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Human resource management and lecturers’ professional performance: The moderating role of continuing professional development: English Wayan, Sri Maitri; Lasmi, Ni Wayan; Putra P, Komang Widhya Sedana
Journal of Profession Education Vol. 5 No. 2 (2025): Journal of Profession Education
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jpe.v5i2.2443

Abstract

This study examines the effect of Human Resource Management (HRM) practices on lecturers’ professional performance and investigates the moderating role of Continuing Professional Development (CPD) in this relationship. A quantitative research design was employed using a structured questionnaire distributed to lecturers at higher education institutions that have implemented formal HRM policies and CPD programs. The collected data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings indicate that effective HRM practices significantly enhance lecturers’ professional performance. In addition, Continuing Professional Development is found to strengthen the relationship between HRM practices and professional performance, suggesting that lecturers who actively engage in continuous learning are better able to translate HRM policies into improved professional outcomes. These results are consistent with Human Capital Theory and Social Exchange Theory, which emphasize the importance of sustained investment in employee development and organizational support. Practically, the study highlights that professional development initiatives are most effective when integrated with supportive and well-structured HRM systems. Higher education institutions are therefore encouraged to align CPD programs with strategic HRM practices to foster sustainable improvements in lecturers’ professionalism and performance.
Digital Narcissism and Flying Monkey Behavior in Influencer Culture: A Structural Model of Toxic Loyalty among Online Consumer Communities: English Wayan Sri Maitri; Komang Widhya Sedana Putra P; Ni Wayan Lasmi; Agus Purusa Dharma
Business Innovation Management and Entrepreneurship Journal Vol. 5 No. 01 (2026): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v5i01.44341

Abstract

In today's digital era, influencer-marketing pervades consumers' perceptions and behavior—particularly in destinations such as Bali, where consumer culture online is intensifying with growing local digital subcultures. Follower tribes are frequently rife with toxic loyalty, where followers aggressively rush to the defense of influencers or brands even when there are obvious cases of ethics breaches or product failure. The current study examines the role of digital narcissism and the impact of flying monkey behavior—supporters who echo manipulative messages and suppress criticism—on irrational consumer loyalty. Despite increased emphasis on influencer power, there is sparse literature structurally capturing how narcissistic manipulation, mediated through flying monkey behavior, affects consumer behavior. This study bridges the gap by building a prediction model through Partial Least Squares Structural Equation Modeling (PLS-SEM). The data were collected from 200 social media users in Bali between 18 and 35 years old who were actively following domestic or national influencers. Measurement instruments were adapted from the Dark Triad Scale, relational aggression theory, and consumer susceptibility models. The findings indicate that digital narcissism highly predicts flying monkey behavior and irrational consumer loyalty, with flying monkey behavior partially mediating. The findings reveal the poisonous social dynamics that are codified within digital marketing ecosystems. Theoretically, this research bridges narcissistic communication theory and consumerism through a novel framework for exploring persuasive processes in online subcultures. In practice, it emphasizes the critically important need for ethical regulation of influencer communication and online community management. Following studies could assume longitudinal designs, investigate platform-based differences, or enlist biometric tools such as eye-tracking or sentiment analysis to expose deeper psychographic patterns. The present study also confirms the usefulness of subjecting the effects of digital communication power structures on loyalty, identity, and consumption in emerging digital society to critical examination.
Co-Authors Agus Purusa Dharma Ariwangsa, I G. N. Oka Ariwangsa, I G.N. Oka Arlantara Putra, Alvin Arniti, Ni Ketut Cendana, Veona Anastasya Darma, I Made Riski Aditya Desak Made Sukarnasih Desak Sukarnasih, Ni Made Devina Reditya, Ni Made Laksmi Dewi, Made Risma Dwi Rahmadianti, Ni Made Eka Lestari, Ni Putu Nina Fidyariska, Priskylia Jenia Fungky, Ni Kadek May Fang Deliana I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I G. N.O. Ariwangsa I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik I Gusti Ayu Agung Mirah Virgianitri I Gusti Ayu Tirtayani I GUSTI AYU WIRATI ADRIATI I Komang Didi Kariana I Made Suidarma I Nyoman Arta Yasa I Nyoman Sunarta I Putu Gede Sulaksana Adi Putra I Wayan Andra Wirawan I Wayan Chandra Pradnyana Ida Ayu Oka Martini Ida Ayu Ratih Dharmayanti Tatwa IGN Oka Ariwangsa Istri Agung Maheswari, Anak Agung Kariana, I Komang Didi Komang Setiawan Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Made Ratih Nurmalasari Made Sukarnasih , Desak Maheswari, Anak Agung Istri Agung Meilani, Ketut Mulyadewi, I Gusti Agung Ayu Candra Ni Kadek Anggiyely Sritania Ni Kadek May Fang Deliana Fungky Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Luh Mita Juniari Ni Made Desak Sukarnasih Ni Made Dwipayanti Ni Made Noviola Puspita Suntari Dewi Ni Nyoman Sri Wisudawati Ni Putu Early Pradnya Suarnitha Ni Putu Nina Eka Lestari Ni Putu Tamara Sri Paramita Ni Wayan Eva Angellina NK Jaya NK Jaya, NK Permana, Putu Indra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Purwaningsih, Ni Kadek Asyang Puspita Dewi, Ni Kadek Ayu Putu Eka Rumadana Putu Indra Permana Putu Ivan Putra Pratama Rumadana, Putu Eka Sari, Ni Nyoman Tri Puspa Sashia Putri, Putu Dinda Sianipar, Arsia Dondania Sri Maitri, Wayan Sri Pradnyanita, Ni Komang Ayu Surya, Komang Bagus Ariwangsa Mannu Mahaputra Swandewi, Anak Agung Mia Wati, Ni Putu Yesa Mardina Wayan Sri Maitri Wayan Sri Maitri Wayan, Sri Maitri Wijayani, Putu Ayu Diah Wulantari, Ni Kadek Yanti Yuliastiawati, Ni Kadek