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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Journal of Business and Management The Indonesian Journal of Business Administration Jurnal Keuangan dan Perbankan Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Consumer Science The Asian Journal of Technology Management (AJTM) MIX : Jurnal Ilmiah Manajemen Binus Business Review SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis MABIS: Manajemen dan Bisnis Airlangga Journal of Innovation Management Business Preneur : Jurnal Ilmu Administrasi Bisnis Journal of Research in Social Science and Humanities Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal of International Conference Proceedings Golden Ratio of Data in Summary International Journal of Science and Environment Eduvest - Journal of Universal Studies International Journal of Entrepreneurship and Sustainability Studies Paradoks : Jurnal Ilmu Ekonomi Journal of Consumer Study and Applied Marketing Riwayat: Educational Journal of History and Humanities IIJSE Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Mandalika Journal of Business and Management Studies Journal Integration of Management Studies Jurnal Bisnis dan Pemasaran Digital
Atik Aprianingsih
School of Business and Management, Institut Teknologi Bandung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Physics Social Sciences Other

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Factors Influencing Indonesian Mobile Gamers on Repurchase Intention in Freemium Mobile Game With Perval Aprianingsih, Atik; Nusantara, Bambang D.A.; Maharatie, Andhiny Puspa; Widyasthana, G.N. Sandhy
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.351

Abstract

Background: The mobile gaming industry has experienced remarkable growth in recent years. However, the majority of Indonesian gamers' spending goes to foreign developers, with only 1.2% of the players' total spending of $1.1 million going to local developers. Purpose: This study aims to analyze the factors that influence consumers' repurchase intentions when purchasing virtual items in the game Mobile Legends. Design/methodology/approach: This study uses the Mobile Legend case study to inspire local game developers to better compete with globally popular games. A quantitative research method was employed to test the hypothesized relationships between the constructs using a sample size survey of 390 Indonesian Mobile Legends players.Findings/Result: Findings from descriptive analysis of tested variables provided a balanced view between strengths in the gaming experience, such as high emotional and social value derived from role modeling features, and weaknesses around graphical quality and overall user satisfaction. On the other hand, when we tested the conceptual model using the PLS-SEM approach, we found that factors such as emotional value, price value, quality value, social value, satisfaction, addiction, and loyalty significantly influence repurchase intention has been confirmed. Conclusion: Finally, recommendations including strategies to improve regional cultural representation and the use of price promotions and installment plans to optimize value perception are recommended for Indonesian games aiming to better compete with global game developers.Originality/value (State of the art): This research addresses the existing gap in literature by proposing additional predictors, including addiction and loyalty, to provide comprehensive guidance for mobile game developers in stimulating increased repurchase intentions Keywords: PERVAL framework, satisfaction, repurchase intention, online mobile game, mobile legends
The Role of Parasocial Relationships in Minimizing the Affiliate Marketing Risks of the Generation Z Fabilia, Safira; Aprianingsih, Atik
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.014

Abstract

Objectives: The objective of this study is to investigate whether the parasocial relationships can mitigate perceived risks in clicking affiliate marketing links. It also seeks to uncover strategies for affiliate marketers to boost click intention by understanding how these relationships reduce perceived risks.Methodology: This study employs a quantitative research method, utilizing surveys to gather data. It involved 384 Indonesian Gen Z respondents who are not only knowledgeable about affiliate marketing but also have at least one favorite marketer. The collected data was analyzed using Structural Equation Modeling (SEM) with the software SmartPLS 3.2.9.Finding: The research uncovers that liking and perceived similarity have a positive effect on parasocial relationships. Furthermore, the parasocial relationship has a positive effect on risk reduction, which, in turn, positively affects the intention to click.Conclusion: The study concludes that successful affiliate marketers can benefit from harnessing parasocial relationships. This research offers practical insights for affiliate marketers seeking to increase their effectiveness and consumer engagement, highlighting the unique opportunity to boost click-through rates through the strategic use of parasocial relationships.
The Influence of Social Media Marketing On Customer Engagement and Purchase Intention: Amor Tien Case Study Syafira Rachmat, Shifa; Aprianingsih, Atik
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.272

