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Titis Shinta Dhewi, Titis

Universitas Negeri Malang

Author-ID : 2409769

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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How Digital Content Influences Visit Intention Through the Psychological Evaluation Process of Potential Tourists Aini, Nurul Qurrotul; Churiyah, Madziatul; Dhewi, Titis Shinta
Dinasti International Journal of Economics, Finance & Accounting Vol. 7 No. 1 (2026): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v7i1.6281

The purpose of this study is to examine the influence of firm-generated content (FGC) and user-generated content (UGC) on visit intention to Pahawang Island through psychological evaluation processes presented by destination image and perceived value. This study employed a numerical approach with a causal research design. Data were gathered through an online survey administered to 216 TikTok users who had been exposed to travel agent (FGC) and tourist content (UGC) about Pahawang Island, but had never visited the destination. The Partial Least Squares with Structural Equation Modeling (PLS-SEM) was applied, with assistance from SmartPLS software, to analyze data. The results demonstrate that FGC and UGC had a positive and significant effect on destination image and perceived value, while the direct influences of FGC and UGC on visit intention were insignificant. Conversely, destination image and perceived value are confirmed to have a significant effect on visit intention, and act as mediators. These findings suggest that digital content on TikTok influences visit intention through a psychological evaluation process, not through direct effects. These findings facilitate the advancement of a theory by expanding the S-O-R (Stimulus-Organism-Response) framework and provide practical implications for social media-based destination marketing on TikTok.

The Role of Gender in Digital Content Influences on Impulse Buying Teguh Lingga Mukti; Sudarmiatin Sudarmiatin; Titis Shinta Dhewi
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 9 No. 1 (2025): July - December Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v9i2.4002

This study examines how user generated content and live streaming influence impulse buying behavior in a digital marketing environment, with electronic word of mouth and gender as explanatory mechanisms being tested. Focusing on consumers of Mykonos perfume on the Shopee platform, this study uses a quantitative approach with 385 respondents and analyzes structural relationships using PLS-SEM. The results show that live streaming is the most powerful digital stimulus because it can directly increase impulse buying while encouraging consumers to generate online reviews and comments. Conversely, user-generated content does not directly affect impulse buying but becomes effective when it triggers electronic word of mouth, thus demonstrating a full mediating effect. Electronic word of mouth itself has a significant effect in encouraging impulsive purchases by increasing consumer confidence and emotional responses. Gender was also found to moderate the relationship between variables, with men being more easily influenced by live streaming, while women were more responsive to reviews and digital social interactions. These findings confirm that real-time stimuli, user-to-user communication, and demographic characteristics work simultaneously in shaping spontaneous purchasing decisions in the e-commerce environment.

Pengaruh Electronic Word Of Mouth dan Digital Advertising terhadap Customer Retention dengan Customer Experience sebagai Mediasi (Studi pada Konsumen Traveloka di Indonesia) Dewi Sinta Puspitasari; Wening Patmi Rahayu; Titis Shinta Dhewi
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 3 (2026): Jurnal Ilmu Manajemen Terapan (Januari - Februari 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i3.7842

Penelitian ini memiliki tujuan sebagai bentuk analisis pengaruh electronic word of mouth dan digital advertising terhadap customer retention dengan customer experience sebagai variabel mediasi pada pengguna aplikasi Traveloka di Indonesia. Latar belakang penelitian ini didasarkan pada meningkatnya persaingan industri Online Travel Agent yang menuntut perusahaan untuk mempertahankan pelanggan melalui strategi pemasaran digital yang efektif. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Data dikumpulkan melalui kuesioner daring dari 350 responden yang dipilih menggunakan teknik purposive sampling melalui kriterua responden yang pernah pernah menggunakan aplikasi Traveloka dan terpapar ulasan daring dan digital advertising. Pengolahan data dalam penelitian ini dilakukan melalui pendekatan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) untuk menguji keterkaitan antarvariabel secara simultan. Temuan secara empiris menunjukkan bahwa electronic Word Of Mouth (eWOM) dan digital advertising memberikan kontribusi yang signifikan dalam meningkatkan customer retention. Kedua variabel tersebut juga terbukti memiliki peran dalam membentuk customer experience secara positif, serta berfungsi sebagai variabel intervening yang menjembatani pengaruh eWOM dan digital advertising terhadap costumer retention. Penelitian ini menegaskan bahwa customer experience memiliki peran signifikan guna memperkuat efektivitas strategi pemasaran digital guna meningkatkan retensi pelanggan pada industri jasa digital.

