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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Jurnal Keuangan dan Perbankan Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Consumer Science The Asian Journal of Technology Management (AJTM) MIX : Jurnal Ilmiah Manajemen Binus Business Review SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis Business Preneur : Jurnal Ilmu Administrasi Bisnis Interdisciplinary Social Studies Journal of Research in Social Science and Humanities Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of International Conference Proceedings Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Return : Study of Management, Economic and Bussines International Journal of Science and Environment Jurnal Pendidikan Indonesia (Japendi) International Journal of Entrepreneurship and Sustainability Studies Paradoks : Jurnal Ilmu Ekonomi Journal of Consumer Study and Applied Marketing Riwayat: Educational Journal of History and Humanities Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Mandalika Journal of Business and Management Studies Journal Integration of Management Studies Jurnal Bisnis dan Pemasaran Digital
Atik Aprianingsih
School of Business and Management, Institut Teknologi Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Intention to Use Paylater Feature in a Traveling Platform in Emerging Market: Traveloka Case Aprianingsih, Atik; Sofyan, Mahardhika Dwi Ananta; Debby, Teresia; Fachira, Ira; Toha, Mohamad
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 22 No. 2 (2023): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/fokbis.v22i2.699

Abstract

This study aims to determine the relationship between customer’s attitude, customer’s subjective norm, and the customer has perceived behavior control on the intention to use PayLater as a payment method in Traveloka. This study uses an online and offline survey conducted in Jakarta and Bandung, with 400 respondents. Structural equation modeling was processed using SmartPLS 3.2.9 for this study. The finding shows that customers’ attitudes, subjective norms, and perceived behavior control positively influence the intention to use PayLater in Traveloka. This study can be used for another application or company that wants to develop a similar payment method to encourage higher use of PayLater. This study explores the inner working of customers’ behavior in connection with the financial service of e-payment, in this case, Traveloka PayLater.
The Impact of Trust, Perceived Usefulness, Perceived Ease of Use, and Customer Intentions on Customer Attitudes Toward the Use of Technology Bustaman, Muhammad Khairil; Aprianingsih, Atik; Hidayat, Malvin; Dasuki, Rima Elya
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2133

Abstract

An online store must constantly innovate by developing new ideas or reusing established ones like the Cash on Delivery payment option. In this study, the author supposes that trust, perceived usefulness, and perceived ease of use can positively affect a customer's attitude toward adopting a technology, affecting their behavioral Intention to use the technology. Therefore, to demonstrate this, the author attempts to conduct research using the Technology Acceptance Model with the addition of trust as an external variable and analyzes them using Path Analysis tools to determine why the customers would not accept the technology of Cash Delivery as a payment method. The author uses a quantitative methodology to gather primary data from 200 respondents in many major cities where the COD campaign operates. The results demonstrate that perceptions of usefulness, usability, and attitude contribute to consumers' intentions to utilize the COD payment method. Trust was discovered to be a significant determinant of consumers' desire to use the COD payment option. The implementation of COD should be more successful if the reasons mentioned are taken into account.
Cashless Society in Progress: Capturing Different Generations’ Perspectives toward External Influence in E-Wallet Usage Adiani, Widyoretno; Aprianingsih, Atik; Purwanegara, Mustika Sufiati
Journal of Economics, Business, and Accountancy Ventura Vol. 24 No. 2 (2021): August - November 2021
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i2.2677

Abstract

The use of non-cash transaction, which is currently popular in the public, has made the topic of a cashless society discussed more often. A cashless society is a condition where people transact without using cash money so that it leads to the process from the conventional into the cashless society. In this condition, the involvement of each generation is needed. This study tries to investigate how each generation's perspective—both the younger generation and the older generation, toward the external factors, namely social influence, government support, and network externalities—affect their use of non-cash transactions in the form of e-wallet. The data were collected using focus group discussion (FGD) and a survey of 489 respondents. The data were analyzed using PLS-SEM. This research reveals how different generations have a different perspective on e-wallet and the government support has a more significant influence on the older generation than the younger generation, who tend to be more influenced by peers or family. However, both generations emphasized how the network externalities influenced the continuance usage in this service. This result implies the importance of e-wallet service providers to expand the network and collaborating with various actors to retain customers.
Consumers’ Perspectives toward Car Financing Application: The Case of MIKA Application Diva, Muhammad Fadel; Aprianingsih, Atik
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 3 (2022): December 2022 - March 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i3.3105

