dream advertisement represents Korean pop culture through NCT Dream as the brand ambassador for the Noodles Lemonilo product and to obtain results from the semiotic meaning of the Noodles Lemonilo x NCT Dream advertisement.
Roland Barthes’ Analysis of Image Restoration Theory in Digital Era of The Film “Budi Pekerti” Tri Fitri Nurul Aeni; Riski Apriliani; Sayfiddinkhon Akbarovich Sultonov
Jurnal Internasional Bisnis, Humaniora, Pendidikan dan Ilmu Sosial Vol 7 No 2 (2025): International Journal of Business, Humanities, Education and Social Sciences
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/ijbhes.v7i2.627

Abstract

Films, within the field of communication studies, function as media for conveying social, cultural, moral, and political messages through structured systems of signs and narrative forms. This study examines the issue of image restoration in the film Budi Pekerti, which portrays moral conflict and a reputation crisis unfolding within the dynamics of digital communication. This issue is significant because social media has transformed interpersonal interaction and accelerated new mechanisms in the construction of public opinion. Employing a descriptive qualitative approach, this study utilizes textual observation and literature review as data collection techniques. Roland Barthes’s semiotic theory is applied to interpret visual and narrative signs, while William Benoit’s Image Restoration Theory is used to analyze the crisis communication strategies depicted. The analysis proceeds through three stages: identifying denotative, connotative, and mythical meanings. The findings indicate that the five image restoration strategies—denial, evading responsibility, reducing offensiveness, corrective action, and mortification—do not necessarily succeed in fully repairing a damaged reputation. Furthermore, Budi Pekerti illustrates image restoration not only as a communicative tactic but also as a process of moral transformation grounded in empathy and accountability. This study offers a novel contribution by integrating semiotic analysis with crisis communication theory to illuminate the moral dimensions of individual image recovery within Indonesian digital culture. Nevertheless, limitations arise from the absence of empirical audience data and the inherent subjectivity of semiotic interpretation. Future research should incorporate online surveys or audience perception studies to enrich and validate the analytical findings.
PENINGKATAN KAPASITAS PSIKOLOGIS DAN KEMANDIRIAN WARGA BINAAN PEREMPUAN DI RUTAN KELAS IIB BOYOLALI Bayu Suseno; Lusi Nuryanti; Fiska Puspa Arinda; Isnaya Arina Hidayati; Novel Idris Abas; Riski Apriliani; Afny Al Fath Inaszahira; Muhammad Azmi Nur Asykaruddin; Dzikra Raihani; Alfian Faqih Ajiputra; Dhita Ade Nugroho
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.34844

