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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang JURNAL ECONOMIA Jurnal Manajemen Bisnis Jurnal Kreatif Tadulako Online Among Makarti SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Riset Akuntansi dan Keuangan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Social Science and Business Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Inovasi: Jurnal Ilmiah Ilmu Manajemen Economic and Education Journal (Ecoducation) EconBank : Journal Economics and Banking Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) eCo-Buss Jurnal Abdimas Mandiri Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abadimas Gorontalo JPM: JURNAL PENGABDIAN MASYARAKAT UPI YPTK Journal of Business and Economics CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia eCo-Fin Kolaborasi Jurnal Pengabdian Masyarakat Journal of Economics Research and Policy Studies Penamas: Journal of Community Service Economic Reviews Journal MES Management Journal NEAR: Jurnal Pengabdian kepada Masyarakat Cerdika: Jurnal Ilmiah Indonesia GIAT: Jurnal Teknologi untuk Masyarakat Eastasouth Journal of Positive Community Services Priviet Social Sciences Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Akuntansi Manado (JAIM) Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Riset Manajemen Pamasa: Jurnal Pengabdian kepada Masyarakat Journal of Innovative and Creativity Jurnal Social Society Business Innovation Management and Entrepreneurship Journal Paramacitra : Jurnal Pengabdian Masyarakat Economic and Education Journal (Ecoducation) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Ecoducation PESHUM INJECT Interdisciplinary Journal of Communication Journal of Profession Education Jurnal Ilmu Manajemen dan Bisnis (JURMANIS) International Journal of Economics, Science, and Education (IJESE) Jurnal Akuntansi dan Bisnis Krisnadwipayana Kareba: Jurnal Inovasi dan Pemberdayaan Masyarakat
Ni Wayan Lasmi
Universitas Pendidikan Nasional
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Minat Gen Z Bergabung di GYM: Pengaruh Social Media Marketing dan Perceived Value (Study Case Fitness Plus Denpasar) Putu Ivan Putra Pratama; I Gusti Ayu Tirtayani; Ni Wayan Lasmi; I Gusti Ayu Wirati Adriati
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.3174

Abstract

Penelitian ini bertujuan untuk mengkaji kontribusi social media marketing pada minat bergabung, kontribusi social media marketing pada perceived value, kontribusi perceived value pada minat bergabung dan kontribusi social media marketing pada minat bergabung melalui perceived value. Lokasi penelitian ini di Denpasar yang terletak di Provinsi Bali, dan menggunakan Fitness Plus sebagai fokus utama. Populasi yang digunakan adalah masyarakat bali yang berdomisili di Denpasar dan mengetahui tentang pusat kebugaran yang berada di denpasar, dengan sampel yang digunakan sebanyak 130. Teknik pengumpulan data yang digunakan adalah kuesioner dengan teknik analisis metode uji mediasi menggunakan Smart PLS. Hasil penelitian menunjukan bahwa social media marketing terbukti mampu memberikan kontribusi positif dan signifikan pada minat bergabung, perceived value terbukti mampu memberikan kontribusi positif dan signifikan pada minat bergabung, social media marketing terbukti mampu memberikan kontribusi positif dan signifikan pada perceived value, dan perceived value terbukti mampu memberikan kontribusi mediasi secara parsial pada hubungan social media marketing pada minat bergabung. Berdasarkan temuan tersebut, disarankan agar Fitness Plus meningkatkan strategi promosi di media sosial dengan menghadirkan konten yang menarik, responsif pada interaksi konsumen, menjaga kebersihan serta kelengkapan fasilitas, dan terus meningkatkan kualitas pelayanan untuk memperkuat persepsi nilai serta menarik lebih banyak calon anggota.
Enhancing Environmental Awareness in Elementary Students Through 3R Education: Implementation and Impact at SDN 6 Padang Sambian Klod: English Komang Widhya Sedana Putra P; I Gusti Ayu Agung Mirah Virgianitri; Ni Wayan Lasmi; Wayan Sri Maitri
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v4i2.2183

