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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Kreativitas PKM Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Majalah Ilmiah Warta Dharmawangsa Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Multidisiplin Dehasen (MUDE) Jurnal Manajemen Kreatif dan Inovasi Prosiding Simposium Nasional Multidisiplin (SinaMu) Journal of Management and Creative Business Journal of Management, Economic, and Accounting Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Riset Ilmu Manajemen Bisnis dan Akuntansi Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Pusat Publikasi Ilmu Manajemen JEBD J-CEKI Ulil Albab
Nita Fauziah Oktaviani
Universitas Perjuangan Tasikmalaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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DIGITAL MARKETING STRATEGY UNTUK MENINGKATKAN PENDAPATAN UMKM Nita Fauziah Oktaviani; Rita Tri Yusnita; Ari Arisman; Kusuma Agdhi Rahwana; Irly Artiara Irawan; Evilia Sri Yuniar
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 10 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i10.3828-3831

Abstract

Persaingan bisnis yang semakin tinggi didukung dengan system digitalisasi yang semakin marak menuntut para UMKM untuk terus meningkatkan kualitasnya dengan memanfaatkan system digitalisasi yang ada. Apabila system digitalisasi tidak dapat dimanfaatkan dengan baik maka potensi bisnis tidak dapat dioptimalkan. Melalui pengabdian ini diharapkan UMKM dapat meningkatkan pemahamannya mengenai digital marketing strategy guna meningkatkan pendapatan yang dimiliki.
ANALISIS PORTOFOLIO OPTIMSL MODEL INDENKS TUNGGAL Evilia Sri Yuniar; Nita Fauziah Oktaviani; Bobi Rachman
Jurnal Warta Dharmawangsa Vol 17, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v17i1.2927

Abstract

Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Guru SMP IT Pawitra Yayasan Assasuttarbiyah Rivaldi Tustina; Depy Muhamad Pauzy; Nita Fauziah Oktaviani
PPIMAN : Pusat Publikasi Ilmu Manajemen Vol. 2 No. 2 (2024): April: PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i2.372

Abstract

This research aims to determine the simultanes and partial influence of work discipline and work environment on the performance of Assutarbiyyah Foundation Middle School teachers. The research method used is a quantitative method with a survey approach. The sampling technique used saturated samples with a sample size of 42 people. The data collection technique uses an offline questionnaire. The data used is primary data. The analytical tool used in this research is multiple regression using SPSS 25. The research results show that simultaneously work discipline and the work environment have a significant effect on teacher performance. Partially, work discipline has a significant effect on teacher performance. Partially, the work environment has a significant effect on teacher performance.
Pengaruh Beban Kerja dan Work Life Balance Terhadap Produktivitas Kerja Pegawai pada Dinas Pendidikan dan Kebudayaan Kabupaten Tasikmalaya Silpa Fauziah; Arga Sutrisna; Nita Fauziah Oktaviani
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1151

Abstract

The purpose of this study was to determine the effect of Workload and Work Life Balance on Employee Work Productivity at the Tasikmalaya Education and Culture Office. The method used in this study is causality, with a research sample of 64 respondents who are structural employees of the Tasikmalaya Education and Culture Office, by using primary data. The analysis tool used in this study was multiple linear regression using SPSS version 25. Based on the results of the study, it can be seen that Workload and Work Life Balance simultaneously have a significant effect on the Work Productivity of Employees of the Tasikmalaya Regency Education and Culture Office. The workload partially does not have a significant effect on the work productivity of employees of the Education and Culture Office of Tasikmalaya Regency and Culture Office Employees and Work Life Balance partially has a significant effect on the Work Productivity of Tasikmalaya Regency Education and Culture Office Employees.
Pengaruh Persepsi Harga, Promosi Online Dan Keragaman Produk Terhadap Keputusan Pembelian Konsumen Di Aulia Fashion Tasikmalaya (Survei Pada Konsumen Aulia Fashion Kabupaten Tasikmalaya) Ai Yuni Sobi Baturohmah; Suci Putri Lestari; Nita Fauziah Oktaviani
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze how price perceptions, online promotions and product diversity, both simultaneously and partially, can influence purchasing decisions at Aulia Fashion Tasikmalaya. The method used is a quantitative method with a survey approach. The sampling technique uses the Nonprobability Sampling technique with the Purprosive Sampling method, the number of samples used is 100 respondents with the criteria being Aulia Fashion consumers who live in Tasikmalaya and have made purchases at Aulia Fashion Tasikmalaya. The analytical tool used is multiple linear regression with SPSS Version 25 software tools. The research results show that price perceptions, online promotions and product diversity can simultaneously influence purchasing decisions at Aulia Fashion Tasikmalaya significantly, with a large influence. Price perceptions partially have no significant effect on purchasing decisions at Aulia Fashion Tasikmalaya, while online promotions and product diversity partially have a significant effect on purchasing decisions at Aulia Fashion Tasikmalaya.
Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Produktivitas Karyawan: Studi Kasus Pada Karyawan Bagian Produksi CV Putra AR Ciamis Nur Muhammad Ali Wildani; Ari Arisman; Nita Fauziah Oktaviani
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.2945

