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All Journal Journal of Socioeconomics and Development Jurnal Pertanian Agros Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis AGRIC

Putri Suci Asriani

Staf Pengajar Jurusan Sosial Ekonomi Fakultas Pertanian UNIB

Author-ID : 235371

Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS DAYA SAING USAHATANI KOPI ROBUSTA (Coffea canephora) DI KABUPATEN REJANG LEBONG Murtiningrum, Fery; Asriani, Putri Suci; Badrudin, Redy
Jurnal AGRISEP JURNAL AGRISEP VOL 13 NO 01 2014 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The research objectives are to 1) analyse the competitive advantage of robusta coffee farm in Rejang Lebong Regency, 2) analyse the comparative advantage of robusta coffee farm in Rejang Lebong Regency, 3) analyse the impact of government policy toward competitive robusta coffee in Rejang Lebong Regency, 4) analyse the sensitivity of competitive of robusta coffee toward the changing of input-output. The areas of the research are selected by purposive method. It considered that Rejang Lebong is one of regency in Bengkulu that is have been planted robusta coffee from one generation to others and makes coffee become superior commodity. Selecting sample is done by using stratified random sampling method. The sample is 32 respondents. The result analysis is using Policy Analysis Matrix (PAM). The research result shows that robusta coffee in Rejang Lebong has high competition (competitive advantage and comparative advantage). It is known that DRCR value is smaller than one, about 0,37 and 0,23. The impact of government policy toward input of the result analysis using PAM method is IT value is negative Rp.1.197.108/ha/year. Input Transfer (IT) value describes the policy (subsidy or tax) happened in tradable input production. IT value is negative for robusta coffee farm. It indicates that there is a policy subsidy toward tradable (anorganic fertilizer) input production in coffee farm. That is an advantage for coffee farmer. For output, IT value factor is positive 10.296. It indicates that there is a government policy toward domestic input such as tax. The input-output policy doesn’t work effectively or support or protect the coffee farmer in Rejang Lebong. The government policy is applied in coffee trade, so it causes coffee farmer doesn’t accept the price of coffee as social price. The sensitivity analysis result shows that robusta coffee farm has good competitive (competitive advantages and comparative). The factor assumption is constant with PCR and DRCR value less than one. Combination sensitivity analysis shows that input and output changing is caused by the decreasing of robusta coffee farmer competitive in Rejang Lebong. It is shown in competitive advantage with the PCR value more than one, about 2,43 and comparative advantage with DRCR value smaller than one, about 0,44.

PREFERENSI KONSUMEN IKAN LAUT SEGAR BENGKULU ATAS BRAND EQUITY SEBAGAI JAMINAN KUALITAS PRODUK Bonodikun, Bonodikun; Asriani, Putri Suci; Budiyanto, Budiyanto
Jurnal AGRISEP JURNAL AGRISEP VOL 13 NO 01 2014 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Fisheries products in Bengkulu Province are still not to be classified well, so it may be considered not necessary to develop the discourse of product quality assurance. Regardless, the demands of globalization require each manufacturer to think ahead about the quality of the product "deserves" to be marketed, both in terms of the beneficial, characteristic, and image. Consumers have ample opportunity to get a product that is "inappropriate" according to his preference, one of which is through the use of brand equity as a guarantee of product quality as measured by the consumer response to price and product. The purposes of this study are: (1) to explain the relationship between the beneficial variables, characteristic, and the image of the brand equity variables, and (2) to analyze consumer response to the presence of the brand. From the results of this study also noted that the level of consumer preferences towards brand used by trader fresh fish is high in the city of Bengkulu. Assessment is based on expediency consumer brand presence (beneficial), the specific features that exist on the brand/merchant customer fresh sea fish (characteristic), and the picture attached to the brand (image). Based on the results of the Pearson test is known that the beneficial variables and the use of brand image on fresh fish merchant in the city of Bengkulu has a positive relationship to brand equity inherent in the product. Furthermore, it’s also obtained information that the consumer response to the presence of a brand that is used by trader fresh fish in the city of Bengkulu as a guarantee of quality is very good.

