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All Journal Jurnal Manajemen Terapan dan Keuangan JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Ekonomi Bisnis International Research Based Education Journal Jurnal Pendidikan Ekonomi & Bisnis JPM (Jurnal Pemberdayaan Masyarakat) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Dinasti International Journal of Management Science International Journal of Economics Development Research (IJEDR) JBMR: Journal of Business and Management Review International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Abdi Masyarakat Indonesia Journal of Applied Business, Taxation and Economics Reseach PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) East Asian Journal of Multidisciplinary Research (EAJMR) International Journal of Humanities Education and Social Sciences BISMA (Bisnis dan Manajemen) Journal of Finance and Business Digital (JFBD) Asian Journal of Management Analytics International Journal of Asian Business and Management (IJABM) Riset Ilmu Manajemen Bisnis dan Akuntansi IIJSE Maneggio International Journal of Economics and Management Sciences International Journal of Business and Quality Research
Titis Shinta Dhewi, Titis
Universitas Negeri Malang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Analysis of the Effectiveness of E-Marketing Strategies in Increasing Brand Awareness in FMCG Industry MSMEs Prasetya, Feri Andika; Silmi, Kevin Ghulaman; Hikmawati, Kuncoro Aprilia; Purwanitasari, Lili; Dhewi, Titis Shinta
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/2dwn8d89

Abstract

This study aims to analyze the effectiveness of e-marketing strategies in increasing brand awareness among Micro, Small, and Medium Enterprises (MSMEs) in the Fast-Moving Consumer Goods (FMCG) sector. In the digital era, MSMEs are increasingly required to adapt to technological developments, particularly in marketing. However, many business actors still lack the understanding to implement digital strategies effectively. This study focuses on four key e-marketing components: social media marketing, SEO/SEM, content marketing, and email marketing. Using a quantitative approach, data were collected from 109 MSME respondents using purposive sampling, and analyzed through Structural Equation Modeling (SEM) with SmartPLS. The results show that social media marketing and SEO/SEM have a significant and positive effect on brand awareness, while content marketing and email marketing show no significant effect. These findings suggest that MSMEs should prioritize the use of social media and search engine optimization strategies to enhance brand visibility. This study provides valuable insights for MSME practitioners in formulating effective digital marketing strategies and contributes to the academic literature on MSME marketing performance in the digital economy era.
Economic Insights into Tourist Behavior: The Mediating Role of Satisfaction Between Destination Image, Perceived Value, and Revisit Intention in Toronipa Beach Deniswara, Frederik Pradana; Churiyah, Madziatul; Dhewi, Titis Shinta
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8184

Abstract

This study aims to determine and analyse whether there is an effect of perceived value and destination image on revisit intention with tourist satisfaction as an intervening variable (study on Toronipa beach attractions). This research is quantitative research with descriptive and explanatory research methods. The population in this study were visitors to Toronipa Beach and the sample obtained was 222 people. The data collection technique in this study was to use an online questionnaire. The data analysis technique uses associative and quantitative approaches with SmartPLS software. The results of this study indicate that perceived value has a positive and insignificant effect on revisit intention in Toronipa Beach visitors. Destination image and tourist satisfaction has a positive and significant effect on revisit intention for Toronipa Beach visitors. Perceived value and destination image has a positive and significant effect on tourist satisfaction for Toronipa Beach visitors. Perceived value and destination image indirectly through tourist satisfaction as an intervening variable has a positive and significant effect on revisit intention for Toronipa Beach visitors. Overall to provide theorical developments and practicasl strategies, this study aims to develop a framework that explains tourists’ revisit intention by expanding the Theory of Planned Behavior (TPB).
Building Brand Loyalty Through Trust: The Impact of Social Media Marketing and Service Quality at Toko Kopi Tuku Adawiyah, Indah; Churiyah, Madziatul; Dhewi, Titis Shinta
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8321

Abstract

This study aims to examine the role of brand trust in mediating the influence of social media marketing and service quality on brand loyalty in Toko Kopi Tuku consumers. A total of 225 respondents were selected using purposive sampling technique, with the criteria that individuals follow the @tokokopituku Instagram account and have made purchases more than twice in the last six months. Data was collected using a likert scale questionnaire with a range of 1 (strongly disagree) to 5 (strongly agree). The analysis was conducted using the SEM-PLS (Partial Least Squares) method to test the proposed structural model. The results showed that social media marketing has no significant effect on brand loyalty, while service quality has a significant effect. In addition, both social media marketing and service quality have a significant effect on brand trust, and brand trust has a significant effect on brand loyalty. Furthermore, brand trust is able to mediate the relationship between social media marketing and service quality on brand loyalty. These results highlight the importance of building consumer trust as a bridge in optimizing digital marketing strategies and service quality to increase brand loyalty.
Influence Social Media Marketing and Electronic Word-of-Mouth to Purchase Intention on Products Erigo Official Shop on Shopee Mediated by Brand Trust to Students Active in Malang City Sirojuddin, Nur Muhammad; Sudarmiatin; Dhewi, Titis Shinta
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8677