Abstract

This Community Service Program seeks to improve students' caring attitudes towards the environment at SDN 6 Padang Sambian Klod through the application of the 3R (Reduce, Reuse, Recycle) concept. The main problem in focus is the student’s low level of knowledge and participation in appropriate waste disposal activities which results in pollution of the environment. This problem is solved through direct observation, counseling, discussions, and practical work including waste sorting and recycling workshops. The students’ improved awareness and behavior is profound. More than eighty percent of students have shown improvement in waste management understanding, practiced waste segregation, and recycling. Teachers and parents also noted that students were actively participating in cleanliness activities at school and at home. Even so, there are still problems such as a greater proportion of these facilities need to be provided and sustained waste management practices need to be more deeply entrenched. The conclusions drawn are that further education and better facilities would help children develop better environmental attitudes.
Cybersecurity Risk Management: Integrating Technology And Digital Security Awareness: English Ni Wayan Lasmi; Komang Widhya Sedana Putra P; Wayan Sri Maitri
International Journal of Economics, Science, and Education Vol. 3 No. 2 (2026): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v3i2.77

Abstract

Purpose: This study examines how cybersecurity resilience can be strengthened by integrating technological capabilities and human factors. Specifically, it explores the role of cybersecurity technology and digital security awareness in enhancing cybersecurity risk management, using a combined perspective of the Technology Acceptance Model (TAM) and Resource-Based View (RBV). Design/methodology/approach: A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected from digital companies operating in Denpasar to test the proposed relationships and moderating effects. Findings: The results indicate that cybersecurity technology significantly improves cybersecurity risk management. In addition, digital security awareness strengthens this relationship, suggesting that higher awareness enhances the effectiveness of technological tools. Research limitations/implications: The study is limited by its focus on a single geographic area and a cross-sectional design, which may limit broader applicability. Future research is encouraged to involve multiple regions and longitudinal data. Practical implications: Organizations should not rely solely on technological investments but also prioritize improving employees’ digital security awareness to achieve stronger cybersecurity resilience. Originality/value: This study contributes by integrating TAM and RBV to highlight the interaction between technological and human capabilities in cybersecurity risk management. Paper type: Research paper
The role of risk management on HR team effectiveness: The moderating effect of leadership style Ni Wayan Lasmi; I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik; Komang Widhya Sedana Putra P
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.864

Abstract

The fast-changing business landscape poses challenges for Human Resource (HR) teams in Small and Medium Enterprises (SMEs) in terms of risk and performance and maintaining stability in uncertain times. Continuity and team performance depend on effective risk management. Managing risks in the literature has involved HR teams with performance and operational continuity in the business with little or no citations on the HR leadership style, which has been the primary focus of this study. This gap in understanding limits the extent to which businesses can help HR teams improve their operational performance. This study attempts to fill this gap by measuring the effect of risk management on the effectiveness of HR teams and how leadership affects this relationship. For this purpose, a quantitative survey research based on PLS-SEM was conducted on 200 HR employees and Balinese frontline operational workers in SMEs in teams oriented toward the collection of PLS-SEM data in specified domains of operational risk management. The data was collected by means of a survey employing standardized questionnaires and analyzed through focused area PLS-SEM and customized bootstrapping techniques for testing moderation through interaction terms. The results showed that the effectiveness of HR teams can be significantly enhanced through the adoption of appropriate risk management strategies. Furthermore, leadership styles that are more active in a hierarchy not only directly increase team performance but also strengthen the impact of risk management. This integration of perspectives demonstrates the practical applicability of the Resource-Based View alongside Contingency Theory: the context of leadership and organizational resources shapes team output. Looking ahead, the extension of this research could focus on longitudinal designs, additional organizational culture, and employee motivation variables for moderation or mediation, and research on a context larger than SMEs to test the breadth of this conclusion.
Capacity Building UMKM berbasis Menjahit untuk Peningkatan Nilai Ekonomi Produk Lokal Ni Wayan Lasmi; Wayan Sri Maitri; Komang Widhya Sedana Putra P
Kareba: Jurnal Inovasi dan Pemberdayaan Masyarakat Vol. 1 No. 2 (2025): Kareba: Jurnal Inovasi dan Pemberdayaan Masyarakat
Publisher : Lia Center of Research and Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64850/kareba.v1i2.90

