Articles
<![CDATA[Does perceived quality mediate the effect of generation Z’s consumer ethnocentrism on local sneakers purchase intention? ]]>
<![CDATA[Dhewi, Titis Shinta]]>;
<![CDATA[Oktaviani, Rosana]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 15 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya, Indonesia ]]>
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DOI: 10.26740/bisma.v15n2.p139-157
<![CDATA[Understanding consumer ethnocentrism will enhance the tendency of individuals to have higher purchase intentions for local products. This research examines the direct effect of consumer ethnocentrism on the purchase intention of local sneakers in Indonesia and determine whether perceived quality can mediate the influence of consumer ethnocentrism on the purchase intentions of local sneakers. This research uses explanatory approach with respondents about 260 Generation Z in Indonesia. The data was analysed by Partial Least Square (PLS) with the WarpPLS 4.0 software. This research reveals that consumer ethnocentrism has a positive and significant influence on purchase intention, then perceived quality positively drives purchase intention. Additionally, the result shows that consumer ethnocentrism positively and significantly affects the perceived quality of local sneakers. Lastly, perceived quality can mediate the nexus between purchase intention on the perceived quality of local sneakers in Indonesia. This study provides managerial implication for companies that produce local sneakers should focus on improving the perceived quality of their products to increase purchase intention among consumers with high levels of ethnocentrism.]]>
<![CDATA[IS ENVIRONMENTALLY-FRIENDLY PRODUCT PURCHASE INTENTION OF CRUELTY-FREE SKINCARE AFFECTED BY ENVIRONMENTAL RESPONSIBILITY? ]]>
<![CDATA[Nuari, Karunia Putri]]>;
<![CDATA[Dhewi, Titis Shinta]]>
<![CDATA[ Ekonomi Bisnis Vol 28, No 2 (2023): EKONOMI BISNIS JULY 2023 ]]>
Publisher : <![CDATA[Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang ]]>
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DOI: 10.17977/um042v28i2p8-21
<![CDATA[This study aims to determine the effect of environmental responsibility on environmentally-friendly product purchase intention with price sensitivity as a moderator. The research subjects are young generation who are interested to buy The Body Shop, Lacoco, and Avoskin skincare. The purposive sampling technique yielded 150 respondents for the research sample. This research is descriptive explanatory, and the method of collecting data is through the distribution of questionnaires to respondents. The analytical technique is an SEM of PLS assisted by SmartPLS 4.0. The study’s result found that there was a direct effect of environmental responsibility and environmentally-friendly purchase intention that positively affected young consumers of The Body Shop, Lacoco, and Avoskin. In addition, it is known that environmental responsibility has positively impact environmentally-friendly purchase intention. Also, the moderating role of price sensitivity for the relation of environmental responsibility and environmentally-friendly purchase intention has been accepted. ]]>
<![CDATA[Website Pemasaran Digital Sebagai Media Konten dan Sarana Promosi Produk Unggulan Usaha Mahasiswa ]]>
<![CDATA[Tariaranie Wiraguna, Rayie]]>;
<![CDATA[Suharsono, Naswan]]>;
<![CDATA[Dhewi, Titis Shinta]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI) ]]>
Publisher : <![CDATA[Pusat Riset dan Inovasi Nasional ]]>
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DOI: 10.55606/jpkmi.v3i3.2276
<![CDATA[Numerous challenges arise concomitant with the rapid advancement of technology through digital marketing models that have been deployed by several small enterprises to rival comparable products. The transition to the digital market owing to the Industrial Revolution and the COVID-19 pandemic poses both threats and opportunities for technology-driven multinational corporations and micro and small enterprises. Nevertheless, only a few entrepreneurs have been able to capitalise on these prospects. In 2022, the significance of non-traditional media in science and technology for developing new product marketing capabilities that are autonomous, adaptable, and environmentally attuned is becoming more evident. It is crucial to establish entrepreneurship programmes tailored to the needs and requirements of 25 UMK students as per their respective groups and technical disciplines. Programmes should be customised to suit the capabilities, requirements, and preparedness of each department to facilitate the development of an entrepreneurial culture. An attempt has been made to establish synergy bridges using a specific approach. This approach can be implemented progressively and steadily for a particular cohort of skilled businesses or simultaneously for a variety of target groups. An organised campaign is required to foster an entrepreneurial culture through education and training of the target groups. The Programme for the Application of Science and Technology in Business (P2M) will be executed by LPM to enhance the entrepreneurial aptitude of 25 UMK students. This project intends to develop the business skills of the participants while maintaining objectivity in its evaluations. The use of simple sentences and causal connections facilitates the comprehension and logical coherence of the text. Consistent formatting and a conventional structure have been employed, while a high register and precise vocabulary have been utilized to maintain a balanced, value-neutral tone. Grammatical correctness has been ensured through careful editing. The Programme for the Application of Science and Technology in Business (P2M) will be executed by LPM to enhance the entrepreneurial aptitude of 25 UMK students.]]>
