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All Journal Jurnal Manajemen Terapan dan Keuangan JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis International Research Based Education Journal Jurnal Pendidikan Ekonomi & Bisnis JPM (Jurnal Pemberdayaan Masyarakat) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Dinasti International Journal of Management Science International Journal of Economics Development Research (IJEDR) JBMR: Journal of Business and Management Review International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Abdi Masyarakat Indonesia Journal of Applied Business, Taxation and Economics Reseach PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Humanities Education and Social Sciences BISMA (Bisnis dan Manajemen) Journal of Finance and Business Digital (JFBD) Asian Journal of Management Analytics International Journal of Asian Business and Management (IJABM) Riset Ilmu Manajemen Bisnis dan Akuntansi IIJSE Maneggio International Journal of Economics and Management Sciences International Journal of Business and Quality Research
Titis Shinta Dhewi, Titis
Universitas Negeri Malang
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The Influence of Product Quality, Brand Image on Purchase Decisions and Brand Trust as Mediation Variables (Study on iPhone Users in Malang City) Nurmalita Sari; Sudarmiatin; Titis Shinta Dhewi
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.219

Abstract

Smartphone users in Indonesia are ranked among the countries with the most users in the world. The decision to buy a smartphone is inseparable from product quality, brand image, and brand trust in smartphone products. This study aims to determine the direct and indirect effect of product quality, brand image on purchase decisions, and brand trust on iPhone users in Malang. This study uses a descriptive explanatory quantitative approach. The sampling technique used purposive sampling totaling 250 respondents. Data analysis of this research was carried out using the Partial Least Square (PLS) method using WarpPLS 7.0 software. The results show that: 1) product quality has a direct positive and significant effect on brand trust & purchase decisions 2) brand image has a direct positive and significant effect on brand trust & purchase decisions 3) brand trust has a direct positive and significant effect on purchase decisions 4) product quality has a positive and significant effect on purchase decisions through brand trust. 5) brand image has a positive and significant effect on purchase decisions through brand trust. Based on the results of this study, the researchers suggest that this research is not only one product, so it can be generalized widely
The Influence of Product Quality on Consumer Loyalty with Customer Satisfaction and Brand Trust as Mediating Variables (Case Research on Samsung Smartphone Consumers in Malang City) Rohmat; Sudarmiatin; Titis Shinta Dhewi
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.232

Abstract

Indonesian consumers want and demand to get good quality products, have a high awareness of their rights, and always express their interests and fight for their welfare so that the character of these consumers will encourage companies to work more efficiently and innovatively. This research aims to determine the direct and indirect influence of Product Quality on Consumer Loyalty through Customer Satisfaction and Brand Trust among Samsung smartphone consumers. This research uses a descriptive explanatory quantitative approach that describes the relationship between variables and the population of Samsung smartphone consumers in Malang City. The sampling technique using purposive sampling totaled 210 respondents. The research instrument used was a closed questionnaire that had previously been tested, namely through validity and reliability tests so that the questionnaire items were declared valid and reliable to be used as research instruments. Data analysis in this research, includes a) descriptive data analysis, b) classical assumption test, c) path analysis, and finally d) Sobel test. This research uses the SPSS version 25 data processing program. The results show: Directly product quality has a significant effect on consumer loyalty with a significance value of 0.033 and a beta value of 0.165. 2) Directly product quality has a significant effect on customer satisfaction with a significance value of 0.000 and a beta value of 0.501. 3) Directly product quality has a significant effect on brand trust with a significance value of 0.000 and a beta value of 0.780. 4) Directly customer satisfaction has a significant effect on consumer loyalty with a significance value of 0.000 and a beta value of 0.503. 5) Directly brand trust has a significant effect on consumer loyalty with a significance value of 0.021 and a beta value of 0.181. 6) Indirectly product quality has a significant effect on consumer loyalty through customer satisfaction with an indirect influence value of 0.252. 7) Indirectly product quality has a significant effect on consumer loyalty through brand trust with an indirect influence value of 0.141
The Effect of E-Service Quality on E-Customer Loyalty with E-WOM and Brand Image as Mediating Variables (Study on Shopee Food Consumers in Malang City) Al Mukaromah Dewi Puspita; Sudarmiatin; Titis Shinta Dhewi
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.233