Abstract

ABSTRAK                                                                                     Lembaga pemasyarakatan (lapas) memiliki peran strategis dalam pembinaan dan rehabilitasi warga binaan, termasuk perempuan. Namun, keterbatasan program yang mampu memenuhi kebutuhan psikologis, spiritual, dan keterampilan hidup warga binaan perempuan masih menjadi tantangan. Program pengabdian kepada masyarakat ini bertujuan untuk memberikan pemberdayaan holistik bagi warga binaan perempuan di Rutan Kelas IIB Boyolali agar warga binaan dapat meningkatkan kapasitas psikologis dan kemandirian. Program disusun setelah melakukan koordinasi dengan mitra terkait permasalahan, solusi, dan menyusun rancangan kegiatan. Sasaran program diberikan kepada 10 warga binaan perempuan dan 2 staf kesatuan pengamanan rutan. Pelaksanaan kegiatan dilakukan dalam bentuk pelatihan keterampilan, psikoedukasi, dan konseling, sebanyak 16 sesi kegiatan. Pelatihan difokuskan pada manajemen diri dan kewirausahaan, sementara psikoedukasi mencakup kesehatan mental, spiritual, serta pengembangan dan kesadaran diri. Evaluasi dilakukan melalui observasi dan wawancara untuk melihat perubahan dalam aspek psikologis, sosial, dan keterampilan. Hasil menunjukkan adanya perubahan positif, termasuk pergeseran cara pandang terhadap masa depan, peningkatan kemampuan menyusun tujuan hidup melalui pendekatan SMART, serta keberanian mengekspresikan diri dalam sesi konseling. Selain itu, kualitas interaksi sosial meningkat melalui kerja kelompok dan terbentuknya dukungan emosional antar warga binaan. Kegiatan kewirausahaan juga meningkatkan keterampilan praktis, kepercayaan diri, dan membuka peluang ekonomi pasca-rutan. Temuan ini menunjukkan bahwa program pemberdayaan yang terintegrasi dapat berkontribusi dalam mendukung proses rehabilitasi dan mempersiapkan warga binaan perempuan untuk reintegrasi sosial secara lebih bermakna melalui peningkatan kapasitas psikologis dan kemandirian warga binaan.Kata kunci: Kapasitas Psikologis; Kemandirian; Warga Binaan Perempuan; Rehabilitasi; Rutan.ABSTRACTCorrectional institutions (prisons) play a strategic role in the development and rehabilitation of inmates, including women detainees. However, this is a challenge as there are limited available programs that meet the psychological, spiritual, and life skills needed by female inmates. This community service program aims to provide holistic empowerment for female prisoners at the Class IIB Boyolali Detention Center (Rutan Kelas IIB Boyolali), enabling them to increase their psychological capacity and independence. The program is prepared after coordinating with partners regarding problems, solutions, and preparing activity plans. The program targets 10 female inmates and 2 prison security unit staff. The implementation of activities was carried out in the form of skills training, psychoeducation and counseling, with 16 activity sessions. The training focuses on self-management and entrepreneurship, while psychoeducation covers mental health, spirituality, and self-development and awareness. Evaluation was conducted through observation and interviews to identify changes in psychological, social, and skills aspects. Results showed positive changes, including a shift in perspective on the future, an increased ability to develop life goals through the SMART approach, and increased self-expression during counseling sessions. Furthermore, the quality of social interactions improved through group work and the development of emotional support among inmates. Entrepreneurial activities also improved practical skills, self-confidence, and opened up economic opportunities after detention. These findings suggest that an integrated empowerment program can contribute to supporting the rehabilitation process and preparing female inmates for more meaningful social reintegration by enhancing the inmates' psychological capacity and independence. Keywords: Psychological Capacities; Autonomy; Female Inmates; Rehabilitation; Detention Centre.
Analisis Situational Crisis Communication Theory (SCCT) pada Strategi Komunikasi Krisis Brand Erspo dalam Kasus Kontroversi Jersey Timnas Indonesia Ghea Aurelia Ardy Ugahari; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5362

Abstract

The Erspo brand as the new apparel of the Indonesian National Football Team reaped a lot of controversy after releasing the national team’s latest jersey. Football supporters think the jersey design by erspo is far from expectations. Not a few supporters opposed to raising the hashtag #boikoterspo on social media. Criticism and disappointment that was thrown made erspo in a crisis situation. The aim of this study is to analyze how crisis communication is carried out by Erspo in an effort to handle the crisis. A qualitative approach was taken with a case study research method using Situational Crisis Communication Theory (SCCT). This research uses secondary data collection methods obtained through document analysis, literature review and relatvant sources. The data analysis technique is deductive which is carried out as the data collection process is carried out. This research show that Erspo is included in the preventable cluster. The crisis response strategy implemented by Erspo is Rebuild, Erspo also implements other crisis response strategies by changing its logo design. To ensure that the data can be said to be valid and accurate, data triangulation is carried out to obtain data that can be accounted for. This research will provide novelty in analyzing crisis communication towards efforts to handle a brand experiencing a crisis.
Analisis Resepsi Khalayak terhadap Pola Asuh Anak dalam Konten TikTok @rensia_sanvira Diah Ayu Septiana; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5435