<![CDATA[Exploration and Existence of Local Wisdom as a Marketing Strategy for Sustainable Tourism Development in Banyuwangi ]]>
<![CDATA[Wilujeng, Ita Prihatining]]>;
<![CDATA[Zutiasari, Ika]]>;
<![CDATA[Dhewi, Titis Shinta]]>;
<![CDATA[Sungkar, Alifia Ratna]]>
<![CDATA[ Dinasti International Journal of Management Science Vol. 6 No. 1 (2024): Dinasti International Journal of Management Science (September - October 2024) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.38035/dijms.v6i1.3285
<![CDATA[The tourism sector is one of the supports for the Indonesian economy as well as a major foreign exchange contributor to the country. However, the Covid-19 pandemic in 2020 caused the contribution of tourism to GDP to fall by 56%, namely to only 2.2% of the total economy. According to one online travel service platform in Indonesia, the cities of Bandung, Yogyakarta and Bali are areas that are frequently visited by tourists in Indonesia for domestic and foreign tourists. However, there is one area in East Java which is currently famous for its tourist destination, namely Banyuwangi Regency. Banyuwangi Regency is an area that has very broad tourism potential. However, unfortunately the number of tourists which experienced a decline until the Covid-19 period was over has not yet recovered to the number of visits before the pandemic. Several efforts have been made by Banyuwangi tourism managers in order to increase visits by local and foreign tourists. Several strategies implemented are still not able to increase the number of tourist arrivals in Banyuwangi. This research will focus on conducting exploration and existence as a marketing effort, especially on social media to provide a sustainable tourism impact in Banyuwangi district. A qualitative approach was taken to tourism visitors, tourism business people and tourism managers in Banyuwangi over the past year. Promotion via social media has been proven to be able to provide effective results in attracting tourist visits. Online promotion and maintenance of offline tourism facilities and infrastructure must be able to be carried out to produce sustainable and attractive tourism in the future. It is hoped that this research will be able to provide benefits in sustainable tourism development for the development of tourist cities, especially regarding the tourism sector in Banyuwangi.]]>
<![CDATA[PELATIHAN PEMASARAN ONLINE DAN PENGEMBANGAN APLIKASI BERBASIS ANDROID UNTUK PENGEMBANGAN KEWIRAUSAHAAN ALUMNI ]]>
<![CDATA[Shinta Dhewi, Titis]]>;
<![CDATA[Syihabudhin, Syihabudhin]]>;
<![CDATA[Hariri Agus Prohimi, Afwan]]>;
<![CDATA[Tri Kurniawan, Dediek]]>
<![CDATA[ PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 1 (2021): DECEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/prima.v1i1.11
<![CDATA[Internet penetration in Indonesia has become an opportunity for business actors to increase their sales through online marketing. Especially in the field of marketing, the current digital era online marketing is becoming a very high trend among the public. In the midst of the development of digital technology, the team from Department of Management, Universitas Negeri Malang (UM) held training with a coaching approach for digital marketing. The target participants in this service are alumni of the management department on UM who own and are running a business. This training was carried out in two stages with the topics of (1) digital marketing and (2) digital business and digital transformation for its sustainability, the service team also developed an android-based application platform for the alumni of the management department on UM.]]>
<![CDATA[The Role of Celebrity Endorsement and Brand Awareness in Forming Purchase Intention: The Influence of Brand Image as an Intervening Variable ]]>
<![CDATA[Chicha Fahriana]]>;
<![CDATA[Heri Pratikto]]>;
<![CDATA[Titis Shinta Dhewi]]>
<![CDATA[ International Journal of Asian Business and Management Vol. 3 No. 6 (2024): December 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijabm.v3i6.12858
<![CDATA[This study aims to explore the influence of celebrity endorsement and brand awareness on consumers' purchase intentions, with brand image acting as a mediating variable. The importance of this research stems from addressing a gap identified in existing literature. A quantitative approach was employed, utilizing purposive sampling as the non-probability technique for participant selection. Data were collected through surveys using a 5-point Likert scale, and the final sample included 385 respondents. The data analysis was conducted with the SmartPLS (Partial Least Squares) method. The results indicate that both celebrity endorsement and brand awareness positively and significantly affect purchase intention. Additionally, both factors also positively influence brand image. However, brand image does not act as a mediator between celebrity endorsement, brand awareness, and purchase intention, contrary to the initial hypothesis]]>
<![CDATA[Analysis of the Relationship Between Digital Literacy and Entrepreneurship Education on Entrepreneurial Readiness: the Role of Self-Efficacy in Vocational High School Students in Lumajang Regency in the Digital Era ]]>
<![CDATA[Sumiati, Sumiati]]>;
<![CDATA[Pratikto, Heri]]>;
