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Titis Shinta Dhewi, Titis

Universitas Negeri Malang

Author-ID : 2409769

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Influence Social Media Marketing and Electronic Word-of-Mouth to Purchase Intention on Products Erigo Official Shop on Shopee Mediated by Brand Trust to Students Active in Malang City Sirojuddin, Nur Muhammad; Sudarmiatin; Dhewi, Titis Shinta
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8677

The digital era has revolutionized marketing dynamics and consumer behavior, offering marketers immense opportunities to leverage social media platforms and electronic word-of-mouth (E-WOM) for enhancing marketing strategies. This research investigates the impact of social media marketing and E-WOM on purchase intention, emphasizing the mediating role of brand trust. Targeting active student consumers in Malang City, particularly those transacting at the Erigo Official Shop on Shopee, the study employs a quantitative approach with 385 respondents. Through descriptive analysis and Structural Equation Modeling (SEM-PLS), the research reveals the positive influence of social media marketing and E-WOM on brand trust, subsequently affecting purchase intention. Additionally, mediation testing underscores the indirect effects of social media marketing and E-WOM on purchase intention mediated through brand trust. These findings shed light on the intricate mechanisms shaping consumer decision-making processes in the digital landscape, offering valuable insights for marketers navigating this dynamic terrain.

Sentiment Analysis of KAI Access App Customer Reviews to Improve Customer Service Using Natural Language Processing Dwi Andre Vebriansyah; Niluh Komang Kusuma Yasari; Daris Itsar Samudra; Titis Shinta Dhewi
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1751

This research analyzes user sentiment reviews of the KAI Access application from Google Play Store to improve customer service at PT Kereta Api Indonesia. The study uses a Natural Language Processing (NLP) approach with the Latent Dirichlet Allocation (LDA) algorithm to extract main topics from 10,000 reviews collected from April 2024 to April 2025. Analysis results show 40.7% positive sentiment reviews and 49.3% negative. After data preprocessing through case folding, normalization, tokenization, stopword removal, and stemming, seven optimum topics were found from negative sentiment with a coherence score of 0.508343 and two optimum topics from positive sentiment with a coherence score of 0.511673. Analysis based on five service quality dimensions (tangibles, reliability, responsiveness, assurance, and empathy) reveals that the reliability dimension becomes the main issue, including system instability, transaction failures, login difficulties, and data inaccuracy. The responsiveness dimension is the second priority, with users expecting fast and responsive service to complaints. The results of this study provide recommendations for PT KAI to prioritize improvements in system reliability and responsiveness aspects to enhance the overall user experience, which will ultimately impact customer satisfaction and loyalty.

The Digital Leap: A Phenomenological Inquiry into Culinary MSMEs Marketing in Malang Afifa, Nurul Hildha; Pratikto, Heri; Dhewi, Titis Shinta
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 6 (2025): August 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i6.437

This research explores the phenomenon of digital marketing adoption by culinary MSMEs in Malang City using a transcendental phenomenological approach. The study aims to understand the implementation of digital marketing strategies, identify digitalization models, and analyze their impact on business development. Data were collected through observation, interviews, and documentation from five culinary MSMEs and analyzed using phenomenological techniques and SWOT analysis. The findings reveal that MSMEs have embraced various digital channels, such as social media, marketplaces, and food delivery platforms, to expand market reach and strengthen brand awareness. Positive perceptions of technology's usefulness and ease of use, as conceptualized in the Technology Acceptance Model (TAM), significantly influence adoption decisions. The research identifies diverse digitalization strategies tailored to the characteristics of each MSME and highlights the critical role of digital marketing in driving business growth, improving operational efficiency, and fostering adaptive business cultures. Based on the findings, the study proposes strategic recommendations to enhance digital competitiveness, emphasizing the need for digital literacy improvement and continuous innovation. This study enriches the scientific discourse on MSME digitalization and offers practical insights for business actors and policymakers in the culinary sector.

