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Implementation of Intrinsic Factors of Human Resource Performance in Palembang Water Tourism Zaleha Trihandayani; Ahmad Dzaky Fawwaz
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2683

Abstract

The research with the aim was conducted determining the implementation of intrinsic factors of human resource performance in Palembang water tourism. Employee research with associative the type. The sample in this research was 200 Palembang water employee for tourism employees who were selected using the proportional random sampling method. Used in the data of research is primary data a questionnaire data with collection method. Also used is Structural analysis modeling equation (SEM) The technique data analysis with an Application Program. The results and conclusions research show that: (1) positive and significant there is the application of intrinsic discipline factors on people performance. (2) There is the application positive and significant for influence organizational many culture factors on employee attitude. (3) There is a positive and significant influence of competency implementation on employee performance. (4) There is a negative and insignificant effect of the application of intrinsic environmental factors on employee performance. (5) A positive result and significant when the application of intrinsic motivation factors on employee performance. (6) Motivation strengthens discipline towards employee performance. (7) Motivation strengthens organizational culture on the performance of human resources in Palembang water tourism. The findings from this research are that increasing or decreasing has no effect organizational culture performance on employee.
The Influence of Product Quality and Brand Image on Loyalty Through Consumer Satisfaction on Honda Automatic Motorcycles in Palembang City M. Ahlun Nizar; Sri Rahayu; Zaleha Trihandayani
International Journal of Management Science and Information Technology Vol. 5 No. 1 (2025): January - June 2025
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i1.3559

Abstract

Research showed determine the effect while product high quality and brand image by good customer loyalty through satisfy with Honda brand automatic motorcycles Palembang City. Condition this research have associative type. The variables used are product quality, good brand image, consumer satisfaction and consumer loyalty. A sample of 100 people was select to accidental sample.  Data in reseach used is primary data and make a questionare data wich collectif method. Data when analysis technique is method modeling structural equation (SEM) with the Lisrel Program Application. The results in this research of indicate this study are: Product have quality and showed image brand have a value of positif and effect significant to customer satisfaction. Product quality and brand image have a positif and effect of significant on costumer loyalty. Satisfaction has customer no effect significant to customers make the loyalties. Meanwhile, consumer satisfaction strengthens the influence by high product make the quality have brand image costumer loyalty.