<![CDATA[Dhewi, Titis Shinta]]>
<![CDATA[ Journal of Finance and Business Digital Vol. 3 No. 4 (2024): December 2024 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/jfbd.v3i4.12422
<![CDATA[This study aims to analyze the influence of digital literacy and entrepreneurship education on the entrepreneurial readiness of SMKS students in Lumajang Regency, with self-efficacy as a mediating variable. The theories used in this study are the Theory of Planned Behavior and Social Cognitive Theory. The research method is quantitative descriptive with an explanatory approach, involving 208 respondents from five SMKS. Data were collected through online questionnaires and analyzed using Smart PLS. The results showed that digital literacy and entrepreneurship education positively affect self-efficacy, which in turn increases students' entrepreneurial readiness. These findings emphasize the importance of developing digital literacy and entrepreneurship education in building positive attitudes and entrepreneurial readiness among students and providing recommendations for further research with additional variables and broader subjects.]]>
<![CDATA[The Mediating Effect of Brand Image on Behavioral Intention, Social Media Sales Promotion Content, and Corporate Reputation (Study on Lion Air Customers) ]]>
<![CDATA[Rahma, Deshinta Raisa]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Dhewi, Titis Shinta]]>
<![CDATA[ JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 2 (2025): FEBRUARY ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jhssb.v4i2.1593
<![CDATA[The use of social media has change companies began to build communications with customers through social media. Lion Air is one of the companies who used social media to introducing the products. This study focused to investigate the effect of social media sales promotion content (SMSPC) and corporate reputation (CR) on behavioral intention (BIY) through brand image (BI). There are 7 hypotheses on this research and analysis using Partial Least Square (PLS). The samples for this research were respondents who followed Instagram @lionairgroup and has used Lion Air Airlines service using non-probability sampling technique. The result of this research shows that brand image as a mediation can decrease the value of consumers behavioral intention on Lion Air customers. The results of this investigation offer both theoretical insights and empirical evidence that can be beneficial for marketing teams looking to enhance their communication strategies with customers through social media platforms. ]]>
<![CDATA[Case Study: Implementation and Learning of Digital Marketing Strategies at PT. Airlangga Rent Car Go/Silver Tour & Travel in Malang City ]]>
<![CDATA[Ramadhana, Yatnanta]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Dhewi, Titis Shinta]]>
<![CDATA[ International Research-Based Education Journal Vol 7, No 1 (2025) ]]>
Publisher : <![CDATA[Faculty of Education Universitas Negeri Malang ]]>
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DOI: 10.17977/um043v7i1p137-147
<![CDATA[This research aims to analyze the implementation of digital marketing strategies at PT. Airlangga Rent Car Go/Silver Tour & Travel in Malang City focuses on three main dimensions: traffic, conversion, and engagement. The research employs a qualitative case study approach involving observation, in-depth interviews, and documentation. The results indicate that using social media such as Instagram, website, and WhatsApp effectively increases customer interaction and engagement. SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats, providing a basis for optimal marketing strategies. This research concludes that PT. Airlangga Rent Car Go/Silver Tour & Travel needs to increase the amount of content and marketing platforms to achieve more significant growth through horizontal integration]]>
<![CDATA[Influence of Brand Ambassadors and Social Media on Purchase Intention in Beauty Industry through Brand Image ]]>
<![CDATA[Dinni Kurnianti]]>;
<![CDATA[Ely Siswanto]]>;
<![CDATA[Titis Shinta Dhewi]]>
<![CDATA[ International Journal of Economics and Management Sciences Vol. 2 No. 2 (2025): May : International Journal of Economics and Management Sciences ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/ijems.v2i2.642
<![CDATA[The beauty industry is experiencing significant growth due to digital transformation, particularly through the use of brand ambassadors and social media marketing. This study investigates the impact of brand ambassadors and social media marketing on purchase intention, with brand image as the mediating variable. This research focuses on Azarine, the skincare from Indonesia and targets potential consumers in Riau Islands aged 18-44 who follow the Instagram account @azarinecosmeticofficial and recognize Prilly Latuconsina, Syifa Hadju, Angga Yunanda, and Lee Min Ho as brand ambassadors. A quantitative approach was applied using Structural Equation Modeling (SEM) with SmartPLS software. The research shows that brand ambassadors and social media marketing positively and significantly influence purchase intentions, with a higher direct impact compared to an indirect one through brand image. This study highlights the effectiveness of digital brand strategies in shaping consumer decisions and offers insights for marketing professionals in the beauty sector. These results emphasize the strategic role of celebrity endorsements and content-based engagement in influencing consumer perceptions and purchasing behavior.]]>
