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Strategi Pemasaran untuk Meningkatkan Penjualan di Percetakan CV Citra Kota Medan: Hasil Kegiatan Kuliah Kerja Manajemen Mahasiswa Universitas Muslim Nusantara Medan Aulia, Rizki; Rizki, Vitri Dea; Falahi, Adrial; Yuliana, Yayuk; Lubis, Tukimin
DARMADIKSANI Vol 4 No 1 (2024): Edisi Juni
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v4i1.4967

Abstract

Program Magang Manajemen (KKM) adalah program magang yang diinisiasi oleh Universitas Muslim Nusantara (UMN) di mana mahasiswa terlibat dalam pekerjaan perusahaan untuk mendapatkan pengalaman langsung. Berlokasi di CV Citra Printing di Kota Medan, para mahasiswa magang UMN berfokus pada pengembangan strategi pemasaran dan keuangan untuk perusahaan. Program ini menggunakan interaksi tatap muka dengan pendekatan pelatihan on-the-job. Hasil dari program KKM ini mengungkapkan bahwa salah satu strategi efektif untuk meningkatkan penjualan adalah dengan memberikan fleksibilitas kepada pelanggan melalui sistem kredit. CV Citra Printing mendukung pelanggan dengan menyediakan produk cetak terlebih dahulu, yang sangat bermanfaat bagi klien seperti toko roti dan usaha kecil yang sering menghadapi kendala modal. Selain itu, upaya pemasaran di CV Citra telah berperan penting dalam memperkuat posisi pasar perusahaan, memastikan operasinya berkelanjutan. Implementasi strategi pemasaran ini telah terbukti sangat efektif dalam meningkatkan bisnis CV Citra Printing dengan menetapkan harga yang kompetitif dan menjaga standar kualitas tinggi, menarik berbagai lapisan pelanggan dari kelas menengah hingga kelas atas. Program ini berhasil dilaksanakan dengan lancar, di mana para mahasiswa memperoleh wawasan dan keterampilan berharga yang bermanfaat untuk studi dan karier mereka di masa depan.
Pembiayaan Syariah Pada ESCO Dalam Menunjang Efisiensi Energi Aulia, Rizki; Sammaranta Siregar, Theo; Puji Agustin, Yuda
Technology and Economics Law Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Climate change and the need to reduce energy consumption make energy efficiency an important solution to achieve sustainability. Energy Services Companies (ESCOs) play a central role in the implementation of energy efficiency technologies through various services such as consulting, project development, and verification of energy savings. However, one of the main challenges in this implementation is the need for significant initial investment, which is often an obstacle for project owners, especially in developing countries where high financial risk is a major obstacle. Islamic financing, based on the principles of Islamic law, offers an attractive alternative to overcome such challenges. The key principles of Islamic financing, such as the prohibition of riba (interest), gharar (uncertainty), and maysir (gambling), emphasise the value of fairness and transparency in financial management. The method used in this research is doctrinal research method by analysing and evaluating legal provisions, regulations, and applicable legal principles related to the dynamics of Islamic financing in Energy Service Company (ESCO) in supporting energy efficiency. The results show that in the context of ESCOs, Islamic financing can be applied through two main business patterns, namely ‘guaranteed energy savings’ and ‘shared energy savings.’ Under the ‘guaranteed energy savings’ scheme, the ESCO guarantees certain energy savings to the project owner. If the savings do not reach the promised target, the ESCO will bear the loss, in line with Shariah principles that promote a mutually beneficial relationship. The ‘shared energy savings’ pattern allows the ESCO and the project owner to share the risks as well as the returns from the achieved energy savings. The advantage of Islamic financing in this context lies in its ability to overcome capital barriers, expand access to more diverse financing, and increase the attractiveness of ESCOs, especially in developing countries.
PERBEDAAN KUALITAS LAYANAN PENDIDIKAN DI SMA NEGERI 16 PALEMBANG DAN SMA YPI TUNAS BANGSA PALEMBANG Aulia, Rizki; Idi, Abdullah; Hendarso, Yoyok
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 4, No 1 (2020): Pebruari 2020
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v4i1.2020.7-15