Abstract

Considering that critical factors driving consumer intention to use car financing applications are still unclear, we empirically aim to investigate how substantial perceived usefulness, perceived ease of use, perceived trust, perceived risk, social influence, and attitude influence consumer intention to use car financing. We involved 101 active car financing application users in estimating our proposed research framework and analyzed it through a two-stage PLS-SEM approach using SmartPLS software. We revealed that perceived ease of use has the strongest correlation with attitude toward using car financing applications, and perceived trust has the most substantial influence on the intention to use car financing applications. However, perceived risk is the most determinant factor that should be improved because consumers felt a moderate level of risk when using a car financing application. Practically, this research recommends that car financing providers focus on increasing consumers’ trust and decreasing the risk consumers feel about their application services.
Proposed Marketing Strategy for Talanoa Kopi and Space Estelita Putri G, Nadila; Aprianingsih, Atik
Return : Study of Management, Economic and Bussines Vol. 4 No. 2 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i1.314

Abstract

Indonesia's economy relies heavily on Micro, Small and Medium Enterprises (MSMEs), which contribute greatly to GDP and employment. Among them, the food and beverage (F&B) industry has experienced tremendous growth, driven by consumer trends and the increasing popularity of coffee. The purpose of this study is to suggest strategies to improve the competitiveness of Talanoa Kopi and Space, a coffee shop located in Cibubur, by increasing brand awareness, consumer attitudes, and purchase intention. Structural Equation Modeling Partial Least Squares (SEM-PLS) was used to test the hypotheses regarding Marketing Mix, Brand Awareness, Consumer Attitude, and Purchase Intention in this study, which used a quantitative approach. The results show that Customer Attitude and Purchase Intention are substantially influenced by Brand Awareness, both directly and through mediation. In the same way, Marketing Mix affects Customer Attitude, but its effect on Purchase Intention is mediated by Customer Attitude. These observations underscore the importance of improving brand recognition and adjusting marketing strategies to meet consumer expectations. Proposed business solutions include implementing a multi-channel ordering system, launching a loyalty program, diversifying product offerings, and improving customer experience through innovative services and interactive engagement. This research contributes to the academic understanding of the interaction between marketing variables and consumer behavior while providing actionable recommendations for MSMEs in the food and beverage sector. Future research can explore similar frameworks in different contexts to validate these findings and increase generalizability.
The Impact of Customer Satisfaction on Loyalty of GoTo: The Application of Technology Adoption Model (TAM) Putri, Marsha Rachmanda; Aprianingsih, Atik
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.214

Abstract

The rise of digitalization has shifted consumers to do activities online including purchasing or ordering transportation online. The habit of relying on the internet and using applications to do transactions gives massive benefits to e-commerce and ride-hailing companies to the extent they become unicorn business level for startups. Taken from Indonesia's case, Gojek and Tokopedia is a product of e-commerce in the field of multi-service technology and digital payment. Within the merged, this study is to investigate the Technology adoption model (TAM) with the two fundamental variables of perceived ease of use (EOU) and perceived usefulness (PU). Enhancing the examination, perceived privacy security (PPS) is tested along with TAM to examine customer satisfaction. This research was empirically analyzed with SEM-PLS as its statistical analysis. This research was conducted in Indonesia, in the mid of the year of 2022. Questionnaires are distributed as the survey, by having GoTo users as the population. Our findings show that perceived ease of use and perceived usefulness are positively significant on consumer satisfaction. Contrary to the findings in previous research, in the Indonesian context, perceived privacy security has less impact on consumer satisfaction. This research objective is to generate more sustainable e-commerce users through the use of digital loyalty programs. Insights for the managerial in e-commerce marketing are discussed. Keywords: consumer satisfaction, loyalty program, technology acceptance model, e-commerce
Factors Influencing Indonesian Mobile Gamers on Repurchase Intention in Freemium Mobile Game With Perval Aprianingsih, Atik; Nusantara, Bambang D.A.; Maharatie, Andhiny Puspa; Widyasthana, G.N. Sandhy
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.351

