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All Journal Jurnal Komunikasi Komunikator Jurnal Hubungan Internasional Nyimak: Journal of Communication Jurnal ASPIKOM PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Profetik Journal of Management and Leadership Jurnal Ekuivalensi International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Community Empowerment Jurnal Dakwah dan Komunikasi Caraka : Indonesia Journal of Communication The International Journal of Politics and Sociology Research Robust: Research of Business and Economics Studies Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Proceeding ISETH (International Summit on Science, Technology, and Humanity) Innovative: Journal Of Social Science Research Journal of Community Empowerment Jurnal Komunikasi Indonesia Malacca: Journal of Management and Business Development Proceedings of Jogjakarta Communication Conference (JCC) Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Riski Apriliani
Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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A Small Actions to Big Impacts: Environmental Concern Messages In Gojek Youtube Ads #Dariaksikecil Amelia Umi Pratiwi; Riski Apriliani
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16199

Abstract

Purpose −  This study aims to analyze the representation of educational message in Gojek’s commercial ad on YouTube, Roland Barthes’s semiotic approach is used for the analysis. In addition to merely promoting services, in the context of digital ad, the state of understanding Gojek also contains embedded messages related to safety, health, and social issues. In relation to this,   Method – The study applies the qualitative method and content analysis technique to identify the visual, text, and audio elements of ads that carry an educational message in them. The ads documentation was carried out by collecting the Gojek commercials in its YouTube channel. The identification of educational messages was analyzed using Barthes’s concepts of denotation and connotation in order to derive the connotation incorporated in the signs   Findings −  The study reveals that in the commercials under study, Gojek sends educational messages through symbols that touch upon everyday life but convey a deeper message in the form of social responsibility and safety. The receivers of such state of understanding respond to the Gojek’s educational approach positively as it incites the demand for services and makes a positive impact on society. Therefore, it is concluded that Gojek successfully uses YouTube commercials to educate the target audience and enhance the popular image of the service
The Role Of Government Public Relations In Building A Positive Image Deswana Raya; Riski Apriliani
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1814

Abstract

Image is one of the crucial things needed by an organization, it determines how an organization is viewed by the public. However, the image of an organization does not automatically form. Therefore, it is necessary to have the role of a Public Relations. Good or bad image of an organization is determined by how a Public Relations builds an image, if the image is built in a good direction, it will certainly provide benefits. Conversely, if the image is built in a bad direction it will cause losses. The research was written with the aim of knowing the role of Public Relations in building the image of the Surakarta Customs and Excise Supervision and Service Office (KPPBC TMP B Surakarta), using qualitative methodology and data collection techniques, namely interviews, observations and literature studies. To test the validity of the data, this research uses a credibility test with triangulation techniques. In this research, Public Relations of the Surakarta Customs and Excise Supervision and Service Office (KPPBC TMP B Surakarta) is the subject of research. With this research, it is hoped that it can help the agency's Public Relations in building a positive image of the company to face the increasing number of negative news exposure that can reduce public trust in the agency.
PENGEMBANGAN BAHAN AJAR BERBASIS TIKTOK PADA MATERI AT-TAHIYYAT WA AT-TA'ARUF DI SEKOLAH DALAM PEMBELAJARAN BAHASA ARAB KELAS X MAN PALOPO Syam, Emha Alifka; Apriliani, Riski; Al-Gazaly, Al-Gazaly; Kartini, Hj.; Laswi, Aishiyah Saputri
Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Vol 6 No 2 (2026): Vol. 6 No. 2 Edisi Mei 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Fakultas Pendidikan Ilmu Pengetahuan Sosial dan Bahasa Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/jipdas.v6i2.4649