ANALISIS PENANGANAN PENERIMAAN TANDAN BUAH SEGAR PADA PT. BIO NUSANTARA TEKNOLOGI DI KECAMATAN PONDOK KELAPA KABUPATEN BENGKULU TENGAH Rizki, January; Nusril, Nusril; Asriani, Putri Suci
Jurnal AGRISEP JURNAL AGRISEP VOL 13 NO 01 2014 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This paper aimed to determine the handling system receiving TBS in PT.Bio Nusantara Teknologi to three supplier of partners supplier, plasma supplier and general supplier and how opportunities for improvement that can be done. This study used decriptive analysis and F test to examined wether there is discrimination in handling treatment and price of TBS among suppliers. The results showed that there are several steps that must be passed TBS suppliers to sell it to the POM: 1) taking a queue number, 2) The calling queue number, 3) Weighing, and 4) Sorting and loading and unloading. There was no difference in the treatment of the company against a third supplier, but the difference is the quality of fruit that would affect the price. The price difference was tested using the Tukey’s test or BNJ. From the results of the research sequence starting price of the highest rates of plasma suppliers, partners supplier and then general supplier.

ADOPSI INOVASI PROGRAM PEMBANGUNAN AREAL MODEL HUTAN RAKYAT DI DESA BAKAL DALAM KECAMATAN TALO KABUPATEN BENGKULU SELATAN Asriani, Putri Suci
Jurnal AGRISEP JURNAL AGRISEP VOL 03 NO 01 2004 (JANUARY)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The succes of community forest areal model development program in the location of Baka/ Da/am village, T810 subdistrict, South of Bengkulu district very depend on wffh efective or inefective adoption-inovation process to this program. In addition to obsetVed from positif perseption as indicated with direct by participant farmers in this program, low or high personal motivation partiCipant farmers to this program, and rank of this participation.

ANALISIS KOMPARASI USAHATANI PADI SAWAH PENGGUNA BENIH BERSERTIFIKAT DAN BENIH NON SERTIFIKAT DI KELURAHAN KEMUMU KECAMATAN ARMA JAYA KABUPATEN BENGKULU UTARA Raditya, Reza; Asriani, Putri Suci; Sriyoto, Sriyoto
Jurnal AGRISEP JURNAL AGRISEP VOL 14 NO 02 2015 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This research purposse are to calculate and compare the productivity of land, income, and efficiency between paddy farming using certified seed and paddy farming which uses non-certified seed. The research was conductedin the village of Kemumu with a total sample of 15 farmers certified seed specified users using census method and 22 non-certified seed user farmers were determined using purposive sampling method. Methods of data analysis using quantitative analysis and qualitative (descriptive). The analysis showed that the average productivity of the land (5,112 Ton/Ha), average income (Rp 16.501.384,77/Ha), and the average efficiency (3,91) forpaddy farming using certified seed. While the average productivity of the land (3,918 Ton/Ha), the average income (Rp 10.951.035,29/Ha), and the average efficiency (3.24) for paddy farming which uses non-certified seed. Based onthe results ofthe analysis, itcan be concluded that certified seed is better than non-certified seed both in terms of land productivity, income, and efficiency.