The Effect of Entrepreneurship Education and Digital Literacy on the Interest in Entrepreneurship on Senior High School Students in Mojokerto with Opportunity Recognition as a Mediating Variable Sunariyadi Sunariyadi; Naswan Suharsono; Titis Shinta Dhewi
International Journal of Business and Quality Research Vol. 3 No. 03 (2025): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i03.2275

This study aims to analyze the effect of entrepreneurship education and digital literacy on entrepreneurial interest, with opportunity recognition as a mediating variable. This study uses a quantitative approach with a survey method through hypothesis testing. The research sample involved 358 senior high school students in grade XII in the Mojokerto area. Data analysis was performed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The results of this study indicate that entrepreneurship education and digital literacy have a significant and positive effect on opportunity recognition. In addition, opportunity recognition has a significant and positive effect on entrepreneurial interest. However, entrepreneurship education and digital literacy do not have a significant or negative effect on entrepreneurial interest. Entrepreneurship opportunity recognition mediates the effect of entrepreneurship education and digital literacy on entrepreneurial interest. Students do not have an interest in entrepreneurship if the recognition of entrepreneurial opportunities is not included in entrepreneurship education and digital literacy in senior high schools in the Mojokerto region. The implications of this study can help public high school educational institutions in Mojokerto to improve entrepreneurial projects and family support for students to realize entrepreneurial behavior in line with the needs of today's business world.

DETERMINASI FAKTOR YANG MEMPENGARUHI KEBERLANJUTAN USAHA UMKM : A SYSTEMATIC LITERATURE REVIEW (SLR) Surya, Eka Putri; Rahayu, Wening Patmi; Dhewi, Titis Shinta
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.46172

Keberlanjutan usaha menjadi isu sentral dalam pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM), terutama di tengah tantangan ekonomi global, transformasi digital, dan ketidakpastian pasar. Penelitian ini bertujuan untuk mengidentifikasi dan mengevaluasi faktor-faktor kunci yang memengaruhi keberlanjutan UMKM melalui pendekatan Systematic Literature Review (SLR) berbasis PRISMA 2020 dan Watase Network Analysis (WNA). Sebanyak 14 artikel ilmiah dari tahun 2020 hingga 2024 dianalisis untuk memetakan keterkaitan antara keberlanjutan usaha dengan pendidikan ekonomi keluarga, literasi ekonomi, kapabilitas inovasi, dan kompetensi kewirausahaan. Hasil kajian menunjukkan bahwa variabel SME sustainability dan innovation capability merupakan variabel paling dominan dalam jaringan tematik literatur, sementara aspek literasi ekonomi dan pendidikan ekonomi keluarga turut berperan penting sebagai pondasi strategis dalam membentuk karakter dan pengambilan keputusan pelaku UMKM. Temuan ini juga menyoroti pentingnya integrasi antara faktor sosial, kognitif, dan teknologis dalam strategi keberlanjutan usaha. Studi ini memberikan kontribusi teoritis bagi pengembangan model konseptual keberlanjutan UMKM serta menawarkan implikasi praktis bagi perumusan kebijakan pendidikan ekonomi berbasis keluarga dan pemberdayaan kewirausahaan yang kontekstual dan berkelanjutan

The Effect Of Entrepreneurship Education And Digital Literacy On Entrepreneurial Intention Mediated By Entrepreneurial Self-Efficacy In Vocational High School Students In Malang City Khoiriyah, Siti Nur; Heri Pratikto; Titis Shinta Dhewi
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2379

This study aims to examine the influence of entrepreneurship education and digital literacy on entrepreneurial intention among vocational high school (SMK) students in Malang City, with entrepreneurial self-efficacy as a mediating variable. A quantitative approach was used with hypothesis testing methods. The research sample involved 226 twelfth-grade students from several SMKs in Malang City. Data analysis was performed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) technique. The results showed that entrepreneurship education and digital literacy had a positive and significant effect on entrepreneurial self-efficacy and entrepreneurial intention. In addition, it was found that entrepreneurial self-efficacy acts as a partial mediator in the relationship between digital literacy and entrepreneurial intention, as well as a full mediator in the relationship between entrepreneurship education and entrepreneurial intention. These findings confirm that entrepreneurship education and the improvement of digital literacy play an important role in strengthening the entrepreneurial confidence and entrepreneurial intention of vocational high school students, in order to prepare them to become graduates who are ready to work or create their own jobs

Social Media Marketing and Its Influence on Brand Equity: The Mediating Role of Word of Mouth and E-Word of Mouth Dhewi, Titis Shinta; Kurnianto, Mickhael
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol. 11 No. 01 (2023): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)
Publisher : Faculty of Economics, Universitas Negeri Indonesia,Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPEB.011.1.1

The purpose of this study is to examine the nexus between social media marketing and brand equity, and the role of word of mouth and electronic in mediating this connectivity word of mouth. A quantitative approach with a descriptive explanatory design is employed to estimate the link between the variables observed. The study adopts purposive sampling technique with a sample size of 200 participants, and data is analyzed using Path Analysis with Warp-PLS 3.0. The findings indicate that social media marketing positively influences brand equity, and both word of mouth and e-word of mouth play a vital role in escalating brand equity. The study also confirms the mediating role of word of mouth and e-word of mouth in explaining the connectivity between social media marketing and brand equity. The results suggest that the assimilation and educational-based tourism management can promote tourism through social media to enhance the value of tourist attractions’ names, encouraging the public to enlarge in word-of-mouth promotion.

