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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Sejarah Citra Lekha Nomosleca ETTISAL Journal of Communication Jurnal Representamen Dinamika Governance : Jurnal Ilmu Administrasi Negara Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Jurnal Syntax Transformation Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Devotion: Journal of Research and Community Service ABDI MASSA: Jurnal Pengabdian Nasional Journal Of World Science ASPIRATION Journal RELASI: Jurnal Penelitian Komunikasi Journal of Social Interactions and Humanities (JSIH) Pringgitan International Journal of Economics (IJEC) Journal of Scientific Research, Education, and Technology Jurnal Bisnis dan Komunikasi Digital Journal of Humanities and Social Studies Journal of Dialogos Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Journal of Dialogos
Sadono, Teguh Priyo
Universitas 17 Agustus 1945 Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Branding Strategy Based on Mangrove Conservation Ecotourism-Three Colors of South Malang District Teguh Priyo Sadono
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.719

Abstract

Currently, tourism development in East Java is running quite rapidly, especially South Malang district which has an increase in the percentage increase as of October 2023 of 59.80 % . This value increased by 1.57% from the previous month . Tourism destinations are dominated by natural tourism in the form of beaches along the Southern Cross Route, causing local communities and the government to use these beaches as tourist destinations. South Malang Regency has 101 beaches that have been opened or are still under development and several locations are still known as pristine tourist locations . From several cases of opening beach tourism locations in South Malang Regency, complaints from visitors or prospective visitors were regarding access to ingress and egress roads, conditions and behavior of the local community as well as the lack of supporting public facilities and this was also the same as expressed by tourism managers. This shows the lack of strength and unpreparedness of a brand built by regional and central governments at a coordinated tourist location . In building and developing a tourist destination brand, CMC Tiga Warna creates the identity of their tourist destination in the form of a sustainable tourism system, offering several attractions such as banana boats, canoes, snorkeling, diving and mangrove planting. By using direct and indirect marketing processes and involving customers as a supporting force in forming an image for potential visitors, CMC Tiga Warna combines marketing strategies and a strong self-identity to introduce potential visitors and the public .
Strategi Komunikasi Organisasi dalam Pencapaian Akreditasi Unggul di Universitas 17 Agustus 1945 Surabaya Parinussa, Olivia Yuniar; Sadono, Teguh Priyo; Hamim
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3556

Abstract

Penelitian ini menganalisis strategi komunikasi organisasi yang diterapkan oleh Universitas 17 Agustus 1945 (Untag) Surabaya dalam mencapai akreditasi unggul. Dengan pendekatan kualitatif, data dikumpulkan melalui wawancara dengan pemangku kepentingan utama, seperti Rektor, Wakil Rektor,  Kepala Badan Penjaminan Mutu, dan Dekan. Penelitian ini menyoroti penerapan tiga tipe komunikasi utama; top-down, bottom-up, dan horizontal serta tantangan dalam implementasinya. Hasil penelitian menunjukkan bahwa komunikasi top-down berperan penting dalam menetapkan kebijakan dan memberi ruang inovasi bagi unit, fakultas dan program studi, sementara komunikasi bottom-up digunakan untuk mengumpulkan masukan dari staf, dosen, dan mahasiswa. Komunikasi horizontal mendukung koordinasi antar fakultas dan program studi untuk memastikan keselarasan dan kolaborasi. Tantangan yang dihadapi meliputi perubahan regulasi yang cepat, kesenjangan waktu informasi, dan efisiensi pengelolaan data. Namun, universitas berhasil mengatasi hal tersebut dengan membangun budaya komunikasi inklusif, transparansi, dan kolaborasi. Secara keseluruhan, strategi komunikasi yang diterapkan tidak hanya melibatkan pimpinan dalam menetapkan arah, tetapi juga memastikan partisipasi aktif seluruh elemen organisasi untuk mencapai akreditasi unggul, yang berkontribusi pada pengembangan teori komunikasi organisasi di pendidikan tinggi.
Pengaruh Bauran Promosi dan Dukungan Orang Tua terhadap Keputusan Pemilihan Perguruan Tinggi pada Mahasiswa Universitas 17 Agustus 1945 Surabaya Yadnya, Anak Agung Gede Agung Aditya Satwika; Sadono, Teguh Priyo; Palupi, Merry Fridha Tri
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3566