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan untuk memperkuat kapasitas sebuah UMKM jahit di Kota Denpasar yang selama ini menghadapi berbagai hambatan operasional, seperti penataan ruang yang tidak terorganisasi, keterbatasan keterampilan teknis, serta tata kelola bahan yang kurang efisien. Melalui program pendampingan selama dua hari pada Agustus 2025, tim pengabdian melakukan serangkaian aktivitas mencakup observasi langsung, pelatihan teknik menjahit dan obras, penataan ulang area produksi, serta pengenalan prosedur perawatan mesin yang lebih sistematis. Tahapan kegiatan dirancang untuk menjawab kebutuhan spesifik mitra, sekaligus mendorong terbentuknya alur kerja yang lebih ergonomis dan terukur. Hasil evaluasi menunjukkan adanya peningkatan nyata pada aspek produktivitas, kualitas jahitan, dan stabilitas mesin, disertai perbaikan signifikan pada kebersihan serta kerapian ruang kerja. Selain itu, pengelolaan limbah kain dan pemanfaatan ulang material sisa mulai diterapkan sebagai langkah awal menuju efisiensi yang lebih berkelanjutan. Secara keseluruhan, kegiatan ini membuktikan bahwa pendampingan berbasis kebutuhan riil UMKM mampu memperkuat kompetensi produksi, mengurangi kesalahan kerja, serta meningkatkan kemampuan mitra dalam memenuhi permintaan pelanggan. Program ini diharapkan menjadi model pemberdayaan yang dapat direplikasi pada unit usaha sejenis di wilayah perkotaan Bali.
Digital Narcissism and Flying Monkey Behavior in Influencer Culture: A Structural Model of Toxic Loyalty among Online Consumer Communities: English Wayan Sri Maitri; Komang Widhya Sedana Putra P; Ni Wayan Lasmi; Agus Purusa Dharma
Business Innovation Management and Entrepreneurship Journal (BIMANTARA) Vol. 5 No. 01 (2026): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v5i01.44341

Abstract

In today's digital era, influencer-marketing pervades consumers' perceptions and behavior—particularly in destinations such as Bali, where consumer culture online is intensifying with growing local digital subcultures. Follower tribes are frequently rife with toxic loyalty, where followers aggressively rush to the defense of influencers or brands even when there are obvious cases of ethics breaches or product failure. The current study examines the role of digital narcissism and the impact of flying monkey behavior—supporters who echo manipulative messages and suppress criticism—on irrational consumer loyalty. Despite increased emphasis on influencer power, there is sparse literature structurally capturing how narcissistic manipulation, mediated through flying monkey behavior, affects consumer behavior. This study bridges the gap by building a prediction model through Partial Least Squares Structural Equation Modeling (PLS-SEM). The data were collected from 200 social media users in Bali between 18 and 35 years old who were actively following domestic or national influencers. Measurement instruments were adapted from the Dark Triad Scale, relational aggression theory, and consumer susceptibility models. The findings indicate that digital narcissism highly predicts flying monkey behavior and irrational consumer loyalty, with flying monkey behavior partially mediating. The findings reveal the poisonous social dynamics that are codified within digital marketing ecosystems. Theoretically, this research bridges narcissistic communication theory and consumerism through a novel framework for exploring persuasive processes in online subcultures. In practice, it emphasizes the critically important need for ethical regulation of influencer communication and online community management. Following studies could assume longitudinal designs, investigate platform-based differences, or enlist biometric tools such as eye-tracking or sentiment analysis to expose deeper psychographic patterns. The present study also confirms the usefulness of subjecting the effects of digital communication power structures on loyalty, identity, and consumption in emerging digital society to critical examination.
Pengaruh Green Marketing dan Sosial Media Terhadap Repurchase Intention Brand Image Sebagai mediasi Fore Coffee di Denpasar Angelina Made Elva Dwi Jayanthi; Ni Wayan Lasmi
Jurnal Manajemen dan Ekonomi Kreatif Vol. 4 No. 2 (2026): April: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v4i2.700

