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All Journal JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Jurnal Akuntansi dan Pajak JRMSI - Jurnal Riset Manajemen Sains Indonesia Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Health Science and Prevention Adimas : Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies JURNAL ILMIAH M-PROGRESS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) BISEI: Jurnal Bisnis dan Ekonomi Islam Jurnal Ilmiah Edunomika (JIE) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Jurnal Multidisiplin Sahombu Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Sani Rusminah
Prodi Manajemen, Fakultas Ekonomi, Universitas Islam Lamongan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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The Influence Of Lifestyle And Hedonic Shopping Value On Impulsive Shopee Buying Behavior In East Java Evi Yulia; Muhamad Imam Syairozi; Sani Rusminah
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of lifestyle and hedonic shoping value on impulse buying behavior. The research method used in this study is quantitative research using questionnaires as data collection instruments. The population in this study is Shopee customers with a sample of 96 respondents using the purposive sampling technique. The results of the study show that lifestyle variables and hedonic shoping value have a positive and significant influence on impulse buying behavior. While the most dominant variable affecting impulse buying behavior is hedonic shoping value because hedonic behavior tends to make a person motivated to make impulse purchases, this behavior makes a person happy and happy. The outline of this study shows that lifestyle and hedonic shoping value are effective stimuli in increasing impulsive buying behavior
PENDAYAGUNAAN SAMPAH DIAPERS MENJADI PUPUK ORGANIK SEBAGAI PROGRAM KOLABORASI PENINGKATAN EKONOMI HIJAU BERBASIS LINGKUNGAN Putri, Marsha Savira Agatha; Rusminah, Sani; Prasidya, Denaya Andrya; Mustika, Elisa Ayu
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2024): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v7i1.48147

Abstract

Berawal dari permasalahan timbunan sampah yang menjadi masalah utama Desa Sekaran Lamongan, khususnya sampah popok sekali pakai (diapers) yang kuantitasnya mencapai 120 kg/hari. Sehingga perlu dilakukan program penanganan khusus untuk menanggulangi permasalahan tersebut dengan metode daur ulang (recycle). Untuk mengatasi masalah tersebut dan sebagai perwujudan komitmen menuju visi desa mandiri sampah pada tahun 2025, program ini perlu dilaksanakan. Dengan pemilahan sampah yang telah dilakukan oleh warga Desa Sekaran, sehingga program ini tinggal meneruskan untuk pengelolaan dan pengolahan sampah yang telah dipilah. Walaupun demikian, masih ada beberapa permasalahan yang dialami oleh mitra antara lain: sampah diapers pada TPS 3R yang dikelola oleh mitra memiliki kapasitas yang tinggi, dan mitra tidak mengetahui bagaimana solusi pengolahan sampah diapers dan manajemen sampah. Dengan demikian, kami tim pengusul berkolaborasi dengan mitra memberikan solusi antara lain: memberikan pengetahuan dampak lingkungan akibat pencemaran yang diakibatkan oleh sampah diapers, memberikan penyuluhan terkait manajemen pemilahan sampah diapers untuk disalurkan ke bank sampah, dan memberikan pengetahuan berupa pemanfaatan/pengelolaan sampah diapers menjadi pupuk cair dan pupuk padat yang bernilai ekonomis. Program-program yang direncanakan untuk mengatasi permasalahan mitra dilakukan dengan metode antara lain: melakukan rapat dan focus group discussion (FGD) dengan mitra, melakukan penyuluhan dampak sampah diapers terhadap lingkungan, melakukan penyuluhan pengolahan sampah diapers menjadi pupuk cair dan pupuk padat, setelah itu dilakukan kegiatan evaluasi program dan rencana tindak lanjut kolaborasi kedepannya, setelah itu akhir dari rangkaian program ini adalah mitra bersama warga Desa Sekaran dapat menghasilkan produk yang bernilai ekonomis dan ramah lingkungan sehingga tercipta sustainable environment skala desa. It begins from the landfill problem as the main problem of Sekaran Lamongan Village, especially disposable diapers whose quantity reaches 120 kg/day. Thus, it is necessary to do a special handling program to overcome these problems with the recycling method (recycle). To overcome this problem and as a manifestation of commitment towards the vision of an independent waste village in 2025, this program needs to be implemented. With the segregation of waste that has been carried out by the residents of Sekaran Village, this program only remains for the management and processing of the sorted waste. Even so, there are still some problems experienced by partners, including: diapers waste at TPS 3R which is managed by partners has a high capacity, and partners do not know how to solve diapers waste management and waste management. Thus, our proposing team collaborates with partners to provide solutions including: providing knowledge of the environmental impact due to pollution caused by waste diapers, providing counseling regarding the management of segregating diapers waste to be distributed to waste banks, and providing knowledge in the form of utilizing/managing diapers waste into fertilizer liquid and solid fertilizers with economic value. Programs planned to address partners' problems are carried out using methods including: holding meetings and focus group discussions (FGD) with partners, conducting counseling on the impact of diapers waste on the environment, conducting counseling on processing diapers waste into liquid fertilizer and solid fertilizer, after that it is carried out program evaluation activities and follow-up plans for collaboration in the future, after that the end of this series of programs is that partners with Sekaran Village residents can produce products that are economically valuable and environmentally friendly to create a sustainable village-scale environment.
PENGUATAN BRANDING PRODUK AYAM DAN LELE HASIL PEMBERIAN PAKAN MAGGOT DI BUMDES SEKAR SEJAHTERA DESA SEKARAN Rusminah, Sani; Agatha Putri, Marsha Savira; Fadlilah, Anik
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i3.47883

