Garuda - Garba Rujukan Digital

Model of Disaster Information Cycle of West Java Television Journalists Septiawan Santana Kurnia; Dadi Ahmadi; Satya Indra Karsa; Doddy Iskandar; Firmansyah Firmansyah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 5, No 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.415

Disaster information is an important factor in disaster management efforts, including in West Java. It helps officers and the community to immediately anticipate disasters that may occur. Journalists are among those who play a role in disseminating disaster information. This study aims to describe disaster information cycle model of West Java television journalists in obtaining and disseminating disaster information with the help of technology to increase the speed. This research applies a qualitative method, namely a case study to describe a usage model of disaster information seeking which is uniquely influenced by the developments in information technology. Data collection is carried out through observation, interviews, and documentation. This study finds that smartphone technology contributes to the dissemination of disaster information by television journalists through providing access to social media, online media, and information in group chats. There is an interrelated flow of information between journalists, television editors, local governments, officials and the community. Participation of public and journalists in obtaining and disseminating disaster information helps the government and officers to find out the real conditions of disaster locations and how to handle them.

Peran Public Relations dalam Film Hancock Muhammad Reyzha Noorsyam Arkian; M Subur Drajat; Dadi Ahmadi
Inter Komunika Vol 3, No 2 (2018): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Abstract. Film is a mass media that has a function as entertainment, besides that the film also contains an informative, educative, and persuasive function. Film is also known as a medium of communication, film is an effective means to shape the perspective of society at large. A movie titled “Hancock” is a movie about a public relations practitioner who tries to restore the image of a superhero. This movie also tells a story about the troublesome life of a superhero who has bad image in the eyes of public and media. The purpose of this research is to understand the Reality Level, Representation Level and Ideology Level of public relations role in the movie “Hancock”. The research method is using the qualitative methods with semiotics approach, which is a science about signs. The theory used is John Fiske’s theory of Television Codes which focuses on the Reality Level, Representation level and Ideology Level. In this research the data collection techniques used are observation, documentation, literature study, and interviews. The results of this study conclude that at the reality level it is seen in the form of behavior and appearance which includes expert advisors who provide input, problem solvers in crisis, media relations, providers as well as media relations, communication technicians, public tranquilizers, and case development informants. showed that the role of public relations and Ray Embrey's Appearance tended to be stable when meeting with the public and Hancock as management, namely by using formal equipment in the form of shirts, suits, ties, material trousers and loafers. At the level of representation in the form of a camera code and dialogue code which includes, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, and, Point of View Shot and dialog used by Ray Embrey in this film too very shows the role of public realtions that show that it is an expert communicator and expert advisor by persuasive communication. At the ideological level, there was an ideology that appeared in the Hancock film with discrimination between white and black race and based on the eighth point of the Public Relations International code of ethics. The suggestion for further research is to look for references to books related to semiotics and the role of public relations. This is needed to be able to better understand the forms of the role of public relations in a film.Keywords: Mass Media, Reality, Semiotic, Television Codes, John FiskeAbstrak. Film merupakan media massa yang memiliki fungsi sebagai hiburan, disamping itu juga film mengandung fungsi informatif, edukatif, dan persuasif. Film juga dikenal sebagai media komunikasi, film merupakan salah satu sarana yang efektif untuk membentuk perspektif masyarakat secara luas. Film “Hancock” merupakan sebuah film yang mengangkat kisah tentang perbaikan citra dari seorang pahlawan oleh seorang praktisi public relations. Film ini juga mengangkat persoalan kehidupan seorang pahlawan yang memiliki citra buruk di mata publik dan media. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana level realitas, level representasi, dan level ideology peran public relations dalam film “Hancock”. Metode penelitian yang digunakan oleh peneliti adalah metode kualitatif dengan pendekatan semiotika, yaitu suatu ilmu yang mengkaji tentang tanda-tanda. Teori yang digunakan adalah kode-kode televisi John Fiske dimana memfokuskan pada level Realitas, level Representasi, dan level Ideologi. Pada penelitian ini teknik pengumpulan data yang digunakan berupa observasi, dokumentasi, studi pustaka, dan wawancara. Hasil dalam penelitian ini menyimpulkan bahwa pada level realitas terlihat dalam bentuk perilaku dan penampilan yang meliputi penasihat ahli yang memberikan masukan, pemecah permasalahan ketika dalam krisis, media relations, penyedia juga penyalur hubungan dengan media, teknisi komunikasi, penenang publik, dan informan perkembangan kasus yang menunjukan bahwa adanya peran public relations dan Penampilan Ray Embrey, cenderung stabil ketika bertemu dengan publik dan Hancock sebagai manajemen, yaitu dengan menggunakan stelena formal berupa kemeja, jas, dasi, celana panjang bahan, dan sepatu pantofel. Pada level representasi dalam bentuk kode kamera dan kode dialog yang meliputi, Framing with Background, Group Shot, Walking Shot, Two Shot, Three Shot, Eye Level, dan, Point of View Shot dan dialog yang di gunakan oleh Ray Embrey dalam film ini juga sangat menunjukan peran public realtions yang menunjukan bahwa ia merupakan seorang expert communicator dan penasihat ahli dengan melakukan komunikasi persuasif. Pada level ideologi terlihat adanya Ideologi yang muncul dalam film Hancock terdapat diskriminasi Ras antara kulit putih dengan Ras kulit hitam dan berdasarkan kode etik Public Relations Internasional point ke delapan. Adapun saran untuk penelitian selanjutnya adalah lebih mencari referensi buku terkait dengan semiotika dan peran public relations. Hal ini diperlukan untuk dapat lebih memahami bentuk-bentuk peran public relations dalam sebuah film.Kata kunci: Media Massa, Realitas, Semiotika, Kode-kode Televisi, John Fiske

