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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan International Journal of Artificial Intelligence Research West Science Journal Economic and Entrepreneurship West Science Interdisciplinary Studies e-Jurnal Apresiasi Ekonomi West Science Interdisciplinary Studies IIJSE
Endrawati, Titin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Analysis of Factors Influencing Laptop Purchase Decisions Nawiyah, Nawiyah; Kurniawati, Renny; Endrawati, Titin
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.409

Abstract

Consumers are currently vying for laptops as desirable electronic goods. Customers consider price, brand, and quality while making laptop purchases. The study's goal covered the considerations while buying a laptop. Utilizing tools from linear regression analysis, the study methodology combines quantitative descriptive methodologies. The Likert scale is used to collect data using SPSS version 27, and 200 students are sampled from the student body of APP Polytechnic who utilize laptops. The t-test results indicate that purchasing decisions are positively and significantly influenced by price, brand image, and quality. The F test findings show that the variables together have a 13.7% influence, with other factors accounting for the remaining 86.3%.
Challenge and Opportunity of Marketing Digital-Based for Business Owners During Pandemic in Indonesia Endrawati, Titin; Bangkara, B.M.A.S. Anaconda; Irdiana, Sukma; Antoni, Antoni; Siregar, Ade Perdana
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2473

Abstract

Challenges and opportunities in marketing businesses relying on digital applications during the pandemic have been felt to be very diverse and complex. The study aimed to obtain scientific evidence of the challenges and opportunities of digital application-based business marketing. We discussed them under a phenomenological approach where we sought answers to gain a new understanding of a phenomenal event, namely marketing during a pandemic. To get the information, we needed to visit various sources of information, and we studied with a literature review system that involved data coding, evaluation, and interpretation of data. We did a virtual search of the data on several publications related to economic-based digital marketing issues during the pandemic. Finally, we concluded intending to get valid answers. Our data search was carried out electronically on several sources with a publishing period between 2010 and 2022 based on the results. After reviewing various sources and discussing them, we can conclude that digital-based marketing for a profitable and sustainable business has undoubtedly been proven to face many challenges and opportunities. The question mark is that not all business people and customers understand and can apply point technology, while the opportunity is that digital technology applications can innovate business marketing efforts efficiently, effectively, and productively.
The Role of Performance Appraisal, Work Motivation, and Training Effectiveness on the Productivity of Sales Personnel in FMCG Companies Endrawati, Titin; Nawiyah, Nawiyah
West Science Journal Economic and Entrepreneurship Vol. 3 No. 04 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i04.2381

Abstract

This study investigates the role of performance appraisal, work motivation, and training effectiveness in enhancing the productivity of sales personnel in Fast-Moving Consumer Goods (FMCG) companies in Indonesia. A quantitative approach was adopted, using a structured questionnaire to collect data from 305 sales personnel across various FMCG companies. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that all three factors—performance appraisal, work motivation, and training effectiveness—positively influence the productivity of sales personnel. Among these, work motivation showed the strongest impact, followed by performance appraisal and training effectiveness. The results highlight the critical importance of integrating these factors into human resource management practices to improve sales performance. This study provides valuable insights for FMCG companies seeking to enhance the productivity of their sales teams through targeted performance management, motivational strategies, and training programs.
Co-Authors Antoni Antoni Arie Wicaksono, Abdul Rahman B.M.A.S. Anaconda Bangkara Baehaqi Cakranegara, Pandu Adi Donny Dharmawan Ely Ibrahim Irdiana, Sukma Judijanto, Loso Karundeng, Deby Rita Kurniawati, Renny LAUNTU, ANSIR Nawiyah, Nawiyah Nofirman, Nofirman Raudya Setya Wismoko Putri Setiawan, Zunan Setyowati Subroto Siregar, Ade Perdana Widodo, Anung