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PENGARUH BRAND AWARENESS TERHADAP CUSTOMER LOYALTY DENGAN BRAND IMAGE DAN RELATIONSHIP QUALITY SEBAGAI VARIABEL INTERVENING (studi kasus konsumen penjualan sangkar burung Ebod Jaya) Henny Welsa; Ignatius Soni Kurniawan; Fajar Imam Ma'aruf
Jurnal MANAJERIAL Vol 21, No 1 (2022)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v21i1.46886

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh brand awareness terhadap customer loyality dengan brand image dan relationship quality sebagai variabel intervening pada konsumen penjualan sangkar burung. Penelitian ini menggunakan jenis penelitian survei dengan pendekatan kuantitatif. Sampel yang digunakan 100 responden yang merupakan konsumen sangkar produk dari ebod jaya di Yogyakarta. Teknik pengambilan sampel menggunakan teknik accidental sampling. Pengumpulan data menggunanakn kuesioner dan teknik pengujian data yang digunakan dalam penelitian ini meliputi Uji Validitas menggunakan rumus Product Moment Correlation Pearson dan Uji Reliabilitas menggunakan rumus Cronbach Alpha. Hasil pengujian instrumen menunjukkan uji validitas dinyatakan valid dan uji reliabilitas dinyatakan reliabel. Pada pengujian asumsi klasik, berdistribusi normal, tidak terjadi multikolonieritas dan tidak terjadi heteroskedastisitas. Hasil analisis regresi linier sederhana dan berganda yaitu pada uji T menunjukkan bahwa brand awareness berpengaruh signifikan positif terhadap brand image, brand awareness berpengaruh signifikan positif terhadap relationship quality. Brand awareness tidak berpengaruh signifikan positif terhadap customer loyalty, sedangkan brand image dan relationship quality berpengaruh signifikan positif terhadap customer quality. Hasil uji koefisien determinasi atau R² customer loyality dipengaruhi oleh brand awareness, brand image dan relationship quality.
Pengaruh Motivasi Intrinsik, Motivasi Ekstrinsik, Pemberdayaan Psikologis, dan Budaya Organisasi terhadap Organizational Citizenship Behavior Wisnu Praja Mukti; Ignatius Soni Kurniawan; Jajuk Herawati
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.3357

Abstract

Abstract Organizational Citizenship Behavior (OCB) is one of the contributing factors to the success of a company's performance. This research was conducted on employees of PT Baja Mulia Industrindo to explore the relationship between intrinsic motivation, extrinsic motivation, psychological empowerment, and organizational culture on OCB. This research is a quantitative research. This study used the census method with a total of 50 respondents. Data tested with Smart PLS version 3.0. This study found that intrinsic motivation has a non-significant negative effect on OCB, extrinsic motivation has a non-significant positive effect on OCB, psychological empowerment has a significant positive effect on OCB, and organizational culture has a significant negative effect on OCB. Keywords: Organizational culture; Extrinsic Motivation; Intrinsic Motivation; Organizational Citizenship Behavior; Psychological Empowerment.
PENGARUH MOTIVASI INTRINSIK, KEPEMIMPINAN TRANSFORMASIONAL, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PUTRA BARU SWALAYAN KUTOWINANGUN Chandra Agung Kusuma; Ignatius Soni Kurniawan
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.172

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi intrinsik, kepemimpinan transformasional, dan budaya organisasi terhadap kinerja karyawan Putra Baru Swalayan Kutowinangun. Penelitian ini merupakan penelitian kuantitatif dan data primer diambil menggunakan kuesioner pada 60 responden. Analisis data melalui convergent validity, discriminant validity dengan menggunakan aplikasi SmartPLS. Hasil penelitian menemukan bahwa motivasi intrinsik, kepemimpinan transformasional, dan budaya organisasi berpengaruh positif terhadap kinerja karyawan. Perusahaan dapat meningkatkan implementasi motivasi intrinsik, budaya organisasi, dan kepemimpinan transformasional yang masih rendah pada karyawan yang dapat meningkatkan kinerja karyawan.
Pengaruh Kinerja Kerja Karyawan: Peran Work-Family Conflict, Motivasi Intrinsik, Motivasi Ekstrinsik pada PT Mjoint Yogyakarta Irawan Arya Putra; Ignatius Soni Kurniawan; Nala Tri Kusuma
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 2 (2024): April: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i2.2272

