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A Small Actions to Big Impacts: Environmental Concern Messages In Gojek Youtube Ads #Dariaksikecil Amelia Umi Pratiwi; Riski Apriliani
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16199

Abstract

Purpose −  This study aims to analyze the representation of educational message in Gojek’s commercial ad on YouTube, Roland Barthes’s semiotic approach is used for the analysis. In addition to merely promoting services, in the context of digital ad, the state of understanding Gojek also contains embedded messages related to safety, health, and social issues. In relation to this,   Method – The study applies the qualitative method and content analysis technique to identify the visual, text, and audio elements of ads that carry an educational message in them. The ads documentation was carried out by collecting the Gojek commercials in its YouTube channel. The identification of educational messages was analyzed using Barthes’s concepts of denotation and connotation in order to derive the connotation incorporated in the signs   Findings −  The study reveals that in the commercials under study, Gojek sends educational messages through symbols that touch upon everyday life but convey a deeper message in the form of social responsibility and safety. The receivers of such state of understanding respond to the Gojek’s educational approach positively as it incites the demand for services and makes a positive impact on society. Therefore, it is concluded that Gojek successfully uses YouTube commercials to educate the target audience and enhance the popular image of the service
The Role Of Government Public Relations In Building A Positive Image Deswana Raya; Riski Apriliani
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1814

Abstract

Image is one of the crucial things needed by an organization, it determines how an organization is viewed by the public. However, the image of an organization does not automatically form. Therefore, it is necessary to have the role of a Public Relations. Good or bad image of an organization is determined by how a Public Relations builds an image, if the image is built in a good direction, it will certainly provide benefits. Conversely, if the image is built in a bad direction it will cause losses. The research was written with the aim of knowing the role of Public Relations in building the image of the Surakarta Customs and Excise Supervision and Service Office (KPPBC TMP B Surakarta), using qualitative methodology and data collection techniques, namely interviews, observations and literature studies. To test the validity of the data, this research uses a credibility test with triangulation techniques. In this research, Public Relations of the Surakarta Customs and Excise Supervision and Service Office (KPPBC TMP B Surakarta) is the subject of research. With this research, it is hoped that it can help the agency's Public Relations in building a positive image of the company to face the increasing number of negative news exposure that can reduce public trust in the agency.
PENGEMBANGAN BAHAN AJAR BERBASIS TIKTOK PADA MATERI AT-TAHIYYAT WA AT-TA'ARUF DI SEKOLAH DALAM PEMBELAJARAN BAHASA ARAB KELAS X MAN PALOPO Syam, Emha Alifka; Apriliani, Riski; Al-Gazaly, Al-Gazaly; Kartini, Hj.; Laswi, Aishiyah Saputri
Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Vol 6 No 2 (2026): Vol. 6 No. 2 Edisi Mei 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Fakultas Pendidikan Ilmu Pengetahuan Sosial dan Bahasa Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/jipdas.v6i2.4649