Abstract

The digital era has revolutionized marketing dynamics and consumer behavior, offering marketers immense opportunities to leverage social media platforms and electronic word-of-mouth (E-WOM) for enhancing marketing strategies. This research investigates the impact of social media marketing and E-WOM on purchase intention, emphasizing the mediating role of brand trust. Targeting active student consumers in Malang City, particularly those transacting at the Erigo Official Shop on Shopee, the study employs a quantitative approach with 385 respondents. Through descriptive analysis and Structural Equation Modeling (SEM-PLS), the research reveals the positive influence of social media marketing and E-WOM on brand trust, subsequently affecting purchase intention. Additionally, mediation testing underscores the indirect effects of social media marketing and E-WOM on purchase intention mediated through brand trust. These findings shed light on the intricate mechanisms shaping consumer decision-making processes in the digital landscape, offering valuable insights for marketers navigating this dynamic terrain.
Mendorong inovasi produk dan digitalisasi UMKM melalui challenge based learning Wilujeng, Ita Prihatining; Dhewi, Titis Shinta; Hari, Mohammad; Puspasari, Shafa' Annisa; Putri, Farhani Shauma Wiyana
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i4.32318

Abstract

Abstrak UMKM memegang peranan penting dalam perekonomian nasional. Namun pada era Society 5.0 seperti saat ini, UMKM harus menghadapi tantangan dalam pemanfaatan teknologi digital dan inovasi produk. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku UMKM melalui kegiatan pelatihan dan pendampingan. Metode yang digunakan adalah Challenge Based Learning (CBL), di mana metode ini mendorong pelaku UMKM dalam mengidentifikasi masalah yang dihadapi, merancang solusi, dan mengimplementasikan solusi tersebut di bisnis mereka. Kegiatan pengabdian masyarakat ini meliputi pelatihan inovasi produk dan pelatihan strategi digital marketing. Kegiatan ini dilaksanakan pada pelaku UMKM kerajinan rumah tangga. Hasil kegiatan ini menunjukkan bahwa melalui pendekatan Challenge Based Learning (CBL) yang diterapkan dapat membantu pelaku UMKM dalam menemukan solusi terbaik untuk usahanya, salah satunya melalui pemanfaatan  platform media sosial. Kegiatan ini juga berhasil meningkatkan kemampuan pelaku UMKM baik secara strategis maupun teknis. Melalui pelaksanaan kegiatan ini, tidak hanya berimbas pada peningkatan kemampuan individu saja, tetapi juga berkontribusi dalam memperkuat daya saing UMKM di pasar digital yang makin kompetitif. Kata kunci: UMKM; pemasaran digital; inovasi produk; media sosial; challenge based learning Abstract MSMEs play an important role in the national economy. However, in the current era of Society 5.0, MSMEs must face challenges in utilizing digital technology and product innovation. This community service activity aims to improve the capabilities of MSME actors through training and mentoring activities. The method used is Challenge Based Learning (CBL), where this method encourages MSME actors to identify problems faced, design solutions, and implement these solutions in their businesses. This community service activity includes product innovation training and digital marketing strategy training. This activity was carried out on MSME household craft actors. The results of this activity show that through the Challenge Based Learning (CBL) approach that is applied, it can help MSME actors find the best solutions for their businesses, one of which is through the use of social media platforms. This activity also succeeded in improving the capabilities of MSME actors both strategically and technically. Through the implementation of this activity, it not only has an impact on improving individual capabilities, but also contributes to strengthening the competitiveness of MSMEs in the increasingly competitive digital market. Keywords: SMEs; digital marketing; product innovation; social media; challenge based learning
Sentiment Analysis of KAI Access App Customer Reviews to Improve Customer Service Using Natural Language Processing Dwi Andre Vebriansyah; Niluh Komang Kusuma Yasari; Daris Itsar Samudra; Titis Shinta Dhewi
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1751

