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THE VIEWS OF THE TOURISM VILLAGE MANAGERS ON THE GREEN EVENT CONCEPT IN BALI Christantius Dwiatmadja; I Putu Astawa; Tjokorda Gde Raka Sukawati
Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 1 (2019): MARCH 2019
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Green event remains an issue under debate in the effort to support sustainable tourism today, because the result of the previous research has not found a standard model for the implementation of the green event concept. This research describes the views of the village tourism managers on the green event model developed by the Bali State Polytechnic. Green events are developed on the basis of two aspects: green and cultural aspects. Data were collected through questionnaires sent by email and by post to village tourism managers. There are a hundred tourist villages planned to be developed in Bali and all are made research samples. The collected data were analyzed by using descriptive statistics. The results of the study indicate that the understanding of green aspects includes green foods, waste management, natural materials, and ecosystem is averagedly quite good. The result of the analysis from the cultural aspect is very good, meaning that the culture practised by the community gives a strong impetus to keep the environment sustainable so that the harmonious relationship with nature, humans, and God is maintained through the activities in Tourism Villages. Other results indicate that an understanding related to the ecosystem, the green food, and the waste management needs a special attention to further improve understanding. Green event as an alternative product in supporting the tourist village is very much expected by the managers that will further be synergized with the existing culture. The combination of both green event and existing culture is quite unique and will constantly keep the concept of sustainable tourism. These findings give a contribution to the theory of green tourism or sustainable tourism which is built upon the event and based on the blend of modern and traditional concepts. Keywords: green event, sustainable tourism, tourism village, culture

Implementation of Offline Travel Agent Promotion Model to Increase Room Occupancy Putu Wila Pradnya Paramita; I Putu Astawa; I Gusti Agung Bagus Mataram; I Putu Sudira
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: The purpose of this research is to find out the implementation of a promotion model for offline travel agents at The Ritz-Carlton Bali, Indonesia, and to find out how is the influence of reservation through offline travel agents to increase room occupancy at the hotel. Research methods: The data analysis technique was carried out with qualitative analysis and quantitative analysis. Qualitative analysis is performed on primary data by interview and direct observation, to find out the promotional model carried out at hotel for offline travel agents in an effort to increase room occupancy at The Ritz-Carlton Bali. Quantitative analysis is performed on secondary data, such as classic assumption test, simple linear regression analysis, correlation analysis, t-test, and coefficient of determination by using SPSS version 25. Results and discussion: Nowadays the accommodation competition in tourism industries is very tight and The Ritz-Carlton Bali is trying to win the competition by implementing the offline travel agent promotion model in an effort to increase room occupancy rate. Implication: Based on the result of coefficient determination in this study, reservation through offline travel agent has significant influence to the room occupancy rate of 54,8% while 45,2% is influenced by other factors. Keywords: promotion, reservation, offline travel agent, room occupancy.

Sustainable MICE Event Practices: An Explorative Study Raden Ayu Trisnayoni; I Putu Astawa; I Ketut Sutama
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: This research aims to provide insight into sustainable event practices implemented by Melali MICE as one of the largest event organizers in Bali, Indonesia. Research methods: The research uses a qualitative approach. The sampling used is purposive. The informant selected as a sample is considered to know the sustainability and organizing of the event. Data collection using in-depth interview methods and participatory observations of the event at Melali MICE. Results and discussion: The cost is high to meet the needs of a green environment and to meet the demands of clients who are not environmentally friendly. This makes Melali MICE less likely to implement sustainability practices in the events they organize Implication: Planning for environmentally friendly events is needed to prepare for pre-event, event and post-event consistently implement sustainability practices. Keywords: event, event organizer, MICE, environmental sustainability.

Application of green tourism in the Mount Rinjani National Park area to support sustainable tourism Muh Nuh Ilyas; I Putu Astawa; Gede Ginaya; Ni Made Rai Erawati
International Journal of Green Tourism Research and Applications Vol. 4 No. 1 (2022): June 2022
Publisher : International Journal of Green Tourism Research and Applications

The purpose of this study is to analyze the application of green tourism in supporting the concept of sustainable tourism in the Mount Rinjani National Park (Taman Nasional Gunung Rinjani/TNGR) area, West Nusa Tenggara, Indonesia. The primary data of this study was generated through interviews with several informants, while the secondary data was obtained through a review of literature, books, journals, and online media. Techniques of data analysis using descriptive qualitative analysis. The results of the study reveal that the application of green tourism in the Mount Rinjani National Park area is quite good. This can be seen from the awareness of the community, organizations and related agencies in carrying out clean up and tree planting activities, both in tourist areas and the tropical rain forest with its rich biodiversity. Additionally, the green tourism concept is able to support sustainable tourism in national park tourism areas, especially in environmental, economic, socio-cultural sustainability, and environmental education.

