Article Per Year (5 Year)
p-Index From 2021 - 2026
4.259
P-Index
This Author published in this journals
All Journal JPM17: Jurnal Pengabdian Masyarakat IJEBD (International Journal Of Entrepreneurship And Business Development) Media Mahardhika EKUITAS (Jurnal Ekonomi dan Keuangan) jurnal syntax admiration Journal of Social Research Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia (JPMI) International Journal of Economics (IJEC) Journal of Artificial Intelligence and Digital Business Jurnal Nirta: Studi Inovasi IIJSE Jurnal Penelitian Pendidikan Indonesia Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Ragam Pengabdian Scripta Economica: Journal of Economics, Management, and Accounting The Indonesian Journal of Economic and Accounting Global Economics: International Journal of Economic, Social and Development Sciences Jurnal Pengabdian Masyarakat Indonesia
Ida Aju Brahma Ratih
Universitas 17 Agustus 1945 Surabaya
Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 30 Documents
Search

 1   2   3 
Pengaruh Eco-Friendly Packaging dan Green Marketing Terhadap Customer Satisfaction Melalui Environmental Concern Pada Konsumen Indomaret Di Kota Surabaya Firmansyah, Putra Wanda; Ratih, Ida Aju Brahma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5654

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi eco-friendly packaging dan green marketing terhadap customer satisfaction dengan menempatkan environmental concern sebagai variabel mediasi yang memperkuat hubungan antarvariabel dalam konteks perilaku konsumen. Objek penelitian difokuskan pada mahasiswa Universitas 17 Agustus 1945 Surabaya yang merupakan konsumen aktif Indomaret, mengingat kelompok mahasiswa memiliki tingkat kesadaran terhadap isu lingkungan yang semakin meningkat seiring berkembangnya kampanye keberlanjutan di sektor ritel modern. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei sebagai teknik utama dalam pengumpulan data. Data diperoleh melalui penyebaran kuesioner kepada 100 responden yang dipilih menggunakan teknik purposive sampling, dengan kriteria tertentu yang disesuaikan dengan tujuan penelitian. Data yang telah dikumpulkan selanjutnya dianalisis menggunakan metode Structural Equation Modeling berbasis Partial Least Squares dengan bantuan perangkat lunak SmartPLS 4. Pemilihan metode ini didasarkan pada kemampuannya dalam menguji hubungan kausal antarvariabel laten yang bersifat kompleks secara simultan serta memberikan hasil yang akurat meskipun jumlah sampel relatif terbatas. Hasil penelitian menunjukkan bahwa eco-friendly packaging dan green marketing berpengaruh positif dan signifikan terhadap environmental concern. Temuan ini mengindikasikan bahwa strategi pemasaran yang memperhatikan aspek keberlanjutan mampu meningkatkan kepedulian konsumen terhadap lingkungan. Selain itu, environmental concern terbukti berperan sebagai variabel mediasi yang memengaruhi customer satisfaction. Secara lebih spesifik, eco-friendly packaging ditemukan sebagai faktor yang memiliki pengaruh paling dominan terhadap kepuasan pelanggan dibandingkan variabel lainnya.
PENGARUH DAYA TARIK IKLAN, PERSEPSI HARGA, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE TIKTOK SHOP (STUDI KASUS MAHASISWA UNTAG SURABAYA) Dita Surya Elsani; Ida Aju Brahma Ratih
Nirta Akuntabel : The Indonesian Journal Of Economic and Accounting Vol 1 No 3 (2025): Desember : The Indonesian Journal of Economic and Accounting
Publisher : Nirta Learning Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/akuntabel.v1i3.388

