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Journal : Humaniora

Woman Exploitation in Warkop DKI Poster Film Asidigisianti Surya Patria; Nova Kristiana; Hendro Aryanto
Humaniora Vol. 12 No. 1 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i1.6756

Abstract

The research aimed to determine a representation of women in the poster of Warkop DKI comedy film (Dono, Kasino, Indro) in 1980-1989 from a woman point of view. The involvement of women as models in the film poster media was not yet clear in terms of their roles; however, women could be used more as commodities of capitalism to reap profits. In the patriarchal rule, men were assumed to be created as culture-making in the other women were subordinated. The research applied a descriptive qualitative methods by collecting data using documentation techniques. The collected data was reducted, presented, and concluded. Roland Barthes’ semiotic theory was used to analyze poster design elements that contained the exploitation of the female body. The research results find that (1) women in the film poster media are only subordinated to the poster to attract men, potential viewers. (2) Film posters show sexual exploitation and eroticism that is made into a high-selling and quite promising commodification.
Co-Authors Abdul Hafidz Afidah, Aulida Diesma Nur Anggalih, Nanda Nini Anita Susanti Ardian, Ardiyani Ardyasta, Muhammad Ibrar Hafizh Arieviana Ayu Laksmi Arif, Andy Rahman Astuti, Anisa Syafira Ayuniar, Elvira Carreca, Irhamna Nirbhaya David Nugroho Dewi, Shinta Krisiana Dienhaq, Sultan Maghreza Fera Ratyaningrum Gumilang, Dendy Ilham Halimatus Sya’diyah Haq, Safir Al Hendrawan, Dicky Valentino Hendro Aryanto Hibatulah, Naufal Ridho Imam Zaini Imam Zaini Inzaghi, Ariiq Attirmidzi Ainun Irma Russanti Kariim, Hilmy Naufal Kurniawan, Alfian Laksmi, Arieviana Ayu Lilis Sulandari Maghfiroh, Shinta Nadifa Majid, Althof Mochamad Nurcholis Mardikanto Marsudi MARTADI Martadi, Martadi MIFTACHUL MUNIR, ACHMAD Mochammad Abdul Machfud Muhammad Iqbal Nabilah Charisma Azelia Nanda Nini Anggalih Naulia Syahnina Niagaranti, Milania NOVA KRISTIANA Noviantarai, Riantika Norma Nunuk Giari M Nunuk Giari M. Nur Aini Ashari Nuriyanto, Fani Dwi Opytavina, Rut Dhea Permatasari, Linda Dwi Putra, Raka Pramana Putri, Anggie Arta Mevia Setiyana Putri, Anggita Firnanda Rafif, Muhammad Fajar Ristijana, Lazuardi Fadhel Imani Rustarmadi Safa’a, Naurah Alifiya SHIDQIA ALQONITAH, AULIA Silmy Ni’mah Fadhilah Siti Mutmainah Siti Mutmainah Siti Mutmaniah, Siti Syahnina, Naulia Tasrief, Riski Nur Chalifah Verdiana Turosida, Kholifah Tyapuspita, Sisnanda Waluyo, Vinsensa Audrey Roseline WENI ROSDIANA Widyawati, Kartika Mega Wijaya, Rosy Prischila Yudha, Septian Brahmatya Yunia Dwie Nurchayanie ZAKY ZAMRONI, MOCHAMMAD