Website Pemasaran Digital Sebagai Media Konten dan Sarana Promosi Produk Unggulan Usaha Mahasiswa Rayie Tariaranie Wiraguna; Naswan Suharsono; Titis Shinta Dhewi
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2276

Numerous challenges arise concomitant with the rapid advancement of technology through digital marketing models that have been deployed by several small enterprises to rival comparable products. The transition to the digital market owing to the Industrial Revolution and the COVID-19 pandemic poses both threats and opportunities for technology-driven multinational corporations and micro and small enterprises. Nevertheless, only a few entrepreneurs have been able to capitalise on these prospects. In 2022, the significance of non-traditional media in science and technology for developing new product marketing capabilities that are autonomous, adaptable, and environmentally attuned is becoming more evident. It is crucial to establish entrepreneurship programmes tailored to the needs and requirements of 25 UMK students as per their respective groups and technical disciplines. Programmes should be customised to suit the capabilities, requirements, and preparedness of each department to facilitate the development of an entrepreneurial culture. An attempt has been made to establish synergy bridges using a specific approach. This approach can be implemented progressively and steadily for a particular cohort of skilled businesses or simultaneously for a variety of target groups. An organised campaign is required to foster an entrepreneurial culture through education and training of the target groups. The Programme for the Application of Science and Technology in Business (P2M) will be executed by LPM to enhance the entrepreneurial aptitude of 25 UMK students. This project intends to develop the business skills of the participants while maintaining objectivity in its evaluations. The use of simple sentences and causal connections facilitates the comprehension and logical coherence of the text. Consistent formatting and a conventional structure have been employed, while a high register and precise vocabulary have been utilized to maintain a balanced, value-neutral tone. Grammatical correctness has been ensured through careful editing. The Programme for the Application of Science and Technology in Business (P2M) will be executed by LPM to enhance the entrepreneurial aptitude of 25 UMK students.

Analysis of the Effectiveness of E-Marketing Strategies in Increasing Brand Awareness in FMCG Industry MSMEs Feri Andika Prasetya; Kevin Ghulaman Silmi; Kuncoro Aprilia Hikmawati; Lili Purwanitasari; Titis Shinta Dhewi
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/2dwn8d89

This study aims to analyze the effectiveness of e-marketing strategies in increasing brand awareness among Micro, Small, and Medium Enterprises (MSMEs) in the Fast-Moving Consumer Goods (FMCG) sector. In the digital era, MSMEs are increasingly required to adapt to technological developments, particularly in marketing. However, many business actors still lack the understanding to implement digital strategies effectively. This study focuses on four key e-marketing components: social media marketing, SEO/SEM, content marketing, and email marketing. Using a quantitative approach, data were collected from 109 MSME respondents using purposive sampling, and analyzed through Structural Equation Modeling (SEM) with SmartPLS. The results show that social media marketing and SEO/SEM have a significant and positive effect on brand awareness, while content marketing and email marketing show no significant effect. These findings suggest that MSMEs should prioritize the use of social media and search engine optimization strategies to enhance brand visibility. This study provides valuable insights for MSME practitioners in formulating effective digital marketing strategies and contributes to the academic literature on MSME marketing performance in the digital economy era.

Mendorong inovasi produk dan digitalisasi UMKM melalui challenge based learning Ita Prihatining Wilujeng; Titis Shinta Dhewi; Mohammad Hari; Shafa' Annisa Puspasari; Farhani Shauma Wiyana Putri
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32318