Perencanaan Komunikasi Digital Akun Instagram @ASPAN_Lampung: Studi kasus pada akun Instagram PT. ASPAN Lampung Agistia Nurfadilah Putri Al Mega; Dadi Ahmadi
Bandung Conference Series: Public Relations Vol. 2 No. 2 (2022): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Abstract. The development of information and communication technology has brought innovations in communication bringing society into the digital era. Through digital media, public relations can compile, publish, and disseminate general information about the company to the public for positive public opinions to gain a sense of trust. This research entitled "Planning Digital Communication of Instagram Account @ASPAN_lampung (Case Study on Instagram Account PT. ASPAN Lampung)" aims to find out how to plan digital communication of Instagram account @ASPAN_lampung, to determine the success rate of digital communication planning, and to find out the reasons the company chooses Instagram media in digital communication activities. Using qualitative research methods, a case study approach, and the constructivism paradigm. The theory used in this research is the theory of digital communication planning by Hallahan. The subject of this study is the Social Media Team of PT. ASPAN Lampung. The data collection technique used in this study was in the form of interviews, observation, and documentation. Then the data would be analyzed in three stages: data reduction, data presentation, and conclusion drawing. So the results of the study explain that PT. ASPAN Lampung compiles 4 things in digital communication planning namely compiling company achievements, communication goals, actions, and the overall concept. And with the success rate of digital communication planning, it is known that it is through output and outcomes indicators. And the reason the company uses Instagram media in digital communication activities is to take advantage of the 2019 ASPAN Director's policy. Abstrak. Perkembangan teknologi informasi dan komunikasi telah membawa inovasi dalam komunikasi membawa masyarakat ke era digital. Melalui media digital, Public Relations dapat menyusun, mempublikasikan, dan menyebarluaskan informasi umum tentang perusahaan kepada publik untuk opini publik yang positif guna memperoleh rasa kepercayaan. Penelitian yang berjudul “Perencanaan Komunikasi Digital Akun Instagram @ASPAN_lampung (Studi Kasus pada Akun Instagram PT. ASPAN Lampung)” ini bertujuan untuk mengetahui bagaimana perencanaan komunikasi digital akun Instagram @ASPAN_lampung, untuk mengetahui tingkat keberhasilan perencanaan komunikasi digital PT. ASPAN Lampung, dan untuk mengetahui alasan perusahaan memilih media Instagram dalam kegiatan komunikasi digital. Menggunakan metode penelitian kualitatif, dengan pendekatan studi kasus, dan paradigma kontruktivisme. Teori yang digunakan dalam penelitian ini adalah teori perencanaan komunikasi digital oleh Hallahan. Dengan subjek penelitian Tim Media Sosial PT. ASPAN Lampung. Teknik pengumpulan data yang digunakan dalam penelitian ini berupa wawancara, observasi, dan dokumentasi. Kemudian data tersebut akan dianalisis dalam tiga tahap yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Sehingga hasil penelitian menjelaskan bahwa PT. ASPAN Lampung menyusun 4 hal dalam perencanaan komunikasi digital, yaitu menyusun pencapaian perusahaan, tujuan komunikasi, tindakan, dan konsep keseluruhan. Dan dengan tingkat keberhasilan perencanaan komunikasi digital diketahui melalui indikator output dan outcome. Dan alasan perusahaan menggunakan media Instagram dalam kegiatan komunikasi digital adalah memanfaatkan kebijakan Direktur ASPAN 2019.