Abstract

This study analyzes audience interpretation of parenting messages contained in TikTok content by @rensia_sanvira. It focuses on audience reception, emphasizing that the audience is an essential component of communication who actively receives and interprets messages delivered by the media, including the TikTok content of @rensia_sanvira. The background of this research stems from the growing public concern over inappropriate parenting practices and the increasing use of social media as a platform for parenting education. The aim of this study is to understand how parent viewers interpret parenting messages in the content shared by @rensia_sanvira on TikTok. Data were collected through in-depth interviews with five individuals who are active followers of the TikTok account @rensia_sanvira. This research employed a reception analysis method based on Stuart Hall’s encoding-decoding theory, using a descriptive qualitative approach. Informants were selected using purposive sampling, involving specific criteria for inclusion. The results show that two informants occupied a dominant-hegemonic position, three held a negotiated position, and none were found in the oppositional position. This study concludes that the TikTok content of @rensia_sanvira effectively delivers parenting messages that are empathetic, educational, and highly relevant to the social realities of parents.
CSR Communication Strategy of PT Angkasa Pura Indonesia Adi Soemarmo Airport Branch in Building Corporate Image Puji Lestari; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5867

Abstract

This study is motivated by the importance of Corporate Social Responsibility (CSR) as a corporate communication strategy in building a positive image, particularly in the aviation sector closely connected to surrounding communities. The research aims to analyze the CSR communication strategy of PT Angkasa Pura Indonesia, Adi Soemarmo Airport Branch, through its greening program in Pandeyan Village, Ngemplak District, Boyolali Regency. The program focuses on the environmental aspect (Planet) within the Triple Bottom Line concept by distributing tree seedlings and compost fertilizer. Using qualitative approach with a case study method. Data were collected through in-depth interviews, field observations, and documentation from company archives and media publications. The findings show that the CSR strategy is participatory, reflected in the village government’s initiative, community involvement, and the company’s presence during program implementation. Consistency between communication messages and actions strengthens the company’s positive image. The use of mass and social media, including the official Instagram account @adisoemarmoairport, expands the reach of publications as a form of transparency. The implementation of sustainability is reflected in the program’s continuity in several villages, although accountability has not been fully achieved. These findings affirm that CSR functions as an effective communication strategy in building relationships with stakeholders.
Manajemen Event Nyala Feminist Festival Solo dalam Meningkatkan Kesadaran Kesetaraan Gender Syifana Cahya Pambudi; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5889

Abstract

Feminist festivals serve as a crucial arena for gender equality advocacy, yet research on their event management strategies as a form of communication remains limited. This study examines the Nyala Feminist Festival Solo (FNFS) as a case study in event management aimed at increasing awareness of gender equality. The research objective is to analyze how the FNFS event management strategy, from its planning to evaluation stages, functions as an effective feminist communication practice. This study employs a qualitative method with a case study approach, where data were collected through indepth interviews with the organizing committee and participants, documentary analysis, and the researcher's reflexivity. The findings indicate that FNFS implemented a strategy that transcends conventional event management; through the practice of cyberfeminism on social media and an event design centered on creating inclusive safe spaces, the festival successfully sparked a transformation of consciousness among its participants. On the other hand, significant challenges related to social sustainability were also identified, stemming from limited human resources. This research concludes that the success of a feminist event is measured not only by its external impact on the audience but also by its capacity to build a healthy and sustainable internal management system.
The Persuasive Communication Strategies of Wardah Youth Ambassadors in Enhancing Brand Awareness on Social Media Rastra Aprilia; Riski Apriliani
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7607

