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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURMA : Jurnal Program Mahasiswa Kreatif Aceh Anthropological Journal Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Jurnal Transparansi Publik (JTP) Negotium: Jurnal Ilmu Administrasi Bisnis Jurnal Malikussaleh Mengabdi Jurnal Solusi Masyarakat (JSM) Journal of Politics, Governance and Administration
Sukmawati, Cut
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pelatihan Peningkatan Nilai Produk Olahan Jagung melalui Strategi Digital Marketing pada Masyarakat di Kecamatan Sawang Ameliany, Nanda; Ritonga, Nursakinah; Sukmawati, Cut; Sufi; Iryani, Lisa; M. Nazaruddin; Fariadi, Dedi; Ismail, Muchlis
Jurnal Solusi Masyarakat (JSM) Vol. 3 No. 2 (2025)
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v3i2.13291

Abstract

This community service activity aims to improve the quality and selling value of processed corn products through the use of digital technology in marketing to the community in Sawang District. In the era of digital economy, digital literacy skills are the key to increasing the competitiveness of local products. However, most businesses and farmers in this region still face obstacles such as low understanding of digital marketing, limited access to technology, and lack of skills in producing promotional content. This training program is designed to answer these challenges by providing practical materials about digital marketing, such as the use of social media, graphic design, product photography, SEO, and the use of e-commerce platforms. The results of the training showed a significant improvement in product quality, participants' digital skills, and micro and small business income. In addition, this activity also encourages the formation of local business networks and changes in the mindset of MSME actors to be more adaptive to technological developments. The sustainability of the program is expected through further assistance and synergy between related parties.
PELATIHAN PEMBUATAN KUE AGAR AGAR SUNTIK DAN PENGENALAN STRATEGI PEMASARAN MELALUI MEDIA SOSIAL DI GAMPONG PADANG SAKTI KECAMATAN MUARA SATU KOTA LHOKSEUMAWE Ameliany, Nanda; Sufi, Sufi; Iryani, Lisa; Ritonga, Nursakinah; Sukmawati, Cut; Irhamsyah, Irhamsyah; Juliansyah, Juliansyah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5230-5240

Abstract

Pelatihan pembuatan kue agar-agar suntik merupakan program yang bertujuan untuk memberdayakan masyarakat di Gampong Padang Sakti dengan meningkatkan keterampilan kuliner mereka dan menciptakan peluang usaha baru. Pelatihan ini melibatkan pemberian pengetahuan dan keterampilan praktis dalam pembuatan kue agar-agar suntik, mulai dari teknik dasar hingga variasi resep yang lebih kompleks. Strategi pemasaran untuk produk agar-agar suntik melibatkan identifikasi pasar potensial, pengembangan merek dan kemasan produk, serta promosi melalui berbagai saluran, termasuk media sosial, acara lokal, dan kemitraan dengan toko-toko atau restoran setempat. Fokusnya adalah untuk meningkatkan visibilitas produk, menarik perhatian konsumen, dan membangun hubungan yang kuat dengan pasar target. Dengan kombinasi pelatihan yang berkualitas dan strategi pemasaran yang efektif, diharapkan program ini dapat memberikan manfaat nyata bagi mitra di Gampong Padang Sakti, seperti peningkatan pendapatan, kemandirian ekonomi, dan peningkatan kualitas hidup secara keseluruhan.
Kapasitas Lembaga Gampoeng Dalam Pengelolaan Anggaran Dan Pelaporan Di Kecamatan Muara Batu Kabupaten Aceh Utara Murniati, Murniati; Sukmawati, Cut; Aisyah, Ti; Wahyuni, Ayu; Rifni, Azira; Fitri, Dwi
Jurnal Malikussaleh Mengabdi Vol. 2 No. 1 (2023): Jurnal Malikussaleh Mengabdi, April 2023
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jmm.v2i1.9570