Abstract

The development of the world of business and trade cannot be separated from technological advances. Applications for ordering food and beverages facilitate consumers to order online by using smartphone when they do not have much time to come directly to the store (offline). The aim of this study is that to find out Shopee Food Indonesia, which will be a strong competitor for other food and beverage service companies. This study was a quantitative research using SPSS 25. The populations in this study were consumers who used Shopee Food with a sample of 280 respondents. Meanwhile, the analysis technique used path analysis and Sobel test. The results of the description analysis of the E-Service Quality variable on E-Customer Loyalty with E-WOM and Brand Image resulted in a value in the very good category. The results of this study show that (1) E-Service Quality is proven to have a direct positive and significant effect on E-WOM. (2) E-Service Quality is proven to have a direct positive and significant effect on Brand Image. (3) E-Service Quality is proven to have a direct positive and significant effect on E-Customer Loyalty. (4) E-Service Quality is proven to have a direct positive and significant effect on E-Customer Loyalty. (5) E-Service Quality is proven to have a direct positive and significant effect on E-Customer Loyalty. (6) E-WOM is able to mediate the relationship between the influence of E-Service Quality on E-Customer Loyalty. (7) Brand Image is able to mediate the relationship between the influence of E-Service Quality on E-Customer Loyalty. The suggestions for Shopee Food Indonesia is that it should improve the quality of the system, merchants and employees; besides, stay active on all social media such as Instagram, Facebook, Twitter, etc. It is expected that with social media, it can provide information between companies and consumers.
Effect of E-Service Quality and E-Trust on E-Loyalty of E-Payment Through E-Satisfaction of Shopee pay Users Ajeng Atha Ardelia Cahyanti; Sudarmiatin; Titis Shinta Dhewi
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 1 (2022): IJHESS-AUGUST 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i1.234

Abstract

The industrial world has begun to enter the 5.0 era which marked by increasingly advanced technological developments. One of the them is the development of digital wallets that make people to pay online or offline easier. People do not need to carry cash, they can buy whatever they want only through online applications, one of which is ShopeePay. This research is a type of quantitative research with a descriptive research design using SPSS 25 and path analysis techniques. ShopeePay users who use more than three times of use amounted to 200 respondents by using the Lemeshow formula aid. The results of this study indicate that (1) e-service quality have a positive and significant direct effect on e-loyalty, (2) e-trust have a positive and significant direct effect on e-loyalty, (3) e-satisfaction has a positive and significant direct effect on e-loyalty, (4) e-service quality has a positive and significant direct effect on e-satisfaction, (5) e-Trust has a positive and significant direct effect on e-satisfaction, (6) e-service quality have a positive and significant indirect effect on e-loyalty through e-satisfaction, dan. (7) e-trust have a positive and significant indirect effect on e-loyalty through e-satisfaction In the results of this study, researchers have suggestions for ShopeePay companies to continue to innovate, develop, and maintain as well as to improve quality to the trust of customers.
The Influence of Shopping Experience and Price Discount on Repurchase Intention Through Shopping Orientation (Study on Consumers “GoFood”) Rachmad Nurofiq Ramantyo; Titis shinta Dhewi
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 3 (2022): IJHESS-DECEMBER 2022
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i3.283

Abstract

Providing a good shopping experience to consumers and implementing  attractive price discounts are some of the efforts that are often used by business people to increase their sales volume. This study aims to determine the direct and indirect influence of shopping experience and price discount on repurchase intention through shopping orientation. This research is an explanatory descriptive quantitative study. GoFood consumers among students became the population in this study then carried out purposive sampling techniques so that 223 respondents were obtained. This research analysis of data using partial least squares structural equetion modeling (PLS-SEM) with WarpPls 7.0 software. The results of the study were obtained 1) shopping experience has a positive and significant direct effect on shopping orientation & repurchase intention 2) price discount has a direct positive and significant effect on shopping orientation & repurchase intention 3) shopping orientation has a direct positive and significant effect on  repurchase intention 4) shopping experience has a direct positive and significant effect on  Repurchase Intention through Shopping Orientation 5) Price Discount has a direct positive and significant effect on Repurchase Intention through Shopping Orientation. Based on the results of the research,  the company should continue to improve the appearance design, optimize services, and continue to provide attractive price discounts.  
THE EFFECT OF SERVICE QUALITY AND SALES PROMOTION ON REPURCHASE INTENTION THROUGH CUSTOMER SATISFACTION : Study on GrabFood Customer Students in Malang City Syah Reza Al Faisal; Agus Hermawan; Titis Shinta Dhewi
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 2 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i2.80

