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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Inter Komunika: Jurnal Komunikasi As-Sidanah : Jurnal Pengabdian Masyarakat Jurnal Riset Public Relations Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi Jurnal Riset Pendidikan Guru Paud Bandung Conference Series: Public Relations Bandung Conference Series: Journalism
Dadi Ahmadi
Fakultas Ilmu Komunikasi, Universitas Islam Bandung
Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Humas PT KAI Bandung dalam Mengedukasi Keselamatan Perjalanan Kereta Api Melalui Instagram Herliana Widya Pratiwi; Dadi Ahmadi
Jurnal Riset Public Relations Volume 5, No. 2, Desember 2025, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v5i2.8995

Abstract

Abstrak. Kampanye keselamatan merupakan salah satu upaya PT Kereta Api Indonesia (Persero) dalam meningkatkan kesadaran masyarakat terhadap keselamatan perjalanan kereta api. Tujuan dari penulisan ini untuk mengetahui strategi Humas PT KAI Bandung dalam menyampaikan kampanye keselamatan melalui media sosial Instagram. Dalam penulisan ini, menggunakan teori kampanye sosial yang  menekankan pada penyebaran pesan dengan tujuan mengedukasi dan membangun kesadaran terkait keselamatan perjalanan kereta api. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus untuk menggali informasi mendalam terkait kampanye keselamatan di Instagram. Teknik pengumpulan data meliputi wawancara, observasi, dan dokumentasi, serta diuji keabsahannya melalui triangulasi sumber dan metode. Subjek penelitian ialah pihak humas PT KAI Bandung. Hasil menunjukkan bahwa strategi kampanye dilakukan secara sistematis melalui tahapan perencanaan, produksi, dan evaluasi konten. Pemilihan isu terkini yang relevan, koordinasi antarunit, serta penggunaan visual menarik yang sesuai identitas perusahaan menjadi kekuatan utama dalam menyampaikan pesan. Evaluasi rutin memastikan kampanye berjalan optimal. Abstract. Safety campaigns are one of PT Kereta Api Indonesia (Persero)'s efforts to raise public awareness of railway safety. The purpose of this paper is to determine the strategies used by PT KAI Bandung's public relations department in communicating safety campaigns through Instagram. This paper uses social campaign theory, which emphasises the dissemination of messages with the aim of educating and building awareness of railway safety. This research employs a qualitative method with a case study approach to explore in-depth information related to safety campaigns on Instagram. Data collection techniques include interviews, observations, and documentation, with validity tested through triangulation of sources and methods. The research subject is the public relations department of PT KAI Bandung. The results show that the campaign strategy is implemented systematically through the stages of planning, production, and evaluation of content. The selection of relevant current issues, coordination between units, and the use of visually appealing content aligned with the company's identity are key strengths in conveying the message. Regular evaluations ensure the campaign runs optimally.
Model of Disaster Information Cycle of West Java Television Journalists Septiawan Santana Kurnia; Dadi Ahmadi; Satya Indra Karsa; Doddy Iskandar; Firmansyah Firmansyah
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 5 No. 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.415

Abstract

Disaster information is an important factor in disaster management efforts, including in West Java. It helps officers and the community to immediately anticipate disasters that may occur. Journalists are among those who play a role in disseminating disaster information. This study aims to describe disaster information cycle model of West Java television journalists in obtaining and disseminating disaster information with the help of technology to increase the speed. This research applies a qualitative method, namely a case study to describe a usage model of disaster information seeking which is uniquely influenced by the developments in information technology. Data collection is carried out through observation, interviews, and documentation. This study finds that smartphone technology contributes to the dissemination of disaster information by television journalists through providing access to social media, online media, and information in group chats. There is an interrelated flow of information between journalists, television editors, local governments, officials and the community. Participation of public and journalists in obtaining and disseminating disaster information helps the government and officers to find out the real conditions of disaster locations and how to handle them.
Pengaruh Kredibilitas YouTuber terhadap Minat Menonton Mahasiswa Muhamad Raihan Fahrezi; Dadi Ahmadi
Jurnal Riset Public Relations Volume 6, No. 1, Juli 2026, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v6i1.10278

Abstract

Abstrak. Transformasi digital mengubah pola konsumsi media masyarakat, terutama di kalangan mahasiswa, dan kredibilitas youtuber menjadi faktor penting yang memengaruhi minat menonton. Artikel ini bertujuan mengetahui pengaruh kredibilitas Youtuber Vincent & Desta dalam program "VincentDestaShow" terhadap minat menonton mahasiswa Ilmu Komunikasi Universitas Islam Bandung angkatan 2023. Artikel ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 70 responden yang dipilih melalui simple random sampling, dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil menunjukkan bahwa dimensi kredibilitas, keahlian, kepercayaan, dan daya tarik berpengaruh signifikan baik secara parsial maupun simultan terhadap minat menonton (F hitung 25,609 > F tabel; Sig. 0,000 < 0,05), dengan kontribusi masing-masing sebesar 15%, 15,6%, dan 36,7%, di mana daya tarik memberikan pengaruh paling dominan. Temuan ini menyimpulkan bahwa semakin tinggi persepsi kredibilitas host, semakin besar minat mahasiswa untuk menonton konten yang disajikan. Abstract. Digital transformation has significantly changed media consumption patterns, particularly among university students, making YouTuber credibility an essential factor influencing viewing interest. This article aims to determine the influence of the credibility of YouTubers Vincent & Desta in the "VincentDestaShow" program on the viewing interest of Communication Science students at Universitas Islam Bandung, class of 2023. A quantitative survey approach was used with 70 respondents selected through simple random sampling, analyzed using multiple linear regression in SPSS. The results show that the dimensions of credibility expertise, trustworthiness, and attractiveness have a significant influence, both partially and simultaneously, on viewing interest (F-value 25.609 > F-table; Sig. 0.000 < 0.05), contributing 15%, 15.6%, and 36.7% respectively, with attractiveness being the most dominant factor. These findings indicate that the higher the perceived credibility of the hosts, the greater students' interest in watching the content.
Co-Authors 10080021280, Herliana Widya Pratiwi Adhi Iman Sulaeman Agistia Nurfadilah Putri Al Mega Ahmad Arif Nurrahman Akbar, Thoriq Ilham Alex Sobur Anne Ratnasari Atie Rachmiatie Chotijah, Nurul Danya Ageng Lestari Doddy Iskandar Ema Khotimah Erwin Harahap Falih Dwi Musyaffa Febrianty, Jessica Ferry Darmawan Firmansyah Firmansyah Firmansyah Firmansyah Hadian Afriyadi Herliana Widya Pratiwi Iskandar, Doddy Kiki Zakiah Darmawan Kusumalestari, Ratri Rizki Listiani, Endri M Subur Drajat M. E Fuady Male, Adam Truedy Maman Suherman Muhamad Raihan Fahrezi Muhammad Reyzha Noorsyam Arkian O Hasbiansyah Raden Belva Dzakiyya Rafi Rahyanatuqolbi, Annisa Resmisari Dewi Resqy Sellva Budianti Satya Indra Karsa Septiawan Santana Kurnia Sri Suwarsi Tia Muthiah