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Journal : Jurnal EduHealth

Overview of Using Instagram as a Marketing Media of Apotek X Sleman Anadjawa, Angel Kartinisari; Rawar, Ellsya Angeline; Soegiantoro, Didiek Hardiyanto
Jurnal EduHealth Vol. 16 No. 02 (2025): Jurnal EduHealt, Edition April - June , 2025
Publisher : Sean Institute

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Abstract

The development of digital technology has encouraged business actors, including pharmacies, to utilize social media as an effective marketing tool. Instagram, as a visual platform with a large number of active users, offers great potential in building interactions with consumers, increasing brand awareness, and expanding the reach of service and product information. This study aims to describe how Apotek X Sleman utilizes Instagram as a marketing medium throughout 2024, as well as identifying the types of content posted, audience responses, and potential strategies that can be optimized. This study uses a quantitative descriptive method with direct observation techniques on the official Instagram account of Apotek X. The data collected includes the number and type of content posted each month, user interactions in the form of likes and comments, and grouping comments based on sentiment (positive, negative, neutral) and question form. The data were analysed using Microsoft Excel to present a numerical and visual picture of the pharmacy's digital marketing activities. The results of the study show that during the period from January to December 2024, Apotek X published 227 original content without reposts from external parties, with the dominant content being drug information. This type of content also received the most responses from users, reaching more than 1,400 responses. No negative comments or complaints were found on all the content analysed. The highest spike in interactions occurred in June, which was likely triggered by promotional content or relevant health issues at that time. In conclusion, the use of Instagram by Apotek X has proven to be quite effective in building audience engagement and maintaining a positive image of the pharmacy. The development of relevant, educational, and trending content has proven to play an important role in increasing the effectiveness of the pharmacy's digital marketing strategy.
Using TikTok as a Marketing Media of Telemedicine X in Indonesia Kehek, Marlina Agustina; Soegiantoro, Didiek Hardiyanto; Rawar, Ellsya Angeline
Jurnal EduHealth Vol. 16 No. 04 (2025): Jurnal EduHealt, Edition October-December , 2025
Publisher : Sean Institute

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Abstract

The rapid growth of social media, particularly TikTok, has transformed digital marketing strategies across industries, including healthcare. Telemedicine X in Indonesia seeks to harness TikTok’s influence to expand outreach and enhance engagement, especially among younger demographics. However, the platform’s marketing effectiveness in this context has yet to be thoroughly evaluated. This research aims to assess the performance of Telemedicine X’s TikTok content throughout 2024 by analysing user engagement (likes and comments), content types, posting frequency, audience preferences, and consumer complaints. A descriptive-quantitative method was employed, using content analysis of all TikTok posts during the study year. Data were collected manually and processed using Microsoft Excel to quantify interactions and classify comment sentiment. The results revealed high engagement levels, with over 9 million likes and 84,000 comments, indicating significant public interest. Educational content dominated the account’s output (207 out of 228 posts), aligning with public health goals and algorithmic preferences. Promotional and drug-related content were minimal due to regulatory constraints. Complaint peaks in March and June highlighted service-related dissatisfaction, while lower volumes in other months reflected either improved service or reduced outreach. The study concludes that TikTok is a promising platform for telemedicine marketing in Indonesia, capable of driving awareness and engagement. However, it recommends more interactive content, timely customer support, and data-driven campaign optimization to strengthen brand trust and effectiveness. These findings can inform broader strategies for digital health communication in emerging markets.
Effect Of Propylene Glycol On The Physical Preparation Of Katuk Leaf Ethanol Extract Herbal Syrup Ellsya Angeline Rawar
Jurnal EduHealth Vol. 15 No. 01 (2024): Jurnal eduHealt, Edition January - March, 2024
Publisher : Sean Institute

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Abstract

Katuk has been used by the Indonesian citizen as a breast milk enhancer for breastfeeding mothers. People consume katuk in the form of decoction, herbal tea, or capsules. These preparations has a strong katuk taste and aroma. Preparation of ethanol extract of katuk leaves in herbal syrup has not been developed yet. The advantage of syrup is that it can cover unpleasant odors and aromas. Propylene glycol is an additional ingredients in the syrup which functions as a cosolvent which can increase solubility. The aim of this research was to determine the effect of propylene glycol on the physical preparation of katuk leaf ethanol extract herbal syrup. The herbal syrup formula for ethanol extract of katuk leaves contains katuk leaf extract, sucrose, anhydrous citric acid, methylparaben, propylparaben, glycerin, peppermint oil, distilled water, and propylene glycol with varying concentrations between 5-20%. The results of the research showed that extract yield of 10.6%. Katuk leaves extract ethanol contain flavonoids, phenolics, alkaloids, saponins, and tannins. The results of the physical preparation test of katuk leaf ethanol extract herbal syrup showed liquid form, green color, katuk leaf aroma, pH of around 6.16-6.20, specific gravity of around 1.1673-1.2523 g/mL, viscosity of around of 5.53-16.00 cPs, clarity, homogeneous, and displaced volume is 100 mL. The conclusion obtained is that the difference in propylene glycol composition does not affect the shape, color, aroma, pH, clarity, homogeneity, and displaced volume test. The greater the propylene glycol composition, the smaller the specific gravity and viscosity.
Antibacterial Activity Test of Green Betel Leaf Extract Clay Mask (Piper Betle L) Against Acne-Causing Bacteria (Propionibacterium Acnes) Karinda, Yosi; Adi Yuhara, Novena; Ellsya Angeline Rawar
Jurnal EduHealth Vol. 16 No. 04 (2025): Jurnal EduHealt, Edition October-December , 2025
Publisher : Sean Institute

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Abstract

Propionibacterium acnes is one of the bacteria that causes acne. Green betel leaf ( Piper betle L.) is a plant that has been used for generations. Green betel leaf extract contains flavonoids, tannins, saponins, alkaloids, and phenols that have antibacterial potential. Clay masks are solid mask preparations formulated with clay minerals as the base ingredient. This study aims to determine the characteristics of an anti-acne clay mask made from green betel leaf extract and its antibacterial activity against Propionibacterium acnes. Green betel leaves were extracted through maceration method using 96% ethanol solvent then made 4 clay mask preparations which were tested for organoleptic, pH, homogeneity, spreadability, adhesive power and drying time and antibacterial test was carried out using well method, inhibition zone data were tested using One-Way ANOVA and Duncan test to determine whether there were significant differences between each formula. The results of this study aimed to determine the physical quality and antibacterial activity of green betel leaf extract clay mask preparations against Propionibacterium acnes . The clay mask formula used consisted of F0 (without extract), F1, F2, and F3 with concentration variations of 2.5%, 5% and 7.5% extract. Evaluation of physical quality included organoleptic, homogeneity, pH, spreadability, adhesive power, and drying time tests. The results of the physical preparation test of the green betel leaf ethanol extract clay mask showed a soft, homogeneous shape, green color, betel leaf aroma, Ph around 5-6, spreadability of 5.23-6.73 cm, adhesiveness of 15.5-24.7 seconds and drying time of 12.7-15 minutes. The antibacterial activity test showed that F3 produced the largest inhibition zone of 3 2.9 mm. Statistical analysis using One-Way ANOVA showed that variations in extract concentration had a significant effect on antibacterial activity. Thus, the green betel leaf extract clay mask , especially the F3 formula, has good physical quality and the highest effectiveness as an anti-acne preparation.