KAJIAN SISTEM AGRIBISNIS UBI KAYU PADA KELOMPOK TANI SUNGAI SUCI DI DESA PASAR PEDATI KECAMATAN PONDOK KELAPA KABUPATEN BENGKULU TENGAH Siallagan, Yesco Christmas; Asriani, Putri Suci; Andani, Apri
Jurnal AGRISEP JURNAL AGRISEP VOL 15 NO 02 2016 (OCTOBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The purpose of this study are identifying the types and the role of the subsystems of production facilities in the agribusiness system cassava managed by Farmer Group of Sungai Suci, subsystem farming analyzed in agribusiness system cassava managed by Farmers Group in Sungai Suci, analyze subsystem agroindustry in the agribusiness system managed by Farmer Group in Sungai Suci, analyze marketing subsystem in cassava agribusiness system managed by Farmers Group in Sungai Suci, identifying the types and subsystems supporting role in the system of cassava agribusiness managed by Farmer Group in Sungai Suci.The determination location methode is purposive. Respondents determination in this study using census methode in the Sungai Suci Farmer Group. Data collected was primary data and secondary data. Data were analyzed using descriptive analysis, farming analysis, agroindustry analysis, and marketing channels analysis.The result showed that Cassava farm incomes on average per ha in one growing season is the real income is Rp 18.681.033, unriil revenue is Rp 12.626.045 Cassava agroindustry every month have the income namely: from the farmers directly to agroindustrial Cassava Farmers Sungai Suci and from farmers to collectors village level and then to the consumer artisans cassava processing while the processed agroindustrial cassava there are three grooves, namely: mocaf flour processing Rp 1.707.500,- Rengginang Rp.1.650.693-, and Rp.2.513.400 chips. Flow marketing of cassava includes two strands, namely: from the farmers directly to agroindustrial Cassava Farmers Sungai Suci and from farmers to collectors village level and then to the consumer artisans cassava processing while the processed agroindustry cassava there are three grooves, namely: from farmer groups to consumers artisan cakes and households, the second from farmer groups to household consumers, and a third of farmers' groups to a merchant retailers and then to consumers. Subsystems supporting role in agribusiness systems of cassava in the Sungai Suci Farmers Group is Women Farmers Sungai Suci and the Government cooperation.

ANALISIS DAYA SAING USAHA PEMBESARAN IKAN NILA PETANI PEMODAL KECIL DI KABUPATEN MUSI RAWAS Ningsih, Very Yarda; Asriani, Putri Suci; Sriyoto, Sriyoto
Jurnal AGRISEP JURNAL AGRISEP VOL 15 NO 02 2016 (OCTOBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This research was done to investigate whether tilapia growers has business competitiveness both in competitive and comparative. This study aimed to analyze the competitive advantage, comparative advantage, the impact of government policies on output and input. Effect of output and input changing based on a sensitivity analysis on the competitiveness of tilapia fish rearing business, the level of tilapia grower business competitiveness between small farmers in Musi Rawas regency. The respondent was determined by purposive method deliberately carried out in accordance with the criteria set by the researcher. The respondents was conducted by using proportionate stratified random sampling. This study used the primary data and secondary data. The result of Pam Method shows that a small farmers of tilapia enlargement at musi rawas regency has competitive advantage with PCR < 1 by 0,55. It also has comparativeadvantage with DRCR < 0,37. The goverment policies toward tradadable input produkction were in the form of subsidies. Based of sensitivity analysis the enlargemen of tilapia will be lost if tilapia production decrease 10%, the price of tilapia it self decrease 5,5% and if the feed price increase 7%.

PERILAKU DAN LOYALITAS KONSUMEN MADU DI KOTA BENGKULU Selmi, Selmi; Asriani, Putri Suci; Saepuddin, Rustama
Jurnal AGRISEP JURNAL AGRISEP VOL 16 NO 01 2017 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Indonesia with a current population of nearly 240 million people, is the 4th largest population in the world need quite a lot of honey. The research objective was to analyze customer characteristics honey based group of consumers, identify the attributes of honey products that affect on purchase decisions, analyze consumer behavior and customer loyalty to honey, analyze the marketing mix right is based on the analysis of consumer behavior and consumer perception of the local honey product, and formulate strategies marketing of honey in the city of Bengkulu. Determining the location of the research conducted on honey outlets in the city of Bengkulu, the selection was conducted intentionally (purposive).The location of this study were at 8 stores/outlets of honey and herbs as well as a fairly large supermarket, honey outlets which was set as the study site. Data collection was done during the months of June-August 2015. The number of respondents in this study was 96. The data collected in this research were primary and secondary data that being collected to obtain the study aims to analysis of consumer behavior is processed using Importance Performance Analysis (IPA), and analysis of loyalty consumer using the Customer Satisfaction Index (CSI). The method results Importance Performance Analysisis based on Cartesian diagram shows that there is one attribute that is considered important and is the main priority in determining customer satisfaction. The attribute was the special price for every purchase at a time/day/month special like, Ramadhan, Eid and other interest consumen calculation. Based Satisfaction Index, the level of consumer satisfaction reached 71.30% honey. The calculation results show that in general consumers of honey was categorized satisfied (0.61 <CSI ? 0.80).

