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Pengaruh Manajemen Komunikasi Politik terhadap Keberhasilan Kampanye Digital Diah Fatma Sjoraida
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7172

Abstract

The Regional Head Election in Sumedang Regency carries out campaign or political communication activities by preparing political communication management. The four candidates carried out political communication via social media with several successful teams from the four Sumedang Regional Election candidates. Candidate pair number 2 won with 313,117 votes or around 49.49% of the vote. By gaining votes from social media through Gen Z and millennials, most of whom are social media users. The couple only received 46% of the vote, while the remaining 54% were Generation X voters and the elderly generation. This makes the implementation of political communication management ineffective because political communication via social media does not bring much increase in votes from millennials in Sumedang Regency who are still not politically literate. The aim of this research is to find out and analyze the extent to which the message delivery strategy and political communication ethics of the Sumedang Regent candidate influence the success of digital campaigns on social media. The research method uses quantitative descriptive methods with data collection techniques using observation, questionnaires and literature studies, while data analysis uses data quality tests, classical assumption tests, multiple linear regression tests and hypothesis tests. According to the research results, only the political communication ethics variable (X2) partially influences the success of the digital campaign (Y), while the simultaneous results of the message delivery strategy variable (X1) and the political communication ethics variable (X2) have a very strong influence on the digital campaign success variable (Y).
Public Communication and Fake News: Combating Misinformation in the Post-Truth Era Diah Fatma Sjoraida; Bucky Wibawa Karya Guna; Aat Ruchiat Nungraha; Yatimin
Indonesia Journal of Engineering and Education Technology (IJEET) Vol. 3 No. 1 (2025): Indonesia Journal of Engineering and Education Technology (IJEET)
Publisher : AKADEMI TEKNIK ADI KARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61991/ijeet.v3i1.111

Abstract

In the post-truth era, where emotions and personal beliefs often override objective facts, the spread of fake news poses significant challenges to public communication. This study examines the role of public communication in identifying, addressing, and combating misinformation across digital platforms. Through a qualitative content analysis of government campaigns, media initiatives, and public responses, this research highlights the strategies employed to mitigate the impact of fake news on public opinion and democratic discourse. The findings indicate that transparency, media literacy, fact-checking mechanisms, and real-time engagement are critical components of effective public communication. Furthermore, the study underscores the need for cross-sector collaboration among governments, media organizations, and civil society to build public resilience against misinformation. This research contributes to the growing body of literature on digital communication and offers practical recommendations for policymakers and communication professionals navigating the complexities of the post-truth information landscape.
PEMETAAN EKOSISTEM BISNIS DESTINASI WISATA MELALUI PEMANFAATAN KONTEN KEARIFAN LOKAL SEBAGAI MEDIA BRANDING Diah Fatma Sjoraida; Aat Ruchiat Nugraha; Iriana Bakti; Trie Damayanti; Evi Novianti; Ari Agung Prastowo
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3: Agustus 2025
Publisher : Bajang Institute

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Abstract

Kawasan Bendungan Jatigede Sumedang memiliki potensi sebagai tujuan wisata berbasis kearifan lokal yang dapat meningkatkan perekonomian daerah. Pengembangan destinasi wisata Jatigede dapat diawali dengan memetakan peranan UMKM sebagai supporting system terbentuknya pariwisata yang berkelanjutan. Mengingat pentingnya keberadaan dan peranan UMKM dalam pengembangan destinasi wisata Jatigede diperlukan suatu pemetaan ekosistem bisnis UMKM dan pelatihan pemanfaatan media sosial yang dapat menjadi acuan rantai pasok produk ekonomi lokal. Metode yang digunakan dalam rangka memetakan bisnis UMKM bersifat deskriptif kualitatif yang meliputi pemetaan masalah, perumusan konsep, pelaksanaan kegiatan, serta evaluasi dan monitoring. Dalam pelaksanaan kegiatan pengabdian menunjukkan bahwa hasil pemetaan bisnis UMKM menunjukkan sebagian besar bergerak di jasa kuliner sehingga diperlukan penguatan branding kawasan Jatigede sebagai daerah tujuan wisata yang mengedepankan kearifan lokal sebagai kekuatan terbentuknya eksosistem bisnis UMKM yang berkelanjutan.