Abstract

Siswa di SMA YPI Tunas Bangsa Palembang juga termasuk dalam kategori baik. Dengan demikian, dalam kategori tidak ada perbedaan signifikan (nyata) kualitas layanan pendidikan pada siswa SMA Negeri 16 Palembang dan SMA YPI Tunas Bangsa Palembang. Berdasarkan perhitungan statistik ditemukan nilai Sig. (2-tailed) sebesar 0,000 0,05, sehingga dapat disimpulkan bahwa ada perbedaan (nyata) yang signifikan dalam kualitas layanan pendidikan pada siswa SMA Negeri 16 Palembang dan YPI Tunas Bangsa Palembang. Permasalahan dalam penelitian ini adalah: 1) Bagaimana kualitas layanan pendidikan pada siswa SMA Negeri 16 Palembang dan YPI Tunas Bangsa Palembang? 2) Apakah ada perbedaan kualitas layanan pendidikan untuk siswa di SMA Negeri 16 Palembang dan YPI Tunas Bangsa Palembang? Tujuan dari penelitian ini adalah untuk mengetahui: 1) kualitas layanan pendidikan di SMA Negeri 16 Palembang dan SMA YPI Tunas Bangsa Palembang; 2) perbedaan kualitas layanan pendidikan untuk siswa di SMA Negeri 16 Palembang dan YPI Tunas Bangsa Palembang. Desain ini menggunakan penelitian komparatif yaitu penelitian yang membandingkan, atau dalam bentuk hubungan sebab akibat antara dua atau lebih variabel. Populasi penelitian adalah semua siswa SMA Negeri 16 Palembang dan YPI Tunas Bangsa Palembang, sedangkan teknik pengambilan sampel menggunakan rumus Slovin dengan total 336 orang. Teknik pengumpulan data menggunakan kuesioner, sedangkan teknik analisis data menggunakan uji t dengan bantuan program SPSS for windows. Berdasarkan hasil penelitian kualitas layanan pendidikan untuk siswa di SMA Negeri 16 Palembang termasuk dalam kategori baik, sedangkan kualitas layanan pendidikan. Kata Kunci: Kualitas, Layanan, Pendidikan
ANALISIS MAKNA DENOTATIF DAN KONOTATIF PADA LIRIK LAGU “CINTA LUAR BIASA” KARYA ANDMESH Yuliandari, Amelia; Aulia, Rizki; Zaharani, Viana
Jurnal Bastra (Bahasa dan Sastra) Vol. 11 No. 1 (2026): JURNAL BASTRA EDISI JANUARI 2026
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia, FKIP, Universitas Halu Oleo Kampus Bumi Tridharma Andounohu Kendari, Provinsi Sulawesi Tenggara – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/bastra.v11i1.2052

Abstract

This research aims to analyze the denotative and connotativemeanings in the lyrics of the song "Extraordinary Love" byAndmash. Song lyrics are often the result of the author'simagination or experiences which are expressed throughbeautiful and harmonious words, but also contain deep hiddenmeanings. In this context, denotative meaning refers to theliteral meaning of the lyrics, while connotative meaning relatesto the associations, symbols and emotions evoked by thewords. In this research the author uses a qualitative approach in terms of semantic studies, that is why in this research theauthor focuses on the semiotic analysis of denotative andconnotative meaning in the lyrics of the song "Cinta Extraordinary" by Andmesh This analysis shows that the songlyrics not only convey an explicit message, but also contain a deeper meaning. This song describes a simple but sincere love, where true love is expressed through loyalty and sincerity, not from material symbols.
DYNAMICS OF HALAL PRODUCT ASSURANCE REGULATION: A COMPARATIVE ANALYSIS OF THE LEGAL STRUCTURES OF INDONESIA AND THAILAND Aulia, Rizki; Koto, Ismail
JCH (Jurnal Cendekia Hukum) Vol 10, No 2: JCH (JURNAL CENDEKIA HUKUM)
Publisher : LPPM STIH Putri Maharaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33760/jch.v10i2.1299

Abstract

Halal product assurance regulations are an important issue in the development of the global halal industry, especially for countries seeking to strengthen consumer protection while increasing the competitiveness of their products in the international market. This study aims to analyze the dynamics of halal certification regulations in Indonesia and compare them with the halal certification system in Thailand. The research method used is normative legal research with a legislative and comparative approach. Research data was obtained through a literature study of relevant legislation, scientific literature, and policy documents, then analyzed qualitatively using a descriptive-analytical method. The results show that Indonesia implements a compliance-oriented halal regulation model through Law Number 33 of 2014 concerning Halal Product Guarantee, which is reinforced by Law Number 11 of 2020 concerning Job Creation and Law Number 6 of 2023. This regulation changed the halal certification system from voluntary certification to mandatory certification, involving BPJPH as the state administrative authority, MUI as the halal fatwa issuer, and the Halal Inspection Agency as the technical audit institution. In contrast, Thailand implements a more flexible and market-oriented model, where halal certification is legally voluntary but in practice becomes de facto mandatory due to export market demands. Thailand's halal system is managed by the Central Islamic Council of Thailand (CICOT) and reinforced through the integration of scientific approaches such as the concept of Halal Science and the Halal-Q system, which combines halal standards with international food safety standards. This difference in regulatory paradigms shows that Indonesia emphasizes legal certainty through state regulation. At the same time, Thailand places more emphasis on market competitiveness and the integration of halal standards with global quality systems.