Abstract

Budidaya Maggot dapat dijadikan sebagai alternatif pakan ternak ayam dan lele. Saat ini BUMDes Sekar Sejahtera telah memiliki kolam lele serta kandang ayam sebagai salah satu usaha yang dijalankan. Selama ini budidaya maggot tersebut selain dijual langsung, juga dijadikan sebagai pakan ternak ayam dan lele yang dikelola oleh pihak BUMDes. Produk ayam dan lele yang dikembangkan sebagai usaha tersebut telah siap dijual kepada masyarakat luas, namun pengurus BUMDes masih mengalami kesulitan dalam memasarkan produk tersebut. Tujuan dari kegiatan pengabdian ini adalah untuk menambah pendapatan BUMDEs melalui penguatuan branding produk ayam dan lele hasil pemberian pakan maggot agar bisa memperluas pangsa pasarnya. Metode dalam kegiatan ini yakni penyuluhan dan praktik kepada pengurus BUMDes terkait strategi branding produk melalui penggunaan media sosial. Hasil dari kegiatan ini yakni pengurus BUMDes dapat menggunakan media sosial Instagram dan Facebook sebagai strategi pemasaran produk ayam dan lele hasil pemberian pakan maggot sehingga dapat memperkenalkan produk hasil ternak tersebut kepada masyarakat luas dan diharapkan mampu meningkatkan volume penjualan untuk mendapatkan laba yang maksimal.Maggot cultivation can be used as an alternative to chicken and catfish feed. Currently the Sekar Sejahtera BUMDes has a catfish pond and chicken coop as one of the businesses it is running. So far, besides being sold directly, maggot cultivation is also used as chicken and catfish feed which is managed by the BUMDes. The chicken and catfish products developed as a business are ready to be sold to the wider community, but BUMDes officials are still having difficulties marketing these products. The purpose of this service activity is to increase BUMDEs' income through strengthening the branding of chicken and catfish products resulting from feeding maggot so that they can expand their market share. The method in this activity is counseling and practice to BUMDes management regarding product branding strategies through the use of social media. The result of this activity is that BUMDes administrators can use Instagram and Facebook social media as a marketing strategy for chicken and catfish products resulting from maggot feeding so that they can introduce these livestock products to the wider community and are expected to be able to increase sales volume to get maximum profits.  
Statistik Deskriptif Keputusan Pembelian Konsumen Melalui Branding Produk Sani Rusminah; Muhamad Taufik
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 2 (2023): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i2.220

