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Damar, Haunan
Universitas Dain Nuswantoro
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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A Service Quality Analysis in Small Maintenance and Repair Company Using Lean Six Sigma Approach Kinasih, Restu; Damar, Haunan; Usman, Usman; Zakaria, Fakhmi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29158

Abstract

This study examines service quality in a small maintenance and repair company, using lean six sigma to identify problems and identify errors causing inconsistent service quality. The study used a qualitative approach, incorporating descriptive analytics, to analyze data from observations, customer interviews, and employee interviews in CV. ABC. DMAIC framework is used to find the root cause of the problem, and provides best possible suggestions to improve the quality of the company's services. In this study, it was found that the problem that caused the inconsistent level of service quality was a problem in administrative management there were 3 main errors, there are inaccurate expenses tracking, inaccurate invoices, incomplete job documentation. In improve phase that use FMEA, it was found that the company must further improve job documentation to improve service quality because it has the highest Risk Priority Number.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PIZZA HUT Arifiana, Latifa; Aqmala, Diana; Cahya, Handy Nur; Damar, Haunan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/mf78py29

Abstract

The reason for this study was to determine the impact of brand image, product quality, and promotion on purchasing decisions of Pizza Hut consumers. The population is Pizza Hut customers, with a sample of 150 respondents taken using non-probability sampling techniques with purposive sampling method. PLS was used as an analytical tool in this study. This study shows that brand image has a positive, but insignificant, impact on purchasing decisions of Pizza Hut consumers. On the other hand, product quality has a positive and significant impact on purchasing decisions of Pizza Hut consumers. In addition, promotion also has a positive and significant impact on purchasing decisions of Pizza Hut consumers.
KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG Caesar, Jovanda; Hariyadi, Guruh Taufan; Nuryanto, Imam; Damar, Haunan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/fq6h4z68

Abstract

This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (path coefficient 0.732), followed by store atmosphere and price fairness (each 0.135). Customer satisfaction also significantly influences loyalty (0.935). These findings assist management in improving strategies to maintain customer loyalty in a competitive market
GOKAR: MENUMBUHKAN PERCAYA DIRI ANAK-ANAK DI ROEMAH DIFABEL SEMARANG MELALUI AKTIVITAS “GORES KANVAS” Haziroh, Awanis Linati; Putra, Febrianur Ibnu Fitroh Sukono; Ulfa, Adilla Kustya; Damar, Haunan; Kusuma, Pradana Jati; Fatmawati, Elia Resha; Wardani, Nizia Kusuma
Jurnal Abdi Insani Vol 12 No 7 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i7.2719

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan aktualisasi diri dan membangun interaksi sosial bagi anak difabel di Roemah Difabel Semarang. Melalui pendekatan kreatif berupa aktivitas mewarnai, kegiatan ini dirancang sebagai media ekspresi diri yang menyenangkan dan inklusif antara penyandang disabilitas dan mahasiswa. Anak-anak difabel diajak berpartisipasi dalam aktivitas kelompok mewarnai tas kanvas, di mana mereka dikenalkan pada warna-warna dasar serta proses mencampur warna untuk menghasilkan variasi warna baru. Aktivitas ini tidak hanya merangsang kreativitas dan keterampilan motorik, tetapi juga menciptakan suasana interaktif yang mendorong komunikasi, kerja sama, dan rasa percaya diri. Mahasiswa dilibatkan secara aktif untuk mempererat hubungan sosial dan membangun empati terhadap penyandang disabilitas. Metode yang digunakan dalam kegiatan ini adalah deskriptif dengan pendekatan kualitatif, serta teknik pengumpulan data melalui wawancara dan dokumentasi. Hasil kegiatan ini menunjukkan bahwa pendekatan partisipatif melalui edukasi, pelatihan kreatif, dan mediasi emosional efektif mendorong aktualisasi diri anak-anak difabel. Kegiatan diawali observasi dan pelatihan pendamping, dilanjutkan sesi interaktif berupa diskusi, mewarnai tas kanvas, dan FGD berbasis kartu emosi. Metode visual, inklusif, dan empatik disesuaikan dengan karakteristik peserta. Evaluasi dilakukan melalui observasi dan refleksi bersama, menunjukkan peningkatan signifikan dalam ekspresi diri, kepercayaan diri, interaksi sosial, serta kesadaran emosional dalam satu hari pelaksanaan. Kegiatan ini memberikan kontribusi nyata terhadap pembentukan ruang inklusi yang positif di lingkungan sosial mereka.
Financial Performance Analysis of PT Ramayana Lestari Sentosa Tbk. 2018-2022 Period Anggi Permata Sari; Della Christine Parhusip; Fakhmi Zakaria; Haunan Damar; Roymon Panjaitan
International Journal of Management Research and Economics Vol. 2 No. 1 (2024): February : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i1.1656

Abstract

This research analyzes the financial performance of PT. Ramayana Lestari Sentosa Tbk. during the 2018-2022 period using quantitative and descriptive analysis methods with liquidity, profitability, solvency, and activity ratios. The results show: 1) The liquidity ratio indicates a liquid condition throughout the period, despite a decrease in 2020. 2) Profitability ratios show a less profitable condition although the company generates profits, it hasn't reached previous year's figures. 3) Solvency ratios depict a manageable condition, despite an increase in 2020. 4) Activity ratios indicate a good condition as the company effectively utilizes its current assets to generate profits. In conclusion, the financial performance of PT. Ramayana Lestari Sentosa Tbk. is considered healthy as it quickly improves its financial performance, as evidenced by the calculated ratios.
STUDI KASUS MENGENAI KEPUASAN NASABAH MOBILE BANKING LIVIN BY MANDIRI Ervina, Mareta; Aqmala, Diana; Eko, Dwi; Damar, Haunan
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 2 (2025): Edisi September 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i2.748