Abstract

This study aims to determine the effect of green marketing and social media on brand image and repurchase intention, as well as the mediating role of brand image on the influence of green marketing and social media on repurchase intention. The location of this study was Fore Coffee in Denpasar and the sample used was 150 respondents. Data analysis techniques were carried out using SmartPLS 4. The results showed that green marketing had a positive and significant effect on repurchase intention, social media had a positive and significant effect on repurchase intention, green marketing had a positive and significant effect on brand image, social media had a positive and significant effect on brand image, brand image had a positive and significant effect on repurchase intention, brand image was proven to be able to provide a positive and significant mediating effect on the relationship between green marketing and brand image and brand image was proven to be able to provide a positive and significant mediating effect on the relationship between social media and repurchase intention. Suggestions that can be given by researchers are. The recommendations in this study are that Fore Coffee management should provide compelling information about environmental friendliness on product packaging, provide more frequent information about environmental friendliness directly to consumers when shopping or through social media, consistently provide honest and up-to-date information to consumers, expand international branches to increase their popularity, continue to innovate their products, and improve their service quality.
Socialization and Implementation of Compost Bin Technology as an Environmentally Friendly Solution in Elementary Schools: English Wayan Sri Maitri; Komang Widhya Sedana Putra P; Ni Wayan Lasmi
Paramacitra Jurnal Pengabdian Masyarakat Vol. 3 No. 02 (2026): Volume 03 Nomor 02 (Mei 2026)
Publisher : PT Ininnawa Paramacitra Edu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62330/pjpm.v3i02.554

Abstract

Environmental problems related to organic waste management remain a major challenge in many elementary schools. Limited knowledge, inadequate facilities, and the lack of practical environmental education often result in improper waste disposal practices. This condition reduces students’ awareness of environmental sustainability and limits their involvement in waste management activities. Therefore, effective and applicable solutions are required to strengthen environmental education at an early age. This community service program aimed to improve students’ environmental literacy and practical skills through the socialization and implementation of compost bin technology at SD Desa Padangsambian Klod, Denpasar. The program was conducted on February 6, 2026, using a participatory approach that combined socialization sessions, practical demonstrations, guided practice, and continuous mentoring. The preparation stage included preliminary observation, coordination with school authorities, and the development of learning materials. During the implementation stage, students were introduced to waste sorting concepts and trained to process organic waste using compost bins. The reflection and evaluation stage was carried out through observation, discussions, and feedback from participants. The results showed significant improvements in students’ understanding and behavior regarding organic waste management. After participating in the program, students were able to distinguish between organic and inorganic waste, actively use compost bins, and demonstrate greater responsibility in maintaining a clean school environment. Student participation increased noticeably, and teachers became more involved in supervising and integrating composting activities into daily learning routines. These changes indicate that hands-on learning supported by simple technology can effectively enhance environmental awareness and sustainable practices among students. In conclusion, the implementation of compost bin technology serves as an effective educational tool for promoting environmentally responsible behavior in elementary schools. The program successfully achieved its objectives of increasing environmental literacy, strengthening practical skills, and fostering sustainable habits. Future community service programs are encouraged to expand environmental education initiatives to strengthen long-term environmental sustainability.
Strengthening Maternal and Child Health Literacy through Community Service Programs Komang Widhya Sedana Putra P; Wayan Sri Maitri; Ni Wayan Lasmi
Eastasouth Journal of Positive Community Services Vol 4 No 03 (2026): Eastasouth Journal of Positive Community Services (EJPCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejpcs.v4i03.547