Abstract

The growth of the digital fashion industry in Indonesia has concentrated the social media as a key consumer interaction and buying behavior platform. However, there is a decreasing number of interactions with the audience and fluctuations in purchase intention, despite a regular posting schedule, which Amor Tien has experienced. This research clarifies how the contents quality, the interactiveness, and emotional trust affect customer engagement and the mediating effect of engagement on purchase intention on the Instagram media. It is the mixed-method design, which involved a quantitative survey of 250 female Instagram users aged 18-35 years, a quantitative survey, and qualitative evaluation based on the content analysis and platform statistics. An analysis of the data was done using a partial least squares structural equation modelling (SEM-PLS) process. The findings prove that each of the investigated variables has a statistically significant positive impact on customer engagement, which consequently has a strong impact on the purchase intention. The study therefore suggests that the Instagram strategy should be optimized to include interactive, trustworthy, and constant content. In the case of Amor Tien, particularly the improvement of emotional communications, the creation of community-based interaction, and the usage of narrative-based content are essential to intensifying the engagement and maintaining sales growth in the long term.
Proposed Marketing Strategy to Enhance Customer Retention for PT Eldira Fauna Asahan Nabilah Setiawan, Adelia; Aprianingsih, Atik
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.277

Abstract

In business-to-business firms that are in the commodity markets with limited product differentiation, customer retention is very crucial. This study studies customer purchasing behavior and retention variables in the industry North Sumatra livestock industry by the case study of PT Eldira Fauna Asahan which is cattle fattening company that has gone through a five-year period of fifty five percent sales decline even though product and price remained the same. Using qualitative case study as the research method, semi-structured interviews were carried out on five business customers and three employees of the company to learn about the process of organizational buying decisions in the eight-stage business buyer decision process. The Service Quality Gap Model analysis indicates that the main cause of customer attrition is the inconsistency of service delivery at the peak periods and not the product or price quality. Customers stated high satisfaction with the quality of cattle and price competitiveness although the level of service declined with high levels due to delays in communication, facing uncertainty to coordinate delivery and to be responsive to customers when staff capacity became limiting. Internal analysis reveals that there is a lack of customer service expectations, lack of standard service protocols and reactive operation methods in the management that create gaps in the services that undermine customer trust. The study suggests a holistic approach, which has four priorities: organized communication channels with four-hour turnaround guarantees, relationship reinforcement through periodic business reviews and selective payment options, scheduling reliability through structured schedules, and customer recovery through individual customer outreach. The implementation is aimed at achieving ninety-five percent retention rate, 90 percent on time delivery, and 20 percent growth in revenues in eighteen months. The study adds empirical support showing the impact of dimensions of service quality on buyer decision making in an organization and retention of customers in agricultural supply chains where there is trust in relationships and product differentiation is low.
The Impact of a Loyalty Program on Credit Card Portfolio Performance: A Cluster-Based Analysis of Redeemers and Non-Redeemers in Q Rewards, Q-Bank Qatar Sihotang, Davy Andriansyah H; Aprianingsih, Atik
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.51987

Abstract

Qatar is one of the wealthiest nations globally, with a relatively small population of approximately 3 million. It has attracted nearly 20 active banks, resulting in a highly saturated and intensely competitive market. In Qatar’s market, Q-Bank positions the Q-Rewards loyalty program as a core strategic differentiator and has made significant investments to boost customer engagement and profitability. However, with rising reward liabilities, it is critical to assess whether the program contributes meaningfully to revenue generation. This research studies the effectiveness of Q-Bank (pseudonym), Qatar’s loyalty program, “Q-Rewards,” and its impact on credit card portfolio performance—based on the correlation between loyalty program engagement and profitability—through behavior-based customer segmentation. The research draws on credit card transaction data from Q-Bank customers between 2023 and 2024, using K-means clustering analysis in Tableau software. The research identifies five distinct behavioral and profitability clusters, each with unique characteristics in terms of loyalty engagement, spending categories, income, age, tenure, nationality, digital usage, and contribution to overall portfolio profitability. It reveals that redeemers—customers who utilize their loyalty points—tend to be significantly more engaged and profitable than non-redeemers, generating approximately 1.2 to 2.4 times higher profitability across all clusters. This finding demonstrates that redemption behavior correlates positively with profitability. This research also offers a practical framework for Q-Bank to optimize its loyalty program by implementing personalized engagement strategies, enabling the bank to better manage reward liabilities and strengthen its competitive positioning in Qatar’s dynamic banking environment.
How Price, Promotion, and Financial Risk Shape Purchase Intention: Evidence from the Construction Industry in Magelang Kartika, Kristi; Aprianingsih, Atik
Airlangga Journal of Innovation Management Vol. 6 No. 4 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i4.81625

