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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Jurnal Manajemen Bisnis Jurnal Kreatif Tadulako Online Among Makarti SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Jurnal Riset Akuntansi dan Keuangan Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Social Science and Business Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Inovasi: Jurnal Ilmiah Ilmu Manajemen Economic and Education Journal (Ecoducation) EconBank : Journal Economics and Banking Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Masyarakat (JAM) eCo-Buss Jurnal Abdimas Mandiri Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abadimas Gorontalo JPM: JURNAL PENGABDIAN MASYARAKAT UPI YPTK Journal of Business and Economics CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia eCo-Fin Kolaborasi Jurnal Pengabdian Masyarakat Journal of Economics Research and Policy Studies Penamas: Journal of Community Service Economic Reviews Journal MES Management Journal Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya NEAR: Jurnal Pengabdian kepada Masyarakat Cerdika: Jurnal Ilmiah Indonesia GIAT: Teknologi untuk Masyarakat Eastasouth Journal of Positive Community Services Priviet Social Sciences Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Akuntansi Manado (JAIM) Indo-Fintech Intellectuals: Journal of Economics and Business Pamasa: Jurnal Pengabdian kepada Masyarakat Journal of Innovative and Creativity Jurnal Social Society Business Innovation Management and Entrepreneurship Journal Paramacitra : Jurnal Pengabdian Masyarakat Economic and Education Journal (Ecoducation) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Ecoducation PESHUM INJECT Interdisciplinary Journal of Communication Journal of Profession Education Jurnal Ilmu Manajemen dan Bisnis (JURMANIS) International Journal of Economics, Science, and Education (IJESE) Jurnal Akuntansi dan Bisnis Krisnadwipayana Kareba: Jurnal Inovasi dan Pemberdayaan Masyarakat
Ni Wayan Lasmi
Universitas Pendidikan Nasional
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PENGARUH GAYA HIDUP DAN MEDIA SOSIAL TERHADAP PERILAKU KONSUMSI GENERASI Z: STUDI PADA COFFEE SHOP SATU TITIK DENPASAR Ni Made Noviola Puspita Suntari Dewi; ⁠Ni Wayan Lasmi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6302

Abstract

Pertumbuhan pesat industri coffee shop Indonesia didorong perubahan gaya hidup urban dan peran dominan media sosial dalam membentuk preferensi konsumsi Generasi Z. Penelitian ini bertujuan menganalisis pengaruh gaya hidup dan media sosial terhadap perilaku konsumsi Generasi Z di Coffee Shop Satu Titik Denpasar. Menggunakan pendekatan kuantitatif verifikatif, data primer dikumpul melalui kuesioner terstruktur dari 50 responden Generasi Z (lahir 1997-2012) yang dipilih purposive sampling. Analisis data menggunakan regresi linier berganda dengan SPSS, didahului uji asumsi klasik. Hasil menunjukkan gaya hidup berpengaruh signifikan terhadap perilaku konsumsi (t=3,214; sig=0,002), sementara media sosial lebih dominan (t=5,087; sig=0,000), dengan pengaruh simultan terkonfirmasi F=48,732 (sig=0,000). Adjusted R²=0,660 menunjukkan kedua variabel menjelaskan 66% variasi perilaku konsumsi. Kesimpulannya, media sosial mendominasi melalui konten visual sementara gaya hidup memperkuat orientasi pengalaman, mengubah kunjungan coffee shop menjadi ekspresi identitas digital.
SUSTAINABLE FINANCIAL GOVERNANCE : TAX COLLECTION AND MODERATING ROLE OF TAX AVOIDANCE IN CRYPTOCURRENCY ASSET Komang Widhya Sedana Putra P; Ni Wayan Lasmi
Jurnal Akuntansi dan Bisnis Krisnadwipayana Vol 11 No 1 (2024): JURNAL AKUNTANSI DAN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The main objective of this investigation is to assess the impact of tax implementation on cryptocurrency asset exchanges, with tax avoidance as a moderating variable, in the context of Indonesia. The study population involves individuals actively engaged in crypto investments, possessing operational crypto accounts, and maintaining records of crypto transactions, totaling 100 respondents. The analytical framework includes various assessments, including Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test, and t Test. The research findings reveal that tax implementation has a significant and negative impact on cryptocurrency asset transactions. Conversely, tax avoidance demonstrates a substantial positive influence in moderating the relationship between the two variables.
The Influence of Digital Marketing and Brand Awareness on Consumer Purchase Decisions Meilani, Ketut; Lasmi, Ni Wayan
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 5 No. 1 (2026): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jms.v5i1.1129