Hubungan antara Terpaan Pesan @gerakanbds dengan Perubahan Sikap Followers Mengenai Isu Palestina 1008002114, Aisya Hatami; Dadi Ahmadi
Bandung Conference Series: Journalism Vol. 5 No. 2 (2025): Bandung Conference Series: Journalism
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsj.v5i2.18618

Abstract. Social media plays an important role in distributing information in the form of facts or opinions on Palestinian humanitarian issues over the past year. The @gerakanbds account is one of the accounts on Instagram that actively spreads messages containing facts as well as calls for the public to participate in helping the Palestinian cause. The urgency of this research is based on the emergence phenomenon of organizations that actively use Instagram in disseminating information about boycotts, divestments, and sanctions movements at a time when information is still biased in conventional media. This research aims to examine the significance of the correlation between exposure to @gerakanbds account messages and changes in followers' attitudes regarding Palestinian humanitarian issues. This study uses a quantitative method with a correlational approach. The selected population is accounts that are Instagram followers @gerakanbds as many as 92.6 thousand and the sample drawing using the slovin formula was obtained with a sample size of 100 respondents. The Uses and Effect theory is the basis of the theory with the assumption that messages conveyed through the media can have a certain effect on the recipient of the message. The data of this study was collected through the distribution of questionnaires and conducting Rank Spearman tests to analyze the relationship between the two research variables. The results of the study showed that there was a significant and positive relationship between exposure to @gerakanbds Instagram account messages and changes in followers' attitudes, namely in the form of a tendency to act (conation) in the BDS movement in real terms. Abstrak. Media sosial memegang peran penting dalam menyalurkan informasi berupa fakta ataupun opini mengenai isu kemanusiaan Palestina selama setahun terakhir. Akun @gerakanbds menjadi salah satu akun di Instagram yang secara aktif menyebarkan pesan berisi fakta juga seruan yang mengajak khalayak untuk turut serta dalam membantu perjuangan warga Palestina. Urgensi penelitian ini didasarkan pada fenomena kemunculan organisasi yang aktif memanfaatkan Instagram dalam menyebarkan informasi tentang gerakan boikot, divestasi, dan sanksi di saat masih biasnya informasi di media konvensional. Penelitian yang dilakukan ini bertujuan untuk mengkaji signifikansi korelasi terpaan pesan akun @gerakanbds dengan perubahan sikap followers mengenai isu kemanusiaan Palestina. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional. Populasi yang dipilih adalah akun yang merupakan followers Instagram @gerakanbds sebanyak 92,6 ribu dan penarikan sampel menggunakan rumus slovin diperoleh ukuran sampel sebesar 100 responden. Teori Uses and Effect menjadi landasan teori dengan asumsi pesan yang disampaikan melalui media dapat memberikan efek tertentu bagi penerima pesan. Data penelitian ini dikumpulkan melalui penyebaran kuesioner dan melakukan pengujian Rank Spearman untuk menganalisis hubungan yang terdapat antara kedua variabel penelitian. Hasil penelitian menunjukkan terdapat hubungan signifikan dan positif antara terpaan pesan akun Instagram @gerakanbds dengan perubahan sikap followers yaitu berupa kecenderungan bertindak (konasi) dalam gerakan BDS secara nyata.

