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All Journal Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Community Service (IJCS) International Journal of Asian Business and Management (IJABM) Elementaria: Journal of Educational Research Ragom Jurnal Pengabdian Masyarakat SATKRIYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Geosains Terapan Jurnal Cermatika
Iskandarsyah
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THE INFLUENCE OF CUSTOMER VALUES ON CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY WITH THE MODERATION EFFECT OF CAFE ATMOSPHERE IN LHOKSEUMAWE CITY Iskandarsyah; Sapna Biby; Ikramuddin; Jullimursyida; Nurainun; Heriyana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v6i2.5038

Abstract

The purpose of this study is to examine the influence of customer value on customer satisfaction and its impact on customer loyalty with the moderating effect of cafe atmosphere in Lhokseumawe City. The data in this study were 120 employees who responded to a questionnaire distributed through Google Form. The data analysis tool used Structural Equation Modeling (SEM) operated with Amos. The results of the study found that customer value significantly influenced job satisfaction and customer loyalty. Customer satisfaction also significantly increased customer loyalty. And in testing the mediation effect of customer satisfaction significantly mediated the influence of customer value on customer loyalty. Furthermore, in testing the moderation effect, cafe atmosphere significantly moderated the influence of customer satisfaction on customer loyalty. The results of this study are expected to provide important contributions for stakeholders in developing cafe business marketing strategies in the future.
Co-Authors Abdulah, Junaedi Agus Kuswanto Ahmad Arisman Ahmad Nizam Amri Ardian, Riski Arisman, Ahmad Awal Harahap BS, ZF Arif Darwanis Dinaroe Dinaroe Fahira, Azelia Maudine Khadijah Faisal Fakhrurrazi Farid Hadi Prayitno, Hadi Hadikusumo, Satria Ajidarma Hafasnuddin Halim, Hendra Hamdi Harmen Heriyana Ikramuddin, Ikramuddin Jauhari, Abdurrohman Jullimursyida M. Ridha Siregar M. Shabri Abdul Majid Magnolia, An-Nisa Mirna Indriani Muhammad Adam Muhammad Haris Riyaldi Murkhana Noor Azuddin Yakob Nurainun Riski Ardian Risky Ardian Rizky Putra Sapna Biby Taufiq Carnegie Dawood Teuku Meldi Kesuma Teuku Muhammad Syahrizal Torang Siregar Umuri, Khairil Urwatul Wusqa