Article Per Year (5 Year)
p-Index From 2021 - 2026
5.977
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Jurnal Bisnis dan Manajemen Jurnal Al-Iqtishad Laa Maisyir Jurnal Ekonomi Islam Jurnal EMT KITA Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan MALIA JURNAL MANAJEMEN BISNIS Jurnal Tabarru': Islamic Banking and Finance Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Jurnal Ilmiah Publika Journal of Islamic Economics and Finance Studies Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) Jurnal Ekonomi Syariah Pelita Bangsa International Journal of Educational Review, Law And Social Sciences (IJERLAS) Indonesian Journal of Innovation Studies ProBisnis : Jurnal Manajemen Balance : Jurnal Akuntansi dan Manajemen International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Moneter : Jurnal Keuangan dan Perbankan Regress: Journal of Economics & Management Jurnal Informatika Ekonomi Bisnis Jurnal Nirta: Studi Inovasi Islamic Economics and finance in Focus (IEFF) Journal of Finance and Islamic Banking JIEP: Jurnal Ilmu Ekonomi dan Pembangunan As-Syirkah: Islamic Economic & Financial Journal
Imsar
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search

 1   2   3   4   5 
THE INFLUENCE OF INFLUENCER CREDIBILITY, VIDEO QUALITY, AND INFLUENCER ETHICS ON THE PURCHASE DECISIONS OF HALAL MSME PRODUCTS IN MEDAN CITY Irhamsah Putra; Marliyah; Imsar
Jurnal Al-Iqtishad Vol. 22 No. 1 (2026): June 2026
Publisher : Faculty of Economic and Social Science, Universitas Islam Negeri Sultan Syarif Kasim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of influencer credibility, video quality, and influencer ethics on the decision to purchase halal MSME products in Medan Sunggal District, Medan City. This study uses a quantitative approach with a survey method by distributing questionnaires to consumers who have seen promotions of halal MSME products through influencers. The sampling technique uses purposive sampling with 100 respondents. The data were analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis with the help of the SPSS application. The results showed that, partially, influencer credibility did not have a significant effect on purchasing decisions, while video quality and influencer ethics had a positive and significant effect on purchasing decisions. The influencer ethics variable was the most dominant factor influencing purchasing decisions. Simultaneously, influencer credibility, video quality, and influencer ethics significantly affect purchasing decisions with an Adjusted R Square value of 0.555, which means that these three variables can explain 55.5% of the variation in purchasing decisions, while the rest is influenced by other variables outside this study. This study implies that in marketing halal MSME products, the aspects of ethics and digital content quality play a more important role than the personal credibility of influencers alone. Therefore, halal MSMEs need to pay attention to selecting ethical influencers and improving the quality of promotional content to encourage an increase in consumer purchasing decisions.
Buy Now Pay Later Usage Intensity, Financial Distress, and Coping Strategies: A Qualitative Study of Muslim University Students in Medan, Indonesia Trisnawati Lubis; Nur Ahmadi Bi Rahmani; Imsar
Jurnal Bisnis dan Manajemen Vol. 13 No. 1 (2026): Jurnal Bisnis dan Manajemen Volume 13 Nomor 1 Tahun 2026
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v13i1.17580

Abstract

The advancement of financial technology has driven the emergence of various innovations in digital financial services, one of which is Buy Now Pay Later (BNPL). This service facilitates the payment process, offers payment flexibility, and provides quick access to financing, making it increasingly popular, particularly among university students. However, the use of Buy Now Pay Later (BNPL) without proper financial management may potentially lead to financial distress, a condition in which individuals experience difficulties in meeting their financial obligations due to limited economic capacity. This study aims to: (1) examine the intensity of Buy Now Pay Later (BNPL) usage among students at the State Islamic University of North Sumatra; (2) analyze the impact of Buy Now Pay Later (BNPL) usage on the financial distress experienced by students; and (3) analyze the efforts undertaken by students to minimize financial distress resulting from the use of Buy Now Pay Later (BNPL). This study employed a qualitative approach using a descriptive method. The research participants consisted of students at the State Islamic University of North Sumatra who use Buy Now Pay Later (BNPL) services. Data were collected through interviews, observations, and documentation and were subsequently analyzed using the interactive data analysis model developed by Miles, Huberman, and Saldaña. The findings reveal that, first, the intensity of Buy Now Pay Later (BNPL) usage among students is categorized as high. The high level of usage is influenced by several factors, including ease of access, various promotional programs, economic needs, and a tendency toward a consumptive lifestyle. Second, intensive use of Buy Now Pay Later (BNPL) contributes to the emergence of financial distress, as indicated by difficulties in managing finances, increasing installment burdens, delayed bill payments, and psychological pressure arising from financial obligations. Third, students undertake several efforts to minimize financial distress, including limiting their use of Buy Now Pay Later (BNPL), preparing financial budgets, prioritizing needs over wants, and improving financial literacy as a foundation for managing personal finances more efficiently. Overall, this study confirms that Buy Now Pay Later (BNPL), as one of the services offered by financial technology, provides convenience and flexibility in meeting transaction needs. Nevertheless, when its use is not accompanied by sound financial management and adequate self-control, the service may increase the risk of financial distress among university students
Co-Authors Abdillah, Prayugo Ali Adinda Agung Ramadhan Trapoltanta Pratama Ahmadi Bi Rahmani Andri Soemitra Andri Soemitra Arifianti, Sari Maharani Arifin Fauzi Lubis atika AYU LESTARI Bi Rahmani, Nur Ahmadi Dahlianti, Hervina Dewi, Risna Endang Kurniawati, Endang Fadilah, Tasya Franaya Al Arfa Franaya Al Arfa Harahap , Muhammad Ikhsan Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Haris Al Amin Hasibuan, Indah Triana Ibnu Habib Wahyudi Iffat, Muhammad Aidil Irhamsah Putra Isna Khairani Isnaini Harahap Juliana Nasution Khairiah, Dian Laksamana Aru Sulaiman Marliyah Marpaung, Taufik Arnanda Meha, Nurmala Lutfi Muhammad Lathief Ilhamy Nasution Muhammad Luis Muhammad Suip Muhammad Syukri Albani Nasution Nasution, Mikayani Nita, Nita Erdina Novan Wicaksana NUR AHMADI BI RAHMANI Nurbaiti Nurlaila Nursyidah Nurul Jannah Nurul Jannah Purba, Ice Rahwani Putri Anggraini Putri, Helva Diansyah Rahmat Daim Harahap Rahmi Syahriza Rahmi Syahriza, Rahmi Ramadhani, Devi Ramadhani, Hafiz Aryo Riska Febrianti Aulia Ritonga, Khoirunnida Rizkie Ragilita Silaen, Lena Mardiana Siregar, Khidir Siti Aisyah Syahriza , Rahmi Tambunan, Khairina Trisnawati Lubis Wildan Izzaty Yasirwan