Abstract

The development of digital technology is driving a shift in consumer shopping behavior from conventional markets to social media-based e-commerce. TikTok Shop exists as a platform that integrates video content, live streaming, and direct purchasing features, making visual advertising, price perception, and brand image important factors in influencing purchasing decisions. This study aims to analyze the influence of advertising appeal, price perception, and brand image on purchasing decisions of students at the University of August 17, 1945 Surabaya on the TikTok Shop e-commerce platform. The study used a quantitative approach with a sample of 98 Management students selected using the Lemeshow technique. Data were collected using a Likert scale questionnaire and analyzed using validity and reliability tests, multiple linear regression, t-tests, and F-tests. The results showed that all instruments were valid and reliable, with a Cronbach's Alpha value >0.6. Partially, advertising appeal, price perception, and brand image had a positive and significant effect on purchasing decisions with a significance value <0.05. Simultaneously, all three variables also had a significant effect on purchasing decisions with an F-value of 23.111 and a significance value of 0.000. This study concluded that an attractive advertising strategy, perceived appropriate prices, and a positive brand image can increase consumer purchasing decisions in TikTok Shop.
PENGARUH DISIPLIN KERJA, MOTIVASI KERJA DAN LINGKUNGAN KERJA DALAM MENINGKATKAN KINERJA KARYAWAN CV. ROBINSON DI KOTA GRESIK Cintya Ayu Lestari; Ida Aju Brahma Ratih
Nirta Akuntabel : The Indonesian Journal Of Economic and Accounting Vol 1 No 3 (2025): Desember : The Indonesian Journal of Economic and Accounting
Publisher : Nirta Learning Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/akuntabel.v1i3.389

Abstract

In the era of globalization characterized by intense business competition, employee performance has become a strategic factor in determining organizational success. Optimal performance is not only influenced by individual capabilities but also by work discipline, work motivation, and a supportive work environment. This study aims to analyze the effect of work discipline, work motivation, and work environment on employee performance at CV. Robinson in Gresik City. This study employs a quantitative approach using a survey method. The research population consists of all 70 employees of CV. Robinson, therefore the census sampling technique was applied. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression analysis. The data analysis included validity tests, reliability tests, classical assumption tests, partial t-tests, simultaneous F-tests, and the coefficient of determination (R²). The results indicate that work discipline, work motivation, and work environment partially have a positive and significant effect on employee performance. Simultaneously, the three independent variables also have a significant effect on employee performance. The coefficient of determination (Adjusted R²) of 0.502 indicates that 50.2% of the variation in employee performance can be explained by work discipline, work motivation, and work environment, while the remaining percentage is influenced by other factors not examined in this study. This research contributes theoretically to the development of human resource management studies, particularly in the context of small and medium enterprises (SMEs). Practically, the findings are expected to provide managerial insights for CV. Robinson to improve employee performance through consistent work discipline, enhanced work motivation, and the creation of a conducive work environment.
MSMEs in Surabaya: A Digitalization Literacy For Business Ida Aju Brahma Ratih; Mulyanto Nugroho; Slamet Riyadi; Mohammad Sihab Ridwan
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 2 No. 3 (2023): Oktober : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v2i3.2628

Abstract

The ability of MSMEs to implement digital concepts in their business is becoming increasingly crucial, since changes in buying and selling transaction techniques, lifestyle changes, and developments over time all contribute to the digitalization of MSMEs. Although the majority of MSMEs in Gayungan District, Surabaya City, still employ traditional business practices, the sub-district has a lot of potential for MSMEs and has a number of frequent clients. In this exercise, information is shared through conversation, Q&A sessions, and hands-on practice with digital business software. Digital marketing through the use of marketplaces and online services through applications or websites is the method of business digitalization that is employed. Participants in this activity will be able to employ digital applications, like online marketplaces and services, in their business operations and comprehend their advantages.
The Influence of Transformational Leadership, Internal Communication, and Work Ability on Organizational Commitment and Organizational Performance at PT Perkebunan Nusantara I in Surabaya Laurentius St Gomo Tumanggor; Ida Aju Brahmasari; Ida Aju Brahma Ratih
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 2 No. 2 (2025): June: Global Economics - International Journal of Economic, Social and Developm
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v2i2.283

Abstract

PT Perkebunan Nusantara I (PTPN I) is an Indonesian State-Owned Enterprise (BUMN) specializing in plantation operations, particularly the cultivation and processing of primary commodities, including rubber, coffee, and tea. Additionally, the company engages in secondary ventures such as tobacco production, plastic sack manufacturing, and asset optimization. As of December 1, 2023, PTPN I functions as a subholding entity with regional offices strategically located in Sumatra, Java, and Sulawesi to enhance operational efficiency. The company was originally established in Aceh in 1961 as PPN Kesatuan Aceh, marking the beginning of its long-standing presence in the industry.This study aims to analyze the impact of transformational leadership, internal communication, and work ability on both organizational commitment and organizational performance at PTPN I’s Surabaya region. Utilizing a quantitative causal-explanatory approach, primary data was collected through structured questionnaires. The target population comprised employees of PTPN I in Surabaya, with 100 respondents selected via purposive sampling. Data analysis techniques included descriptive statistics and SEM-PLS (Structural Equation Modeling-Partial Least Squares). Findings reveal that transformational leadership, internal communication, and work ability significantly and positively influence organizational commitment. Likewise, transformational leadership, work ability, and organizational commitment exhibit a significant positive relationship with organizational performance. However, although internal communication has a favorable effect, its impact on organizational performance is not statistically significant in this context.
The Effect of Internal Conflicts, Incentive Bonuses and Safety Riding on Job Satisfaction on The Performance of Shopeefood Drivers In Malang City Febrian Dimas J. Wibowo; Ida Aju Brahma Sari; Ida Aju Brahma Ratih
Journal of Social Research Vol. 4 No. 3 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i3.2453