Abstract

In service-based e-commerce companies, customer satisfaction is very important to achieve the goals of these services. This is because if the customer is not satisfied with the service that has been provided, it is possible that the customer will not be loyal and make repeated purchases of the company. With this statement, the company can measure customer satisfaction to know in detail what variables affect customer satisfaction, including service quality and sales promotion. This study aims to determine the direct or indirect effect of service quality and sales promotion on repurchase intention through customer satisfaction. This research was conducted on students at 4 different campuses in the city of Malang. The sample of this study amounted to 100 obtained by purposive sampling technique. The analysis used in the analysis using PLS (Partial Least Square). The results of this research show that the direct effect is positive and significant, while the indirect effect is also positive and significant. It is proven that service quality and sales promotion can make customers feel satisfied and make repeat purchases
The Role Of Trust in Mediating Perceived Risk and Electronic Word-Of-Mouth Variables Against Repurchase Intention Haya Nur Safa’atin; Heri Pratikto; Titis Shinta Dhewi
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 5 (2023): IJHESS-APRIL 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i5.386

Abstract

Customer loyalty can provide consumer satisfaction and pleasure, so it has an impact on repurchasing interest. This study aims to determine the direct and indirect effects of perceived risk and electronic word of mouth (E-WOM) on repurchase intention and trust in TikTok Shop consumers of Y and Z generations. This research uses a quantitative method with a descriptive explanatory type that explains the relationship between variables X, Y, and Z. Data collection techniques using purposive sampling and simple random sampling totaling 239 respondents. Data analysis in the research is a) descriptive analysis, b) SEM-PLS, and c) mediation test. The results showed: 1) Perceived risk has a positive effect on trust 2) Electronic word of mouth (E-WOM) has a positive effect on trust 3) Perceived risk harms repurchase intention 4) Electronic word of mouth (E-WOM) harms repurchase intention positively effect 5) Trust has a positive effect on repurchase intention 6) Perceived risk has a positive effect on repurchase intention through trust 7) E-WOM has a positive effect on repurchase intention through trust.
The Effect of Food Quality and Perceived Value on Behavioral Intention Using Customer Satisfaction as A Mediation Variable (Study On Gacoan Noodle Restaurant in Surabaya) Nadhifah Citra Tsani Soraya; Sudarmiatin Sudarmiatin; Titis Shinta Dhewi
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 2 No 5 (2023): IJHESS-APRIL 2023
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v2i5.459

Abstract

The development of the food & beverage industry has recorded quite good growth in recent years due to the presence of the digital world. The purpose of this analysis is to determine the direct and indirect effects of food quality and perceived value on behavioral intentions through customer satisfaction at Mie Gacoan restaurants in Surabaya. The quantitative research model uses a sample of 273 respondents, with the main characteristics being consumers who make purchases at the Mie Gacoan restaurant in Surabaya using Online Food Delivery (OFD). This study uses descriptive analysis techniques, SEM-PLS and mediation tests. The research results show that food quality (X1) has a positive and significant effect on customer satisfaction (Z). Perceived value (X2) has a positive and significant effect on customer satisfaction (Z). Food quality (X1) has a positive and insignificant effect on behavioral intentions (Y). Perceived value (X2) has a positive and significant effect on behavioral intentions (Y). Customer satisfaction (Z) has a positive and significant effect on behavioral intentions (Y). Customer satisfaction (Z) has a positive and significant effect mediating food quality (X1) on behavioral intentions (Y). Customer satisfaction (Z) has a positive and significant effect mediating Perceived value (X2) on behavioral intentions (Y).
Inisiasi Pengembangan Destinasi Wisata Alam Coban Kembar Melalui Konsep Master Plan pada Desa Gajahrejo Kabupaten Malang Cesya Rizkika Parahiyanti; Titis Shinta Dhewi; Ita Prihatining Wilujeng; Berliana Septi Anggraini; Aulia Fazhra Yuninda
Jurnal Abdi Masyarakat Indonesia Vol 3 No 6 (2023): JAMSI - November 2023
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.973