Membangun Brand Inklusif: Strategi Branding dan Pemasaran untuk Produk Usaha Mikro Kecil Menengah Difabel Priangga Eko Saputra; Titis Shinta Dhewi; Afwan Hariri Agus P; Naufal Dzakwana Muhammad; Daffa Hikary Sukma Dinata
Jurnal Pemberdayaan Masyarakat Vol 10 No 2 (2025): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i2.12417

This Community Partnership Program was implemented to enhance the capacity of micro, small, and medium enterprise (MSME) actors with disabilities in Banyuwangi in the areas of branding and digital marketing. The program was specifically designed to address challenges of accessibility, social stigma, and limited access to technology faced by MSMEs with disabilities in building competitive brands. The activities were carried out through three stages: preparation stage in the form of coordination and socialization, implementation of training using modules (basic branding with an inclusive approach, visual design based on accessible technology, and adaptive digital marketing), and continuous evaluation. The approach used integrates digital accessibility principles and branding strategies that utilize the uniqueness of disability identity as product differentiation. Quantitative achievements showed significant improvements in branding comprehension (73%), brand name development (85%), logo creation (80%), design technology mastery (75%), and digital marketing planning (90%). Qualitative achievements include participants' success in forming brand identities that utilize disability perspectives as unique value, increased self-confidence, motivation, and the ability to transform disability identity into competitive advantage. The program demonstrates the effectiveness of inclusive approaches in strengthening the competitiveness of MSMEs with disabilities sustainably.

Development of the HELO UMKM Website Based on Geomarketing Insight to Improve Digital Marketing Effectiveness through Digital Marketing Literacy and Perceived Quality Dynda Prista; Wening Patmi Rahayu; Titis Shinta Dhewi
Journal of Economic Education and Entrepreneurship Studies Vol. 7 No. 3 (2026)
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v7i3.214

Digital transformation is a strategic need for MSMEs, but the use of digital technology is still not optimal and rarely integrates geomarketing insights with digital marketing literacy. This study aims to develop a HELO UMKM Website based on geomarketing insight and analyze the influence of Geomarketing Insight on Digital Marketing Effectiveness by mediating Digital Marketing Literacy and Perceived Quality. The research uses the ADDIE model Research and Development (R&D) approach on 150 student business actors who will receive UM Super funding at the State University of Malang in 2025. Data were analyzed using SEM-PLS and Wilcoxon Signed Rank Test. The results of the study show that Geomarketing Insight has the potential to support Digital Marketing Effectiveness mediated by increasing Digital Marketing Literacy which strengthens Perceived Quality. The Wilcoxon test showed that there was no significant difference between the pretest and the posttest. The novelty of the research lies in the development of the HELO UMKM Website which integrates Geomarketing Insights, digital marketing literacy, and perceived quality in one website to support data-driven MSME digital marketing.

Pengaruh Kekhawatiran Privasi dan Kecemasan Teknologi terhadap Niat Beli Melalui Kepercayaan di Kalangan Pengguna Shopee di Kota Malang Aditya Putra Wardanu; Sudarmiatin; Titis Shinta Dhewi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9062

The rapid growth of e-commerce raises concerns regarding personal data control and technological anxiety, potentially affecting trust and purchase intention among Shopee users. This study aims to analyze the effects of perceived control and technological anxiety on purchase intention, with trust as a mediating variable. Using a quantitative approach and PLS-SEM, data were collected from 386 Shopee users. The results indicate that perceived control positively affects trust and purchase intention, while technological anxiety has negative effects. Trust also significantly mediates relationships. These findings emphasize the importance of secure systems and transparent privacy policies to enhance consumer trust. Keywords: Privacy Concerns; Technological Anxiety; Trust; Puchase Intention; Shopee

The Influence of Product Quality and Price Perception on Purchase Decision through Customer Trust and Customer Satisfaction as Mediating Variables (A Study on Vape Users in Malang City) Ahmad Gozi; Sudarmiatin; Titis Shinta Dhewi
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9094

This study examines the effect of product quality and price perception on purchase decisions through customer trust and customer satisfaction among vape users in Malang City. A quantitative approach was applied using purposive sampling, involving 385 respondents, and the data were analyzed using SEM-PLS. The findings show that product quality and price perception have positive and significant effects on customer trust, customer satisfaction, and purchase decisions. Customer satisfaction significantly mediates the effects of product quality and price perception on purchase decisions, while customer trust does not. These results confirm that customer satisfaction is the key driver of vaping consumers’ purchase decisions. Keywords: Product Quality; Price Perception; Purchase Decision; Customer Trust; Customer Satisfaction; Vape

Does perceived quality mediate the effect of generation Z’s consumer ethnocentrism on local sneakers purchase intention? Titis Shinta Dhewi; Rosana Oktaviani
BISMA (Bisnis dan Manajemen) Vol. 15 No. 2 (2023)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v15n2.p139-157