Abstract

During the pandemic, public interest in cycling has increased. The impact of cycling on society in Indonesia can also be seen from the sales aspect. Compared to the previous year, bicycle sales in 2020 increased by 40%. Of this increase, the most prominent is public interest in imported bicycles, one of which is Canyon. In Indonesia itself, there are various kinds of bicycle brands, ranging from imported or local components, with various models and price ranges. Therefore, it is necessary to make efforts from Canyon producers to increase purchase intention in Canyon bicycle products.
PENGUATAN KARAKTER PENDEKAR MUDA MELALUI PENDIDIKAN WIRAUSAHA DAN PEMBENTUKAN CORPORATE BRANDING PAGAR NUSA Purnomo, Nanto; Rusminah, Sani; ., Husen; Putrie, Valentiena Prastika; Laili Munna, Inesa Mahselia; Khotimah, Khusnul
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 8, No 2 (2024): September 2024
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v8i2.9975

Abstract

Kemajuan teknologi digital menawarkan peluang yang signifikan untuk memperkuat corporate branding. Media sosial, website, dan platform digital lainnya memungkinkan organisasi untuk menjangkau audiens yang lebih luas dan membangun komunitas online yang lebih solid. Namun, banyak organisasi, termasuk PSNU Pagar Nusa, belum sepenuhnya memanfaatkan potensi teknologi ini. Kegiatan Pengabdian kepada masyarakat ini bertujuan untuk mengintegrasikan pendidikan wirausaha dan corporate branding dalam pengembangan karakter pendekar muda PSNU Pagar Nusa. Dengan harapan kegiatan ini dapat meningkatkan pengetahuan mitra terkait pendidikan kewirausahaan dan corporate branding serta memberikan dampak positif bagi organisasi dalam memperkuat karakter dan identitas mereka di era modern ini. Metode yang digunakan pada kegiatan pengabdian kepada masyarakat ini adalah sebagai berikut : Identifikasi Kebutuhan dan Persiapan Awal, Implementasi Program, Monitoring dan Evaluasi. Hasil dari kegiatan ini menunjukkan bahwa Terdapat peningkatan ilmu pengetahuan mitra tentang pendidikan kewirausahaan dan corporate branding, Terbentuknya tim IT Mitra sebagai bentuk keberlanjutan program pengabdian kepada masyarakat, terdapat pemanfaatan teknologi digital dalam upaya penmebtukan corporate branding PSNU Pagar Nusa yakni berupa website resmi organisasi dan instagram pagar nusa ranting maor.
Consumer Perceptions of Chicken and Catfish Livestock Products with BSF Maggot Feed in Sekaran Village, Lamongan Regency, East Java Dahlan, Mufid; Rusminah, Sani; Wahyuni, Wahyuni; Fadlilah, Anik; Khitam, Muhammad Chusnul; Putri, Marsha Savira Agatha; Laili, Fajriyah Kurnia
Jurnal Ilmu dan Teknologi Peternakan Tropis Vol 10, No 1 (2023): JITRO, January
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jitro.v10i1.28291

Abstract

Sekaran Village in overcoming the waste problem by forming TPS3R. An alternative to overcome this waste problem is cultivating maggot, which is used as fodder for chickens and catfish. This study aims to examine the effect of consumer perceptions on chicken and catfish purchasing decisions as a result of feeding maggots. The subject of this research is the people of Sekaran Village, with a sample of 100 people. The analysis used in this study uses index transformation analysis and partial t-test using SPSS 23. The analysis results of individual factor index transformation are 70.73%, stimulus factor is 71.58%, attitude is 55.23%, interest is 71.58%, and motivation is 69.46%. Based on the partial t-test analysis results, the individual factor indicator has a value of 6,930 > 1,985. The stimulus factor indicator has a value of 2,804 > 1,985. The attitude indicator is 4,785 >1,985, the interest indicator is 7,320 > 1,985, and the motivations are 6,184 > 1,985. Keywords: consumer perception, decision purchase, maggot BSF, TPS3R
Adopsi E-Commerce Usaha Mikro Kecil Menengah (UMKM) Makanan dan Minuman di Kabupaten Lamongan Pasca Pandemi COVID-19 Indira Shofia Maulida; Sani Rusminah
Jurnal Akuntansi dan Pajak Vol 23, No 2 (2023): JAP : Vol. 23, No. 2, Agustus 2022 - Januari 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i2.7396

