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All Journal Nirmana Jurnal Ilmu Komunikasi Jurnal Art Nouveau JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Majalah Komunikasi Massa Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura ANDHARUPA MUDRA Jurnal Seni Budaya Jurnal Representamen Bricolage : Jurnal Magister Ilmu Komunikasi Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Muh Bahruddin
Universitas Dinamika
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Representamen

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Gender Communication of Batik Air Flight Attendants in Improving Customer Service Bahruddin, Muh.; P, Rega Ayu
representamen Vol 10 No 02 (2024): Jurnal Representamen Volume 10 No 02 Oktober 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v10i02.11146

Abstract

Gender perception in Indonesia is influenced by sociological and cultural processes that focus on the relationship between gender and work in society. Meanwhile, people often associate gender with a certain gender. In economic challenges, such as gender inequalities in education, physical quality, labor, and migration, exacerbate gender imbalances. Cultural norms and values contribute to a more diverse workforce. Based on these problems, this study aims to provide an overview of how the gender communication strategy carried out by flight attendants in improving service during their time as employees at Batik Air airline. The method used in this study uses a descriptive qualitative approach. Primary data was obtained from a semi-structured interview process with three informants who work as Batik Air flight attendants with the criteria of having at least 5 years of experience in Batik airlines. Meanwhile, secondary data is obtained through the process of collecting literature data such as articles and other sources, both from books and national and international journals. The interview focused on service during being a Batik Air flight attendant, as well as the experience of dealing with customers, especially those who are in contact with gender. The viewpoint used in analyzing the data is gender communication. The results of the research findings revealed that: 1). Flight attendants are the brand image of the airline, representing the company's commitment to safety and professional service, 2) flight attendants serve as a representation of the airline's professional service and image, ensuring effective communication and understanding of passenger situations and conditions. In achieving success in terms of professional services, communication strategies are seen from the analysis of the situation, who the target is, what message is to be conveyed, the media used, and the results obtained. Keywords: Batik Air, Communication, Airlines, Flight Attendants, Strategy
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Aziz Abdullah Khoir Riqoh Abdullah Khoir Riqqoh Achmad Reza Pahlevi Achmad Yanu Aliffianto Afrizal Rudiansyah, Afrizal Agung Setiyo Budi, Agung Setiyo Ake Arif Radhian Primanta Alfathan, Ika Ananda Kurnia Mirani Andika Agung Sutrisna Anisa Ayu Ratna, Anisa Ayu Ansori, Agung Gumelar Apriannoor, Ilham Bangun, Nurlina Baptista, Jose Lobo Darussalam Darussalam, Darussalam Darwin Yuwono Riyanto, Darwin Yuwono Dea Anindyta Putri Latul Dewi Restya Andriani, Dewi Restya Dhafi Kusuma Adam Dhika Yuan Yurisma Dinda Cholifah Putri, Dinda Cholifah Dito Febry Pradityo, Dito Febry Duanda Lis Septiawan Dwi Estining Tyas Dwinata Puspasari, Dwinata Eka Satriawan Kusuma Wijaya, Eka Satriawan Kusuma Ekky Fardhy Satria Nugraha Eko Cahyono Saderi, Eko Cahyono Estherlita, Tria Kuswidya Fani Ismawati Yunitasari Fenny Tri Nur Azizah, Fenny Tri Nur Hani Hani Tanzilia Ifadhah, Hani Hani Tanzilia Hardman Budiardjo, Hardman Harry Harry, Harry Hendri Rahman Susetyo Hendrikus Rian Prayuda Herdiansyah Dwi Saputra Hidayat, Endik Hidayat, Galih Rendy Hogi Er Pranata, Hogi Er I Gede Yudha Pratama Ibadurrokhman, Ibadurrokhman Ilham Rizaldi Permadi Putra Imansyah, Surya Adi In Mamal Siin Fara Dewinta Pramanda Jamhari Jamhari Jessy Octavia Andrele Karsam Karsam Kennedy Rony Dewantara Widodo Khurriyatur Rosyidah Kurniawati, Laurencia Steffanie Mega Wijaya Lia Wardah M Faizal Rizal, M Faizal M Fauzil Ali, M Fauzil Muhammad Nur Aminuddin Mukadar, Winda Tri Astami Mustakim, Wilyan Nathanael, Clemen Ogi Nindyaning Ayu Nareswari, Nindyaning Ayu Nurajizah Nurajizah P, Rega Ayu Pam Pam Januar Maulana Poetri, Indah Andini Pradhika, Moch Romawan Prakasa, Aditya Agung Pratama, Reza Nanda Prayoga, Al Lukman Arif Priyogatama, Debby Damar Putri Erdiana, Setya Rachmat Isa Asera Nempung Rasyuqa Asyira Hafiidh Rifky Rafsanjani Abbas Rinda Oktarina Riyansa England Fernandez, Riyansa England Rizal Afriansyah Rizky Julian Pratama, Rizky Julian Rizky Senja Pahlawan P.B, Rizky Senja Royyan Hidayat, Royyan Rustono - Ryan Setiawan Samiaji, Andis Satrio Arif Wicaksono, Satrio Arif Sembodo, Kukuh Priyo Setya Putri Erdiana Sigit P, Sigit Sigit Prayitno Yosep Stefanus Lutfi Eliazer Sugiharto Adhi Cahyono, Sugiharto Adhi SUTIKNO Sutikno Sutikno Swandawidharma, Yohanes Ev Syarful Laziem Tantri Windarti Thomas Hanandry Dewanto Uqba, Muhammad Tuhmadu Uzda Nabilah Shabiriani, Uzda Nabilah Virgiawan Tri Wijardito, Virgiawan Tri Yoda Aji Mahendra Yuan Yurisma, Dhika Zainul Arifin