Abstract

The rapid development of digital technology has transformed marketing practices, particularly in competitive sectors such as the food industry. However, prior studies report inconsistent findings regarding the influence of digital marketing and brand awareness on purchase decisions, highlighting the need for evidence in specific local contexts. This study examines the effects of digital marketing and brand awareness on consumer purchase decisions at PT Bali Food Industry, a frozen fruit producer in Bali. A quantitative approach was employed using purposive sampling, resulting in 176 valid respondents who had seen the company’s advertisements and purchased its products. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using multiple linear regression with SPSS, following reliability and classical assumption tests. The results indicate that digital marketing positively and significantly affects purchase decisions (B = 0.239; β = 0.382; t = 6.064; p < 0.001) and that brand awareness also has a positive and significant effect (B = 0.387; β = 0.426; t = 6.763; p < 0.001). Simultaneously, both variables significantly influence purchase decisions (F = 85.418; p < 0.001), explaining 49.5% of the variance (R² = 0.495). These findings suggest that optimizing digital marketing and strengthening brand awareness can meaningfully enhance consumer purchase decisions.
Kualitas Sumber Daya Manusia Dalam Perkembangan Pariwisata di Obyek Wisata Sangeh I Wayan Chandra Pradnyana; Ni Wayan Lasmi
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3480

Abstract

Pariwisata berbasis komunitas sangat bergantung pada kualitas sumber daya manusia karena layanan dan interaksi langsung menjadi inti pengalaman wisata. Obyek Wisata Sangeh di Bali memiliki potensi alam dan budaya yang kuat, namun pengembangan destinasi tidak hanya ditentukan oleh daya tarik fisik, melainkan juga oleh kapasitas sumber daya manusia yang mengelolanya. Penelitian ini bertujuan menganalisis kualitas sumber daya manusia dalam mendukung perkembangan pariwisata di Obyek Wisata Sangeh. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara mendalam, dan dokumentasi. Informan penelitian meliputi pengelola obyek wisata, petugas operasional, perwakilan desa adat, dan wisatawan. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman yang mencakup tahap pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan, serta dilengkapi dengan triangulasi sumber dan teknik untuk menjaga keabsahan data. Hasil penelitian menunjukkan bahwa sumber daya manusia lokal telah mampu menopang operasional dasar pariwisata melalui sikap pelayanan yang ramah dan keterlibatan aktif masyarakat. Namun, kualitas sumber daya manusia belum berkembang secara optimal untuk meningkatkan nilai pengalaman wisata. Keterbatasan kompetensi lanjutan, terutama kemampuan komunikasi bahasa asing dan kedalaman pengetahuan destinasi, menjadi faktor pembatas utama dalam pengembangan pariwisata secara berkelanjutan. Penelitian ini menegaskan bahwa penguatan kapasitas sumber daya manusia merupakan prasyarat strategis dalam pengelolaan pariwisata desa berbasis komunitas.
Minat Gen Z Bergabung di GYM: Pengaruh Social Media Marketing dan Perceived Value (Study Case Fitness Plus Denpasar) Putu Ivan Putra Pratama; I Gusti Ayu Tirtayani; Ni Wayan Lasmi; I Gusti Ayu Wirati Adriati
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.3174

