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All Journal Jurnal Ekonomika Dan Bisnis Journal of Management Accounting Business and International Research International Journal of Business and Applied Economics (IJBAE) At- Ta'lim : Jurnal Pendidikan South East Asian Management Concern Journal Jurnal Manajemen Bisnis Syariah
Rahmadani, Novi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Other

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The Influence of Viral Marketing and Endorsers on Brand Awareness and Purchasing Decisions for Street Boba Pekanbaru Products Rahmadani, Novi; Wijayanto, Gatot; Wasnury, Rendra
Journal Of Accounting Management Business And International Research Vol 3, No 1 (2024): April 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v3i1.1585

Abstract

This study aims to determine and analyze the influence of Viral Marketing and endorsements on purchasing decisions with Brand Awareness as an moderatingvariable on Street Boba Pekanbaru. The approach used in this research is quantitative using the SEM-PLS model and SmartPls 4.0 software as tools for this research. Data ware obtained through distributing questionnaires to 385 respondents. The results of this research reveal that: (1) there is a positive and significant influence of Viral Marketing on purchasing decisions at Street Boba Pekanbaru, (2) there is a positive and significant influence of Endorser s on purchasing decisions at Street Boba Pekanbaru, (3) there is a positive and significant influence of Viral Marketing on Brand Awareness on Street Boba Pekanbaru, (4) there is a positive and significant influence of Endorser s on Brand Awareness on Street Boba Pekanbaru, (5) there is a positive and significant influence of Brand Awareness on purchasing decisions on Street Boba Pekanbaru. (6) there is a positive and significant influence of Viral Marketing on purchasing decisions with Brand Awareness as an moderatingvariable on Street Boba Pekanbaru, (7) there is a positive and significant influence of Endorser s on purchasing decisions with Brand Awareness as an moderatingvariable on Street Boba Pekanbaru.
Building noble morals through worship: a study from Buya Yahya and Ustadz Adi Hidayat Satra, Alihan; Ramadhan, Rahmad; Nazhifah, Nazhifah; Rahmadani, Novi
At- Ta'lim : Jurnal Pendidikan Vol. 11 No. 2 (2025): June
Publisher : LP3M Universitas Islam Zainul Hasan Genggong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55210/attalim.v11i2.2058

Abstract

The paper "Building Noble Morals Through Worship: A Study of Buya Yahya and Ustadz Adi Hidayat" investigates the connection between moral growth in modern society and worship. The significance of worship in forming moral character and personality is emphasized in this article. This study examines how worship can promote high morals through literature reviews and video analysis of the two scholars' teachings. The main findings show that sincere worship leads to positive moral behavior, and both scholars emphasize the importance of preparation and intention in worship. The study comes to the conclusion that raising the standard of worship is crucial for moral growth and promotes more research into how worship shapes character. There is also discussion of limitations and suggestions for further study.
Klasifikasi Status Pembangunan Literasi Masyarakat di Provinsi Aceh menggunakan Analisis Diskriminan Linear Rahmadani, Novi; Mulyani, Riska; Fitri , Fathimah Atika; Yulia , Elfi; Ramadhani, Evi; Mardalena, Selvi
South East Asian Management Concern Vol. 2 No. 2 (2025): May
Publisher : Science, Technology, and Education Care

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61761/seamac.2.2.56-63

Abstract

Indeks pembangunan literasi masyarakat (IPLM) merupakan indikator yang digunakan untuk menilai upaya pemerintah daerah dalam membina dan mengembangkan literasi masyarakat melalui layanan perpustakaan. Penelitian ini bertujuan untuk mengklasifikasikan kabupaten/kota di Provinsi Aceh berdasarkan indeks pembangunan literasi masyarakat (IPLM) tahun 2024 menggunakan analisis diskriminan. Tiga variabel digunakan sebagai prediktor dalam klasifikasi, yaitu pemerataan layanan perpustakaan, ketercukupan koleksi perpustakaan, dan tingkat kunjungan masyarakat per hari, yang diukur terhadap 23 kabupaten/kota. Hasil penelitian menunjukkan bahwa data memenuhi syarat kenormalan multivariat, kesamaan matriks varians-kovarians, dan perbedaan signifikan antar kelompok. Model diskriminan yang terbentuk menghasilkan fungsi klasifikasi dengan akurasi prediksi sebesar 78,26% pada data pelatihan dan 73,91% pada validasi silang. Nilai canonical correlation sebesar 0,981 dan eigenvalue sebesar 24,13 menunjukkan kemampuan diskriminatif yang sangat kuat dalam membedakan kelompok IPLM tinggi dan rendah
Analisis Sistem Informasi Akuntansi Penerimaan Dan Pengeluaran Barang Pada PT. Dua Samudra Logistik Palembang Rahmadani, Novi; Noviardy, Andrian; Sartika, Dewi; Terzaghi, M. Titan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2153