Hubungan antara Terpaan Pesan @gerakanbds dengan Perubahan Sikap Followers Mengenai Isu Palestina 1008002114, Aisya Hatami; Dadi Ahmadi
Bandung Conference Series: Journalism Vol. 5 No. 2 (2025): Bandung Conference Series: Journalism
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsj.v5i2.18618

Abstract. Social media plays an important role in distributing information in the form of facts or opinions on Palestinian humanitarian issues over the past year. The @gerakanbds account is one of the accounts on Instagram that actively spreads messages containing facts as well as calls for the public to participate in helping the Palestinian cause. The urgency of this research is based on the emergence phenomenon of organizations that actively use Instagram in disseminating information about boycotts, divestments, and sanctions movements at a time when information is still biased in conventional media. This research aims to examine the significance of the correlation between exposure to @gerakanbds account messages and changes in followers' attitudes regarding Palestinian humanitarian issues. This study uses a quantitative method with a correlational approach. The selected population is accounts that are Instagram followers @gerakanbds as many as 92.6 thousand and the sample drawing using the slovin formula was obtained with a sample size of 100 respondents. The Uses and Effect theory is the basis of the theory with the assumption that messages conveyed through the media can have a certain effect on the recipient of the message. The data of this study was collected through the distribution of questionnaires and conducting Rank Spearman tests to analyze the relationship between the two research variables. The results of the study showed that there was a significant and positive relationship between exposure to @gerakanbds Instagram account messages and changes in followers' attitudes, namely in the form of a tendency to act (conation) in the BDS movement in real terms. Abstrak. Media sosial memegang peran penting dalam menyalurkan informasi berupa fakta ataupun opini mengenai isu kemanusiaan Palestina selama setahun terakhir. Akun @gerakanbds menjadi salah satu akun di Instagram yang secara aktif menyebarkan pesan berisi fakta juga seruan yang mengajak khalayak untuk turut serta dalam membantu perjuangan warga Palestina. Urgensi penelitian ini didasarkan pada fenomena kemunculan organisasi yang aktif memanfaatkan Instagram dalam menyebarkan informasi tentang gerakan boikot, divestasi, dan sanksi di saat masih biasnya informasi di media konvensional. Penelitian yang dilakukan ini bertujuan untuk mengkaji signifikansi korelasi terpaan pesan akun @gerakanbds dengan perubahan sikap followers mengenai isu kemanusiaan Palestina. Penelitian ini menggunakan metode kuantitatif dengan pendekatan korelasional. Populasi yang dipilih adalah akun yang merupakan followers Instagram @gerakanbds sebanyak 92,6 ribu dan penarikan sampel menggunakan rumus slovin diperoleh ukuran sampel sebesar 100 responden. Teori Uses and Effect menjadi landasan teori dengan asumsi pesan yang disampaikan melalui media dapat memberikan efek tertentu bagi penerima pesan. Data penelitian ini dikumpulkan melalui penyebaran kuesioner dan melakukan pengujian Rank Spearman untuk menganalisis hubungan yang terdapat antara kedua variabel penelitian. Hasil penelitian menunjukkan terdapat hubungan signifikan dan positif antara terpaan pesan akun Instagram @gerakanbds dengan perubahan sikap followers yaitu berupa kecenderungan bertindak (konasi) dalam gerakan BDS secara nyata.