Abstract

The purpose of this study was to determine the significance of the influence of work-family conflict, intrinsic motivation, and extrinsic motivation on the work performance of employees of PT MJOINT Yogyakarta. This study uses quantitative research methods and primary data in this study were taken using a questionnaire obtained by census on 68 respondents. Data analysis includes classical assumption tests and multiple linear regression analysis. The tests on classical assumption tests include normality tests, muticolonierity tests, and heteroscedasticity tests while multiple regression tests include t tests. This study shows that there is no influence from work-family conflict variables on employee work performance. There is a significant positive effect of instrinsic motivation variables on employee work performance. There is confirmation of a significant positive effect of extrinsic motivation variables on employee performance. Strengthening motivation is an implication to improve employee performance.
Pengaruh Leader-Member Exchange dan Motivasi pada Organizational Citizenship Behavior dengan Kepuasan Kerja sebagai Pemediasi Nur Tifa Rachmawati; Ignatius Soni Kurniawan; Nala Tri Kusuma
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 11 No. 2 (2023)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v11i2.73142

Abstract

The study aims to determine the effect of leader-member exchange (LMX) and work motivation on organizational citizenship behavior (OCB) with mediation of job satisfaction at PT Adi Satria Abadi Yogyakarta. By using a population of PT Adi Satria Abadi employees with a sample size of 80 respondents. The sampling technique used accidental sampling. Data obtained through questionnaires and processed by classical assumption tests and multiple linear regression analysis, as well as the sobel test. So the conclusion is that LMX and work motivation have a significant positive effect on job satisfaction. LMX variables and job satisfaction are not significant on OCB. Work motivation variables have a significant positive effect on OCB. Job satisfaction does not mediate the LMX and work motivation on OCB. The object in this study only covers one branch of PT Adi Satria Abadi Yogyakarta.
Implementation of Tri Nga in Culinary MSMEs: A Solution to Overcome Demand Fluctuations and Technology Limitations: inggris Andriana, Devi; Setianingrum, Diah Ayu; Syaoky Wahidun Ramadhan; Shelomitha Azzahra Ade Putri; Johan Deorian Kurniawan; Ignatius Soni Kurniawan
IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i2.1148

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are important contributors to the Indonesian economy, but MSME players themselves often have difficulty understanding the problems they face, what they feel, and the solutions. Focusing on the problems of managing fluctuating demand and limitations in technology adoption, this community service program aims to address these issues through the implementation of Tri Nga-a concept developed by Ki Hadjar Dewantara, which emphasizes the processes of Ngerti (understanding), Ngrasa (appreciating), and Nglakoni (doing). The partner chosen in this program is Dapoerangell, a culinary MSME in Yogyakarta that faces constraints in workforce management and lack of technology utilization. Through observation, analysis, and direct engagement with the Participatory Learning and Action (PLA) method, the Tri Nga concept was applied to help partners identify core problems, understand their impact, and implement appropriate solutions. This approach enabled Dapoerangell to develop flexible work systems and plan for the adoption of production technologies to improve operational efficiency. The results of this program show that the application of Tri Nga can encourage sustainable problem solving and empower MSMEs to independently manage future challenges. The outputs of this activity have been published online as a medium to share practical insights to other MSMEs facing similar challenges
Work Environment and Work Stress Towards Employee Performance PT Lezax Nesia Jaya Kota Yogyakarta Alfreda Bagus Prasetyo; Ignatius Soni Kurniawan; Eko Yulianto
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 6 No. 2 (2025): March
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.399 KB) | DOI: 10.55173/jeams.v6i2.30