Implementation of green purchasing to support a The sustainable environment at Discovery Kartika Plaza Hotel Ni Wayan Rismayanti; I Putu Astawa; I Nyoman Rajin Aryana; I Putu Budiarta; Cokorda Istri Sri Widhari
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.253

Purpose: This research aims to discover the application of green purchasing in Discovery Kartika Plaza Hotel to support a sustainable environment. Research methods: This study uses a qualitative descriptive method through data reduction, data presentation, and conclusions and verification. The observation technique is used in collecting data, supported by interviews and document study. Results and discussion: The green purchasing program has been implemented correctly and by applicable rules and positively impacts the environment. Discovery Kartika Plaza Hotel will implement green purchasing; it will positively impact the surrounding environment and support a sustainable environment. Implication: Therefore, with the implementation of green purchasing, the environment around Discovery Kartika Plaza Hotel will be preserved and support a sustainable environment to meet the needs of living things in future generations. This research contributes to the science of green purchasing. Keywords: hotel, green purchasing, sustainable environment.

Flash Sale Promotion to Increase Room Occupancy and Room Revenue at The Royal Beach Seminyak Bali Ni Kadek Hera Silawati; I Putu Astawa; I Gusti Putu Sutarma; Made Sudiarta; Ida Ayu Elistyawati
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.255

Purpose: This research aimed to describe the implementation of flash sale promotions and the contribution of flash sales to room occupancy and room revenue at The Royal Beach Seminyak Bali (TRBS). Research methods: The research uses interviews, observation, and documentation studies on the number of room nights per month data and room revenue from flash sales data for the last three years. The data analysis technique used is descriptive statistics processed with Microsoft Excel 2013. Results and discussion: Form of the implementation of the flash sale starts with a communication plan in the form of promotions that are carried out using several platforms such as websites, mobile applications, and social media. During the execution of the flash sale, the discounted price is adjusted to the guest who is an AccorHotels member and not an AccorHotels member. Implication: Implementing the flash sale promotion was quite helpful in increasing room occupancy and room revenue by contributing the third largest reservation with an average donation of 20% for room occupancy and 18% for room revenue over the last three years. Keywords: hotel, flash sale promotion, room occupancy, room revenue.

Analyzing the Impact of Social Media on Humanities and Social Sciences Research Dissemination Astawa, I Putu; Ulwi, Krim
Journal of Social Science Utilizing Technology Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v2i2.973

Background. The development of digital technology, especially social media, has changed how information is disseminated and accessed. Social media is essential in communicating the results of humanities and social sciences research. However, the impact of social media on the effectiveness and reach of research dissemination in this area has yet to be studied. Purpose. This study aims to analyze the impact of social media on disseminating research in the humanities and social sciences. The focus is to evaluate how social media affects public reach, interaction, and acceptance of research results. Method. This study uses a mixed methods approach that combines quantitative and qualitative analysis. The quantitative data was collected through an online survey involving 300 humanities and social sciences researchers. Qualitative data were obtained through in-depth interviews with 20 selected researchers. Descriptive statistical analysis is used to identify patterns and trends, while thematic analysis is used to explore insights from interviews. Results. The results showed that social media significantly increased public reach and interaction with humanities and social sciences research. Researchers reported increased visibility and public engagement of their work through Twitter, Facebook, and LinkedIn platforms. However, there are also concerns about the quality of interactions and the risk of spreading inaccurate information. Conclusion. This study concludes that social media significantly impacts the dissemination of research in the humanities and social sciences, especially in increasing public reach and interaction. However, to maximize the benefits, appropriate strategies are needed to manage risks and ensure the quality of interactions. The study recommends developing guidelines and training for researchers to utilize social media effectively in disseminating their research results.