Strategi Humas PT KAI Bandung dalam Kampanye Keselamatan 10080021280, Herliana Widya Pratiwi; Dadi Ahmadi
Bandung Conference Series: Public Relations Vol. 5 No. 2 (2025): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v5i2.18878

Abstract. Safety campaigns are one of PT Kereta Api Indonesia (Persero)'s efforts to raise public awareness of railway safety. The purpose of this paper is to determine the strategies used by PT KAI Bandung's public relations department in communicating safety campaigns through Instagram. This paper uses social campaign theory, which emphasises the dissemination of messages with the aim of educating and building awareness of railway safety. This research employs a qualitative method with a case study approach to explore in-depth information related to safety campaigns on Instagram. Data collection techniques include interviews, observations, and documentation, with validity tested through triangulation of sources and methods. The research subject is the public relations department of PT KAI Bandung. The results show that the campaign strategy is implemented systematically through the stages of planning, production, and evaluation of content. The selection of relevant current issues, coordination between units, and the use of visually appealing content aligned with the company's identity are key strengths in conveying the message. Regular evaluations ensure the campaign runs optimally. Abstrak. Kampanye keselamatan merupakan salah satu upaya PT Kereta Api Indonesia (Persero) dalam meningkatkan kesadaran masyarakat terhadap keselamatan perjalanan kereta api. Tujuan dari penulisan ini untuk mengetahui strategi Humas PT KAI Bandung dalam menyampaikan kampanye keselamatan melalui media sosial Instagram. Dalam penulisan ini, menggunakan teori kampanye sosial yang menekankan pada penyebaran pesan dengan tujuan mengedukasi dan membangun kesadaran terkait keselamatan perjalanan kereta api. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus untuk menggali informasi mendalam terkait kampanye keselamatan di Instagram. Teknik pengumpulan data meliputi wawancara, observasi, dan dokumentasi, serta diuji keabsahannya melalui triangulasi sumber dan metode. Subjek penelitian ialah pihak humas PT KAI Bandung. Hasil menunjukkan bahwa strategi kampanye dilakukan secara sistematis melalui tahapan perencanaan, produksi, dan evaluasi konten. Pemilihan isu terkini yang relevan, koordinasi antarunit, serta penggunaan visual menarik yang sesuai identitas perusahaan menjadi kekuatan utama dalam menyampaikan pesan. Evaluasi rutin memastikan kampanye berjalan optimal.

Busy Book Hiber: Media Pembelajaran Alternatif bagi Pendidik dalam Program PAUD Holistik Integratif Ahmadi, Dadi; Resmisari Dewi
Jurnal Riset Pendidikan Guru Paud Volume 5, No. 1, Juli 2025, Jurnal Riset Pendidikan Guru Paud (JRPGP)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpgp.v5i1.7162

Abstrak. PAUD HIBER adalah inovasi model pengembangan PAUD Holistik Integratif. Implementasi kegiatan PAUD HIBER dilaksanakan oleh lembaga-lembaga PAUD percontohan HIBER di setiap Kecamatan yang ada di Kota Bandung baik PAUD Formal maupun Non Formal. Program PAUD HIBER memerlukan media yang menarik untuk meningkatkan pemahaman pendidik Kober Imanda dengan mengembangkan media Busy Book HIBER. Metode yang dipergunakan pada penelitian ini adalah Penelitian dan Pengembangan (Research & Development/R&D).Teknik pengumpulan data pada penelitian ini melakukan wawancara, angket dan dokumentasi serta observasi. Hasil Penelitian menunjukkan bahwa pengembangan media Busy Book HIBER yang dikembangkan Sangat Layak menjadi media pembelajaran alternatif bagi pendidik Kelompok Bermain Imanda dalam mempelajari dan memahami berbagai bidang layanan apa saja yang ada pada program Pembelajaran Holistik Integratif Berdimensi Sosial Budaya dan Ekonomi. Abstract. PAUD HIBER is an innovative model of Holistic Integrative Paud development. The implementation of HIBER PAUD activities is carried out by HIBER pilot PAUD institutions in each sub-district in Bandung City both Formal and Non Formal PAUD. The Paud Hiber programme requires interesting media to improve the understanding of Kober Imanda educators by developing Busy Book HIBER media. The method used in this research is Research and Development (R&D). The data collection technique in this study conducted interviews, questionnaires and documentation and observation. The results showed that the development of Busy Book HIBER media developed is very feasible to be an alternative learning media for Imanda Playgroup educators in learning and understanding what various service areas are in the Holistic Integrative Learning programme with Socio-Cultural and Economic Dimensions.

