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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Sejarah Citra Lekha Nomosleca ETTISAL Journal of Communication Jurnal Representamen Dinamika Governance : Jurnal Ilmu Administrasi Negara Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Jurnal Syntax Transformation Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Devotion: Journal of Research and Community Service ABDI MASSA: Jurnal Pengabdian Nasional Journal Of World Science ASPIRATION Journal RELASI: Jurnal Penelitian Komunikasi Journal of Social Interactions and Humanities (JSIH) Pringgitan International Journal of Economics (IJEC) Journal of Scientific Research, Education, and Technology Jurnal Bisnis dan Komunikasi Digital Journal of Humanities and Social Studies Journal of Dialogos Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Journal of Dialogos

Sadono, Teguh Priyo

Universitas 17 Agustus 1945 Surabaya

Author-ID : 2046838

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Role of Customer Interest in Mediating the Effect of the Implementation of Marketing Communication Strategies on Customer Decisions in Taking Retirement Loans at Semarang Steady Bank Prasetya, Aldian Firdianto; Sadono, Teguh Priyo; Pramono , Bambang Sigit
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4264

This study aims to examine the role of customer interest in mediating the effect of integrated marketing communication (IMC) elements on customer decisions in taking retirement loans at Bank Mandiri Taspen, Semarang Branch. The IMC elements analyzed include advertising, promotion, direct marketing, word of mouth, and personal selling. Using a quantitative approach and Partial Least Squares (PLS) analysis with 145 purposively selected respondents, the study found that all IMC elements had a positive and significant effect on customer interest. However, none of the IMC elements directly influenced the decision to take credit. Customer interest plays a crucial mediating role, forming a full mediation pathway between most IMC elements and credit decisions, except for word of mouth, which exhibited partial mediation. These findings support the AIDA model and the hierarchy of effects theory, confirming that marketing communication impacts behavior through cognitive and emotional stages. The study provides theoretical reinforcement for IMC as a holistic strategy and offers practical insights for optimizing communication to influence customer behavior, particularly in the high-involvement financial service segment of retirees.

Marketing Communication Strategy to Increase Tourist Visits to Tumpak Sewu Waterfall In Lumajang Syarofa, Sherina; Priyo Sadono, Teguh; Sigit Pramono , Bambang
Devotion : Journal of Research and Community Service Vol. 6 No. 6 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i6.25491

The purpose of this research is to examine the Integrated Marketing Communication (IMC) strategy in increasing tourist visits to Tumpak Sewu Waterfall, Lumajang. Utilizing a descriptive qualitative model, data was gathered through in-depth interviews with local stakeholders, including the Tourism Agency, tour managers, and tourists. The results of the study show that all the main elements of IMC have been implemented, including advertising, personal selling, sales promotion, public relations, direct marketing, interactive marketing, and word of mouth. This strategy has proven effective in increasing the visibility and interest of both domestic and international tourists. Furthermore, the active participation of local communities, such as Pokdarwis and tour guides, also contributes to strengthening the tourist experience and enhancing the overall destination appeal. However, the research also identified several problems in the actualization of the IMC strategy, such as illegal collection practices, weak coordination in the management of Grojogan Sewu as a new destination, and the suboptimal utilization of the digital application "Lumajang Tourism." In addition, the lack of periodic evaluation and consistency in promotional messaging also presents obstacles. As a solution, the researcher recommends strengthening the Community-Based Tourism (CBT) approach so that local communities are not only implementers, but also the main drivers in tourism promotion. By integrating the principles of IMC and CBT, tourism development can proceed in an inclusive and sustainable manner, with significant implications for enhancing the welfare of local communities.