KARAKTERISTIK PENYADAP AREN DAN PENGARUHNYA TERHADAP JUMLAH PRODUKSI KASUS DI KECAMATAN LEBONG TENGAH – KABUPATEN LEBONG) Putri, Marthalinda Dwi; Sumantri, Bambang; Asriani, Putri Suci
Jurnal AGRISEP JURNAL AGRISEP VOL 18 NO 01 2019 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This study aims to determine the characteristics of palm tree tapper and its effect on the amount of sap production. The study was carried out in the Danau Liang Village in Lebong Tengah District, Lebong Regency through a survey involving 45 palm tappers in May 2013. Data collected were characteristics of palm tappers (independent variables) consisting of age, education, experience, family dependents, number tapped trees, and number of trees, and the dependent variable is the production of sap. Data were analyzed descriptively and inferentially using multiple linear regression. The results showed that the average age characteristics of palm tappers were as follows: age 38.24 years, education level was only junior high school level, number of dependents of family of 3 people, experience tapping palm 14.84 years the number of trees tapped 28 stems, age of trees which was intercepted 8.07 years, the number of the widows was 2 pieces, and the length of interception was 1.86 hours. The characteristics of tapping variables that have a significant effect on the amount of sap production are the number of sugar palm trees controlled by tappers and the age of the tapped trees.Keywords: Aren, Tapper Aren, Palm Sugar Palm

NILAI TAMBAH DAN KEBERLANJUTAN USAHA PENGOLAHAN PISANG DI KECAMATAN CURUP TENGAH KABUPATEN REJANG LEBONG (STUDI KASUS PISANG SARI GIZI KAMISO KARTO) Utami, Atin; Utama, Satria Putra; Asriani, Putri Suci
Jurnal AGRISEP JURNAL AGRISEP VOL 19 NO 01 2020
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The objective of the research were to : (1) calculate and analyze the value added generated from the banana processing bussiness Sari Gizi Kamiso Karto in Curup Tengah Sub-District of Rejang Lebong Regency, (2) know and analyze the sustainability level of banana processing Bussiness Sari Gizi Kamiso Karto in Curup Tengah SubDistrict Of Rejang Lebong Regency. The research were used primary data and secondary data. Data analysis included value added analysis with Hayami Method, to determine the sustainability of the bussiness conducted a descriptive study that can be seen from the ratio of added value, labor market and profit levels. The results showed that : (1) the amount of value added obtained from the production of banana ambon into pisang sale and pisang kepok became banana chips that were equal to Rp 37.625,52/kg and Rp.27.877,24/kg (2) based on calculations using Hayami Method by looking the indicators of bussiness sustainability on banana sale products and banana chips has a high level of bussiness sustainability.

Co-Authors . Nusril, . Agusti, Netta Andi Irawan Apri Andani, Apri Aprizal Aprizal Bambang Sumantri Basuki Sigit Priyono Bonodikun, Bonodikun Budiyanto Budiyanto Cahya Suryana, Cahya Edy Humaidi Ellys Yuliarti, Ellys Fery Murtiningrum, Fery Hafiza, Nurul Irnad, Irnad January Rizki, January Ketut Sukiyono Ningsih, Very Yarda Nusril Nusril Putri, Marthalinda Dwi Redy Badrudin Reswita Reswita, Reswita REZA RADITYA Romdhon, M Mustopa Saepuddin, Rustama Sandra Sandra Satria Putra Utama Selmi, Selmi Siallagan, Yesco Christmas Sriyoto Sriyoto, Sriyoto Utami, Atin Wibowo, Hariz Eko Witman Rasyid, Witman Yeni Marlina

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