Abstract

This study examines the factors affecting the performance and job satisfaction of ShopeeFood drivers in Malang City, Indonesia, in the context of the rapid growth of Shopee's marketplace. The research focuses on several variables, including internal conflicts, incentive bonuses, safety riding, and job satisfaction. The results reveal that internal conflicts significantly affect driver performance (P value = 0.012) but do not significantly impact job satisfaction (P value = 0.327). Incentive bonuses have a significant positive effect on both driver performance (P value = 0.018) and job satisfaction (P value = 0.020). Safety riding is also found to significantly impact both performance (P value = 0.024) and job satisfaction (P value = 0.027). Furthermore, job satisfaction significantly affects driver performance (P value = 0.03). The findings suggest that while incentive bonuses and safety measures are crucial for improving both performance and satisfaction, internal conflicts play a more complex role. This research provides valuable insights for ShopeeFood and similar companies in optimizing driver performance by addressing internal conflicts and reinforcing safety measures, as well as enhancing incentive schemes to improve both job satisfaction and operational efficiency.
The Influence of Individual Characteristics, Work Environment, Paternalistic Leadership Style and Competencies on Employee Performance at PT Fajar Saudara Kusuma Sebawi Mill In West Kalimantan Suci Harira Sari Hatuina; Ida Aju Brahma Sari; Ida Aju Brahma Ratih
Journal of Social Research Vol. 4 No. 3 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i3.2465

Abstract

This study aims to evaluate the influence of individual characteristics, work environment, and paternalistic leadership style on employee performance and competence at PT Fajar Brother Kusuma Sebawi Mill in West Kalimantan, which operates in the palm oil, plantation, and sea transportation sectors. The research uses a quantitative approach, employing a survey method to gather data from employees. The data was analyzed using statistical techniques to identify the relationships between the variables. The results indicate that individual characteristics do not have a significant effect on employee performance or competence at PT Fajar Saudara Kusuma Sebawi Mill. However, the work environment has a significant positive impact on employee performance, while it does not affect competence. The paternalistic leadership style is found to significantly influence both employee performance and competence. Moreover, competence positively affects employee performance, highlighting the importance of improving employees' skills and abilities for enhanced work outcomes. In conclusion, the study demonstrates that while individual characteristics are not significant, the work environment and paternalistic leadership style play crucial roles in improving employee performance and competence. The results suggest that PT Fajar Brother Kusuma Sebawi Mill should focus on optimizing the work environment and leadership styles to enhance employee productivity and skills, thereby driving the company’s growth. The study provides valuable insights for companies aiming to improve their human resource management strategies, especially in the plantation and sea transportation sectors.
Pengaruh Kepemimpinan Transformasional, Budaya Organisasi, dan Employee Engagement terhadap Kinerja Karyawan melalui Organizational Trust sebagai Variabel Intervening Zubastian Rachman; Siti Mujanah; Ida Aju Brahma Ratih
Jurnal Ragam Pengabdian Vol. 3 No. 2 (2026): Mei-Agustus, Sustainable Development Goals (SDGs): Multidisciplinary Perspectiv
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/pfpkmd88