Abstract

Penelitian ini bertujuan untuk: (1) menguji tingkat validitas media pembelajaran video interaktif berbasis Tik Tok pada materi At-Tahiyyat Wa At-Ta'aruf; (2) menganalisis tingkat praktikalitas penggunaan media tersebut oleh guru dan siswa kelas X MAN Palopo; serta (3) mengukur tingkat efektivitas media video interaktif berbasis Tik Tok dalam meningkatkan motivasi belajar atau minat siswa pada pembelajaran bahasa Arab pada materi At-Tahiyyat Wa At-Ta'aruf di Sekolah dalam Pembelajaran Bahasa Arab Kelas X Man Palopo. Penelitian ini menggunakan penelitian dengan metode Research & Development (R&D) dengan menggunakan model penelitian ADDIE yang terdiri dari lima tahap: (1) tahap analisis (analysis), (2) perancangan (design), (3) pengembangan (development), (4) penerapan (implementation), (5) evaluasi (evaluation). Penelitian ini dilakukan pada siswa kelas X MAN Palopo, dengan 18 responden pada bulan November 2025 untuk mengetahui tingkat validitas dan praktikalitas media pembelajaran ini. Hasil dari pengembangan ini adalah: (1) Tingkat Validitas Pengembangan Bahan Ajar Berbasis Tik Tok pada Materi At-Tahiyyat Wa At-Ta'aruf di Sekolah dalam Pembelajaran Bahasa Arab Kelas X dari hasil validitasi oleh validator materi sebesar 92% dengan kategori sangat valid, dan hasil validitasi oleh validator media sebesar 83% dengan kategori sangat valid (2) Tingkat Praktikalitas Pengembangan Bahan Ajar Berbasis Tik Tok pada Materi At-Tahiyyat Wa At-Ta'aruf di Sekolah dalam Pembelajaran Bahasa Arab Kelas X dari hasil praktikalitas oleh guru mata pelajaran sebesar 94% dengan kategori sangat praktis dan hasil praktikalitas oleh siswa menggunakan angket respon memperoleh persentase sebesar 87,8% dengan kategori praktis. Analisis pre-tes dan post-test menunjukkan hasil perhitungan rata-rata N-Gain score dari 18 siswa menunjukkan nilai sebesar 0,88 skor ini termasuk dalam kategori “keefektifan tinggi” karena berada di atas nilai 0,7. Adapun persentase N-Gain score (%) yang diperoleh adalah 88,28%. Berdasarkan hasil tersebut, media bahan ajar berbasis Tik Tok pada materi At-Tahiyyat Wa At-Ta'aruf dinyatakan layak, serta mampu meningkatkan motivasi siswa dalam pembelajaran bahasa Arab kelas X MAN Palopo.
Co-Authors Abisono, Firya Qurratu’ain Adhianty Nurjanah Adhilistyo, Dimas Fajar Aeni, Tri Fitri Nurul Agung Prasetya Ajiputra, Alfian Faqih Al-Gazaly, Al-Gazaly Alhasanain, Nando Amelia Umi Pratiwi andi bisyriani Asykaruddin, Muhammad Azmi Nur Bayu Suseno Bulqis, Rasyidah Cassana, Rona Rizkhy Bunga Chalila Raihan Nabilazka Deswana Raya Desy Arum Sunarta Dhila Safira Maytarani Dian Purworini Dinda Safitri Ramadhani Dyah Mutiarin Edy Purwo Saputro Fiska Puspa Arinda H Hasmawati Inaszahira, Afny Al Fath Irliana, Jauzaa Salwa Isnaya Arina Hidayati Kartini, Hj. Khanun Roisatul Ummah LASWI, AISHIYAH SAPUTRI Latifa, Syifa Arin Lusi Nuryanti Maulana S, Nurfadilah Maytarani, Dhila Safira Nabilazka, Chalila Raihan Nano Prawoto Novel Idris Abas Nugroho, Dhita Ade Raihani, Dzikra Ramadhaningsih, Dwi RASYID, ERWIN Rona Rizkhy Bunga Chasana Rosyid, Salman Abdul Sari, Fany Puspita Sari, Imas Andhita Setiawan, Fandy Ahmad Setiawan, Ganda Setyawan, Sidiq Sri Nabawiyati Nurul Makkiyah Sudirman, Muh. Sajjaj Sultonov, Sayfiddinkhon Akbarovich Syam, Emha Alifka Tri Pitara Mahanggoro Trianuri, Lintang Usmayani, Ilham Putra Wahyudi, Wahyudi Wardana, Linda Kusumastuti