Abstract

Penelitian ini mengkaji pengaruh bauran promosi dan dukungan orang tua terhadap proses pengambilan keputusan mahasiswa baru dalam memilih Universitas 17 Agustus 1945 Surabaya pada tahun ajaran 2023/2024. Penelitian ini menyoroti peran strategi pemasaran dan dukungan keluarga dalam memandu pilihan akademik mahasiswa. Dengan pendekatan kuantitatif melalui survei yang didistribusikan kepada mahasiswa baru, penelitian ini menganalisis bagaimana elemen promosi, seperti iklan dan hubungan masyarakat, berinteraksi dengan dukungan emosional, informasional, dan instrumental dari orang tua. Hasil penelitian menunjukkan adanya pengaruh signifikan antara kedua faktor tersebut dalam membentuk persepsi dan pilihan mahasiswa. Penelitian ini berkontribusi pada bidang pemasaran pendidikan dan teori pengambilan keputusan, serta menawarkan rekomendasi praktis bagi universitas untuk mengoptimalkan strategi promosi mereka sambil menekankan pentingnya keterlibatan orang tua dalam mendukung aspirasi Pendidikan.
Optimalisasi Komunikasi dan Kolaborasi Humas untuk Peningkatan Tridharma di OTTIMMO Internasional Mukti, Baresa Margi; Tripalupi, Merry Fridha; Sadono, Teguh Priyo
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 13, No 2 (2024): August
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v13i2.3009