Abstract

Price and promotion are important factors that determine purchase intention, but their relationship with perceived risk has not been widely explored, especially in the context of the construction industry. This study aims to find the impact of price and promotion on the purchase intention in construction services, with the perceived financial risk as the mediation variable. A quantitative approach was used in this study, where the data were collected through a constructed questionnaire. The questionnaire was designed to simultaneously filter respondents, leaving only 144 responses selected for further analysis, namely from those who were planning to renovate their homes, were interested in using construction services, and lived in the Magelang area and its surroundings. The analysis utilized SmartPLS4 for Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis showed that the price and promotion influence the purchase intention, as well as the promotion affecting the perceived financial risk. The mediation results show that perceived financial risk does not have a significant influence on purchase intention as a mediating variable between price and purchase intention, as well as between promotion and purchase intention. These findings provide insight into how price and promotions shape purchase intentions without considering potential financial losses. This research contributes to construction businesses' efforts to improve purchase intentions, which can aid in new project acquisitions.
Factors Influencing Purchase Intention for Luxury Brands in Indonesia’s Emerging Market Debby, Teresia; Aprianingsih, Atik; Anggawidjaja, Agus Hasan Pura; Wardhono, Wisnu; Budiyono, Eric Angga; Ka’bah, Indi Rafiyal
Golden Ratio of Data in Summary Vol. 6 No. 1 (2026): November - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i1.1867

Abstract

The Indonesian luxury goods market has grown significantly over the past decade due to rising disposable incomes, urbanization, and a growing middle class. Understanding the drivers of luxury brands’ purchase intention is essential, especially in Generation Z. This study examines the influence of hedonic, social, and financial value on purchase intention through attitudes toward luxury brands among Generation Z in Indonesia. This study employs PLS-SEM to analyze data collected from 103 Generation Z respondents across Indonesia through an online survey. The results of this study indicate that financial value and hedonic value have a positive and significant influence on customer attitudes toward luxury brands, whereas social value does not have a significant influence on these attitudes. This finding indicates that consumers may prioritize intrinsic qualities of luxury items, such as quality and personal aesthetic appeal, over the social status associated with these goods. Additionally, customer attitude towards luxury brands has a positive and significant influence on purchase intention. The results of this study suggest that luxury brands in Indonesia can increase the purchase intention of Generation Z by fostering a positive attitude towards luxury brands, which offer both financial and hedonic value.
The study of 7ps marketing mix on purchase intention in the home renovation service industry using PLS-SEM approach Kartika, Kristi; Aprianingsih, Atik
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1014

Abstract

The increasing demand for home renovation service, coupled with the growing number of households in Indonesia, has also increased competition in this sector. Businesses whose revenue depends on new projects require the right marketing strategy to increase customer acquisition, and purchase intention is a crucial step in this process. This study aims to determine 7P marketing mix elements effect on purchase intention in a renovation service company. A quantitative approach was used in this study, involving 144 collected samples who had home renovation plans and lived in Magelang, Yogyakarta, Solo, and the surrounding areas. The data collected were analyzed using SmartPLS4. The results showed that price and promotion significantly influenced purchase intention using home renovation services. Price had the highest impact in influencing purchase intention. While, product, place, people, process, and physical evidence did not significantly influence purchase intention. This study contributes to marketing theory by extending the 7Ps framework to the small-scale construction context, where service tangibility and project-based transactions dominate decision-making. The findings highlight that in the home renovation industry, price and promotion drive purchase intention more strongly than people or process, suggesting the need to adapt traditional marketing mix models for project-based services.
Promoting Green Savings Sukuk on Instagram: A Qualitative Analysis of Green Literacy in Investment Platform Instagram Posts Wahyudi, Setto Lintang Agung; Aprianingsih, Atik
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9164

Abstract

This qualitative study investigates how investment platforms, securities firms, and banks promote green investments on Instagram, specifically examining the communication strategies used for Indonesia's Green Savings Sukuk. Through systematic content analysis of 401 Instagram posts covering green sukuk issuances from November 2019 to March 2025, this research identifies messaging patterns related to green literacy, perceived benefits, subjective norms, and perceived behavioral control. The analysis reveals that investment platforms predominantly emphasize financial benefits and convenience messages, with perceived financial benefits accounting for 744 keyword occurrences compared to only 37 environmental benefit mentions. Within green literacy messaging, financial literacy-related keywords significantly outnumber sustainability literacy-related keywords, suggesting an imbalance in educational messaging. This study demonstrates that despite the substantial role of green literacy in shaping investment attitudes and intentions, current promotional strategies inadequately integrate the environmental and financial knowledge required for informed green investment decisions. The findings highlight a critical gap between industry communication practices and the comprehensive sustainability literacy that Generation Z investors require to bridge their environmental awareness with actual green investment participation.
Does 'Made in Indonesia' Matter? A Study on Brand Origin Perception on Indonesia's Fashion Brand: Case Study Suko Natawiria, Nikolas Dalle Bimo; Aprianingsih, Atik
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9165