Abstract

In the COVID-19 pandemic situation, there are 37,000 MSMEs that have gave a statement that they suffered a loss, estimated at approx. 56% of MSMEs experienced a decline in sales, around 22% reported regarding problems in the financing aspect, as much as 15% reported problems related to the distribution of goods, and as many as 4% experienced difficulties obtaining raw materials using E-commerce can accelerate the performance of MSMEs because it can minimize costs for marketing the goods or services to be sold. The aim of this research is to find out the factors that influence e-commerce adoption, namely the external environment, perceived convenience, technology readiness, attitudes towards e-commerce adoption and behavioral intentions in food and beverage MSMEs after the COVID-19 pandemic in Lamongan Regency.This research method uses quantitative data by distributing questionnaires to respondents. The sampling technique in this study was to use a simple random sampling method for MSME Food and Beverage actors. Data analysis uses index transformation analysis tools and statistical T test analysis. The results of the transformation analysis of the perceived usefulness variable index have a good percentage of 66.33%. This means that the perception of usability has a strong influence on the adoption of E-Commerce by food and beverage MSME actors in Lamongan Regency. Then based on the results of the analysis of multiple linear regression analysis on the t test, the organizational readiness variable for E-Commerce adoption has an effect of t count 3,906 > t table 1,985. This means that having organizational readiness for food and beverage MSME actors will have a positive impact on the adoption of E-Commerce in Lamongan Regency Keyword : E-Commerce Adoption, Food and Baverage, Micro Small Medium and Entreprises
The Impact Of Digital Transformation On The Competitiveness Of SMEs Centers In Lamongan Regency With Innovation As a Mediation Variable Rusminah, Sani; Purnomo, Nanto
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

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Abstract

Tightness competition business scale national and also international , encouraging actors business besides adopting digital is also necessary For do innovation . However , the process of digitalizing MSMEs also has complexity , challenges and risks that need to be be noticed with good . The role of innovation is very important in entering the market in the digital age. Research objectives This For analyze influence digital transformation towards Power compete , analyze influence digital transformation towards innovation , analyzing influence innovation to Power competition as well as analyze influence digital transformation towards Power competition mediated by innovation . The methods used in study This is method quantitative with taking sample using purposive sampling with obtained 150 respondents , then For analyze influence between variable use tool SEM-PLS analysis . Research results This show mark p-value influence digital transformation towards Power competition as big as 0.005 where 0.05, so reject H0 means there is influence significant between digital transformation towards Power competitiveness . p- value influence Digital transformation towards Innovation as big as 0.000 where 0.05, so reject H0 means there is influence significant between Digital transformation towards Innovation . p-value influence Innovation on Competitiveness as big as 0.001 where 0.05, so that reject H0 means there is influence significant between Innovation on Competitiveness . The p-value of the influence No direct as big as 0.030 0.05, so reject H0 means Innovation significant mediate connection between Digital Transformation towards Competitiveness.
Pengembangan dan Pembangunan Berkelanjutan pada “Sekaran Edukasi Maggot” Berbasis Green Economy dan Ecotourism Marsha Savira Agatha Putri; Fadlilah, Anik; Rusminah, Sani; Pratama, Feby Hidayah; Wahyuni, Wahyuni
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 2 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i2.3230

