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All Journal JURNAL AGROTEKNOLOGI J-Kesmas: Jurnal Kesehatan Masyarakat (Indonesian Journal of Public Health) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Usahawan Indonesia Proceeding International Seminar of Islamic Studies Jurnal Gizi dan Kuliner Indonesian Governance Journal (Kajian Politik-Pemerintahan) Ocean Engineering: Jurnal Ilmu Teknik dan Teknologi Maritim Innovative: Journal Of Social Science Research JMiE (Journal of Management in Education)
Khairunnas Khairunnas
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Manajemen Hubungan Masyarakat: Strategi Mempertahankan Citra Positif Sekolah Siti Raudhatul Jannah; Siti Muhibah; Khairunnas Khairunnas
JMiE (Journal of Management in Education) Vol. 3 No. 1 (2018)
Publisher : Management of Islamic Education Department, Faculty of Education and Teacher Training, State Islamic University Sulthan Thaha Saifuddin Jambi

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Abstract

Abstrak: Penelitian ini membahas tentang peran manajemen hubungan masyarakat dalam mempertahankan citra positif sekolah yang dilakukan di Madrasah Aliyah Negeri Insan Cendekia Jambi (MAN IC). Penelitian ini merupakan penelitian kualitatif deskriptif dengan menggunakan teknik pengumpulan data observasi nonpartisipan, wawancara tidak terstruktur, dan dokumentasi, sedangkan teknik analisis data yang digunakan adalah reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa peran manajemen humas dalam mempertahankan citra positif Sekolah dilakukan dengan menjalankan fungsi-fungsi manajemen serta menjalin hubungan yang harmonis dan kerja sama dengan pihak internal maupun eksternal sekolah, serta membangun komunikasi yang intens dengan pihak Telkom dalam mengatasi persoalan akses komunikasi. Kata Kunci: manajemen hubungan masyarakat, citra sekolah, madrasah aliyah negeri Insan Cendekia Abstract: Public relation management: strategy to maintain positive image of the School. This study aims to investigate the role of public relations management in maintaining a positive image of the school in State Islamic Senior High School Insan Cendekia (MAN IC) Jambi. This research was a descriptive qualitative. The technique of data collection are nonpartisipation observation, unstructured interviews, and documentation, whereas the analysis of data was used data reduction, data presentation and conclusion. Technique of authenticity the data used triangulation of source and triangulation of technique. The results revealed that the role of public relations unit to emerge a positive image of the School is by operating management function effectively, building relationship and cooperation both internal and external parties of the School, as well as establishing good communication to Stakeholder (e.g. Telkom) to overcome obstacle in communication access Keywords: public relations management, school image, state Islamic senior high school Insan Cendekia
Co-Authors Abdul Nadjib Adico Notareza Aulia Ashar Ashar Cokorda Istri Dharmayant Diana Fingki Hendri Syahputra Husin Nasution Husna Gemasih Isma Nurlillah Itza Mulyani Keisya Sashi Kirana Laila Apriani Hasanah Harahap Marniati Marniati Maudy Noor Fadhlia Meki Herlon Muliadi, Teuku Nirmalasari Nirmalasari Nur Nadiah Putri, Enda Silvia Rafinzar, Rahmat Retno Susilowati Riska Dian Oktari, Riska Dian Safrida Safrida Siti Muhibah Siti Raudhatul Jannah Sofjan Assauri SRI RAHAYU Zulhamid Ridho