Abstract

This research analyzes user sentiment reviews of the KAI Access application from Google Play Store to improve customer service at PT Kereta Api Indonesia. The study uses a Natural Language Processing (NLP) approach with the Latent Dirichlet Allocation (LDA) algorithm to extract main topics from 10,000 reviews collected from April 2024 to April 2025. Analysis results show 40.7% positive sentiment reviews and 49.3% negative. After data preprocessing through case folding, normalization, tokenization, stopword removal, and stemming, seven optimum topics were found from negative sentiment with a coherence score of 0.508343 and two optimum topics from positive sentiment with a coherence score of 0.511673. Analysis based on five service quality dimensions (tangibles, reliability, responsiveness, assurance, and empathy) reveals that the reliability dimension becomes the main issue, including system instability, transaction failures, login difficulties, and data inaccuracy. The responsiveness dimension is the second priority, with users expecting fast and responsive service to complaints. The results of this study provide recommendations for PT KAI to prioritize improvements in system reliability and responsiveness aspects to enhance the overall user experience, which will ultimately impact customer satisfaction and loyalty.
The Digital Leap: A Phenomenological Inquiry into Culinary MSMEs Marketing in Malang Afifa, Nurul Hildha; Pratikto, Heri; Dhewi, Titis Shinta
Journal of Applied Business, Taxation and Economics Research Vol. 4 No. 6 (2025): August 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v4i6.437

Abstract

This research explores the phenomenon of digital marketing adoption by culinary MSMEs in Malang City using a transcendental phenomenological approach. The study aims to understand the implementation of digital marketing strategies, identify digitalization models, and analyze their impact on business development. Data were collected through observation, interviews, and documentation from five culinary MSMEs and analyzed using phenomenological techniques and SWOT analysis. The findings reveal that MSMEs have embraced various digital channels, such as social media, marketplaces, and food delivery platforms, to expand market reach and strengthen brand awareness. Positive perceptions of technology's usefulness and ease of use, as conceptualized in the Technology Acceptance Model (TAM), significantly influence adoption decisions. The research identifies diverse digitalization strategies tailored to the characteristics of each MSME and highlights the critical role of digital marketing in driving business growth, improving operational efficiency, and fostering adaptive business cultures. Based on the findings, the study proposes strategic recommendations to enhance digital competitiveness, emphasizing the need for digital literacy improvement and continuous innovation. This study enriches the scientific discourse on MSME digitalization and offers practical insights for business actors and policymakers in the culinary sector.
The Effect of Entrepreneurship Education and Digital Literacy on the Interest in Entrepreneurship on Senior High School Students in Mojokerto with Opportunity Recognition as a Mediating Variable Sunariyadi Sunariyadi; Naswan Suharsono; Titis Shinta Dhewi
International Journal of Business and Quality Research Vol. 3 No. 03 (2025): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i03.2275

Abstract

This study aims to analyze the effect of entrepreneurship education and digital literacy on entrepreneurial interest, with opportunity recognition as a mediating variable. This study uses a quantitative approach with a survey method through hypothesis testing. The research sample involved 358 senior high school students in grade XII in the Mojokerto area. Data analysis was performed using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The results of this study indicate that entrepreneurship education and digital literacy have a significant and positive effect on opportunity recognition. In addition, opportunity recognition has a significant and positive effect on entrepreneurial interest. However, entrepreneurship education and digital literacy do not have a significant or negative effect on entrepreneurial interest. Entrepreneurship opportunity recognition mediates the effect of entrepreneurship education and digital literacy on entrepreneurial interest. Students do not have an interest in entrepreneurship if the recognition of entrepreneurial opportunities is not included in entrepreneurship education and digital literacy in senior high schools in the Mojokerto region. The implications of this study can help public high school educational institutions in Mojokerto to improve entrepreneurial projects and family support for students to realize entrepreneurial behavior in line with the needs of today's business world.
DETERMINASI FAKTOR YANG MEMPENGARUHI KEBERLANJUTAN USAHA UMKM : A SYSTEMATIC LITERATURE REVIEW (SLR) Surya, Eka Putri; Rahayu, Wening Patmi; Dhewi, Titis Shinta
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 03 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i03.46172

