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The Role Of Customer Experience In Mediating The Relationship Between Fintech Innovation And Customer Decisions To Use Digital Banking Services At Bank Syariah Indonesia (BSI) KCP Malang Kepanjen, East Java Prasetyo, Andri Teguh; Djunaedi, Djunaedi; Lidiawan, Angga Rizka
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6074

Abstract

The development of the global banking sector, particularly in the face of digitalization challenges, provides an overview of significant changes in bank operations. Based on data on the number of bank branches from 2020 to 2022, there has been a decline in the number of branches in several banks, such as Conventional Commercial Banks - State-Owned Banks. This decline reflects a shift in focus toward digitalization, requiring banks to pay attention to technology in order to enhance operational efficiency. This study aims to examine the impact of fintech innovation on customer decisions, both directly and through customer experience as a mediator. Focusing on Bank Syariah Indonesia (BSI) KCP Malang Kepanjen, this research investigates how fintech innovations, such as mobile banking applications, influence customers' decisions in choosing digital banking services. In addition, this study explores the impact of customer experience on their decisions and how a positive experience can enhance satisfaction and customer loyalty to digital services. The findings suggest that fintech innovations implemented by BSI can improve customer experience, which in turn affects customers' decisions to continue using these services. It is hoped that the results of this study can contribute to the development of more effective digital banking strategies, improve customer satisfaction, and strengthen BSI’s position in the digital banking industry in the future.
Strategi Inovatif Peningkatan Ekonomi Warga Desa Desa Peh Wetan Lidiawan, Angga Rizka; Sudjiono, Sudjiono; Subianti, Tutut; Hariyati, Alma
Jurnal ABM Mengabdi Vol 12 No 2 (2025): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v12i2.1754

Abstract

This aims to enhance the local economy through an entrepreneurial approach and the use of technology. Training was provided to community members on business management, digital marketing, and technology-based financial management to strengthen micro, small, and medium enterprises (MSMEs). By utilizing social media and e-commerce platforms, MSME owners were able to expand their markets, which were previously limited to local areas. The results of the program show that 75% of participants experienced an increase in income, mainly due to newly acquired knowledge in business management and digital marketing. Additionally, product diversification has started to develop, with some participants creating new products that are more aligned with current market trends. The success of this program demonstrates the importance of innovation and technology in driving local economic growth, as well as strengthening the economic resilience of rural communities. In the future, it is hoped that similar training programs can be expanded to reach more communities, creating sustainable economic development.