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All Journal Journal of Socioeconomics and Development Jurnal Pertanian Agros Agribis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis AGRIC
Putri Suci Asriani
Staf Pengajar Jurusan Sosial Ekonomi Fakultas Pertanian UNIB
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Environmental Science Social Sciences

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STRATEGI KEBERLANJUTAN AGRIBISNIS BERAS ORGANIK Humaidi, Edy; Asriani, Putri Suci; Priyono, Basuki Sigit
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.55 KB) | DOI: 10.31186/jagrisep.20.01.207-226

Abstract

The purpose of this study is to identify internal factors and external factors of sustainability of organic rice agribusiness, formulate alternative strategies for the sustainability of organic rice agribusiness, analyze the best strategies that can be applied in the sustainability of organic rice agribusiness. The study used Primary and Secondary Data Types. Primary Data Collection Techniques were obtained through Interviews/Questionnaires with respondents and farmer experts. The analysis technique used is the IFE and EFE matrix, to obtain an alternative strategy using SWOT, while to choose the best strategy use QSPM. The results of this study are: 1. Identification of internal factors shows that there are 23 strengths and 9 weaknesses that have been held in the sustainability of organic rice agribusiness in the Handayani farmer group. 2. From the strategic focus, four alternative strategies are obtained, namely organic rice through the optimal use of production inputs and skills owned by farmers to meet market prospects and increase demand, develop and expand the organic rice market out of the South Sumatra region through the application of internet and work technology together with the government and partners, optimizing the quality of organic rice Through proper handling and postharvest handling, and making Suka Makmur Village an organic agrotourism village. 3. The QSP matrix results show the best strategy of the four alternative S-O strategies is to optimize the quality of organic rice through proper handling and postharvest handling, this condition is seen from the Total Total Attractive Score (TAS) of 4.5406.
ANALISIS KEPUTUSAN KONSUMEN TERHADAP MAKANAN TRADISIONAL LEMANG TAPAI DI PEKAN MASAT DESA ULAK LEBAR KECAMATAN PINO KABUPATEN BENGKULU SELATAN WULANDARI, TIARA; Asriani, Putri Suci; Priyono, Basuki
Jurnal AGRIBIS Vol. 8 No. 1 (2022): April 2022
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.58 KB) | DOI: 10.36563/agribis.v8i1.537

Abstract

Abstract Lemang Tapai merupakan makanan khas di Pekan Masat Desa Ulak Lebar Kecamatan Pino. Produk ini dijual hanya satu kali dalam satu minggu yaitu setiap malam kamis atau rabu malam. Lemang Tapai Ibu Meta selalu ramai dikunjungi oleh konsumen, meskipun Lemang Tapai Ibu Meta selalu ramai dikunjungi oleh konsumen tetapi kepuasan konsumen terhadap produk Lemang Tapai belum diketahui. Padahal makanan tradisional dapat bertahan dipersaingan bisnis era sekarang, apabila produsen mampu menghasilkan produk sesuai dengan kebutuhan konsumen. Penelitian ini bertujuan untuk menganalisis atribut-atribut apa saja yang dianggap penting dan harus dipertahankan oleh Ibu Meta terhadap produk Lemang Tapainya. Kemudian untuk menganalisis tingkat kepuasan konsumen terhadap atribut produk Lemang Tapai Ibu Meta. Riset ini dilakukan pada bulan Maret-April 2021. Pengambilan sampel dilakukan menggunakan metode Accidental Sampling yaitu sampel sebanyak 100 responden. Metode analisis deskriptif, Importance Performance Analysis (IPA), dan Analisis Customer Satisfaction Index (CSI),digunakan untuk menganalisa data yang diperoleh. Setelah dianalisa, maka didapat hasil bahwa bahwa produsen memandang beberapa atribut harus dipertahankan antara lain; atribut aroma lemang, kemampuan kemasan melindungi lemang, rasa tapai, dan harga. Sementara analisis Customer Satisfaction Index (CSI) menunjukkan indeks kepuasan konsumen sebesar 88,15%, sehingga secara keseluruhan ke-12 item atribut Lemang Tapai masuk ke dalam kriteria sangat puas. Kata Kunci : Lemang Tapai, Makanan Tradisional, Atribut, Pekan Masat, Kepuasan Konsumen
Co-Authors . Nusril, . Agusti, Netta Andi Irawan Apri Andani, Apri Aprizal Aprizal Bambang Sumantri Basuki Sigit Priyono Bonodikun, Bonodikun Budiyanto Budiyanto Cahya Suryana, Cahya Edy Humaidi Ellys Yuliarti, Ellys Fery Murtiningrum, Fery Hafiza, Nurul Irnad, Irnad January Rizki, January Ketut Sukiyono Ningsih, Very Yarda Nusril Nusril Priyono, Basuki Putri, Marthalinda Dwi Redy Badrudin Reswita Reswita, Reswita REZA RADITYA Romdhon, M Mustopa Saepuddin, Rustama Sandra Sandra Satria Putra Utama Selmi, Selmi Siallagan, Yesco Christmas Sriyoto Sriyoto, Sriyoto Utami, Atin Wibowo, Hariz Eko Witman Rasyid, Witman Wulandari, Tiara Yeni Marlina