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All Journal Journal of Educational, Health and Community Psychology JURNAL MANAJEMEN International Journal of Multidisciplinary Approach Research and Science TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Pusparani, Pusparani
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Peran Mediasi Peningkatan Kunjungan dalam Hubungan antara Daya Tarik Ruang Publik Pamulang dan Permintaan Produk Makanan dan Minuman Rianto, Rianto; Pusparani, Pusparani; Herienda, Florensia; Pradhipta, RMW Agie; Hidayat, Candra
Jurnal Ilmiah Pariwisata Vol 31 No 1 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i1.2010

Abstract

This study aims to examine the effect of tourist attractions on the increase in visits and demand for food and beverage products at Pamulang Public Space, using path analysis in a quantitative approach. The background of this research is the high potential of Pamulang Public Space as a tourist destination, followed by the increasing demand for local culinary products. The population of the study consists of visitors to Pamulang Public Space, with a sample of 100 respondents selected using an accidental sampling technique. Data was collected through Likert scale-based questionnaires and analyzed using SmartPLS. The results show that tourist attractions have a significant positive effect on increasing visits, which in turn impacts the demand for food and beverage products. The increase in visits acts as a mediator between tourist attractions and culinary product demand. In conclusion, strong tourist attractions can increase the number of visitors and contribute to the increase in demand for food and beverage products. Based on the findings, it is recommended that the Pamulang City Government improve the facilities and accessibility at Pamulang Public Space, that visitors make wise use of the facilities, and that business owners, especially Gen Z entrepreneurs, continue to innovate in offering quality culinary products while utilizing social media for promotion. Keywords: tourist attraction, visit increase, demand for food and beverage products, growth of MSMEs
Co-Authors Adriani, Hanni Agus Riyadi Aryapranata, Aryawan Boediman, Surya Fadjar Budiman, Surya Fajar Devita Gantina Filma Festivalia, Filma Florensia Herienda Hidayat, Candra Hutagalung, Husen Hutagalung, M. Husen Maharani, Mira Marie, Andhalia Liza Mimi Enggriani Nasution, Deivy Zulyanti Nofiyanti, Fifi Pradhipta, RMW Agie Rachman, Arief Faizal Rahayu, Nurti Rianto Rianto Triono, Freddy Yudan Hermawan