Abstract

This study aims to analyze the effects of transformational leadership, organizational culture, and employee engagement on employee performance, both directly and indirectly through organizational trust as an intervening variable. The research was conducted at PT Kilau Wijaya Dana Dentika, a dental healthcare provider operating five clinics in Jakarta, Tangerang, Karawang, and Bekasi. This explanatory quantitative study involved all 71 employees using a census sampling technique. Data were collected through a five-point Likert-scale questionnaire and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings indicate that transformational leadership, organizational culture, and employee engagement significantly influence organizational trust. However, only organizational culture and organizational trust have significant direct effects on employee performance. Transformational leadership and employee engagement do not directly affect performance but have significant indirect effects through organizational trust, demonstrating its mediating role. The model explains 61.2% of the variance in organizational trust and 68.5% of the variance in employee performance. These findings support Social Exchange Theory by highlighting organizational trust as a key psychological mechanism linking leadership, organizational culture, and employee engagement to improved employee performance in the dental healthcare service sector. 
The Effect of Product Quality and Distribution Channel on Repurchase Intention through Customer Satisfaction and Customer Trust in Weber Building Materials Manufacturing Company Razin Auliaur; Ida Aju Brahma Ratih; Abdul Halik
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 4 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i4.627

Abstract

This study aims to examine and analyze the effects of product quality and distribution channel on repurchase intention, with customer satisfaction and customer trust serving as mediating variables. The research employed a quantitative method with a causal-explanatory approach. The study population consisted of customers at the Weber building materials manufacturing company in East Java, with a sample of 275 respondents selected using purposive sampling. Data were collected via questionnaires and assessed using a Likert scale. The data analysis was conducted using the Structural Equation Modeling (SEM) technique with Partial Least Squares (PLS) software. The findings of the study reveal the following: 1) Product quality has a significant positive effect on customer satisfaction; 2) Product quality has a significant positive effect on customer trust; 3) Product quality has a significant positive effect on repurchase intention; 4) Distribution channel has a significant positive effect on customer satisfaction; 5) Distribution channel has a significant positive effect on customer trust; 6) Distribution channel has a significant positive effect on repurchase intention; 7) Customer satisfaction has a significant positive effect on customer trust; 8) Customer satisfaction has a significant positive effect on repurchase intention; 9) Customer trust has a significant positive effect on repurchase intention.
PENGARUH GAJI DAN INSENTIF TERHADAP KESEJAHTERAAN KARYAWAN DI PT WISMILAK INTI MAKMUR SURABAYA Achmad Zaenal Arifin; Ida Aju Brahma Ratih
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2025): MARET : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i1.861

Abstract

Salaries and incentives are not merely factors that fulfill employees' fundamental needs but also serve as motivators to enhance performance and well-being. This study aims to examine the significant influence of salary and incentives on employee well-being at PT Wismilak Inti Makmur, Surabaya. Employing a quantitative research method, this study utilized questionnaires as the data collection instrument, targeting a sample of 50 employees. The variables studied include Salary (X1), Incentives (X2), and Employee Well-being (Y). The findings reveal that the F-test yielded an F-value of 30.623, exceeding the F-table value of 2.81, with a significance level of 0.001 < 0.05. The t-test indicates that variable X1 has a t-value of 3.516 compared to a t-table value of 2.011, while variable X2 has a t-value of -7.521 compared to a t-table value of 2.011. This suggests that Incentives (X2) have a significant but negative influence on Employee Well-being (Y). The determination coefficient test shows an R² value of 0.566, implying that Salary (X1) and Incentives (X2) collectively explain 56.6% of the variance in Employee Well-being (Y). The study concludes that Salary (X1) has a positive influence on Employee Well-being.
Co-Authors Abdul Halik Achmad Zaenal Arifin Amanda, Alviolita Charles H. Sidauruk Cintya Ayu Lestari David Setiawan, David Devika Cherly Putrihadiningrum Dian Ariani Dita Surya Elsani Djoko Budi Utomo Ema Yudiani Febrian Dimas J. Wibowo Firmansyah, Putra Wanda Gina Imaningtyas Ida Aju Brahma Sari Ida Aju Brahmasari Ida Aju Brahmasari Ida Aju Brahmasari Ida Bagus Cempena Ida Bagus Udayana Putra Kadek Duwika Laurentius St Gomo Tumanggor Lilik Faiqotul Himmah Mohammad Sihab Ridwan Mohammad Sihab Ridwan Mohammad Soleh Mujiono Pangestu Alam Mukhammad Fauzan Aldi Mulyanto Nugroho Nugroho, Mulyanto Nuradi Mulya Razaq Pipit Fadilatul Fitri Razin Auliaur Rosalina Ayu Wulandari Sari, Nagit Atika Siti Mujanah Slamet Riyadi Slamet Riyadi Suci Harira Sari Hatuina Suhardi Suhardi Tio Devilishanti Tjahjo Purtomo Wibowo, Agung Edy Yahya Kurnia Hanjaya Zubastian Rachman