Abstract

Keberlanjutan usaha menjadi isu sentral dalam pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM), terutama di tengah tantangan ekonomi global, transformasi digital, dan ketidakpastian pasar. Penelitian ini bertujuan untuk mengidentifikasi dan mengevaluasi faktor-faktor kunci yang memengaruhi keberlanjutan UMKM melalui pendekatan Systematic Literature Review (SLR) berbasis PRISMA 2020 dan Watase Network Analysis (WNA). Sebanyak 14 artikel ilmiah dari tahun 2020 hingga 2024 dianalisis untuk memetakan keterkaitan antara keberlanjutan usaha dengan pendidikan ekonomi keluarga, literasi ekonomi, kapabilitas inovasi, dan kompetensi kewirausahaan. Hasil kajian menunjukkan bahwa variabel SME sustainability dan innovation capability merupakan variabel paling dominan dalam jaringan tematik literatur, sementara aspek literasi ekonomi dan pendidikan ekonomi keluarga turut berperan penting sebagai pondasi strategis dalam membentuk karakter dan pengambilan keputusan pelaku UMKM. Temuan ini juga menyoroti pentingnya integrasi antara faktor sosial, kognitif, dan teknologis dalam strategi keberlanjutan usaha. Studi ini memberikan kontribusi teoritis bagi pengembangan model konseptual keberlanjutan UMKM serta menawarkan implikasi praktis bagi perumusan kebijakan pendidikan ekonomi berbasis keluarga dan pemberdayaan kewirausahaan yang kontekstual dan berkelanjutan
The Effect Of Entrepreneurship Education And Digital Literacy On Entrepreneurial Intention Mediated By Entrepreneurial Self-Efficacy In Vocational High School Students In Malang City Khoiriyah, Siti Nur; Heri Pratikto; Titis Shinta Dhewi
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2379

Abstract

This study aims to examine the influence of entrepreneurship education and digital literacy on entrepreneurial intention among vocational high school (SMK) students in Malang City, with entrepreneurial self-efficacy as a mediating variable. A quantitative approach was used with hypothesis testing methods. The research sample involved 226 twelfth-grade students from several SMKs in Malang City. Data analysis was performed using the Structural Equation Modeling Partial Least Squares (SEM-PLS) technique. The results showed that entrepreneurship education and digital literacy had a positive and significant effect on entrepreneurial self-efficacy and entrepreneurial intention. In addition, it was found that entrepreneurial self-efficacy acts as a partial mediator in the relationship between digital literacy and entrepreneurial intention, as well as a full mediator in the relationship between entrepreneurship education and entrepreneurial intention. These findings confirm that entrepreneurship education and the improvement of digital literacy play an important role in strengthening the entrepreneurial confidence and entrepreneurial intention of vocational high school students, in order to prepare them to become graduates who are ready to work or create their own jobs
Co-Authors Adawiyah, Indah Afifa, Nurul Hildha Afwan Hariri Agnes Dini Mardani Agus Hermawan Agus P, Afwan Hariri Ajeng Atha Ardelia Cahyanti Al Khoirotunnisa Al Mukaromah Dewi Puspita Aulia Fazhra Yuninda Berliana Septi Anggraini Cesya Rizkika Parahiyanti Chicha Fahriana Daris Itsar Samudra Deniswara, Frederik Pradana Dinata, Daffa Hikary Sukma Dinni Kurnianti Dwi Andre Vebriansyah Eko Saputra, Priangga Elfit Maidah Ely Siswanto Feri Andika Prasetya, Feri Andika Fina Ratna Sari Haya Nur Safa’atin Heri Pratikto Hikmawati, Kuncoro Aprilia Indra Muttaqin Ita Prihatining Wilujeng Khoiriyah, Siti Nur Kurnianto, Mickhael Kurniawan, Dediek Tri Ludi Wishnu Wardana M. Nizar Rojabi Madziatul Churiyah Mickhael Kurnianto Mohammad Hari, Mohammad Muchamad Zaini Achsan Muhammad, Naufal Dzakwana Nadhifah Citra Tsani Soraya Naswan Suharsono Niluh Komang Kusuma Yasari Nuari, Karunia Putri Nurmalita Sari Nurul Wahyuni Oktaviani, Rosana Purwanitasari, Lili Puspasari, Shafa' Annisa Putri, Farhani Shauma Wiyana Rachmad Nurofiq Ramantyo Rahma, Deshinta Raisa Rayie Tariaranie Wiraguna Rohmat Silmi, Kevin Ghulaman Sirojuddin, Nur Muhammad Sudarmiatin Sumiati Sumiati Sunariyadi Sunariyadi Sungkar, Alifia Ratna Surya, Eka Putri Syah Reza Al Faisal Syihabudhin Valma Putri Sabella Wening Patmi Rahayu Yatnanta Ramadhana, Yatnanta Yeni Winarti Zutiasari, Ika