Abstract

Penelitian ini bertujuan untuk: (1) menguji tingkat validitas media pembelajaran video interaktif berbasis Tik Tok pada materi At-Tahiyyat Wa At-Ta'aruf; (2) menganalisis tingkat praktikalitas penggunaan media tersebut oleh guru dan siswa kelas X MAN Palopo; serta (3) mengukur tingkat efektivitas media video interaktif berbasis Tik Tok dalam meningkatkan motivasi belajar atau minat siswa pada pembelajaran bahasa Arab pada materi At-Tahiyyat Wa At-Ta'aruf di Sekolah dalam Pembelajaran Bahasa Arab Kelas X Man Palopo. Penelitian ini menggunakan penelitian dengan metode Research & Development (R&D) dengan menggunakan model penelitian ADDIE yang terdiri dari lima tahap: (1) tahap analisis (analysis), (2) perancangan (design), (3) pengembangan (development), (4) penerapan (implementation), (5) evaluasi (evaluation). Penelitian ini dilakukan pada siswa kelas X MAN Palopo, dengan 18 responden pada bulan November 2025 untuk mengetahui tingkat validitas dan praktikalitas media pembelajaran ini. Hasil dari pengembangan ini adalah: (1) Tingkat Validitas Pengembangan Bahan Ajar Berbasis Tik Tok pada Materi At-Tahiyyat Wa At-Ta'aruf di Sekolah dalam Pembelajaran Bahasa Arab Kelas X dari hasil validitasi oleh validator materi sebesar 92% dengan kategori sangat valid, dan hasil validitasi oleh validator media sebesar 83% dengan kategori sangat valid (2) Tingkat Praktikalitas Pengembangan Bahan Ajar Berbasis Tik Tok pada Materi At-Tahiyyat Wa At-Ta'aruf di Sekolah dalam Pembelajaran Bahasa Arab Kelas X dari hasil praktikalitas oleh guru mata pelajaran sebesar 94% dengan kategori sangat praktis dan hasil praktikalitas oleh siswa menggunakan angket respon memperoleh persentase sebesar 87,8% dengan kategori praktis. Analisis pre-tes dan post-test menunjukkan hasil perhitungan rata-rata N-Gain score dari 18 siswa menunjukkan nilai sebesar 0,88 skor ini termasuk dalam kategori “keefektifan tinggi” karena berada di atas nilai 0,7. Adapun persentase N-Gain score (%) yang diperoleh adalah 88,28%. Berdasarkan hasil tersebut, media bahan ajar berbasis Tik Tok pada materi At-Tahiyyat Wa At-Ta'aruf dinyatakan layak, serta mampu meningkatkan motivasi siswa dalam pembelajaran bahasa Arab kelas X MAN Palopo.
Sharia-based financial literacy acceleration: Strengthening the sakinah family economy in the ‘Aisyiyah Branch Leadership of Ngampilan Adhianty Nurjanah; Nano Prawoto; Riski Apriliani
Community Empowerment Vol. 11 No. 2 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.13253

Abstract

Family financial management is a crucial aspect of realizing a Sakinah family, one that is harmonious, prosperous, and aligned with Islamic principles. However, low financial literacy among women remains a primary challenge hindering household economic stability. This community service program aims to enhance sharia-based financial literacy and management skills among the members of the ‘Aisyiyah Branch Leadership (PCA) in Ngampilan, Yogyakarta. The program was executed in three main stages: 1) socialization of the Sakinah family philosophy, 2) sharia-based family financial management training, and 3) distribution of pocketbook guides as practical references. The evaluation results demonstrated significant success: a 85% increase in participants' awareness of Sakinah family literacy, a 88% improvement in financial management understanding and skills, and 88% of participants validating the pocketbook as highly beneficial. This initiative successfully supports the realization of Sakinah families within PCA Ngampilan while serving as a replicable model for women's empowerment in strengthening household economic resilience.
Analisis Roland Barthes : Representasi Budaya K-Pop dalam Iklan Lemonilo x NCT Dream Andien Laksmi Febytasari; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6191

Abstract

Advertising is a digital communication tool that provides information to the public about a product. Besides projecting a positive image, advertising also provides information about lifestyle and culture. One such advertisement aired in Indonesia is for the healthy and practical noodle product, Noodles Lemonilo x NCT Dream. NCT Dream, a South Korean boy band, became the brand ambassador for the healthy noodle product in early 2022. This study aims to examine how Korean pop culture is represented in the Noodles Lemonilo x NCT Dream advertisement and to describe its semiotic meaning. This research employs a descriptive qualitative research method with Roland Barthes' semiotic theory analysis. Source triangulation was used to test the validity of the research. The object of this study was the Noodles Lemonilo x NCT Dream YouTube advertisement. Data collection techniques included visual observation through the YouTube advertisement, literature review, and documentation study. The researcher aims to prove that the Noodles Lemonilo x NCT Dream advertisement represents Korean pop culture through NCT Dream as the brand ambassador for the Noodles Lemonilo product and to obtain results from the semiotic meaning of the Noodles Lemonilo x NCT Dream advertisement.