Abstract

Nowdays, competition in universities is getting tougher. One attempt to ensure that a higher education institution have a special place among the public is to improve its quality so that it can produce superior graduates. Tridharma is a pillar of higher education that must be implemented, consist of education and teaching, research and community service. Apart from being something that must be done, the Tridharma of higher education can provide benefits, namely producing graduates who are creative, innovative, independent and useful for the surrounding community. Tridharma activity in higher education cannot walk alone internally, there needs to be an approach to the community through a public relations unit. Through the partnerships built between public relations and its partners, collaboration can result in activities that can be implemented into the Tridharma activities themselves. This research goal is to determine the strategies and models of communication and public relations collaboration at the OTTIMMO International Culinary and Patisserie Academy in improving the Tridharma of higher education, as well as what are the supporting and inhibiting factors. This research is using a qualitative method with a case study approach, the data collection method is by conducting interviews. The analytical method used is data reduction, namely summarizing the data and simplifying the data, then verifying and confirming the conclusions. The results of this research are communication and collaboration carried out by public relations in improving the Tridharma of higher education, namely using a two-way symmetrical model supported by using a collaborative governance stage process.Pada saat ini persaingan perguruan tinggi semakin ketat. Sebagai langkah agar satu perguruan tinggi tersebut mendapatkan tempat khusus oleh publik adalah dengan berbenah untuk meningkatkan mutu sehingga dapat menghasilkan lulusan yang unggul. Tridharma merupakan pilar dari perguruan tinggi yang wajib dilaksanakan, yaitu pendidikan dan pengajaran, penelitian dan pengabdian kepada masyarakat. Selain merupakan hal yang wajib dilakukan, Tridharma perguruan tinggi dapat memberikan manfaat yaitu menghasilkan lulusan yang kreatif, inovatif, mandiri dan berdaya guna bagi masyarakat sekitar. Tridharma didalam perguruan tinggi tidak dapat berjalan sendiri secara internal, perlu adanya pendekatan kepada masyarakat melalui unit humas. Melalui relasi yang dibangun antara humas dengan mitranya, dapat menghasilkan kerjasama berupa kegiatan yang dapat diimplementasikan kedalam kegiatan Tridharma itu sendiri. Penelitian ini bertujuan untuk mengetahui startegi serta model komunikasi dan kolaborasi humas Akademi Kuliner dan Patiseri OTTIMMO Internasional dalam meningkatkan Tridharma perguruan tinggi, serta apa saja yang menjadi faktor pendukung dan penghambatnya. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, metode pengumpulan data yaitu dengan melakukan wawancara. Metode analisis yang digunakan reduksi data, yakni merangkum data dan menyederhanakan data, lalu verifikasi dan penegasan kesimpulan. Hasil penelitian ini yaitu komunikasi dan kolaborasi yang dilakukan humas dalam meningkatkan Tridharma perguruan tinggi yaitu menggunakan model two-way symmetrical dengan didukung menggunakan proses tahapan collaborative governance.
Pengaruh Exposure Google Review dan Service Excellent Terhadap Kepuasaan Pengguna Jasa Di Kamar Kost Quro Surabaya Qurrota A`yun, Hajar; Sadono , Teguh Priyo; Hamim, Hamim
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 7 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan persaingan di era digitalisasi pada industri penginapam di Indonesia yang kian sengit, hal demikian mendorong pemilik usaha dalam memberi sebuah layanan yang baik supaya pelanggan merasakan kepuasan serta tidak menyebabkan keluhan serta memberikan ulasan baik pada google review. Penelitian ini ditujukan guna memahami pengaruh google review serta pelayanan prima (service excellent) atas kepuasan pelanggan pada kamar kost quro di surabaya. Pendekatan yang dipakai pada penelitian ini yakni pendekatan kuantitatif. Populasi penelitian ini sejumlah pengguna yang mana total sampelnya yakni 34 responden. Teknik pengambilan sampel memakai Purposive Sampling melalui syarat yakni pelanggan aktif pengguna jasa kamar kost quro dan status pelanggan: mahasiswa, pekerja, dan magang. Analisis yang dipakai yakni uji reabilitas, uji validitas, uji asumsi klasik, analisis regresi berganda, analisis deskriptif, uji t, uji F, serta koefisien determinasi. Hasil penelitian memerllihatkan bahwasanya (1) google review serta pelayanan prima punya pengaruh simultan terhadap kepuasan pelanggan yang bernilai F hitung senilai 29,984 serta nilai signifikan senilai 0,000;(2) google review punya pengaruh signifikan terhadap kepuasan pelanggan bernilai t hitung senilai 5,240 serta nilai signifikan senilai 0,000;(3) Pelayanan prima punya pengaruh signifikan terhadap kepuasan pelanggan bernilai t hitung senilai 5,240 serta nilai signifikan senilai 0,000. Hasil analisis koefisien determinan diperlihatkan bahwasanya pengaruh variabel googgle review dengan pelayanan prima terhadap kepuasan senilai 61,7%.
Pengaruh Komunikasi Digital, Kepuasan Mahasiswa, Inovasi, Kolaborasi Digital Terhadap Reputasi Organisasi di Universitas Mbojo Bima Anhikmah, Anhikmah; Priyo Sadono , Teguh; Hamim, Hamim
JURNAL SYNTAX IMPERATIF : Jurnal Ilmu Sosial dan Pendidikan Vol. 5 No. 6 (2025): Jurnal Syntax Imperatif: Jurnal Ilmu Sosial dan Pendidikan
Publisher : CV RIFAINSTITUT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntaximperatif.v5i6.586

