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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Pendidikan Ekonomi (JURKAMI) ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian kepada Masyarakat Nusantara Pengabdian Kampus: Jurnal Informasi Kegiatan Pengabdian Pada Masyarakat Jurnal Pengabdian Masyarakat Bangsa Growth: Jurnal Magister Ilmu Ekonomi Universitas Palangka Raya Jurnal Ekonomi Pembangunan dan Pariwisata
Subianto, Pratiwi
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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KINERJA UMKM DI KOTA PALANGKA RAYA: TINJAUAN KEUANGAN, PENJUALAN, DAN STRATEGI PEMASARAN Giovanni, Jonathan; Subianto, Pratiwi; Mahar, Alicia Christina; Apriananda, Fricella
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 2 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i2.4092

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Palangka Raya City face significant challenges in enhancing competitiveness and operational efficiency, despite the continuous growth in the number of business units. One of the main issues lies in the lack of data-driven development strategies and the limited integration of information among MSME actors. This study applies a descriptive quantitative approach using the K-Means Clustering method to classify 100 MSME units based on three key aspects: financial performance, product sales, and marketing strategies. Data were collected via online questionnaires from August to October 2024. The analysis was conducted using the KNIME software to visualize and manage data effectively. The findings reveal homogeneous MSME clusters, with groups demonstrating high financial efficiency and a combination of online and offline marketing strategies showing the best performance. This study recommends that local governments develop more targeted and evidence-based strategies for MSME development. The main limitation of this research is the sample's scope, which may not fully represent the diversity of MSMEs in Palangka Raya. Future studies are encouraged to expand the geographical coverage and apply mixed-method approaches.
Co-Authors A, Niluh Putu Abdallah Al- Shreifeen, Iyad Abdul Halim Adi Jaya Adi Jaya, Adi Adventa, Alma Ahmad Rizani, Ahmad Alexandra Hukom, Alexandra Apriananda, Fricella Arituan, Bismart Basunjaya, Buyung Libna Beatris, Diana Benius, Benius Bismart Arituan Br Ginting, Dhea Anjelita Dakhi, Herman Fland Era Deka, Rio Evi Veronica Evnaweri Fauzi, Risky Ahmad Girsang, Ira Veronika Irawan Irawan Jonathan Giovanni Jonathan Giovanni Mahar, Alicia Christina Maryani Muhammad Reza Muslim, Shohib Musroni, Gabriel Nasir, Darmae Neneng, Sunaryo Nopembereni, Eti Dewi Page, Susan E. Parded, Wenty Magdalena Pratama, Andhika Pungan, Yudi Rahmawati Budi Mulyani Rima Harati Rosana Elvince Sabirin Sabirin, Sabirin Salaga, Desi Triana Saragih, Osi Karina Silaban, Desi Natalia Simbolon, Tiur Roida Siti Zubaidah Suherman Supriati, Lilies Takari, Dedi Tiawon, Harin Uda, Saritha Kittie Upton, Caroline Zakiah, Wiwin