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THE INFLUENCE OF LIVE STREAMING ENGAGEMENT ON CONTINUOUS WATCHING INTENTION WITH ELECTRONIC-WORD OF MOUTH AS A MODERATING VARIABLE Irwansyah, Rudy; Nggandung, Yeheskial; Maulina, Evaf; Adi Nugroho, Cahyo; Irdhayanti, Efa
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13157

Abstract

This research is quantitative research with an exploratory approach which uses a number of previous studies as a reflection of the old to form an element of novelty in future research . The data that researchers used was obtained from 300 Muhammadiyah students spread throughout Indonesia who already had smartphones. The data obtained was distributed through an online questionnaire containing 5 choices of statements for questions, namely statements of strongly agree, agree, disagree, strongly disagree, and normal/so-so. The data used was analyzed using the Samrt PLS 4.0 analysis tool. The result in this article show the Live Streaming Engagement variable can have a positive relationship and a significant influence on Continuous Watching Intention. This can be proven because the P-Values value is positive and is below the 0.05 significance level, namely 0.006. . This is because Live Streaming's collaboration can make live creativity continue to increase with new innovations and new objects that can make live streaming viewers not bored and decide to watch live continuously. Apart from the results of the first hypothesis above, in the second row of the third table the path coefficients in this study show similar results if the Electronic-Word of WOuth variable can moderate the influence of the Live Streaming Engagement variable on Continuous Watching Intention because the P-Values value is positive and is at below the significance level of 0.05, which is 0.000, is more significant than the direct assessment of 0.006. Thus the first and second hypotheses in this research can be accepted. Keywords: Live Streaming Engagement, Continuous Watching , Electronic-Word Of Mouth
PENGARUH E-SYSTEM CARGO FLASH PADA RESERVASI TERHADAP PENDAPATAN PT CITILINK INDONESIA Maulina, Evaf; Banned, Meikol; Arijanti, Susi; Susilowati, Tri; Widyastuti, Dewi Dyah
JURNAL ILMIAH M-PROGRESS Vol 13 No 2 (2023): JURNAL ILMIAH M-PROGRESS
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/m-pu.v13i2.1066

Abstract

Barang yang melakukan perjalanan melalui darat, laut, dan udara antara kota dan negara dikenal sebagai kargo. Kargo udara bergerak terpenting selama perkembangannya karena kecepatan dan keamanannya. Dalam latihan transportasi, pengangkutan terhubung erat dengan sistem pemesanan. Salah satu langkah yang harus dilakukan sebelum kargo dapat dikirim adalah langkah ini. Setiap organisasi didorong untuk berpartisipasi dalam implementasi teknologi untuk memfasilitasi pekerjaan dan meningkatkan penyampaian layanan dengan perkembangan teknologi yang pesat di era digital. Akibatnya, teknologi memainkan peran penting dalam organisasi dan bisnis karena memberi bisnis keunggulan dibandingkan pesaing. PT Citilink Indonesia menggunakan suatu sistem berbasis web bernama E-System Cargo Flash untuk melakukan kegiatan pengiriman cargo udara. Dalam penelitian ini metode yang digunakan adalah observasi, metode wawancara, serta metode studi pustaka. Hasil penelitian menyimpulkan secara teknis dengan mengimplementasikan E-System Cargo Flash berpengaruh terhadap kemudahan kinerja dan kenaikan pendapatan PT Citilink Indonesia. Kendala utama yang dihadapi terletak pada sistem itu sendiri. Untuk itu perlu dilakukan pemeliharaan seperti melakukan pengecekan terhadap sistem secara berkala agar pengguna sistem memperoleh layanan optimal dalam melakukan pekerjaannya.Kata Kunci: e-system cargo flash, kemudahan kinerja, kenaikan pendapatan