Reception Analysis of the ‘Achieve Your Dreams with Us’ Campaign Among Second-Semester Students of Universitas 17 Agustus 1945 Surabaya Djatmiko, Benedictus Raflin Algra Triyoga; Palupi, Merry Fridha Tri; Sadono, Teguh Priyo
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4667

Intense competition among private higher education institutions (PHEIs) requires them to implement effective promotional campaigns to attract prospective students. This study examines the reception of second-semester students at Universitas 17 Agustus 1945 (UNTAG) Surabaya regarding the aspirational promise in the "Achieve Your Dreams with Us" promotional campaign. Employing a qualitative approach with reception analysis and Stuart Hall's encoding-decoding framework, data were collected through a Focus Group Discussion (FGD). The findings indicate that the most dominant reception position is the negotiated position. Students critically separated the slogan, which they perceived as "marketing language," and focused more on tangible evidence such as accreditation and tuition fees. They also reconstructed the meaning of "dreams" to align with their pragmatic goals (career, hobbies, self-development), while asserting that ultimate success depends on individual agency, with the university serving as a facilitator. A dominant position was found to emerge post-hoc following validation through positive real-world experiences on campus, whereas an oppositional position was absent. This study concludes that the reception of marketing messages by a young audience is not a passive process, but rather a complex act of pragmatic validation. In this process, the credibility of each message element (verbal, visual, symbolic) is actively negotiated based on the audience's frames of reference and experiences, in which concrete proof is valued over aspirational promises.

PEMBENTUKAN PERSEPSI WARNA PADA KONSUMEN (Studi tentang Costomer Servoce) Sadono, Teguh Priyo; Rongrong, Michael Jibrael
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 1, No 01 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Persepsi dan makna dari berbagai latar belakang yaitu orang Manadp, Tionghoa dan Batak memberikan penjelasan yang utuh menyeluruh bahwa Costomer goods yang dipadukan dengan warna merah dan kuning memiliki keunikan dan ketertarikan tersendiri dibandingkan dengan tidak dipadukan warna dan melalui ketertarikan itu memberikan dampak cukup signifikan untuk seseorang. Persepsi dan makna mereka yang diungkapkan pada hasil penelitian memberikan keuntungan bagi PT. Antri Distribundo menarik pelanggannya, persepsi dari orang-orang ini tidak lepas dari latar belakang tradisi mereka, sehingga dampak dari ajaran kebudayaan yang telah diajarkan kepada mereka memberikan peranan penting terhadap persepsi dan makna mereka. Kata Kunci : Persepsi, Makna, Kesetiaan, Warna

PENGARUH MONONTON FILM 5CM DAN TINGKAT KEAKRABAN TERHADAP SIKAP NASIONALISME MAHASISWA UNIVERSITAS BUNDA MULIA Sadono, Teguh Priyo
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 1, No 01 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Abstrak Penelitian ini berjudul “PENGARUH MENONTON FILM 5CM DAN TINGKAT KEAKRABAN TERHADAP SIKAP NASIONALISME MAHASISWA UNIVERSITAS BUNDA MULIA” Permasalahan yang dibahas dalam skripsi ini adalah “Apakah terdapat pengaruh antara menonton film 5CM dan tingkat keakraban terhadap sikap nasionalisme mahasiswa Universitas Bunda Mulia”. Tujuan dalam penelitian ini adalah untuk mengetahui sejauh mana pengaruh menonton film 5CM dan tingkat keakraban terhadap sikap nasionalisme mahasiswa Universitas Bunda Mulia. Menggunakan ukuran sampel dengan rumus solvin dan sampel diambil dengan menggunakan teknik sampel berstrata yaitu populasi persamaan regresi sebagai berikut : Y = 4.002 + 1.066Xi + 0.052Xii. Berdasarkan analisis data statistic, indikator-indikator pada penelitian ini bersifat valid dan variabelnya bersifat reliable. Uji Regresi Linear Berganda menghasilkan nilai koefisien korelasi sebesar 0.990 yang berrarti terdapat hubungan yang sangat kuat antara menonton film 5CM dan tingkat keakraban dengan sikap nasionalisme mahasiswa Universitas Bunda Mulia. Besarnya pengaruh menonton film 5CM (Xi) dan tingkat keakraban (Xii) terhadap sikap nasionalisme mahasiswa (Y) dilihat dari koofisien detirminasi 98.0%. Pola hubungan terpadu antara khayalak, media, dan system social secara luas akan menghasilkan suatu efek tertentu.Kata kunci : Film 5CM, keakraban, dan sikap nasionalisme

