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Journal : Diglosia

TINDAK TUTUR PADA BAHASA PROMOSI (ENDORSEMENT) DI INSTAGRAM Melisa Sheila; Gallant Karunia Assidik
Diglosia : Jurnal Pendidikan, Kebahasaan, dan Kesusastraan Indonesia Vol 6, No 1 (2022): Februari
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (926.135 KB)

Abstract

Various kinds of media are used as a place of promotion today, one of which is Instagram. The contributing factor is the emergence of a large impact which is often called an influencer with diverse speech or speech acts and attracts the attention of the speech partner with their respective promotional language strategies. This study has a purpose, namely (1) finding the form of promotional language speech acts (endorsement) onInstagram (2) describing the forms of promotional language speech acts onInstagram (endorsement). The type of research used The type of research used is qualitative research using descriptive methods in describing the data found. The data from this research is using qualitative data, which is the speech act data of influencers the selected. While the data source is taken from the speech acts of the influencers onInstagram that have been selected. In this study using data collection techniques documentation and observation. Documentation technique is done by listening, reading, and speaking methods. For data validation used theory triangulation. The results of this study indicate that there are (1) 6 data of assertive speech acts (2) 10 data of directive speech acts (3) 4 data of expressive speech acts (4) 10 data of commissive speech acts. In the deepest assertive speech act suggesting, in the directive speech act there is a recommending and commanding speech act, in the expressive speech act there is a praising speech act and a commissive speech act there is an offering commissive speech act. Of speech acts assertive in endorsing there are a number of 6, totaling 10 directive speech acts, expressive speech acts amounted to 4, and the speech act 10.jumlah Komis as many as the entire data totaling 30 types of speech acts that are often used in the promotion of (endorsement) is a follow directive speech and commissive speech acts, can be seen in the table of directive and commissive speech acts, each totaling 10.
PERILAKU BERBAHASA PADA KOLOM KOMENTAR MEDIA SOSIAL TERKAIT KASUS NARKOBA KOMIKA COKI PARDEDE Paksi, Adnan Ranu; Assidik, Gallant Karunia
Diglosia : Jurnal Pendidikan, Kebahasaan, dan Kesusastraan Indonesia Vol 7, No 1 (2023): Februari
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/diglosia.v7i1.4107

Abstract

Kolom komentar media sosial akan selalu aktif dipenuhi oleh warganet untuk menglampiaskan pendapatnya. Rata-rata warganet yang ditemukan selalu memberikan sebuah komentar ketika seseorang sedang terjerat kasus, beberapa diantaranya memberikan komentar untuk pelaku penyalahgunaan narkoba salah satunya dengan jenis sabu-sabu seperti komika Coki Pardede. Tujuan dari penelitian ini adalah untuk mendeskripsikan bentuk-bentuk pelanggaran dan pematuhan prinsip kesantunan berbahasa berupa maksim- maksimnya yang terdapat pada kolom komentar media sosial Instagram, Twitter dan Tiktok terkait pemberitaan kasus penyalahgunaan narkoba komika Coki Pardede. Penelitian ini menggunakan metode kualitatif. Data dalam penelitian ini berasal dari komentar media sosial Instagram, Twitter dan Tiktok. Teknik pengumpulan data yang digunakan didalam penelitian ini adalah teknik simak bebas libat cakap (SBLC). Hasil dari penelitian ini adalah ditemukan sebanyak 26 pelanggaran maksim kesopanan didalam kolom komentar Instagram, 11 pelanggaran dalam kolom komentar Tiktok, 12 pelanggaran dalam kolom komentar Twitter. Pematuhan maksim kesopanan dari kolom komentar Instagram ditemukan sebanyak 9, kemudian pada Tiktok sebanyak 5, dan Twitter terdapat 1 pematuhan. Kata kunci: : komentar media sosial, kasus narkoba, maksim kesopanan, perilaku berbahasa  The social media comment column will always be actively filled by netizens to vent their opinions. On average, the netizens who were found always gave comments when someone was caught in a case, some of them commented on drug abusers, one of which was methamphetamine, such as the comic Coki Pardede. The purpose of this study is to describe the forms of violation and compliance with the principles of politeness in the form of maxims found in the comments column of social media Instagram, Twitter and Tiktok related to the news of the Coki Pardede comic drug abuse case. This study uses a qualitative method. The data in this study came from comments on social media Instagram, Twitter and Tiktok. The data collection technique used in this study is the free-of-talk (SBLC) listening technique. The results of this study were found as many as 26 violations of the maxim of politeness in the Instagram comment column, 11 violations in the Tiktok comment column, 12 violations in the Twitter comment column. The maxim of politeness compliance from the Instagram comments column was found to be 9, then on Tiktok as many as 5, and on Twitter there was 1 compliance. Keywords: drug cases, language behavior, politeness maxims, social media comments
Co-Authors Affri Sasanti Dwihana Dwihana Afifah Nur Laila Agus Budi Wahyudi Ali Imron Al-Ma’ruf Anjas Rusdiyanto Soleh Ariyanto, Zahy Riswahyudha Ath Thaariq Rahma Syahrita Ath Thaariq Rahma Syahrita Atiqa Sabardila Ayu Ananda, Niken Dyah B. Wahyudi Joko Santoso Budhiarno, Claudin Arfienka Budhiarno Devi Kurnia Khikmawati Dhita, Lely Aprillia Arin Dipa Nugraha Dwikysan Retika, Nadhiya Erry Widya Kustanti Erry Widya Kustanti Fachrul Ramadhan Fachrul Ramadhan Fauzi, Aslam Febriana, Enyka Hafisyah, Nabila Nidia Harun Joko Prayitno Hayyu Annaafi Warida Putri Hayyu Annaafi Warida Putri Indah Suci Melati Ivana, Tata Setya Jelitasani, Ardina Rosanatan Kurnia, Safira Eka Kustanti, Erry Widya Laili Etika Rahmawati Laily Rahmatika Lanjar Widyaningsih Lanjar Widyaningsih Lely Aprillia Arin Dhita Lesty, Merby Ariana Main Sufanti Markhamah Mega Ayu Lestari Mega Ayu Lestari Melisa Sheila Navaarta Mevia*, Plavantiya Densa Nindya Puspita Dewanti Nindya Puspita Dewanti Nugroho, Febriyanto Arif Paksi, Adnan Ranu Permata, Vira Sukma Pertiwi, Rindy Aswin Prakoso, Gilang Bakti Pratiwi, Dini Ristiyanti Priwardani, Nuriza Purnama Asri, Rossy Rifiana Febriyanti Rifqi Almuiz Samsulhadi, Mellyonisa Athariq Sari, Evi Merita Selawati, Selawati Shindy Tresna Vinansih Shindy Tresna Vinansih Sholekhah, Vrisca Putri Nur Sinta Tri Noviana Soleh, Anjas Rusdiyanto Sri Waljinah Sutanto, Dwi Swara Gema Ramadhan Tifani Puspa Kristalliana Tina Indri Astuti Umi Kholifah Vinansih, Shindy Tresna Vrisca Putri Nur Sholekhah Waljinah, Sri Yakub Nasucha Zakiyyah, Nadia