Abstract

Sebagai salah satu desa dengan kekayaan alam, Gajahrejo yang terletak di Kabupaten Malang, Jawa Timur, memiliki banyak potensi untuk dikembangkan sebagai obyek wisata berbasis wisata alam. Salah satu obyek yang saat ini sedang menjadi perhatian pemerintah desa adalah Coban Kembar. Kegiatan pengabdian masyarakat ini bertujuan untuk membantu inisiasi pengajuan destimasi Coban Kembar sebagai salah satu obyek wisata di Desa Gajahrejo dengan rancangan master plan. Dari master plan yang telah dirancang, tim melakukan kegiatan diseminasi dan membuka kesempatan bagi masyarakat desa Gajahrejo untuk berdiskusi mengenai rancangan tersebut. Hasil dari master plan ini nantinya akan menjadi salah satu bahan dalam isian proposal pengajuan destinasi wisata Coban Kembar. Selain itu, tim pengabdian masyarakat juga mengundang narasumber dari Joko Roro Kabupaten Malang untuk memberikan workshop berupa tata cara penyambutan tamu di sebuah obyek wisata serta penjelasan mengenai pariwisata berkelanjutan bagi para peserta.
Analysis of the Effect of Entrepreneurship Education and Entrepreneurial Mindset on Entrepreneurial Skills using use of Social Media as a Mediator Variable at SMKN & SMKS with Marketing Expertise Programs in Mojokerto Regency Nurul Wahyuni; Ludi Wishnu Wardana; Titis Shinta Dhewi
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.6850

Abstract

Business is often discussed in all forums and media, as evidenced by many teaching methods, and business is now a required course in many higher and basic universities (Lockma & Schirm, 2020). In this research, we use several methods using partial least squares equation modeling (PLS-SEM) to estimate and confirm the given hypotheses. This study uses Google Forms to collect information on employment and secondary school students in Mojokerto Regency. The respondents to this study are 346 respondents from three schools targeted for this study. Entrepreneurship education has therefore been shown to be incapable of explaining social media use or entrepreneurial skills. However, theories of entrepreneurship can explain social media use and entrepreneurial skills. Additionally, market perception will have a greater impact on the market if it is improved using social media as an indicator. At the same time, although business education is strong using social media as an intermediary, it does not appear to have a greater impact on the ability to do business.
Co-Authors Adawiyah, Indah Afifa, Nurul Hildha Afwan Hariri Agnes Dini Mardani Agus Hermawan Agus P, Afwan Hariri Ajeng Atha Ardelia Cahyanti Al Khoirotunnisa Al Mukaromah Dewi Puspita Aulia Fazhra Yuninda Berliana Septi Anggraini Cesya Rizkika Parahiyanti Chicha Fahriana Daris Itsar Samudra Deniswara, Frederik Pradana Dinata, Daffa Hikary Sukma Dinni Kurnianti Dwi Andre Vebriansyah Eko Saputra, Priangga Elfit Maidah Ely Siswanto Feri Andika Prasetya, Feri Andika Fina Ratna Sari Haya Nur Safa’atin Heri Pratikto Hikmawati, Kuncoro Aprilia Indra Muttaqin Ita Prihatining Wilujeng Khoiriyah, Siti Nur Kurnianto, Mickhael Kurniawan, Dediek Tri Ludi Wishnu Wardana M. Nizar Rojabi Madziatul Churiyah Mickhael Kurnianto Mohammad Hari, Mohammad Muchamad Zaini Achsan Muhammad, Naufal Dzakwana Nadhifah Citra Tsani Soraya Naswan Suharsono Niluh Komang Kusuma Yasari Nuari, Karunia Putri Nurmalita Sari Nurul Wahyuni Oktaviani, Rosana Purwanitasari, Lili Puspasari, Shafa' Annisa Putri, Farhani Shauma Wiyana Rachmad Nurofiq Ramantyo Rahma, Deshinta Raisa Rayie Tariaranie Wiraguna Rohmat Silmi, Kevin Ghulaman Sirojuddin, Nur Muhammad Sudarmiatin Sumiati Sumiati Sunariyadi Sunariyadi Sungkar, Alifia Ratna Surya, Eka Putri Syah Reza Al Faisal Syihabudhin Valma Putri Sabella Wening Patmi Rahayu Yatnanta Ramadhana, Yatnanta Yeni Winarti Zutiasari, Ika