Abstract

Maternal and child health literacy plays a vital role in improving family well-being and community resilience. However, limited access to accurate health information remains a major challenge in many communities. This community service program aimed to strengthen maternal and child health literacy through participatory education and basic health services in Padangsambian Klod Village, Denpasar. The program was implemented on February 5, 2026, using an interactive approach that combined health education sessions, individual counseling, and basic health examinations. Data were collected through observation, participant feedback, and informal interviews to evaluate program effectiveness. The results showed significant improvements in participants’ understanding of maternal nutrition, child growth monitoring, hygiene practices, immunization awareness, and health-seeking behavior. Participants also demonstrated increased confidence in managing family health and greater willingness to access professional healthcare services. The integration of culturally sensitive communication and practical demonstrations contributed to high community engagement and knowledge retention. This program proves that community-based health literacy initiatives can effectively enhance maternal and child health awareness. Sustainable implementation and continuous evaluation are recommended to ensure long-term impact. The findings provide practical insights for developing community empowerment models in public health services.
Mediating Role of CSR in the Relationship between Technology Adoption and MSMEs’ Financial Performance Komang Widhya Sedana Putra P; NI Wayan Lasmi
Jurnal Economia Vol. 22 No. 2 (2026): June 2026
Publisher : Faculty of Economics and Business, Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/economia.v22i2.81861

Abstract

Micro, small, and medium-sized enterprises (MSMEs) play a vital role in driving economic growth and resilience within the digital economy; however, sustaining strong financial performance remains a persistent challenge. This study explores the direct and indirect effects of artificial intelligence (AI) and Internet of Things (IoT) adoption on MSME financial performance, with corporate social responsibility (CSR) positioned as a mediating mechanism. Data were collected from 200 MSMEs operating in Bali and analyzed using partial least squares structural equation modeling. Findings indicate that AI and IoT adoption significantly enhance financial performance. Furthermore, CSR reinforces this relationship by improving operational efficiency, strengthening stakeholder trust, and supporting long-term sustainability initiatives. From an empirical perspective, the study provides new evidence on the combined role of advanced technologies and CSR in improving MSME outcomes. Theoretically, the research extends existing models by emphasizing CSR as a key link between technological innovation and business performance. Practically, the study offers relevant insights for MSME practitioners and policymakers seeking inclusive and resilient economic development.
Co-Authors Agus Purusa Dharma Anak Agung Istri Agung Maheswari Angelina Made Elva Dwi Jayanthi Arlantara Putra, Alvin Arniti, Ni Ketut Cendana, Veona Anastasya Darma, I Made Riski Aditya Desak Made Sukarnasih Desak Sukarnasih, Ni Made Devina Reditya, Ni Made Laksmi Dewi, Made Risma Dwi Rahmadianti, Ni Made Fidyariska, Priskylia Jenia Fungky, Ni Kadek May Fang Deliana I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I G. N.O. Ariwangsa I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik I Gusti Ayu Agung Mirah Virgianitri I Gusti Ayu Tirtayani I GUSTI AYU WIRATI ADRIATI I Komang Didi Kariana I Made Suidarma I Nyoman Arta Yasa I Nyoman Sunarta I Putu Gede Sulaksana Adi Putra I Wayan Andra Wirawan I Wayan Chandra Pradnyana Ida Ayu Oka Martini Ida Ayu Ratih Dharmayanti Tatwa Kariana, I Komang Didi Komang Setiawan Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Made Ratih Nurmalasari Made Sukarnasih , Desak maitri, sri Mulyadewi, I Gusti Agung Ayu Candra Ni Kadek Anggiyely Sritania Ni Kadek Ayu Puspita Dewi Ni Kadek May Fang Deliana Fungky Ni Ketut Arniti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Komang Ayu Sri Pradnyanita Ni Luh Mita Juniari Ni Made Desak Sukarnasih Ni Made Dwipayanti Ni Made Noviola Puspita Suntari Dewi Ni Nyoman Sri Wisudawati Ni Putu Early Pradnya Suarnitha Ni Putu Nina Eka Lestari Ni Putu Tamara Sri Paramita Ni Putu Yesa Mardina Wati Ni Putu Yuni Puspitasari Ni Wayan Eva Angellina NK Jaya NK Jaya, NK Permana, Putu Indra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Purwaningsih, Ni Kadek Asyang Putu Eka Rumadana Putu Indra Permana Putu Ivan Putra Pratama Rumadana, Putu Eka Sari, Ni Nyoman Tri Puspa Sashia Putri, Putu Dinda Sianipar, Arsia Dondania Surya, Komang Bagus Ariwangsa Mannu Mahaputra Swandewi, Anak Agung Mia Wijayani, Putu Ayu Diah Wulantari, Ni Kadek Yanti Yuliastiawati, Ni Kadek