Abstract

Background: The mobile gaming industry has experienced remarkable growth in recent years. However, the majority of Indonesian gamers' spending goes to foreign developers, with only 1.2% of the players' total spending of $1.1 million going to local developers. Purpose: This study aims to analyze the factors that influence consumers' repurchase intentions when purchasing virtual items in the game Mobile Legends. Design/methodology/approach: This study uses the Mobile Legend case study to inspire local game developers to better compete with globally popular games. A quantitative research method was employed to test the hypothesized relationships between the constructs using a sample size survey of 390 Indonesian Mobile Legends players.Findings/Result: Findings from descriptive analysis of tested variables provided a balanced view between strengths in the gaming experience, such as high emotional and social value derived from role modeling features, and weaknesses around graphical quality and overall user satisfaction. On the other hand, when we tested the conceptual model using the PLS-SEM approach, we found that factors such as emotional value, price value, quality value, social value, satisfaction, addiction, and loyalty significantly influence repurchase intention has been confirmed. Conclusion: Finally, recommendations including strategies to improve regional cultural representation and the use of price promotions and installment plans to optimize value perception are recommended for Indonesian games aiming to better compete with global game developers.Originality/value (State of the art): This research addresses the existing gap in literature by proposing additional predictors, including addiction and loyalty, to provide comprehensive guidance for mobile game developers in stimulating increased repurchase intentions Keywords: PERVAL framework, satisfaction, repurchase intention, online mobile game, mobile legends
The Role of Parasocial Relationships in Minimizing the Affiliate Marketing Risks of the Generation Z Fabilia, Safira; Aprianingsih, Atik
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.014

Abstract

Objectives: The objective of this study is to investigate whether the parasocial relationships can mitigate perceived risks in clicking affiliate marketing links. It also seeks to uncover strategies for affiliate marketers to boost click intention by understanding how these relationships reduce perceived risks.Methodology: This study employs a quantitative research method, utilizing surveys to gather data. It involved 384 Indonesian Gen Z respondents who are not only knowledgeable about affiliate marketing but also have at least one favorite marketer. The collected data was analyzed using Structural Equation Modeling (SEM) with the software SmartPLS 3.2.9.Finding: The research uncovers that liking and perceived similarity have a positive effect on parasocial relationships. Furthermore, the parasocial relationship has a positive effect on risk reduction, which, in turn, positively affects the intention to click.Conclusion: The study concludes that successful affiliate marketers can benefit from harnessing parasocial relationships. This research offers practical insights for affiliate marketers seeking to increase their effectiveness and consumer engagement, highlighting the unique opportunity to boost click-through rates through the strategic use of parasocial relationships.
Promotional Strategy to Increase Sales on Sahabat Pharmacy Siara, Sabina; Aprianingsih, Atik
Jurnal Pendidikan Indonesia Vol. 6 No. 5 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i5.7844

Abstract

This study evaluates and enhances the promotional strategies of Apotek Sahabat Samarinda or also known as Sahabat Pharmacy to increase sales within the competitive pharmaceutical market of Samarinda, Indonesia. A quantitative research approach was employed to gather primary data via surveys from 385 respondents, aimed at evaluating customer behavior, preferences, and reactions to various marketing strategies. This research employs the Integrated Marketing Communications (IMC) framework, emphasizing advertising, sales promotion, public relations, direct marketing, and personal selling. The results indicate that promotional strategies have a substantial effect on customer attitudes and purchase intentions. Sales promotions, direct marketing, and personal selling demonstrated the most significant positive impact on customer perceptions. The study emphasizes the necessity of customizing promotional strategies to address customer needs and enhance customer engagement. It is recommended that Sahabat Pharmacy enhance its digital marketing initiatives, improve product bundling strategies, and establish a customer loyalty program to promote sustained sales growth and enhance customer satisfaction. This study enhances the understanding of the impact of promotional strategies on sales performance within the pharmacy sector.
The Influence of Social Media Marketing On Customer Engagement and Purchase Intention: Amor Tien Case Study Syafira Rachmat, Shifa; Aprianingsih, Atik
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.272

