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All Journal Journal of Education and Learning (EduLearn) Literasi : Jurnal Ilmu Pendidikan Jurnal Abdi Insani Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Indonesian Journal of Islamic Elementary Education Jurnal Pengabdian Masyarakat Indonesia Sejahtera PEDAMAS (Pengabdian Kepada Masyarakat)
Ardiyaningrum, Martalia
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PENINGKATAN PENGETAHUAN DAN KETERAMPILAN UMKM JOGOMUKTI MENGGUNAKAN WEBSITE UNTUK UMKM NAIK KELAS DAN TANGGUH Rochmadi, Tri; Mulyandari, Rita; Ardiyaningrum, Martalia; Miju, Sarwo; Rosadi, Septian Ibnu; Wahyudi, Angga Dwi; Nurlani, Wa Ode; Saputri, Isna Deayanti
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.3249

Abstract

The rapid development of digital technology has driven transformation in the Micro, Small, and Medium Enterprises (MSMEs) sector, including the Sedulur Jogomukti community in Jogotirto Village, which still faces limitations in marketing, financial management, and cybersecurity awareness. These conditions formed the basis for implementing an assistance program to enhance the capacity and resilience of MSMEs in the digital era. This study aims to analyze the improvement of MSME competencies through a comparison of pre-test and post-test results after the program. The method applied was a participatory case study consisting of four stages: problem analysis, website development, training and mentoring, and evaluation. Data were collected from 40 MSME participants using a Likert scale questionnaire administered before and after the intervention. The results indicated a significant increase across all measured aspects, including production management, digital marketing, financial management, as well as cybersecurity and disaster risk mitigation. Digital marketing, financial management, and cybersecurity recorded the most substantial improvements compared to the initial conditions. These findings confirm that a holistic mentoring program through the utilization of websites can strengthen both the competitiveness and resilience of MSMEs in facing digital challenges.
Co-Authors Abdul Tarom Adawiya, Robiatul Afifah, Ni'mah Afifah, Ni’mah Ahmad Anis Abdullah Ariyadi Wijaya Aryani, Anggi Erna Awalia Putri, Mufida Dyahsih Alin Sholihah Esti Nawangsasi Ibnu Rosadi, Septian Indarsih, Sapta Ivan Luthfi Ihwani, Ivan Luthfi Laelatul Badriah, Laelatul Maksum, Khanif Marlina, Nur Ari Miju, Sarwo Muhammad Najib Mubarok Mulyandari, Rita Nurlani, Wa Ode Pranowo, Eko Putri, Mufida Awalia Rahayu Condro Murti Rifki Lukma Vita, Nanda Rino Richardo Rino Richardo Rita Mulyandari Rita Wulandari Rochmadi, Tri Rosadi, Septian Ibnu Rouzi, Kana Safrina Saputri, Isna Deayanti Siti Irene Astuti D Sri Wulandari Danoebroto Sukati Sukati Sulastri Sulastri Syamsul Arifin Syamsul Arifin, Ahmad Wahyudi, Angga Dwi Widiyanti, Remita