BUDAYA PENGGUNA APLIKASI BACA BERITA INDONESIA (Studi Deskriptif pada Mahasiswa Jurnalistik Jakarta Barat) Sadono, Teguh Priyo; Koli, Nicodemus
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 1, No 01 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

AbstrakBerkembangnya media kini tengah membanjiri para khalayak pengguna dan implikasinya telah memberikan nuansa yang berbeda dari waktu ke waktu, bahkan nuansa tersebut telah melembaga hingga menjadi budaya di masyarakat. Media konvensional seperti tabloid Goal, majalah Tempo, surat kabar Kompas dan Tribun, hingga berbagai situs berita seperti Viva, Detik, dan Kapanlagi yang tergolong dalam web 1.0, kini tidak kesulitan menyajikan berita-berita yang dapat dijadikan sebagai sumber berita utama. Seluruhnya telah dihimpun oleh aplikasi Baca Berita Indonesia atau yang disingkat BaBe, suatu teknologi yang menyajikan fitur indeks berita secara ringan, cepat, dan lengkap dari berbagai sumber berita dan penggunanya bebas berbagi berita. Tentu saja pola seperti ini telah merujuk pada posisi social media sebagai web 2.0, dimana teknologi ini muncul setelah media konvensional dan beberapa situs berita onlinemedia yang digolongkan sebagai web 1.0 telah menunjukkan eksistensinya di masyarakat. Berdasarkan deskripsi tersebut, maka perlu diteliti secara mendalam terhadap budaya konsumsi berita pada pengguna aplikasi BaBe. Para pengguna aplikasi tersebut dapat memilih untuk tetap mengandalkan aplikasi BaBe untuk melihat berita terkini, kemudian merujuk pada situs penyedia berita sumbernya atau hanya membacanya sepintas lalu. Selain itu, melalui penelitian ini pula akan diketahui pola konsumsi berita yang dibagikan oleh pengguna BaBe melalui social media. Adapun kerangka berpikir yang akan digunakan dalam penelitian ini menggunakan Social Action Media Studies yang dicetuskan oleh Gerard Schoening dan James Anderson. Terdapat enam premis utama pendekatan studi ini kepada khalayak komunitas pengguna aplikasi BaBe dengan pendekatan kualitatif, dimana instrumen yang digunakan adalah focus group discussion dengan metode deskriptif. Bersandar pada paradigma penelitian interpretif, pada pelaksanaannya penelitian ini akan melibatkan mahasiswa ilmu komunikasi dari berbagai tingkatan semester di Jakarta Utara sebagai partisipan penelitian. Kata kunci: Budaya, Berita, Aplikasi BABE.

Pemberitaan Bergabungnya Hary Tanoesoedibjo Ke Partai Hanura (Analisis Ekonomi Politik Media Dalam Framing Portal Online Okezone.com dan Metrotvnews.com) Sadono, Teguh Priyo; Fensi, Fabianus
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 1, No 01 (2015): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