Abstract

This research aims to determine the simultaneous and partial influence of work discipline and work environment on the work productivity of employees in the production department of the company CV Putra AR Ciamis. The research method used is a quantitative research method with a survey approach. The sampling technique used saturated samples with a sample size of 70 people. The data collection technique uses an offline questionnaire. The data used is primary data. The analytical tool used in this research is multiple regression using SPSS 25. The research results show that simultaneously work discipline and the work environment have a significant effect on productivity. Partially, work discipline has a significant effect on work productivity. Partially, the work environment has a significant effect on work productivity.
Pengaruh Brand Ambassador NCT Dream dan Brand Awareness Terhadap Minat Beli Produk Snack Tostos Tortilla Chips Maulayanissa Maulayanissa; Suci Putri Lestari; Nita Fauziah Oktaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 3 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i3.6236

Abstract

This study aims to determine the influence of NCT Dream Brand Ambassador and Brand Awareness simultaneously on Purchase Interest in TosTos Tortilla Chips snack products. The influence of the NCT Dream Brand Ambassador and Brand Awareness partially on buying interest in TosTos Tortilla Chips snack products. The method used in this study is a quantitative method. With a research sample of 100 people as respondents. Sampling uses non-probability, precisely using purposive sampling. And the analysis method used is multiple linear regression analysis. Based on the research results, it shows that the Brand Ambassador is classified as Very Good, Brand Awareness is included in the very good classification and purchase interest is included in the very good classification. The test results show that simultaneously Brand Ambassador and Brand Awareness have a significant effect on purchasing interest. Partially, Brand Ambassadors have a significant influence on purchasing interest, and Brand Awareness has a significant influence on Purchase Interest.
Pengaruh Literasi Keuangan, Self Control dan Inklusi Keuangan Terhadap Perilaku Menabung (Survei Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Perjuangan Tasikmalaya) Rima Nuraeni; Rita Tri Yusnita; Nita Fauziah Oktaviani
Jurnal Multidisiplin Dehasen (MUDE) Vol 3 No 3 (2024): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v3i3.6306

Abstract

The aim of this research is to understand the influence of financial literacy, self-control and financial inclusion on saving behavior (survey of students at the Faculty of Economics and Business, Universitas Perjuangan Tasikmalaya). This research uses a quantitative causality method with a survey approach. The population taken in this research were students from the Faculty of Economics and Business, Universitas Perjuangan Tasikmalaya who were still active in 2023-2024. With a research sample of 100 respondents. The technique for determining the sample in this research uses nonprobability sampling, precisely using incidental sampling techniques. The data obtained in this research are primary data and secondary data. The analytical tool used in this research is multiple regression using SPSS Version 25. Based on the results of the F test, it shows that financial literacy, self-control and financial inclusion simultaneously have a significant effect on saving behavior. Based on the results of the T test, it shows that financial literacy and self-control partially have a significant effect on saving behavior. Meanwhile, partial financial inclusion has no significant effect on saving behavior.
Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Pada Konsumen Ali Jaya Meubel Hendi ali permana; Rita Tri Yusnita; Nita Fauziah Oktaviani
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.2137

Abstract

This study aims to determine the effect of product quality and price perceptions on purchasing decisions (survey on consumers of Ali Jaya Meubel). The method used in this study is causality through a survey approach. With a research sample of 100 consumers of Ali Jaya Furniture. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results of the study show that simultaniosly product quality and price perceptions have a significant influence on purchasing decisions at Ali Jaya Furniture. Partially, product quality and price perception has a significant influence on purchasing decisions at Ali Jaya Furniture.
Pengaruh Reward dan Punishment Terhadap Kinerja Karyawan di KSU Postra Edwin Lucky Gunawan Setiadi; Kusuma Agdhi Rahwana; Nita Fauziah Oktaviani
J-CEKI : Jurnal Cendekia Ilmiah Vol. 2 No. 6: Oktober 2023
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v2i6.2140

Abstract

This study aims to determine and analyze the effect of reward and punishment on employee performance at KSU Postra simultaniosely and partial. The method used in this research is causality with a quantitative approach. With a research sample of 49 employees in the marketing department at KSU Postra. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed. Together Reward and Punishment have a significant influence on Employee Performance at KSU Postra Employees. Partially Reward has a significant influence on Employee Performance at KSU Postra. Partially, punishment has a significant effect on employee performance at KSU Postra
Co-Authors Ai Yuni Sobi Baturohmah Ajeng Intan Mahmudah Andika Agung S Andrean Sukma Jati Permana Anisa Ramdani Arga Sutrisna Ari Arisman Barin Barlian Bobi Rachman Depy Muhamad Pauzy Edwin Lucky Gunawan Setiadi Evilia Sri Yuniar Hendi ali permana Ilham Ajie Saputra Wibawa Irly Artiara Irawan Kusuma Agdhi Rahwana Maulayanissa Maulayanissa Muhammad Luthfi Sani Nitya Nurul Fadilah Nur Muhammad Ali Wildani Nursefina Mulyani Renaldy Anamal Nugraha Rima Nuraeni Rita Tri Yulistia Rita Tri Yusnita Rita Tri Yusnita Rivaldi Tustina Riza Muhammad Dimyati Salsabila Adlina Shela Tri Agustina Sigit Pratama Silpa Fauziah suci putri lestari Suci Putri Lestari Titin Patimah Titin Patimah Titin Patimah Titin Patimah Yuniar, Evilia Sri