Abstract

This study aims to examine how the physical work environment, non-physical work environment, and work stress affect employee performance at PT Lezax Nesia Jaya in Yogyakarta City. The study employs a quantitative method using questionnaires distributed through accidental sampling to a total of 60 respondents, calculated using the Slovin formula. The data obtained were then processed using SPSS 26 software. The analysis results reveal that the physical work environment, non-physical work environment, and work stress have a significant positive effect on employee performance. The findings from this study can serve as a reference for other researchers who wish to further explore employee performance. Additionally, the results provide information that can be used by the company as a basis for developing policies focused on improving employee performance.
The Effect of Intrinsic Motivation, Job Satisfaction, and Affec-tive Commitment on Employee Performance at the Regional Development Planning Agency Siti Aisyatur Rohmah; Ignatius Soni Kurniawan; Tri Ratna Purnamarini
Jurnal Manajemen Vol. 16 No. 2 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i2.19100

Abstract

The purpose of this study was to examine the influence of intrinsic motivation, job satisfaction, and affective commitment on employee performance at the Regional Development Planning Agency of Yogyakarta City, DI Yogyakarta. A total of 95 people provided primary data through direct surveys as part of the quantitative methodology in this study. After the regression model passed the traditional assumption test, the data were analyzed using multiple linear regression using the SPSS version 26 program. The results showed that job satisfaction had a significant positive effect on employee performance, while affective commitment and intrinsic motivation did not appear to have any effect. These results emphasize the importance of Management to focus on developing job satisfaction as a primary strategy to improve employee performance. In addition, although employee motivation and commitment are not partially significant, ensuring the quality of these elements remains important as part of a holistic approach to supporting overall organizational performance.
PENGARUH MOTIVASI INTRINSIK, KEPEMIMPINAN TRANSFORMASIONAL, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PUTRA BARU SWALAYAN KUTOWINANGUN Chandra Agung Kusuma; Ignatius Soni Kurniawan
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.172

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi intrinsik, kepemimpinan transformasional, dan budaya organisasi terhadap kinerja karyawan Putra Baru Swalayan Kutowinangun. Penelitian ini merupakan penelitian kuantitatif dan data primer diambil menggunakan kuesioner pada 60 responden. Analisis data melalui convergent validity, discriminant validity dengan menggunakan aplikasi SmartPLS. Hasil penelitian menemukan bahwa motivasi intrinsik, kepemimpinan transformasional, dan budaya organisasi berpengaruh positif terhadap kinerja karyawan. Perusahaan dapat meningkatkan implementasi motivasi intrinsik, budaya organisasi, dan kepemimpinan transformasional yang masih rendah pada karyawan yang dapat meningkatkan kinerja karyawan.
The Influence of Job Stress, Job Satisfaction, and Work Motivation on Employee Performance at Muhammad Zein Regional Hospital, East Belitung: inggris Ezdwima Putrisia, Ezdwima Putrisia; Ignatius Soni Kurniawan; Eko Yulianto
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3243

Abstract

This research is motivated by the importance of improving the performance of Muhammad Zein Belitung Timur Regional Hospital employees which is influenced by job stress, job satisfaction, and work motivation. The purpose of this study is to analyze the influence of job stress, job satisfaction, and work motivation on the performance of Muhammad Zein Belitung Timur Regional Hospital employees, especially in the administration and skilled nurse divisions. This research is a quantitative study that uses census techniques in determining respondents. Data distribution uses questionnaires directly to administrative employees and skilled nurses. The data obtained are processed using SmartPLS 4. The results of this study indicate that job stress has a positive but insignificant effect on employee performance, job satisfaction has a positive and significant but weak effect on employee performance, work motivation has a positive and significant effect on employee performance. The implications of this study indicate that improving employee performance can be achieved through increasing motivation and job satisfaction. Management needs to create a supportive work environment, provide appropriate rewards, and manage work stress so as not to hinder employee productivity.