AbstrakMedia online memiliki banyak kelebihan dalam menyampaikan berita kepada khalayak, salah satunya adalah kecepatan berita yang jauh melampaui media konvensional seperti surat kabar. Pemberitaan di media online dipengaruhi oleh ideologi dan ekonomi politik media yang terlihat dari framing berita yang dilakukan oleh media.Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kualitatif. Penelitian ini bersifat deskriptif, maksudnya yaitu penelitian ini bertujuan untuk pemgumpulan informasi aktual secara rinci yang melukiskan gejala yang ada. Hasil penelitian dengan menggunakan analisis framing ini ialah bahwa pada pemberitaan bergabungnya Hary Tanoesoedibjo ke dalam Partai Hanura , Okezone.com menunjukkan keberpihakkan kepada kepentingan pemiliknya. Okezone.com menjadi corong politik Hary Tanoesoedibjo dalam melakukan pemberitaan seputar bergabungnya Hary Tanoesoedibjo. Dengan membuat berita-berita yang menunjukkan citra positif sosok Hary Tanoesoedibjo. Sementara, Metrotvnews.com yang kepemilikannya dimiliko oleh kelompok lain, cenderung sama ingin memunjukkan sosok pemilik media yang di miliki oleh Metrotvnews.com dengan memberitakan berita yang cenderung berbeda dari pemberitaan Okezone.com.Berdasarkan temuan penelitian itu, peneliti memiliki kesimpulan bahwa Okezone.com dalam pemberitaan seputar bergabungnya Hary Tanosoedibjo ke dalam Partai Hanura, berada dalam kekuasaan politik Hary Tanoesoedibjo selaku pemilik media . okezone.com menjadi alat kampanye politik sekaligus corong bagi kepentingan Partai Hanura untuk mempopulerkan Partainya dan membangun citra sebagai anggota pemilu 2014. Sementara Metrotvnews.com tidak berada dalam bayang-bayang kekuasaan politik Hary Tanoesoedibjo, karena dalam pemberitaan nya Metrotvnews.com kerap mendiskritikan Hary Tanosoedibjho sebagai tokoh politik Partai Hanura dengan stikma yang di buat oleh Metrotvnews.com.Kata kunci : Kepemilikan media, kepentingan politik, analisis framing.

POLITICAL COMMUNICATION OF THE INCUMBENT REGENT OF BANGGAI TO INCREASE ELECTABILITY IN THE 2024 BANGGAI REGIONAL ELECTION CONTESTATION Setiadi, Muh. Darmawan; Sadono, Teguh Priyo; Tachopisalwong, Attanan
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i2.113

This study examines the political communication implemented by the incumbent Regent of Banggai in an effort to increase electability in the 2024 Banggai Regional Election. Amidst increasing voter rationality and the complexity of local political dynamics, political communication has become a crucial instrument for building image, expanding support, and strengthening leadership legitimacy. This study uses a qualitative approach with a case study design and applies Harold D. Lasswell's communication model of Who says what in which channel to whom with what effect? to analyze the communication carried out. The main informants in this study consisted of eight figures, including the incumbent, his winning team, and coalition party leaders. The results show that the incumbent acts as the main communicator with a political narrative that emphasizes development success, increased regional budget (APBD), religious character, and social closeness. The communication channels used include formal channels (mass media, billboards, and government forums), informal channels (field visits, face-to-face), and digital channels (Instagram, TikTok, and Facebook), which are tailored to voter segmentation, such as religious voters, millennials, rational voters, and swing voters. The communication effects showed a significant increase in electability, public engagement, and the formation of a positive image of the incumbent as a religious, responsive, and visionary leader. By integrating a media convergence approach, values-based messaging, and structured audience segmentation, the incumbent's political communication strategy proved effective in maintaining and expanding public support. This research contributes to the development of political communication studies, particularly in the local context and regional head elections.

The Contradiction of Meaning in Building Sympathy for Puan Maharani (A Semiotics Analysis of Puan Maharani’s Clothing Giveaway Video in Bekasi) Siwi, Yogi Raka; Sadono, Teguh Priyo
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4860

This research examines the public figure Puan Maharani in the context of her efforts to cultivate public sympathy. The study focuses on a video in which Puan Maharani is seen distributing clothing to residents in Bekasi, revealing a significant contradiction between her symbolic actions and the nonverbal expressions she displays. To analyze this phenomenon, the study employs Relational Dialectics Theory as proposed by Leslie Baxter, alongside a semiotic approach developed by Roland Barthes, which explores three levels of meaning: denotation, connotation, and myth. The findings suggest that actions intended to generate public sympathy instead provoked sarcastic reactions and public criticism. This indicates that in the realm of communication, it is not only the content of the message that holds significance, but also the manner of its delivery and the accompanying symbolic gestures.