Abstract

This study examines how the country-of-origin (COO) effect influences Indonesian consumers’ purchase intentions toward the local fashion brand SUKO, under Matahari Department Store. Despite SUKO’s competitive strengths broad retail presence in 142 stores across 79 cities and full supply chain control the brand faces a perception-quality gap caused by consumer biases that favor foreign brands. Using a quantitative explanatory approach with PLS-SEM, the research tests a model integrating COO theory, the Theory of Planned Behavior, and the marketing mix (4Ps) to analyze how perceived COO, marketing elements, and product quality shape attitudes and purchase intentions. Data from 230 respondents in Greater Jakarta indicate that reliability and convergent validity are strong across constructs, though HTMT results suggest conceptual overlap between marketing and brand attributes. The structural model identifies which intrinsic and extrinsic cues most influence consumer perceptions and intentions. Theoretically, this research advances COO literature in emerging markets by explaining how attitude toward purchase mediates quality perceptions. Managerially, it provides strategies for Matahari to reduce COO bias and promote SUKO’s credibility. Findings show that most respondents learn about SUKO via social media (Instagram and TikTok) and consist mainly of price-conscious millennials and Gen Z who shop frequently but spend modestly. Recommendations emphasize digital marketing optimization, product quality signaling, and omnichannel integration to strengthen SUKO’s brand positioning in Indonesia’s fast fashion market.
Co-Authors Abdurrahman, Vidi Adhipradana Syafii, Ardiman Adiani, Widyoretno Agus Santoso Amalia, Rizkia Aminuddin, Rahmat Ridlo Anggawidjaja, Agus Hasan Pura Anggun Siwi Murwati Ardicho Rahman Fatonny Art’sera Esti Widiyastuti Budiyono, Eric Angga Bustaman, Muhammad Khairil Chandra, William Alden Dalzi R. Danil, Dalzi R. Debby, Teresia Diva, Muhammad Fadel Eliandri Shintani Wulandari, Eliandri Shintani Fabilia, Safira Fadhil Ghalib Agam, Fadhil Ghalib Faishal Tanjung Maoludyo, Faishal Tanjung Fathia Rachmah, Amalia Febiya Anggayesti Handayani Gina Nurfitriani, Gina Hakim, An Nahl Akmal Harimukti Wandebori Hidayat, Malvin Ichsan Muhammad Nurjaman, Ichsan Muhammad Ida Farida Imran, Jovanska Arfianda Ira Fachira Kartika, Kristi Ka’bah, Indi Rafiyal Koconingrahayu, Dewi Wahyu Limawan, Alvin Nathanael Maharatie, Andhiny Puspa Mangngalle, Riska Indriyani Mohamad Toha Mustika Sufiati Purwanegara Nabila Syahputri, Nabila Nabilah Setiawan, Adelia Natawiria, Nikolas Dalle Bimo Noorfazia Indriani, Delvina Nurfatiasari, Safrani Nusantara, Bambang D.A. Pardede, Bonita Praditya Dwi Wicaksono, Praditya Dwi Pratiwi, Lintang Primadana, Ligasyah Arnanda Putri, Marsha Rachmanda Putri, Nadila Vedania Rachmanda Putri, Marsha Raden Roro Shafira Meisy Sudarsono Rahmandi*, Dwinan Ramadhany, Fitri Ramdani, Muhammad Abdilah Rasyida, Reyna Aszzura Renaldo Wijaya, Renaldo Reza Ashari Nasution Rima Elya Dasuki Sadri, Ilman Sahara, Shifa Hustima Salsabila, Regina Setiawan, Margareth Sihotang, Davy Andriansyah H Sofyan, Mahardhika Dwi Ananta Sunanta, Grace Rosaline Syafira Rachmat, Shifa Tarigan, Renalta Thalib, Karimah V. J. Wisnu Wardhono Virkar, Kaustubh Wahyu Apriyantopo Wahyudi, Setto Lintang Agung Wardhono, VJ Wisnu Wenty Gafrina Martin, Wenty Gafrina Wibowo, Annisha Ananda Putri Widyaputri, Naja Ghassani Widyasthana, G.N. Sandhy Yuliana, Putri Dewi