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All Journal Jurnal Ilmu Komunikasi MetaKom : Jurnal Kajian Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Sosioteknologi Jurnal Kajian Komunikasi ProTVF Communicatus: Jurnal Ilmu Komunikasi Jurnal Pengabdian Pada Masyarakat The Spirit of Society Journal : International Journal of Society Development and Engagement Wacana: Jurnal Ilmiah Ilmu Komunikasi Media Karya Kesehatan Kajian Jurnalisme Jurnal Gema Ngabdi Jurnal Manajemen Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI The Journal of Society and Media Jurnal Praksis dan Dedikasi Sosial Mediakom : Jurnal Ilmu Komunikasi Jurnal Komunikasi dan Media Mejuajua Jurnal Locus Penelitian dan Pengabdian Jurnal Komunikasi Indonesia Komunikatif : Jurnal Ilmiah Komunikasi Aksara Khazanah Multidisiplin
Nindi Aristi
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Utilization of Webinars and Live Instagram As Tokocrypto Marketing Communication Media Muhammad Rif’at Al-Razi; Betty Tresnawaty; Jenny Ratna Suminar; Nindi Aristi
Communicatus: Jurnal Ilmu komunikasi Vol. 6 No. 2. December (2022): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v6i2.21304

Abstract

Employers' use of communication technology is practical, fast, efficient, and effective. Among the communication technology tools that can be used to support business activities are the Zoom application, Google Meet for webinars, and social media such as Instagram, which is used as a marketing medium. This study aims to determine the use of webinars and live Instagram as a medium of business communication in Tokocrypto marketing. This research uses a qualitative approach with a case study approach. The study results show that, First, during the Covid-19 Pandemic, online media such as webinars and live Instagram were very effective as a medium for Tokocrypto's marketing communications. Using online media is one of the best ways to reach an audience. Applications used by Meeting, Youtube, and Instagram by Tokocrypto as a platform for buying and selling cryptocurrency assets. This is a convenience during a pandemic like today. Second, Tokocrypto utilizes webinars and live Instagram as a means of creativity in promoting, marketing, and educating cryptocurrencies on the Tokocrypto platform, with exciting material, competent sources, and dible guest stars so that Tokocrypto can create an ecosystem for users or Tokocrypto. Third, Tokocrypto was able to effectively and efficiently utilize webinars and live Instagram in publishing to audiences during the Covid-19 Pandemic. 
Transformation of Communication Media: An Analysis of The Effectiveness of The JKN Mobile App as an External Communication Channel in Reducing Information Asymmetry Among Participants Rekha Wicakso; Ninis Agustini Damayani; Nindi Aristi
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 7 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i7.6103

Abstract

Digital transformation has significantly changed the communication mechanisms of public healthcare services, particularly in improving information accessibility and reducing gaps between service providers and users. The National Health Insurance (JKN) program in Indonesia faces challenges in disseminating information effectively to millions of participants, resulting in information asymmetry regarding participants’ rights, obligations, and healthcare procedures. This study aims to analyze the effectiveness of the Mobile JKN application as an external communication channel and evaluate its contribution to reducing information asymmetry between BPJS Kesehatan and JKN participants. This research employed a quantitative approach using a cross-sectional survey design. Data were collected from 290 active JKN participants who had used the Mobile JKN application for at least three months. The research instrument was a structured questionnaire measured using a five-point Likert scale, while data analysis was conducted through descriptive statistics and Structural Equation Modeling (SEM). The results showed that Mobile JKN had high effectiveness as an external communication medium with an overall score of 3.67. The highest dimension was information accessibility (4.12), indicating that the application successfully improved participants’ access to healthcare information. Furthermore, the application reduced information asymmetry by 33.9%, particularly in improving participants’ understanding of their rights. However, challenges remained, including low digital literacy (43.8%), technical application problems (33.8%), and limited internet access (29.7%). This study concludes that Mobile JKN plays an important role in strengthening digital communication and reducing information disparities in public healthcare services. Continuous system improvement, digital literacy enhancement, and broader socialization strategies are required to optimize its effectiveness.
Co-Authors Al Aqilah, Laila Syahar Zainab Al-Razi, Muhammad Rif’at Alicia Laurence Efendi Amira Fadilla Andayani, Fitri Arshilla Citra Khoirunnisa Bani, Bibo Betty Tresnawaty, Betty Claudino Ladipa Dadang Sugiana Deddy Mulyana Ditha Prasanti Efi Fadilah Engkus Kuswarno Eni Maryani Evi Novianti Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Gema Nusantara Bakry Gita Anita Hanny Hafiar Ira Mirawati Iskandar, Muhammad Hanif Fatahillah Ismaliyah Yusuf Rangkuti Isti Syifa Rahadatul'aisyi Jamaluddin Jamaluddin Jamaluddin Jamaluddin Jenny Ratna Suminar Luthfia Nur Alyssa Maryani, Eni Mellawatie Arnie Muhammad Hanif Joviansyah Muhammad Rif’at Al-Razi Muhammad Rif’at Al-Razi Muslikhin Nailir Rochmah, Putri Erma Ninis Agustini Damayani Nuning Kurniasih Pandan Yudhapramesti Preciosa Alnashava Janitra Puji Prihandini Putri Limilia Rachmaniar Rachmaniar Rangkuti, Ismaliyah Yusuf Rekha Wicakso Retasari Dewi Suwandi Sumartias Tine Silvana Rachmawati Vinianto, Andika Yunus Winoto