Abstract

Muara Batu adalah sebuah Kecamatan di Kabupaten Aceh Utara, Aceh, Indonesia. Muara Batu Kecamatan yang terbentuk sejak Tahun 1945 dibawah Kabupaten Aceh Utara dan sebelumnya termsuk dalam Zelfbesstuder Sawang, sebuah Negeri di Zaman Belanda yang di pimpin oleh Ulee Balang. Kecamatan muara batu terdiri dari 24 Gampong/Desa dan 2 Kemukiman, berbatasan dengan : Utara : Selat Malaka Selatan : Kecamatan Sawang Barat : Kabupaten Bireuen Timur : Kecamatan Dewantara Di Kecamatan Muara Batu juga berdiri aset Kabupaten, Provinsi dan Aset Nasional dan pihak swasta, seperti Stasiun Kereta Api di Cot Seurani dan Bungkah, Bandar Udara Malikussaleh, Kampus Universitas Malikussaleh (Unimal), Pembangkit Listrik Tenaga Diesel di Cot Trueng, Tempat Pelelangan Ikan (TPI) dan lain sebagainya. Dalam perencanaan awal kegitan ini ingin dilakukan hanya disatu gampong, yaitu gampong tanoeh ano, namun dalam perjalan proses audiensi dilapangan dengan bapak camat  terjadi perubahan lokasi, dari gampoeng pindah ke kecamatan untuk bisa dihadirkan semua petugas pengelolaan keuangan gampong,  dengan harapan pelatihan ini bisa dimamfaatkan dengan baik oleh seluruh petugas yg ada digampong dakam kecamatan muara batu.  Kegiatan ini dilakukan satu hari dengan memberikan materi - materi berkaitan dengan ketentuan/aturan-aturan pengelolaan dana gampong.. Kecamatan muara batu merupakan salah satu kecamatan yang ada di kabupaten  Aceh Utara yang perlu dilakukan pembinaan/pendampingan berkaitan dengan pengelolaan Anggaran/Keuangan supaya proses pembangunan dan pelayanan public dapat berjalan dengan baik sesuai dengan aturan -aturan yang berlaku. Kegitan ini berjalan dengan sangat baik seluruh peserta yang kita undang hadir semua dan sangat baik partisipasinya, dalam pelaksanaan kegitan para peserta sangat aktif berdialog atau bediskusi tentang hal - hal yang berkaitan dengan pengelolaan keuangan digampong. Dari kegitan pelatihan ini besar harapan para pengelola keuangan gampong bisa bekerja dengan professional dan tidak terpengaruh dengan intervensi-intervensi siapapun juga.
Pengembangan Kelompok Peternak Melalui Hibah Sarana Produksi Konsentrat Dan Pendampingan Usaha di Gampong Blang Gurah Kecamatan Kuta Makmur Kabupaten Aceh Utara Nazaruddin, M.; Nasution, Abdullah Akhyar; Yunanda, Rizki; Ilham, Iromi; Sukmawati, Cut; Kamil, Ade Ikhsan; Huzaifah, Huzaifah; Saragih, Nurul Miftahul Jannah
Jurnal Solusi Masyarakat (JSM) Vol. 1 No. 2 (2023): Pengembangan Kelompok
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v1i2.12431

Abstract

The main problem that has occurred so far is the unsatisfactory livestock productivity. One of the things behind it is the limited availability of animal feed. To get maximum results, one of the important things that must be considered is related to the availability of feed. Thus, community service activities with the theme of concentrate processing are important to be carried out in the farming community of Blang Gurah Gampong, Kuta Makmur District, North Aceh Regency. In 2021, the interdisciplinary lecturer service team has conducted training on making silage, while in 2022, which is a continuation of the previous year, is developing activities for concentrate production and business assistance. The problem experienced by breeders so far is limited knowledge and facilities in processing feed for livestock. So far, what the field team has done is to conduct a survey related to needs during the implementation of activities. While the follow-up agenda of this service is to conduct outreach and training on how to make concentrate feed.
MEMBANGUN GENERASI BERKARAKTER: PEMBINAAN NILAI-NILAI POSITIF DALAM MENCEGAH PENYALAHGUNAAN NARKOBA DI GAMPOENG PADANG SAKTI KECAMATAN MUARA SATU KOTA LHOKSEUMAWE Sukmawati, Cut; Nazaruddin, M.; Subhani, Subhani; Ameliany, Nanda; Yunanda, Rizki; Murniati, Murniati; Aditya, Wanda; Auliana, Cut
Jurnal Solusi Masyarakat (JSM) Vol. 1 No. 2 (2023): Pengembangan Kelompok
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsm.v1i2.13575

Abstract

The main problem that occurs in this service is the anxiety found around drug abuse which has touched the very foundation of life in society. The method of implementing service is carried out in the stages of preparation, coaching and counseling as well as monitoring and evaluating activities. The results obtained from this service activity are that it can foster positive values in providing constructive/constructive contributions in terms of preventing drug abuse. To measure the influence on partners (in this case the Padang Sakti Gampoeng community), several methods are applied by the service team, namely: measuring initial knowledge and attitudes, testing knowledge after the seminar, evaluating changes in attitudes and participant feedback. Measuring the influence and impact on Malikussaleh University in carrying out its service, the service team uses several indicators and evaluation methods as follows: developing networks and relationships, increasing reputation, publication and dissemination of results. Finally, to measure the influence and impact on the service team in carrying out service, the team uses several indicators and evaluation methods as follows: participation and attendance, participant satisfaction, impact of participant knowledge and attitudes, collaboration with partners, increased knowledge of the service team, increased cooperation between the service team and partners (Gampoeng Padang Sakti device), and increased reputation.
BRAND SWITCHING BEHAVIOUR KONSUMEN MUSLIM ACEH TERHADAP PRODUK MAKANAN DAN MINUMAN PASCA FATWA MUI NO 83 TAHUN 2023 Ritonga, Nursakinah; Andyna, Cut; Ameliany, Nanda; Sufi, Sufi; Sukmawati, Cut
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 1 (2025): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i1.2025.176-184