Understanding consumer ethnocentrism will enhance the tendency of individuals to have higher purchase intentions for local products. This research examines the direct effect of consumer ethnocentrism on the purchase intention of local sneakers in Indonesia and determine whether perceived quality can mediate the influence of consumer ethnocentrism on the purchase intentions of local sneakers. This research uses explanatory approach with respondents about 260 Generation Z in Indonesia. The data was analysed by Partial Least Square (PLS) with the WarpPLS 4.0 software. This research reveals that consumer ethnocentrism has a positive and significant influence on purchase intention, then perceived quality positively drives purchase intention. Additionally, the result shows that consumer ethnocentrism positively and significantly affects the perceived quality of local sneakers. Lastly, perceived quality can mediate the nexus between purchase intention on the perceived quality of local sneakers in Indonesia. This study provides managerial implication for companies that produce local sneakers should focus on improving the perceived quality of their products to increase purchase intention among consumers with high levels of ethnocentrism.

Digital Narrative in Café Sawah Pujon Kidul Promotion Ita Prihatining Wilujeng; Titis Shinta Dhewi; Naufal Dzakwana Muhammad; Fortuna Pradnya Paramitha; Desiana Aulia Wardani; Shafa' Annisa Puspasari
Economics and Business Journal (ECBIS) Vol. 4 No. 6 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i6.495

Amidst the growing number of tourism villages and intensifying competition among destinations, tourism village managers face the challenge of devising digital marketing strategies that are not merely informative but also capable of sustainably building meaning, experiences, and destination competitiveness. This study aims to examine the social media-based digital marketing strategies implemented by a specific attraction within Pujon Kidul Tourism Village identifying supporting and inhibiting factors and to analyze the role of digital narratives in shaping the destination's image and competitiveness. A qualitative approach was employed, with data collected through in-depth interviews with tourism village managers (BUMDes), the Tourism Awareness Group (Pokdarwis), tourism-related MSMEs, village officials, and tourists. Data analysis was conducted thematically, utilizing source triangulation to ensure the validity of the findings. The study reveals that social media management remains reactive and unplanned, characterized by the absence of content calendars, creative direction, and performance evaluation mechanisms. Furthermore, there is a misalignment between the digital narratives used and the core identity of Cafe Sawah Pujon Kidul as a culinary destination rooted in the rural experience. Nevertheless, there are opportunities to be leveraged, such as hosting TikTok live streams which have proven effective for content collaboration with local SMEs and communities as well as the management's openness to learning and guidance.

Co-Authors Adawiyah, Indah Aditya Putra Wardanu Afifa, Nurul Hildha Afwan Hariri Agnes Dini Mardani Agus Hermawan Ahmad Gozi Aini, Nurul Qurrotul Ajeng Atha Ardelia Cahyanti Al Khoirotunnisa Al Mukaromah Dewi Puspita Aulia Fazhra Yuninda Berliana Septi Anggraini Cesya Rizkika Parahiyanti Chicha Fahriana Daffa Hikary Sukma Dinata Daris Itsar Samudra Deniswara, Frederik Pradana Desiana Aulia Wardani Dewi Sinta Puspitasari Dinni Kurnianti Dwi Andre Vebriansyah Dynda Prista Elfit Maidah Ely Siswanto Farhani Shauma Wiyana Putri Feri Andika Prasetya Feri Andika Prasetya, Feri Andika Fina Ratna Sari Fortuna Pradnya Paramitha Haya Nur Safa’atin Heri Pratikto Hikmawati, Kuncoro Aprilia Indra Muttaqin Ita Prihatining Wilujeng Ita Prihatining Wilujeng Kevin Ghulaman Silmi Khoiriyah, Siti Nur Kuncoro Aprilia Hikmawati Kurnianto, Mickhael Kurniawan, Dediek Tri Lili Purwanitasari Ludi Wishnu Wardana M. Nizar Rojabi Madziatul Churiyah Mickhael Kurnianto Mohammad Hari Muchamad Zaini Achsan Nadhifah Citra Tsani Soraya Naswan Suharsono Naufal Dzakwana Muhammad Naufal Dzakwana Muhammad Niluh Komang Kusuma Yasari Nuari, Karunia Putri Nurmalita Sari Nurul Wahyuni Priangga Eko Saputra Purwanitasari, Lili Rachmad Nurofiq Ramantyo Rahma, Deshinta Raisa Rayie Tariaranie Wiraguna Rohmat Rosana Oktaviani Shafa' Annisa Puspasari Shafa' Annisa Puspasari Silmi, Kevin Ghulaman Sirojuddin, Nur Muhammad Sudarmiatin Sumiati Sumiati Sunariyadi Sunariyadi Sungkar, Alifia Ratna Surya, Eka Putri Syah Reza Al Faisal Syihabudhin Teguh Lingga Mukti Valma Putri Sabella Wening Patmi Rahayu Yeni Winarti Zutiasari, Ika

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