Abstract

This study aims to analyze the influence of digital communication, student satisfaction, innovation, and digital collaboration on organizational reputation at Mbojo University of Bima. Using an explanatory quantitative approach, this research involved 251 respondents selected through purposive sampling techniques. Data were collected using a questionnaire that has been tested for validity and reliability. The results of the regression analysis indicate that all independent variables have a positive and significant effect on organizational reputation. Among these variables, student satisfaction has the greatest impact, followed by digital collaboration, innovation, and digital communication. This study underscores the importance of effective and responsive communication, as well as innovation in teaching methods, to enhance the university's reputation. The findings provide insights for university management in designing strategies that can strengthen organizational reputation in the eyes of students and other stakeholders. Practical and academic recommendations are also presented to support further development in this field of research.
Government Crisis Communication Strategies in Dealing with Misinformation in the Digital Era Amina, Nurtyasih Wibawanti Ratna; Satriya, Bambang; Sadhana, Kridawati; Sadono, Teguh Priyo
Journal of Dialogos Vol. 2 No. 2 (2025): Journal of Dialogos - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/kgcmxg29

Abstract

This research aims to understand in depth the crisis communication strategies implemented by the government in dealing with misinformation in the digital era. The rapid spread of misinformation in the digital space is a serious challenge, especially in crisis situations that demand fast, accurate, and reliable communication responses. This research uses a qualitative approach with a descriptive method, focusing on government institutions that have a strategic role in public communication, such as the Ministry of Communication and Information Technology (Kominfo) and the National Disaster Management Agency (BNPB). Data was collected through in-depth interviews with key informants, documentation studies, digital media observations, and analyzed using qualitative content analysis through the stages of data reduction, data presentation, and conclusion drawn. The results show that although the government has utilized social media as the main channel in crisis communication, challenges such as limited message reach, lack of coordination between agencies, and low public trust still hinder the effectiveness of the strategy. Cross-sectoral cooperation, people's digital literacy, and the role of credible and trained spokespeople are key factors in building information resilience and increasing public trust during crises. Therefore, an adaptive, transparent, and data-based crisis communication strategy is indispensable to maintain social stability in the midst of dynamic digital information flows
Toxic Masculinity in the Sadfishing Phenomenon within the #LakiLakiTidakBercerita Hashtag: A Netnographic Study of TikTok Content from the Account @bimbluess Fitriyani, Nurul; Sadono, Teguh Priyo; Palupi, Merry Fridha Tri
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4248

Abstract

Toxic masculinity is a form of gender injustice reflected through labeling and stereotypes toward men, especially when they attempt to express emotional vulnerability. This study explores how toxic masculinity is manifested in the sadfishing phenomenon on TikTok, particularly through the hashtag #LakiLakiTidakBercerita and user comments on the account @bimbluess. The phenomenon highlights a paradox in which men’s emotional openness is often met with responses that reinforce hegemonic masculinity norms. Using a qualitative approach through netnographic methods, this research analyzes digital user interactions as part of participatory media culture. The study is framed by standpoint theory and the concept of hegemonic masculinity to understand how gendered power structures operate in digital spaces. The findings reveal five key themes: (1) toxic masculinity as a generational emotional wound, (2) internalized masculine values as social consciousness, (3) fear of vulnerability and masculine performativity, (4) emotional self-sabotage, and (5) the burden of productivity seen as male destiny. These dynamics show how digital platforms can both challenge and reproduce gender norms.
The Influence of Content Marketing on Brand Image Through Customer Engagement Nurazizah, Amelia; Sadono, Teguh Priyo; Palupi, Merry Frida Tri
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4265

Abstract

Technological developments have made social media an important component of business marketing strategies, including Netflix, which uses Instagram to increase audience engagement and build a strong brand image. This study aims to determine the effect of content marketing on brand image through customer engagement on the Instagram account @netflixid. The method used is a quantitative approach with Structural Equation Modeling (SEM) analysis. Data collection through online questionnaires to followers of the Instagram account @netflixid. A sample of 100 respondents with the criteria are followers who have interacted with content on the Instagram account @netflixid. The study found that there is a positive and significant influence of content marketing on customer engagement and brand image. In addition, customer engagement has also been shown to act as a mediator in strengthening the influence of content marketing on brand image. These results emphasize the importance of a relevant and interactive content-based marketing strategy in order to create a positive brand image by increasing customer engagement.
Strategi Branding Program C-Taditur oleh PT KCI Wilayah 8 Surabaya sebagai Inovasi Wisata Transportasi Kereta Api Hesti, Septina Rohimawati; Palupi, Merry Frida Tri; Sadono , Teguh Priyo
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4393