Abstract

Sekaran Lamongan Village has a progressive business unit in developing the economic sector in the tourism sector, especially educational tourism, which was initiated by BUMDes Sekaran in 2021, namely Educational Tourism “Sekaran Edukasi Maggot (Semaggot)”, which is an educational tourism site for the integration of waste management cultivation with Maggot-Chicken-Lele cultivation. To manage and develop this educational tourism, the Lamongan Regency Tourism Office officially stipulates the Decree on the Establishment of the “Semaggot Tourism Awareness Group (Pokdarwis)”. However, the problems faced at this time are: the need to increase the production capacity of catfish farming, KUB chickens, BSF maggots requires more feed stock. So, it is necessary to add alternative feed from silk worms and requires efforts to market cultivation products based on digital marketing transformation. So, there is a need for training in silk worm cultivation which also utilizes organic waste processing into eco-enzyme as a medium for silk worm growth (green economy). In addition, there is a need for training on the creation and use of e-commerce accounts for members of Pokdarwis Semaggot so that they can expand the marketing network for cultivated products. From this training activity, the participants' level of understanding of the green economy training material increased by an average of 28% and 39% on the material of marketing digitization and the use of e-commerce. In addition, partners can also reduce the capacity of organic waste by 11% which is used as an eco-enzyme. With the addition of silk worm cultivation and the addition of catfish seedlings, the cultivation production capacity has increased by 34%. The net profit of product sales increased from 2022, 2023, 2024 respectively, including 6,784,300, 6,928,000, 7,567,800. Future plans include market research analysis, branding training, content development on social media and other digital platforms, as well as educational activities and events.
The Influence of Price, Service Quality and Trust on Consumer Loyalty in Trans Lamongan Straightforward Car Rental Services Salshabilah, Falfida Mifta; Badriyah, Nurul; Rusminah, Sani; Azizah, Luluk Nur
Formosa Journal of Applied Sciences Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i7.8822

Abstract

In this era of science and technology, business in the service sector is increasing rapidly. Many companies operate in any service sector. One of them in particular is transportation services. With the various facilities provided by the company, it has an impression on users or consumers. Price, service quality and trust can increase hope or what is meant by loyalty for consumers of the company's services. To determine the influence of price, service quality and consumer trust on customer loyalty in the Lamongan car rental industry. Quantitative methodology was used in this writing, which collected data from a sample of 101 respondents through distributing questionnaires as part of the survey. SPSS version 25 is the software used for analysis. In accordance with the findings of this paper, Consumer Loyalty (Y) is significantly and positively influenced by the variables Price (X1), Service Quality (X2), and Trust (X3).
Co-Authors ., Husen Agatha Putri, Marsha Savira Al Fiqri, Muhammad Murtadho Anik Fadlilah Anik Fadlilah, Anik Azizah, Luluk Nur Bagus Subiantoro Chusnul Khitam, Muhammad Dahlan, Mufid Denaya Andrya Prasidya, Denaya Andrya Dicafatikha Rizqi Dzikri, Mas Wahyu Ali Elly Ahsan Evi Yulia Evi Yulia Faqeh , M Masbukin Hamzah, Muhammad Imron Henny Mahmudah Indira Shofia Maulida Irdam Rahmat Dani Khitam, Muhammad Chusnul khusnul khotimah Laili Munna, Inesa Mahselia Laili, Fajriyah Kurnia Marsha Savira Agatha Putri Marsha Savira Agatha Putri Muhamad Imam Syairozi Muhamad Taufik Muhammad Chusnul Khitam Muhammad Imron Hamzah Muhammad Khafid Muhammad Khafid Muhammad Syarif, Muhammad MUHAMMAD TAUFIK Mukhtarul Anam Mustika, Elisa Ayu Nurul Badriyah Pratama, Feby Hidayah Purnomo, Nanto Putri Yani, Yulia Putri, Marsha Savira Agatha Putrie, Valentiena Prastika Rosyad Haqiqi Ruswaji Salshabilah, Falfida Mifta Savira Agatha Putri, Marsha Sayekti, Levia Inggrit Sri Setyaningsih susanti, Ike Syairozi , Muhamad Imam Wahyuni wahyuni wahyuni Yulia Putri Yani Zulyanti, Noer Rafikah