Abstract

Penelitian ini bertujuan untuk mengkaji kontribusi social media marketing pada minat bergabung, kontribusi social media marketing pada perceived value, kontribusi perceived value pada minat bergabung dan kontribusi social media marketing pada minat bergabung melalui perceived value. Lokasi penelitian ini di Denpasar yang terletak di Provinsi Bali, dan menggunakan Fitness Plus sebagai fokus utama. Populasi yang digunakan adalah masyarakat bali yang berdomisili di Denpasar dan mengetahui tentang pusat kebugaran yang berada di denpasar, dengan sampel yang digunakan sebanyak 130. Teknik pengumpulan data yang digunakan adalah kuesioner dengan teknik analisis metode uji mediasi menggunakan Smart PLS. Hasil penelitian menunjukan bahwa social media marketing terbukti mampu memberikan kontribusi positif dan signifikan pada minat bergabung, perceived value terbukti mampu memberikan kontribusi positif dan signifikan pada minat bergabung, social media marketing terbukti mampu memberikan kontribusi positif dan signifikan pada perceived value, dan perceived value terbukti mampu memberikan kontribusi mediasi secara parsial pada hubungan social media marketing pada minat bergabung. Berdasarkan temuan tersebut, disarankan agar Fitness Plus meningkatkan strategi promosi di media sosial dengan menghadirkan konten yang menarik, responsif pada interaksi konsumen, menjaga kebersihan serta kelengkapan fasilitas, dan terus meningkatkan kualitas pelayanan untuk memperkuat persepsi nilai serta menarik lebih banyak calon anggota.
Enhancing Environmental Awareness in Elementary Students Through 3R Education: Implementation and Impact at SDN 6 Padang Sambian Klod: English Komang Widhya Sedana Putra P; I Gusti Ayu Agung Mirah Virgianitri; Ni Wayan Lasmi; Wayan Sri Maitri
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v4i2.2183

Abstract

This Community Service Program seeks to improve students' caring attitudes towards the environment at SDN 6 Padang Sambian Klod through the application of the 3R (Reduce, Reuse, Recycle) concept. The main problem in focus is the student’s low level of knowledge and participation in appropriate waste disposal activities which results in pollution of the environment. This problem is solved through direct observation, counseling, discussions, and practical work including waste sorting and recycling workshops. The students’ improved awareness and behavior is profound. More than eighty percent of students have shown improvement in waste management understanding, practiced waste segregation, and recycling. Teachers and parents also noted that students were actively participating in cleanliness activities at school and at home. Even so, there are still problems such as a greater proportion of these facilities need to be provided and sustained waste management practices need to be more deeply entrenched. The conclusions drawn are that further education and better facilities would help children develop better environmental attitudes.
Cybersecurity Risk Management: Integrating Technology And Digital Security Awareness: English Ni Wayan Lasmi; Komang Widhya Sedana Putra P; Wayan Sri Maitri
International Journal of Economics, Science, and Education Vol. 3 No. 2 (2026): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v3i2.77

Abstract

Purpose: This study examines how cybersecurity resilience can be strengthened by integrating technological capabilities and human factors. Specifically, it explores the role of cybersecurity technology and digital security awareness in enhancing cybersecurity risk management, using a combined perspective of the Technology Acceptance Model (TAM) and Resource-Based View (RBV). Design/methodology/approach: A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected from digital companies operating in Denpasar to test the proposed relationships and moderating effects. Findings: The results indicate that cybersecurity technology significantly improves cybersecurity risk management. In addition, digital security awareness strengthens this relationship, suggesting that higher awareness enhances the effectiveness of technological tools. Research limitations/implications: The study is limited by its focus on a single geographic area and a cross-sectional design, which may limit broader applicability. Future research is encouraged to involve multiple regions and longitudinal data. Practical implications: Organizations should not rely solely on technological investments but also prioritize improving employees’ digital security awareness to achieve stronger cybersecurity resilience. Originality/value: This study contributes by integrating TAM and RBV to highlight the interaction between technological and human capabilities in cybersecurity risk management. Paper type: Research paper
The role of risk management on HR team effectiveness: The moderating effect of leadership style Ni Wayan Lasmi; I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik; Komang Widhya Sedana Putra P
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.864