Abstract

Purpose: This study aims to analyze the persuasive communication strategy implemented by the Wardah Youth Ambassador in increasing Wardah's brand awareness on social media, referring to the persuasive communication strategy theory ofMelvin L. DeFleur and Sandra J. Ball-Rokeach. Methodology: This study uses a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews with three Wardah Youth Ambassador members and three Wardah consumers, observation of social media activity, and literature review. Data analysis was conducted using the Miles and Huberman interactive model, which includes data reduction, data display, and conclusion drawing and verification, supported by technique triangulation to maintain data credibility. Results: The results show that the Wardah Youth Ambassador succeeded in increasing Wardah's brand awareness through three persuasive communication approaches. The psychodynamic approach is realized through storytelling and personal experience that build emotional closeness; the sociocultural approach is applied through the adjustment of language, communication style, and the use of social media trends in accordance with the character of the younger generation; and the meaning construction approach is built through message consistency and Wardah's distinctive visual identity, so that audiences can recognize, recall, and form a positive perception of the brand. Applications/Originality/Value: This study provides an empirical contribution to the development of community-based persuasive communication strategies for brand ambassadors on social media, while also serving as a practical reference for beauty marketing practitioners in designing effective and sustainable brand ambassador programs for the younger generation.
Sharia-based financial literacy acceleration: Strengthening the sakinah family economy in the ‘Aisyiyah Branch Leadership of Ngampilan Nurjanah, Adhianty; Prawoto, Nano; Apriliani, Riski
Community Empowerment Vol. 11 No. 2 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.13253

Abstract

Family financial management is a crucial aspect of realizing a Sakinah family, one that is harmonious, prosperous, and aligned with Islamic principles. However, low financial literacy among women remains a primary challenge hindering household economic stability. This community service program aims to enhance sharia-based financial literacy and management skills among the members of the ‘Aisyiyah Branch Leadership (PCA) in Ngampilan, Yogyakarta. The program was executed in three main stages: 1) socialization of the Sakinah family philosophy, 2) sharia-based family financial management training, and 3) distribution of pocketbook guides as practical references. The evaluation results demonstrated significant success: a 85% increase in participants' awareness of Sakinah family literacy, a 88% improvement in financial management understanding and skills, and 88% of participants validating the pocketbook as highly beneficial. This initiative successfully supports the realization of Sakinah families within PCA Ngampilan while serving as a replicable model for women's empowerment in strengthening household economic resilience.
Co-Authors Adhianty Nurjanah Adhilistyo, Dimas Fajar Afny Al Fath Inaszahira Agung Prasetya Alfian Faqih Ajiputra Alhasanain, Nando Amelia Umi Pratiwi andi bisyriani Andien Laksmi Febytasari Bayu Suseno Bulqis, Rasyidah Cassana, Rona Rizkhy Bunga Chalila Raihan Nabilazka Deswana Raya Desy Arum Sunarta Dhila Safira Maytarani Dhita Ade Nugroho Diah Ayu Septiana Dian Purworini Dinda Safitri Ramadhani Dyah Mutiarin Dzikra Raihani Edy Purwo Saputro Firya Qurratu’ain Abisono Fiska Puspa Arinda Ghea Aurelia Ardy Ugahari H Hasmawati Irliana, Jauzaa Salwa Isnaya Arina Hidayati Khanun Roisatul Ummah Latifa, Syifa Arin Lusi Nuryanti Maulana S, Nurfadilah Maytarani, Dhila Safira Muhammad Azmi Nur Asykaruddin Nabilazka, Chalila Raihan Nano Prawoto Novel Idris Abas Puji Lestari Ramadhaningsih, Dwi Rastra Aprilia RASYID, ERWIN Rona Rizkhy Bunga Chasana Rosyid, Salman Abdul Sari, Fany Puspita Sari, Imas Andhita Sayfiddinkhon Akbarovich Sultonov Setiawan, Fandy Ahmad Setiawan, Ganda Sidiq Setyawan Sri Nabawiyati Nurul Makkiyah Sudirman, Muh. Sajjaj Syifana Cahya Pambudi Tri Fitri Nurul Aeni Tri Pitara Mahanggoro Trianuri, Lintang Usmayani, Ilham Putra Wahyudi, Wahyudi Wardana, Linda Kusumastuti