Abstract

The international Boycott, Divestment, Sanctions (BDS) movement is an effort of resistance that does not use violence but by boycotting products affiliated with Israel. In line with the BDS movement, the Fatwa commission of the Indonesian Ulema Council (MUI) on November 8, 2023 issued the latest fatwa number 83 of 2023 regarding the Law of Support for the Palestinian Struggle which confirms that supporting Israeli aggression against Palestine is haram. Aceh Province is the only province that implements the principles of Islamic Shari'ah in Indonesia.This study aims to explain and analyze the effect of e-WOM and Brand Image on consumer behavior to do Brand Switching directly. This type of research is Explanatory Research. The population in this study is the Acehnese Muslim community domiciled in Lhokseumawe City, North Aceh Regency, Bireun Regency who make brand switching in food and beverage product purchase transactions where the population is not known with certainty. The sampling technique in this study used accidental sampling technique. The number of samples was 100 respondents using the Lemeshow formula. Data collection methods using questionnaires and literature studies. The data analysis method used in this study consists of instrument tests in the form of validity tests and reliability tests, normality tests, then path analysis. The results showed that E-WOM has a positive and significant effect directly on Brand Image.  E-WOM has a positive and significant effect directly on Brand Switching. Brand Image has a positive and significant effect on Brand Switching. The indirect effect of e-WOM on Brand Switching through Brand Image is more explained by the direct effect than the indirect effect.
Analisis Pengaruh Strategi Pemasaran Digital terhadap Peningkatan Penjualan UMKM di Kecamatan Sawang, Aceh Utara Hakiki, Nur; Ameliany, Nanda; Ritonga, Nursakinah; Sukmawati, Cut; Sufi, Sufi
Journal of Politics, Governance, and Administration Vol. 1 No. 1 (2025): Mei
Publisher : Lembaga Kajian Sosial Politik Aceh (LaKaspia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69548/jpga.v1i1.14.2025

Abstract

This study aims to identify and analyze the impact of digital-based marketing strategies on the sales performance of MSMEs in Sawang District, North Aceh Regency. Digital marketing has increasingly become a strategic tool, gradually replacing traditional approaches due to its efficiency and ability to reach broader markets. This research applies a quantitative descriptive methodology, utilizing primary data collected from 100 MSME participants in Sawang District. Stratified random sampling was employed to select respondents, and simple linear regression was used to assess the relationship between digital marketing strategies and sales levels. The results indicate that digital marketing strategies exert a positive and significant influence on the sales performance of MSMEs in the area. The adoption of social media, websites, Google Trends, and other digital platforms has enabled MSMEs to expand their market reach and enhance competitiveness in the digital era. These findings underscore the importance for MSME actors to improve their digital literacy and professionalism in leveraging technology for business development. Abstrak Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis pengaruh strategi pemasaran berbasis digital terhadap kinerja penjualan UMKM di Kecamatan Sawang, Kabupaten Aceh Utara. Pemasaran digital kini semakin berperan sebagai alat strategis yang secara bertahap menggantikan metode konvensional karena dinilai lebih efisien dan mampu menjangkau pasar yang lebih luas. Penelitian ini menggunakan metode deskriptif kuantitatif dengan data primer yang dikumpulkan dari 100 pelaku UMKM di Kecamatan Sawang. Pemilihan responden dilakukan melalui teknik stratified random sampling, sementara analisis hubungan antara strategi pemasaran digital dan tingkat penjualan dilakukan dengan regresi linier sederhana. Hasil penelitian menunjukkan bahwa strategi pemasaran digital memberikan pengaruh positif dan signifikan terhadap kinerja penjualan UMKM di wilayah tersebut. Penggunaan media sosial, website, Google Trends, dan berbagai platform digital lainnya terbukti mampu memperluas jangkauan pasar serta meningkatkan daya saing UMKM di era digital. Temuan ini menegaskan pentingnya peningkatan literasi digital dan profesionalisme pelaku UMKM dalam memanfaatkan teknologi untuk pengembangan usaha.
Co-Authors Abdullah Akhyar Nasution Ade Ikhsan Kamil Aditya, Wanda Aklima, Nur Ameliany, Nanda Andyna, Cut Auliana, Cut Ayu Wahyuni Dedi Fariadi Fitri, Dwi Hakiki, Nur Hasyem, Muhammad Huzaifah, Huzaifah Ilham, Iromi Irhamsyah Irhamsyah, Irhamsyah Ismail, Muchlis Juliansyah Juliansyah Lisa Iryani M. Nazaruddin M. Nazaruddin, M. Meiliza, Richa Muchlis Muchlis Murniati . Ningsih, Siti Widya Nirzalin Nursanjaya Nursanjaya, Nursanjaya Rifni, Azira Ritonga, Nursakinah Rizki Yunanda Safrina Safrina, Safrina Sakdiah Sakdiah, Sakdiah Saragih, Nurul Miftahul Jannah Setiawan, Khalil Noverri Siregar, Vivi Ariani Sjafruddin Sjafruddin Subhani Subhani Sufi Sufi, Sufi Syafina, Ashifa Ridza Ti Aisyah