Abstract

The fast-changing business landscape poses challenges for Human Resource (HR) teams in Small and Medium Enterprises (SMEs) in terms of risk and performance and maintaining stability in uncertain times. Continuity and team performance depend on effective risk management. Managing risks in the literature has involved HR teams with performance and operational continuity in the business with little or no citations on the HR leadership style, which has been the primary focus of this study. This gap in understanding limits the extent to which businesses can help HR teams improve their operational performance. This study attempts to fill this gap by measuring the effect of risk management on the effectiveness of HR teams and how leadership affects this relationship. For this purpose, a quantitative survey research based on PLS-SEM was conducted on 200 HR employees and Balinese frontline operational workers in SMEs in teams oriented toward the collection of PLS-SEM data in specified domains of operational risk management. The data was collected by means of a survey employing standardized questionnaires and analyzed through focused area PLS-SEM and customized bootstrapping techniques for testing moderation through interaction terms. The results showed that the effectiveness of HR teams can be significantly enhanced through the adoption of appropriate risk management strategies. Furthermore, leadership styles that are more active in a hierarchy not only directly increase team performance but also strengthen the impact of risk management. This integration of perspectives demonstrates the practical applicability of the Resource-Based View alongside Contingency Theory: the context of leadership and organizational resources shapes team output. Looking ahead, the extension of this research could focus on longitudinal designs, additional organizational culture, and employee motivation variables for moderation or mediation, and research on a context larger than SMEs to test the breadth of this conclusion.
Capacity Building UMKM berbasis Menjahit untuk Peningkatan Nilai Ekonomi Produk Lokal Ni Wayan Lasmi; Wayan Sri Maitri; Komang Widhya Sedana Putra P
Kareba: Jurnal Inovasi dan Pemberdayaan Masyarakat Vol. 1 No. 2 (2025): Kareba: Jurnal Inovasi dan Pemberdayaan Masyarakat
Publisher : Lia Center of Research and Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64850/kareba.v1i2.90

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan untuk memperkuat kapasitas sebuah UMKM jahit di Kota Denpasar yang selama ini menghadapi berbagai hambatan operasional, seperti penataan ruang yang tidak terorganisasi, keterbatasan keterampilan teknis, serta tata kelola bahan yang kurang efisien. Melalui program pendampingan selama dua hari pada Agustus 2025, tim pengabdian melakukan serangkaian aktivitas mencakup observasi langsung, pelatihan teknik menjahit dan obras, penataan ulang area produksi, serta pengenalan prosedur perawatan mesin yang lebih sistematis. Tahapan kegiatan dirancang untuk menjawab kebutuhan spesifik mitra, sekaligus mendorong terbentuknya alur kerja yang lebih ergonomis dan terukur. Hasil evaluasi menunjukkan adanya peningkatan nyata pada aspek produktivitas, kualitas jahitan, dan stabilitas mesin, disertai perbaikan signifikan pada kebersihan serta kerapian ruang kerja. Selain itu, pengelolaan limbah kain dan pemanfaatan ulang material sisa mulai diterapkan sebagai langkah awal menuju efisiensi yang lebih berkelanjutan. Secara keseluruhan, kegiatan ini membuktikan bahwa pendampingan berbasis kebutuhan riil UMKM mampu memperkuat kompetensi produksi, mengurangi kesalahan kerja, serta meningkatkan kemampuan mitra dalam memenuhi permintaan pelanggan. Program ini diharapkan menjadi model pemberdayaan yang dapat direplikasi pada unit usaha sejenis di wilayah perkotaan Bali.
Pengaruh Dukungan Keluarga, Self Efficacy dan Resiliensi Terhadap Minat Berwirausaha Generasi Z di Kota Denpasar Bali Sri Pradnyanita, Ni Komang Ayu; Lasmi, Ni Wayan
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.971