Analyzing the Impact of Social Media on Humanities and Social Sciences Research Dissemination Astawa, I Putu; Ulwi, Krim
Journal of Social Science Utilizing Technology Vol. 2 No. 2 (2024)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v2i2.973

Background. The development of digital technology, especially social media, has changed how information is disseminated and accessed. Social media is essential in communicating the results of humanities and social sciences research. However, the impact of social media on the effectiveness and reach of research dissemination in this area has yet to be studied. Purpose. This study aims to analyze the impact of social media on disseminating research in the humanities and social sciences. The focus is to evaluate how social media affects public reach, interaction, and acceptance of research results. Method. This study uses a mixed methods approach that combines quantitative and qualitative analysis. The quantitative data was collected through an online survey involving 300 humanities and social sciences researchers. Qualitative data were obtained through in-depth interviews with 20 selected researchers. Descriptive statistical analysis is used to identify patterns and trends, while thematic analysis is used to explore insights from interviews. Results. The results showed that social media significantly increased public reach and interaction with humanities and social sciences research. Researchers reported increased visibility and public engagement of their work through Twitter, Facebook, and LinkedIn platforms. However, there are also concerns about the quality of interactions and the risk of spreading inaccurate information. Conclusion. This study concludes that social media significantly impacts the dissemination of research in the humanities and social sciences, especially in increasing public reach and interaction. However, to maximize the benefits, appropriate strategies are needed to manage risks and ensure the quality of interactions. The study recommends developing guidelines and training for researchers to utilize social media effectively in disseminating their research results.

New Media Strategies for Managing Digital Content in Educational Broadcasting Astawa, I Putu; Ritonga, Abdillah Rofiif Fatin; Maharjan, Kailie; Nitin, Mahon
Journal of Social Science Utilizing Technology Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v3i1.1738

Background. In the digital age, educational broadcasting has become a key tool for delivering content to diverse audiences. The rapid development of new media technologies has transformed the way educational content is created, distributed, and consumed. However, managing digital content effectively remains a challenge for educational broadcasters, especially when it comes to adapting to evolving platforms and audience preferences. Purpose. This research aims to explore new media strategies for managing digital content in educational broadcasting, with a focus on optimizing content creation, distribution, and engagement across various digital platforms. Method. A qualitative research approach was employed, involving interviews with industry professionals and case studies of successful educational broadcasting programs. The study also analyzed digital content management practices in leading educational broadcasters and platforms. Results. The study found that successful educational broadcasters utilize a combination of adaptive content strategies, audience analytics, and interactive tools to manage digital content effectively. Key strategies included cross-platform content distribution, audience-driven programming, and the integration of real-time feedback mechanisms. Conclusion. The research concludes that new media strategies, such as adaptive content and data-driven decision-making, are crucial for enhancing the effectiveness of digital content management in educational broadcasting. Implementing these strategies can lead to more engaging and accessible educational experiences for a global audience.

New Media Strategies for Managing Digital Content in Educational Broadcasting Astawa, I Putu; Ritonga, Abdillah Rofiif Fatin; Maharjan, Kailie; Nitin, Mahon
Journal of Social Science Utilizing Technology Vol. 3 No. 1 (2025)
Publisher : Yayasan Pendidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jssut.v3i1.1738

Background. In the digital age, educational broadcasting has become a key tool for delivering content to diverse audiences. The rapid development of new media technologies has transformed the way educational content is created, distributed, and consumed. However, managing digital content effectively remains a challenge for educational broadcasters, especially when it comes to adapting to evolving platforms and audience preferences. Purpose. This research aims to explore new media strategies for managing digital content in educational broadcasting, with a focus on optimizing content creation, distribution, and engagement across various digital platforms. Method. A qualitative research approach was employed, involving interviews with industry professionals and case studies of successful educational broadcasting programs. The study also analyzed digital content management practices in leading educational broadcasters and platforms. Results. The study found that successful educational broadcasters utilize a combination of adaptive content strategies, audience analytics, and interactive tools to manage digital content effectively. Key strategies included cross-platform content distribution, audience-driven programming, and the integration of real-time feedback mechanisms. Conclusion. The research concludes that new media strategies, such as adaptive content and data-driven decision-making, are crucial for enhancing the effectiveness of digital content management in educational broadcasting. Implementing these strategies can lead to more engaging and accessible educational experiences for a global audience.

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