Abstract

Penelitian ini membahas strategi branding Program C-Taditur oleh PT Kereta Commuter Indonesia (KCI) Wilayah 8 Surabaya sebagai upaya inovatif dalam mengembangkan wisata transportasi kereta api. Program C-Taditur, singkatan dari Commuter Study Tour, dirancang untuk memberikan pengalaman edukatif dan rekreatif bagi peserta, khususnya anak-anak sekolah, melalui perjalanan menggunakan kereta lokal PSO. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi terhadap enam informan yang terlibat langsung dalam pelaksanaan program. Analisis data mengacu pada teori Brand Expression dari Sicco Van Gelder yang mencakup empat komponen utama: Brand Positioning, Brand Identity, Brand Personality, dan Brand Communication. Hasil penelitian menunjukkan bahwa strategi branding Program C-Taditur dilakukan dengan pendekatan yang edukatif, visualisasi identitas melalui maskot C-Kardi, penguatan karakter program yang menyenangkan dan interaktif, serta komunikasi aktif melalui media sosial dan pelayanan langsung. Selain itu, tantangan yang dihadapi meliputi keterbatasan sumber daya, penyesuaian kebutuhan peserta, serta konsistensi inovasi konten edukatif. Penelitian ini menyimpulkan bahwa strategi branding yang dilakukan PT KCI Wilayah 8 Surabaya melalui Program C-Taditur efektif dalam membangun citra positif transportasi kereta api sebagai sarana wisata edukatif yang menarik dan berkelanjutan.
Co-Authors Achluddin Ibnu Rochim Aldina Ramadhanti Pramestiningrum Amina, Nurtyasih Wibawanti Ratna Anhikmah, Anhikmah Ayuningtyas, Trisya Apsari Bambang Satriya Bambang Satriya Chasanah, Rina Nur Delvira Nurul Aini Yuliandari Harahap Djatmiko, Benedictus Raflin Algra Triyoga Dwi Hartutik Edy Sudaryanto Fensi, Fabianus Fernando, Joshua Fransisca Maria Harita Hamim Hamim Hamim Hesti, Septina Rohimawati Ievansyah Ievansyah Ievansyah, Ievansyah Jai Kishon Goswami Joko Widodo Karunia, Risma Mei Koli, Nicodemus Kridawati Sadhana Kridawati Sadhana Marselina Marselina Merry Fridha Tri Palupi Merry Fridha Tripalupi Meta Sya Meta Sya MIchael Tristan Mukti, Baresa Margi Nicodemus Koli Noorshanti Sumarah Novaria, Rachmawati Nurazizah, Amelia Nurtyasih Wibawanti Ratna Amina Nurul Fitriyani Nutyasih Wibawanti Ratna Amina Pajala, Samuel Palupi, Merry Frida Tri Parinussa, Olivia Yuniar Pramono , Bambang Sigit Pramono, Bambang Sigit Prasetya, Aldian Firdianto Prasetya, Bambang Jaka Puspitasari, Dia Qurrota A`yun, Hajar Rachmawati Novaria Ranta Amina, Nurtyasih Wibawanti Rongrong, Michael Jibrael Royan Khusnul Arief Rudy Handoko Rustono - Rustono Farady Marta Rustono Farady Marta Salsafila, Nanda Delia Setiadi, Muh. Darmawan Sheron Mariana Alezandra Engelbert Sigit Pramono , Bambang Sigit Pramono, Bambang Siwi, Yogi Raka Sugiyarti, Sri Riris Suwardi, Suwardi Syarofa, Sherina Tachopisalwong, Attanan Tri Palupi, Merry Fridha V. Rudy Handoko Vania Shafa Meidina Widiyatmo Ekoputro Yadnya, Anak Agung Gede Agung Aditya Satwika Yasmin Balqis Awwaliyah Purnomo Yudhi, Lim