Abstract

This study aims to analyze the influence of family support, self-efficacy, and resilience on the entrepreneurial interest of Generation Z in Denpasar City, which, despite having significant potential as well as access to technology and a developing creative ecosystem, still faces low entrepreneurial interest, limited skills, experience, and environmental support. The study employed purposive sampling involving 100 Generation Z respondents across four districts in Denpasar City, collecting primary data through questionnaires and secondary data from various sources to obtain a comprehensive overview of factors affecting entrepreneurial interest. The results of this study are: (1) Influence of Family Support, Self-Efficacy, and Resilience on Entrepreneurial Interest: simultaneously, family support, self-efficacy, and resilience have a positive and significant effect on the entrepreneurial interest of Generation Z in Denpasar City with a contribution of 52.4%; (2) Influence of Family Support on Entrepreneurial Interest: family support has a positive and significant effect on the entrepreneurial interest of Generation Z in Denpasar City with a contribution of 45.5%, as motivation, guidance, and trust from family create a conducive environment for entrepreneurship; (3) Influence of Self-Efficacy on Entrepreneurial Interest: self-efficacy has a positive and significant effect on the entrepreneurial interest of Generation Z in Denpasar City by 24.8%, as self-confidence enhances courage, readiness, and the ability to seize business opportunities; and (4) Influence of Resilience on Entrepreneurial Interest: resilience has a positive and significant effect on the entrepreneurial interest of Generation Z by 25.8%, as the ability to recover from failure and face pressure increases motivation and perseverance in starting a business.
Co-Authors Agus Purusa Dharma Anak Agung Istri Agung Maheswari Angelina Made Elva Dwi Jayanthi Arlantara Putra, Alvin Arniti, Ni Ketut Cendana, Veona Anastasya Darma, I Made Riski Aditya Desak Made Sukarnasih Desak Sukarnasih, Ni Made Devina Reditya, Ni Made Laksmi Dewi, Made Risma Dwi Rahmadianti, Ni Made Eka Lestari, Ni Putu Nina Fidyariska, Priskylia Jenia Fungky, Ni Kadek May Fang Deliana I Dewa Ketut Gede Prabawa I G. N. Oka Ariwangsa I G. N.O. Ariwangsa I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik I Gusti Ayu Agung Mirah Virgianitri I Gusti Ayu Tirtayani I GUSTI AYU WIRATI ADRIATI I Komang Didi Kariana I Made Suidarma I Nyoman Arta Yasa I Nyoman Sunarta I Putu Gede Sulaksana Adi Putra I Wayan Andra Wirawan I Wayan Chandra Pradnyana Ida Ayu Oka Martini Ida Ayu Ratih Dharmayanti Tatwa Kariana, I Komang Didi Komang Setiawan Komang Widhya Sedana Putra P Laksmi, Kadek Wulandari Made Ratih Nurmalasari Made Sukarnasih , Desak Meilani, Ketut Mulyadewi, I Gusti Agung Ayu Candra Ni Kadek Anggiyely Sritania Ni Kadek May Fang Deliana Fungky Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Luh Mita Juniari Ni Made Desak Sukarnasih Ni Made Dwipayanti Ni Made Noviola Puspita Suntari Dewi Ni Nyoman Sri Wisudawati Ni Putu Early Pradnya Suarnitha Ni Putu Nina Eka Lestari Ni Putu Tamara Sri Paramita Ni Wayan Eva Angellina NK Jaya NK Jaya, NK Permana, Putu Indra Pika, Putu Ayu Titha Paramita Prawitasari, Putu Putri Purwaningsih, Ni Kadek Asyang Puspita Dewi, Ni Kadek Ayu Putu Eka Rumadana Putu Indra Permana Putu Ivan Putra Pratama Rumadana, Putu Eka Sari, Ni Nyoman Tri Puspa Sashia Putri, Putu Dinda Sianipar, Arsia Dondania Sri Pradnyanita, Ni Komang Ayu Surya, Komang Bagus Ariwangsa Mannu Mahaputra Swandewi, Anak Agung Mia Wati, Ni Putu Yesa Mardina Wayan Sri Maitri Wijayani, Putu Ayu Diah Wulantari, Ni Kadek Yanti Yuliastiawati, Ni Kadek