Abstrak UMKM memegang peranan penting dalam perekonomian nasional. Namun pada era Society 5.0 seperti saat ini, UMKM harus menghadapi tantangan dalam pemanfaatan teknologi digital dan inovasi produk. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku UMKM melalui kegiatan pelatihan dan pendampingan. Metode yang digunakan adalah Challenge Based Learning (CBL), di mana metode ini mendorong pelaku UMKM dalam mengidentifikasi masalah yang dihadapi, merancang solusi, dan mengimplementasikan solusi tersebut di bisnis mereka. Kegiatan pengabdian masyarakat ini meliputi pelatihan inovasi produk dan pelatihan strategi digital marketing. Kegiatan ini dilaksanakan pada pelaku UMKM kerajinan rumah tangga. Hasil kegiatan ini menunjukkan bahwa melalui pendekatan Challenge Based Learning (CBL) yang diterapkan dapat membantu pelaku UMKM dalam menemukan solusi terbaik untuk usahanya, salah satunya melalui pemanfaatan platform media sosial. Kegiatan ini juga berhasil meningkatkan kemampuan pelaku UMKM baik secara strategis maupun teknis. Melalui pelaksanaan kegiatan ini, tidak hanya berimbas pada peningkatan kemampuan individu saja, tetapi juga berkontribusi dalam memperkuat daya saing UMKM di pasar digital yang makin kompetitif. Kata kunci: UMKM; pemasaran digital; inovasi produk; media sosial; challenge based learning Abstract MSMEs play an important role in the national economy. However, in the current era of Society 5.0, MSMEs must face challenges in utilizing digital technology and product innovation. This community service activity aims to improve the capabilities of MSME actors through training and mentoring activities. The method used is Challenge Based Learning (CBL), where this method encourages MSME actors to identify problems faced, design solutions, and implement these solutions in their businesses. This community service activity includes product innovation training and digital marketing strategy training. This activity was carried out on MSME household craft actors. The results of this activity show that through the Challenge Based Learning (CBL) approach that is applied, it can help MSME actors find the best solutions for their businesses, one of which is through the use of social media platforms. This activity also succeeded in improving the capabilities of MSME actors both strategically and technically. Through the implementation of this activity, it not only has an impact on improving individual capabilities, but also contributes to strengthening the competitiveness of MSMEs in the increasingly competitive digital market. Keywords: SMEs; digital marketing; product innovation; social media; challenge based learning

Co-Authors Adawiyah, Indah Aditya Putra Wardanu Afifa, Nurul Hildha Afwan Hariri Agnes Dini Mardani Agus Hermawan Ahmad Gozi Aini, Nurul Qurrotul Ajeng Atha Ardelia Cahyanti Al Khoirotunnisa Al Mukaromah Dewi Puspita Aulia Fazhra Yuninda Berliana Septi Anggraini Cesya Rizkika Parahiyanti Chicha Fahriana Daffa Hikary Sukma Dinata Daris Itsar Samudra Deniswara, Frederik Pradana Desiana Aulia Wardani Dewi Sinta Puspitasari Dinni Kurnianti Dwi Andre Vebriansyah Dynda Prista Elfit Maidah Ely Siswanto Farhani Shauma Wiyana Putri Feri Andika Prasetya Feri Andika Prasetya, Feri Andika Fina Ratna Sari Fortuna Pradnya Paramitha Haya Nur Safa’atin Heri Pratikto Hikmawati, Kuncoro Aprilia Indra Muttaqin Ita Prihatining Wilujeng Ita Prihatining Wilujeng Kevin Ghulaman Silmi Khoiriyah, Siti Nur Kuncoro Aprilia Hikmawati Kurnianto, Mickhael Kurniawan, Dediek Tri Lili Purwanitasari Ludi Wishnu Wardana M. Nizar Rojabi Madziatul Churiyah Mickhael Kurnianto Mohammad Hari Muchamad Zaini Achsan Nadhifah Citra Tsani Soraya Naswan Suharsono Naufal Dzakwana Muhammad Naufal Dzakwana Muhammad Niluh Komang Kusuma Yasari Nuari, Karunia Putri Nurmalita Sari Nurul Wahyuni Priangga Eko Saputra Purwanitasari, Lili Rachmad Nurofiq Ramantyo Rahma, Deshinta Raisa Rayie Tariaranie Wiraguna Rohmat Rosana Oktaviani Shafa' Annisa Puspasari Shafa' Annisa Puspasari Silmi, Kevin Ghulaman Sirojuddin, Nur Muhammad Sudarmiatin Sumiati Sumiati Sunariyadi Sunariyadi Sungkar, Alifia Ratna Surya, Eka Putri Syah Reza Al Faisal Syihabudhin Teguh Lingga Mukti Valma Putri Sabella Wening Patmi Rahayu Yeni Winarti Zutiasari, Ika

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