Pemberitaan Kasus Usia Gibran Rakabuming Raka di Media Online Akbar, Thoriq Ilham; Fuady, Muhammad E.; Ahmadi, Dadi
Jurnal Riset Jurnalistik dan Media Digital Volume 5, No. 1, Juli 2025 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v5i1.6769

Abstrak.Pesatnya perkembangan media online di era digitalisasi ini melahirkan banyaknya media baru (new media) yang membantu masyarakat untuk mencari dan juga mendapatkan informasi. Terlebih lagi sedang ramainya perbincangan politik yang beredar di media-media online karena akan dilaksanakannya pemilihan presiden 2024. Salah satunya seperti yang dilakukan oleh Tribunnews.com dan Pikiran-Rakyat.com yang memberitakan tentang kasus usia Gibran Rakabuming Raka yang diangkat menjadi calon wakil presiden dan dipasangkan dengan Prabowo Subianto selaku calon presiden.Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana pembingkaian atau framing berita yang dilakukan oleh media online Tribunnews.com dan Pikiran- Rakyat.com dalam memberitakan kasus usia Gibran Rakabuming Raka sebagai Cawapres 2024. Metode yang dipakai peneliti yaitu menggunakan penelitian kualitatif dengan pendekatakn analisis framing model framing Zhongdang Pan dan Gerald M.Kosicki. Hasil penelitian ini menunjukkan bahwa media Tribunnews.com secara implisit membingkai berita-beritanya berpihak kepada sosok Gibran terkait kasus usia sebagai cawapres 2024, sebaliknya jika Pikiran-Rakyat.com membingkai beritanya secara objektif dan bersikap netral tidak memihak siapapun. Abstract. The rapid development of online media in the digitalization era has given rise to numerous new media platforms that assist the public in seeking and obtaining information. This is especially evident amidst the widespread political discussions circulating on online media due to the upcoming 2024 presidential election. Among these are Tribunnews.com and Pikiran-Rakyat.com, which have reported on the issue of Gibran Rakabuming Raka's eligibility as a vice-presidential candidate, paired with Prabowo Subianto as the presidential candidate. The purpose of this study is to understand how news framing is conducted by the online media outlets Tribunnews.com and Pikiran-Rakyat.com in covering the issue of Gibran Rakabuming Raka's candidacy as a vice-presidential candidate for 2024. The researcher employed a qualitative approach using the framing analysis model developed by Zhongdang Pan and Gerald M. Kosicki. The results of this study indicate that Tribunnews.com implicitly frames its news in favor of Gibran regarding the issue of his eligibility as a vice-presidential candidate for 2024. In contrast, Pikiran-Rakyat.com frames its news objectively and maintains neutrality, refraining from taking sides.

Komunikasi Pemasaran Pada Akun di Instagram @Arealukisbraga (Studi Kasus) Danya Ageng Lestari; Maman Suherman; Ahmadi, Dadi
Jurnal Riset Manajemen Komunikasi Volume 5, No. 1, Juli 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i1.6331