Abstract

The growth of the digital fashion industry in Indonesia has concentrated the social media as a key consumer interaction and buying behavior platform. However, there is a decreasing number of interactions with the audience and fluctuations in purchase intention, despite a regular posting schedule, which Amor Tien has experienced. This research clarifies how the contents quality, the interactiveness, and emotional trust affect customer engagement and the mediating effect of engagement on purchase intention on the Instagram media. It is the mixed-method design, which involved a quantitative survey of 250 female Instagram users aged 18-35 years, a quantitative survey, and qualitative evaluation based on the content analysis and platform statistics. An analysis of the data was done using a partial least squares structural equation modelling (SEM-PLS) process. The findings prove that each of the investigated variables has a statistically significant positive impact on customer engagement, which consequently has a strong impact on the purchase intention. The study therefore suggests that the Instagram strategy should be optimized to include interactive, trustworthy, and constant content. In the case of Amor Tien, particularly the improvement of emotional communications, the creation of community-based interaction, and the usage of narrative-based content are essential to intensifying the engagement and maintaining sales growth in the long term.
Co-Authors Abdurrahman, Vidi Adhipradana Syafii, Ardiman Adiani, Widyoretno Agus Hasan Pura Anggawidjaja Agus Santoso Amalia, Rizkia Aminuddin, Rahmat Ridlo Anggini, Devia Mahartika Anggun Siwi Murwati Ardicho Rahman Fatonny Art’sera Esti Widiyastuti Bustaman, Muhammad Khairil Chandra, William Alden Dalzi R. Danil, Dalzi R. Debby, Teresia Diva, Muhammad Fadel Eliandri Shintani Wulandari, Eliandri Shintani Estelita Putri G, Nadila Fabilia, Safira Fadhil Ghalib Agam, Fadhil Ghalib Faishal Tanjung Maoludyo, Faishal Tanjung Fathia Rachmah, Amalia Febiya Anggayesti Handayani Gina Nurfitriani, Gina Hakim, An Nahl Akmal Harimukti Wandebori Hidayat, Malvin Ichsan Muhammad Nurjaman, Ichsan Muhammad Ida Farida Imran, Jovanska Arfianda Ira Fachira Kaustubh Virkar Koconingrahayu, Dewi Wahyu Limawan, Alvin Nathanael Maharatie, Andhiny Puspa Mangngalle, Riska Indriyani Margono, Albert Gianta Mohamad Toha Mustika Sufiati Purwanegara Nabila Syahputri, Nabila Noorfazia Indriani, Delvina Nurfatiasari, Safrani Nusantara, Bambang D.A. Pardede, Bonita Praditya Dwi Wicaksono, Praditya Dwi Pratiwi, Lintang Primadana, Ligasyah Arnanda Putri, Marsha Rachmanda Putri, Nadila Vedania Rachmanda Putri, Marsha Raden Roro Shafira Meisy Sudarsono Rahmandi*, Dwinan Ramadhany, Fitri Ramdani, Muhammad Abdilah Rasyida, Reyna Aszzura Renaldo Wijaya, Renaldo Reza Ashari Nasution Rima Elya Dasuki Sadri, Ilman Sahara, Shifa Hustima Salsabila, Regina Setiawan, Margareth Shubhi, Kannida Puspa Siara, Sabina Sofyan, Mahardhika Dwi Ananta Sunanta, Grace Rosaline Syafira Rachmat, Shifa Tarigan, Renalta Teresia Debby Thalib, Karimah V. J. Wisnu Wardhono Wahyu Apriyantopo Wenty Gafrina Martin, Wenty Gafrina Wibowo, Annisha Ananda Putri Widyaputri, Naja Ghassani Widyasthana, G.N. Sandhy Yuliana, Putri Dewi