Abstract

This research investigates how users of Semarang’s Livin by Mandiri app perceive and evaluate their mobile banking experience. In today’s fast‑evolving digital landscape, customers increasingly demand seamless, on‑the‑go financial solutions, making it vital to uncover the drivers of their contentment. Adopting a quantitative design, we surveyed 253 active app users and examined three key factors usability, security provisions, and perceived trust and their collective impact on overall customer contentment. The statistical analysis demonstrates that an intuitive interface, strong protective measures, and high levels of confidence in the platform each contribute meaningfully to positive user experience. These outcomes underscore the necessity for banks to invest in user‑centric design and transparent security practices if they wish to deepen loyalty and forge lasting bonds with their clientele.
Kebutuhan Penumpang dan Perbaikan Layanan BRT Trans Semarang menggunakan Pendekatan QFD (Studi: Koridor VIII Gunungpati-Simpang Lima) Fitrianah, Dian; Cahya, Handy Nur; Farida, Ida; Damar, Haunan
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19295

Abstract

BRT Trans Semarang merupakan salah satu sistem transportasi umum di Kota Semarang yang berperan penting dalam mobilitas masyarakat. Penelitian ini bertujuan untuk mengidentifikasi kebutuhan penumpang dan perbaikan layanan pada BRT Trans Semarang pada koridor VIII (Gunungpati-Simpang Lima) menggunakan pendekatan Quality Function Deployment (QFD). Data diperoleh berdasarkan hasil observasi, kuesioner, wawancara dan Focus Group Discussion (FGD). Metode analisis dilakukan dengan bantuan matrik House of Quality (HoQ) sebagai alat dari pendekatan QFD yang membantu untuk mrnghubungkan antara atribut kebutuhan penumpang dengan respon teknis, sehingga diperoleh tiga prioritas utama untuk melakukan perbaikan layanan. Tiga prioritas utama perbaikan layanan berdasarkan atribut kebutuhan penumpang yaitu perbaikan dan pemeliharaan bus secara rutin, tersedianya tempat sampah tambahan dalam bus, meningkatkan kedisiplinan bagi pengemudi saat dijalan serta petugas yang ramah da sopan dalam melayani penumpang. Sedangkan tiga prioritas utama dalam respon teknis sebagai tindak lanjut untuk perbaikan layanan yaitu pelatihan pengemudi dan petugas, penambahan petugas di shelter, dan penambahan armada. Kata Kunci: BRT Trans Semarang, kepuasan pelanggan, kualitas layanan, QFD, transportasi umum
The Influence of E-WOM on Purchasing Decisions for an Indonesian Local Cosmetic Brand on TikTok Intan Aprilia; Haunan Damar
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.243

Abstract

In the era of digitalization, social media has become central to consumer interaction and purchasing behavior, with platforms like TikTok Shop enabling users to engage, share experiences, and shop seamlessly. This research examines the influence of e-WOM on purchasing decisions for Somethinc products on TikTok Shop, with brand awareness as a mediating variable. A descriptive quantitative method was employed using purposive sampling, targeting 110 Indonesian consumers who use and purchase Somethinc products on TikTok Shop. Data were collected via a questionnaire with a 1–5 Likert scale and analyzed using SmartPLS version 3, including descriptive analysis, outer and inner model evaluation, and hypothesis testing. Based on the results of the direct effect analysis, it was found that e-WOM has a positive and significant effect on Purchasing Decisions and Brand Awareness, Brand Awareness has a positive and significant effect on Purchasing Decisions. Meanwhile, the results of the indirect effect analysis indicate that e-WOM has a positive and significant effect on Purchasing Decisions through Brand Awareness. These findings suggest that Somethinc can effectively increase brand awareness and drive purchasing decisions by prioritizing high-quality e-WOM content and consistent product performance on platforms such as TikTok Shop. In addition, Gen Z consumers benefit from actively engaging with credible peer reviews and experiences to make informed and confident purchasing decisions.
Co-Authors Adilla Kustya Ulfa Alesi, Nipinoya Anggi Permata Sari Anggi, Lusi Setia Arifiana, Latifa Awanis Linati Haziroh Caesar, Jovanda Cahya, Handy Nur Della Christine Parhusip Diana Aqmala Eko, Dwi Eric Suryakencana Wibowo, Mochammad Ervina, Mareta Fakhmi Zakaria Fatmawati, Elia Resha Febrianur I F S Putra Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Fitrianah, Dian Foza Hadyu Hasanatina Handy Nur Cahya Hariyadi, Guruh Taufan Ida Farida Imam Nuryanto Imam Nuryanto Intan Aprilia Kinasih, Restu Kumala, Khofifah Ela Kusuma, Pradana Jati Mujib, Miftachul Mulyono, Fauzi Roymon Panjaitan Safitri, Maria Suhita Whini Setyahuni Umar - Farouk Usman Usman Wardani, Nizia Kusuma Wibowo, Mochammad Eric Suryakencana Winarto - Winarto Zakaria, Fakhmi