Abstract

The purpose of this research is to see and study the accounting information system, which is a process that is influenced by the admin, warehouse department, finance department, and other departments. This system is designed to provide sufficient assurance to achieve objectives related to receiving, issuing, and shipping goods. This research uses a qualitative descriptive approach and uses primary and secondary data. Data collection is done through interviews, observation, and documentation. The results of this study indicate that recording inventory using the permanent method is good enough for the accounting information system for receiving and issuing goods. PT Dua Samudra Logistik Palembang uses the FIFO method to value inventory. The earliest incoming goods with the longest DO date are the earliest shipped. This study focuses on the Accounting Information System for Receipt and Expenditure of Goods at PT. Dua Samudra Logistik Palembang.
The Effect of Profitability, Audit Opinion, Audit Committee and Company Size on Audit Delay (Study of Property and Real Estate Sector Companies Listed on the Indonesia Stock Exchange in 2021-2023) Rahmadani, Novi; Arum, Enggar Diah Puspa; Friyani, Rita
International Journal of Business and Applied Economics Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i5.11491

Abstract

This study is useful for finfing the impact of profitability, audit opinion, the audit committee, and company size on audit delay. The population of this study, which takes a quantitative approach, consists of property and real estate companies that are listed on the IDX for the years 2021–2023. After a three-year research period, a sample of 32 (thirty-two) emitens out of a total of 96 (ninety-six) were selected utilizing the purposive sampling technique. Panel data regression, a hybrid of cross section and time series, is used in this research. The regression model used is the Fixed Effect Model (FEM) using E-Views 12 software. This research findings that audit opinion, audit committee and companay size influences audit delay but profitability has no effect on audit delay. For profitability, audit opinion, audit committee and company size simultaneously affect audit delay.
Pelatihan Digital Marketing Dalam Pengembangan UMKM Di Kuala Tungkal Kabupaten Tanjung Jabung Barat Kasnelly, Sri; Elisa, Putri; Karomah, Siti; Raniasa, Fitra; Rahmadani, Novi
Al - A'mal Vol 4 No 1 (2024): Al-Amal: Jurnal Manajemen Bisnis Syariah
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat IAI An-Nadwah Kuala Tungkal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di era digital, digital marketing (pemasaran digital) telah menjadi sangat penting bagi pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM). Pelatihan ini mengeksplorasi pemasaran digital yang telah dilakukan dalam mengembangkan UMKM di Kuala Tungkal Kabupaten Tanjung Jabung Barat. Pengabdian kepada Masyarakat berbentuk pelatihan ini menggunakan metode door to door dengan mendatangi beberapa pelaku UMKM untuk diberikan pemahaman dan dilatih hingga mampu menggunakan pemasaran digital. Hasil pelatihan menunjukkan bahwa belum semua pelaku UMKM menggunakan pemasaran digital. Dengan pelatihan ini, pemasaran secara digital melalui facebook dapat meningkatkan penjualan. Selain itu, pemasaran digital membantu UMKM membangun hubungan yang lebih baik dengan pelanggan dan mengurangi biaya pemasaran. Namun, kendala seperti keterbatasan pengetahuan teknologi dan akses internet yang tidak merata masih menjadi tantangan, diperlukan dukungan berbagai pihak untuk memaksimalkan potensi digital marketing (pemasaran digital) bagi UMKM.
Penerapan Google Maps Dan Media Sosial Sebagai Strategi Pemasaran Digital Untuk Meningkatkan Penjualan UMKM Mavia Angkringan Kasnelly, Sri; Elisa, Putri; Rahmadani, Novi; Raniasa, Fitria; Karomah, Siti; Mirza, Fahmi
Al - A'mal Vol 5 No 1 (2025): Al-Amal: Jurnal Manajemen Bisnis Syariah
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat IAI An-Nadwah Kuala Tungkal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan PkM ini bertujuan untuk mengoptimalkan strategi pemasaran digital melalui pemanfaatan Google Maps dan media sosial guna meningkatkan visibilitas serta penjualan pada pelaku Usaha Mikro, Kecil, dan Menengah (UMKM), dengan studi kasus Mavia Angkringan. Metode yang digunakan adalah penelitian lapangan dengan pendekatan kualitatif deskriptif, yaitu melalui observasi langsung, wawancara, dan pendampingan teknis kepada pelaku usaha. Hasil kegiatan PkM menunjukkan bahwa keberadaan Mavia Angkringan di Google Maps, yang dikombinasikan dengan aktivitas promosi di media sosial, mampu meningkatkan aksesibilitas pelanggan, memudahkan pencarian lokasi, serta memperkuat kepercayaan melalui fitur ulasan dan rating. Integrasi pemasaran berbasis lokasi dengan konten media sosial yang konsisten terbukti efektif dalam memperluas jangkauan pasar dan meningkatkan potensi penjualan secara signifikan.
Co-Authors Alihan Satra, Alihan DEWI SARTIKA Elisa, Putri Enggar Diah Puspa Arum Fitri , Fathimah Atika FRIYANI, RITA Gatot Wijayanto Karomah, Siti Kasnelly, Sri Mardalena, Selvi Mirza, Fahmi Mulyani, Riska Nazhifah, Nazhifah Noviardy, Andrian Ramadhan, Rahmad Ramadhani, Evi Raniasa, Fitra Raniasa, Fitria Rendra Wasnury Terzaghi, M. Titan Yulia , Elfi