Abstrak. Penelitian ini dilatarbelakangi oleh keunikan Area Lukis Braga dalam melakukan proses komunikasi pemasaran dalam meningkatkan penjualan. Pada penelitian ini mempunyai tujuan untuk mengetahui proses engagement Area Lukis Braga melalui komunikasi pemasaran pada akun Instagram, konten komunikasi pemasaran Area Lukis Braga pada akun Instagram, bentuk aktivitas promosi dalam meningkatkan penjualan oleh akun Instagram, dan untuk mengetahui komunikasi pemasaran hanya dilakukan pada akun Instagram @Arealukisbraga. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Teori yang digunakan ialah teori new media dan model Integrated Marketing Communication (IMC). Teknik pengumpulan data dalam penelitian ini dilakukan dengan teknik observasi, wawancara, dan dokumentasi. Hasil dari penelitian ini Area Lukis Braga membangun engagement di Instagram dengan berinteraksi melalui Direct Message (DM) dan komentar untuk memberikan informasi cepat dan pasti terkait operasional, Area Lukis Braga memaksimalkan fitur Instagram seperti hastag (#) dan instastory untuk meningkatkan penjualan serta menyertakan voucher diskon atau paket melukis untuk menarik pengguna, Area Lukis Braga fokus pada promosi seni lukis dengan berkolaborasi dengan coffe shop dan brand, serta menampilkan produk melukis di berbagai acara, dan yang terakhir Area Lukis Braga menggunakan Instagram sebagai paltfrom utama utama untuk meningkatkan awareness, dengan memanfaatkan fitur seperti Direct Message (DM), bio profile, stories, dan reelsuntuk menyebarkan informasi dan mempromosikan produk.Abstract. This research is motivated by the uniqueness of Area Lukis Braga in carrying out the marketing communication process in increasing sales. This study aims to determine the engagement process of Area Lukis Braga through marketing communication on the Instagram account, the content of Area Lukis Braga's marketing communication on the Instagram account, the form of promotional activities in increasing sales by the Instagram account, and to find out that marketing communication is only carried out on the Instagram account @Arealukisbraga. This study uses a qualitative research method with a case study approach. The theory used is the new media theory and the Integrated Marketing Communication (IMC) model. Data collection techniques in this study were carried out using observation, interview, and documentation techniques. The results of this study are that Area Lukis Braga builds engagement on Instagram by interacting through Direct Message (DM) and comments to provide fast and definite information related to operations, Area Lukis Braga maximizes Instagram features such as hashtags (#) and instastory to increase sales and includes discount vouchers or painting packages to attract users, Area Lukis Braga focuses on promoting painting by collaborating with coffee shops and brands, as well as displaying painting products at various events, and finally Area Lukis Braga uses Instagram as the main platform to increase awareness, by utilizing features such as Direct Message (DM), bio profile, stories, and reels to spread information and promote products.

PEMBIMBINGAN TEKNIS DAN IMPLEMENTASI SERTIFIKASI HALAL BAGI UMKM UNTUK MENINGKATKAN PEMAHAMAN DAN PENERAPAN STANDAR HALAL: Studi pada Anggota Asosiasi Pengusaha Makanan dan Minuman Indonesia (ASPAMI) Bandung Zakiah, Kiki; Ratnasari, Anne; Chotijah, Nurul; Suwarsi, Sri; Umar, Tia Muthiah; Ahmadi, Dadi; Male, Adam Truedy
As-Sidanah Vol 7 No 2 (2025): OKTOBER
Publisher : LP2M Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/assidanah.v7i2.344-368

The development of the halal industry globally, including in Indonesia, shows a significant trend. It is driven by growing public awareness of the importance of using sharia-compliant products. The role of Usaha Mikro, Kecil, dan Menengah (UMKM) is crucial in supporting and expanding the development of this sector, as their existence is a major driver of economic growth, although they still face various obstacles, particularly related to the understanding and implementation of halal certification. This Community Service (PKM) is designed to strengthen UMKM knowledge and skills in managing halal-based businesses through training and technical assistance. Activities carried out included outreach, training, Focus Group Discussions (FGDs), technical guidance, and monitoring of 30 food and beverage MSMEs who are members of the Asosiasi Pengusaha Makanan dan Minuman Indonesia (ASPAMI). The activity results showed a significant increase in the understanding and implementation of halal certification, as evidenced by the Wilcoxon test between pretest and posttest scores. Furthermore, implementing this program has significantly contributed to strengthening the position of UMKM, enabling them to survive and compete locally and in increasingly fierce global competition. This program provides education on mapping the halal raw material supply chain and Halal marketing strategies. The sustainability of this program is expected to encourage more UMKM to adopt halal principles and strengthen the national halal ecosystem.

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