Branding Strategy Based on Mangrove Conservation Ecotourism-Three Colors of South Malang District Teguh Priyo Sadono
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.719

Currently, tourism development in East Java is running quite rapidly, especially South Malang district which has an increase in the percentage increase as of October 2023 of 59.80 % . This value increased by 1.57% from the previous month . Tourism destinations are dominated by natural tourism in the form of beaches along the Southern Cross Route, causing local communities and the government to use these beaches as tourist destinations. South Malang Regency has 101 beaches that have been opened or are still under development and several locations are still known as pristine tourist locations . From several cases of opening beach tourism locations in South Malang Regency, complaints from visitors or prospective visitors were regarding access to ingress and egress roads, conditions and behavior of the local community as well as the lack of supporting public facilities and this was also the same as expressed by tourism managers. This shows the lack of strength and unpreparedness of a brand built by regional and central governments at a coordinated tourist location . In building and developing a tourist destination brand, CMC Tiga Warna creates the identity of their tourist destination in the form of a sustainable tourism system, offering several attractions such as banana boats, canoes, snorkeling, diving and mangrove planting. By using direct and indirect marketing processes and involving customers as a supporting force in forming an image for potential visitors, CMC Tiga Warna combines marketing strategies and a strong self-identity to introduce potential visitors and the public .

Co-Authors Achluddin Ibnu Rochim Aldina Ramadhanti Pramestiningrum Amina, Nurtyasih Wibawanti Ratna Anhikmah, Anhikmah Ayuningtyas, Trisya Apsari Bambang Satriya Bambang Satriya Chasanah, Rina Nur Delvira Nurul Aini Yuliandari Harahap Djatmiko, Benedictus Raflin Algra Triyoga Dwi Hartutik Edy Sudaryanto Fensi, Fabianus Fernando, Joshua Fransisca Maria Harita Hamim Hamim Hamim Hesti, Septina Rohimawati Ievansyah Ievansyah Ievansyah, Ievansyah Jai Kishon Goswami Joko Widodo Karunia, Risma Mei Koli, Nicodemus Kridawati Sadhana Kridawati Sadhana Marselina Marselina Merry Fridha Tri Palupi Merry Fridha Tripalupi Meta Sya Meta Sya MIchael Tristan Mukti, Baresa Margi Nicodemus Koli Noorshanti Sumarah Novaria, Rachmawati Nurazizah, Amelia Nurtyasih Wibawanti Ratna Amina Nurul Fitriyani Nutyasih Wibawanti Ratna Amina Pajala, Samuel Palupi, Merry Frida Tri Parinussa, Olivia Yuniar Pramono , Bambang Sigit Pramono, Bambang Sigit Prasetya, Aldian Firdianto Prasetya, Bambang Jaka Puspitasari, Dia Qurrota A`yun, Hajar Rachmawati Novaria Ranta Amina, Nurtyasih Wibawanti Rongrong, Michael Jibrael Royan Khusnul Arief Rudy Handoko Rustono - Rustono Farady Marta Rustono Farady Marta Salsafila, Nanda Delia Setiadi, Muh. Darmawan Sheron Mariana Alezandra Engelbert Sigit Pramono , Bambang Sigit Pramono, Bambang Siwi, Yogi Raka Sugiyarti, Sri Riris Suwardi, Suwardi Syarofa, Sherina Tachopisalwong, Attanan Tri Palupi, Merry Fridha V. Rudy Handoko Vania Shafa Meidina Widiyatmo Ekoputro Yadnya, Anak Agung Gede Agung Aditya Satwika Yasmin Balqis Awwaliyah Purnomo Yudhi, Lim

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